Chinese Market Research on VR’s Loyalty to Cross-Border E-Commerce Consumers

2021 ◽  
Vol 2 (4) ◽  
Author(s):  
Li-Wei Lin ◽  
Shih-Yung Wei
Keyword(s):  
Virtual Reality ◽  
Market Research ◽  
Shopping Behavior ◽  
Survey Method ◽  
Innovative Technology ◽  
Purchasing Behavior ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Cross Border ◽  
Purchasing Intention

The main purpose of this study is to investigate its innovative technology VR (virtual reality) and its application in consumer shopping on e-commerce platform. We investigated their consumers’ shopping behavior in e-commerce platform through the survey method, and whether the introduction of VR will further enhance their consumers’ shopping and application on the platform. The application of VR is mainly to help consumers simulate the effect in the process of shopping. Our research mainly understands consumers’ perception, purchasing behavior and purchasing intention, which are the main targets of this research. Our research focuses on the survey of Chinese consumers in 2020. The reliability of the questionnaire was investigated mainly through questionnaire survey.

scholarly journals THE MALAYSIAN-CHINESE CONSUMERS PURCHASING INTENTION BEHAVIOR: THE CASE OF SEAFOOD AS A GIFT

2019 ◽  
Vol 7 (2) ◽  
pp. 459-470
Author(s):  
Gholamreza Zandi ◽  
Shaheen Mansori ◽  
Lim Fung Ting
Keyword(s):  
Marketing Strategy ◽  
Mathematical Expression ◽  
Purchasing Behavior ◽  
Gift Giving ◽  
Chinese Consumers ◽  
Chi Square ◽  
Empirical Observation ◽  
Purchasing Intention ◽  
The Relationship ◽  
Malaysian Chinese

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be analyzed using IBM SPSS Statistics software and Cronbach’s Alpha is performed to test the reliability analysis while chi-square to test the independence variables. Results: The findings are yet available since this report serves as the preliminary stage of the conduct of the research and the survey is conducted. The Malaysian seafood sector and food marketers may find this study useful in promoting the growth of the domestic seafood market in general and the adoption of marketing strategy in selection which may be the most effective to the consumers in Malaysia.

scholarly journals Virtual Reality for Stroke Rehabilitation: assessment, training and the effect of virtual therapy

2011 ◽  
Vol 14 (2) ◽  
pp. 23-32 ◽  
Author(s):  
Paweł Kiper ◽  
Andrea Turolla ◽  
Lamberto Piron ◽  
Michela Agostini ◽  
Alfonc Baba ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Motor Function ◽  
Negative Impact ◽  
Innovative Technology ◽  
Rehabilitation Outcomes ◽  
Function Impairment ◽  
Sensory Modalities ◽  
Task Practice ◽  
Adaptive Nature ◽  
Virtual Therapy

The motor function impairment deriving from stroke injury has a negative impact on autonomy and on the activities of daily living. Several studies have demonstrated that learning new motor skills is important to induce neuroplasticity and functional recovery. To facilitate the activation of brain areas and consequently neuroplasticity, it may be advantageous to combine traditional motor rehabilitation with innovative technology, in order to promote motor re-learning and skill re-acquisition by means of an enhanced training. Following these principles, exercises should involve multiple sensory modalities exploiting the adaptive nature of the nervous system, in order to promote active patient participation. Movement re-learning could be improved by means of training in an enriched environment focused on optimizing the affordances between the motor system and the physical environment: virtual reality technologies allow for the possibility to create specific settings where the affordances are optimized. Several autors report that patients treated in virtual representation could, in both acute and chronic stroke, improve their arm motor function. Reinforced Feedback in a Virtual Environment (RFVE), can incorporate the elements necessary to maximize motor learning, such as repetitive and differentiated task practice, feedback of performance and results, and reinforcement of the motivation. The RFVE approach may lead to better rehabilitation outcomes in the treatment of the upper limb in stroke patients.

scholarly journals Retailers, You Can Get Omni-Shopper's Satisfaction!

2020 ◽  
Vol 3 (4) ◽  
Author(s):  
Nuria Viejo-Fernández ◽  
Sneha Saha
Keyword(s):  
Information Processing ◽  
Mobile Phone ◽  
Logit Model ◽  
Negative Emotions ◽  
Perceived Value ◽  
Structural Equations ◽  
Shopping Behavior ◽  
Purchasing Behavior ◽  
One Stop ◽  
Search For Information

This paper evaluates the influence that information processing routes have on omni-shopping behavior, as well as analyzing the consequences of this behavior for retailers through a cognitive-affective approach. A sample of 705 mobile phone users was used for this purpose. The results obtained using the binomial logit model in a first phase and later with an application of structural equations, reflect that omni-shoppers have a more planned purchasing behavior than those who develop a one-stop shopping behavior. They search for information in a rational and deep way, spending time and effort. As for the consequences that the omni-channel behavior has for retailers, it has been found that those omni-shoppers who experience negative emotions with the retailer, have a low perceived value of the company and their satisfaction will also be negative.

scholarly journals The impact of the COVID-19 pandemic on the shopping behaviour of customers of selected global brand marketing strategy

2021 ◽  
Vol 129 ◽  
pp. 02020
Author(s):  
David Vrtana
Keyword(s):  
Marketing Strategy ◽  
External Environment ◽  
Value Added ◽  
Shopping Behavior ◽  
Behavioral Characteristics ◽  
Purchasing Behavior ◽  
Global Brand ◽  
Brand Marketing ◽  
The Right ◽  
The Impact

Research background: Research will highlight the impact of the COVID-19 pandemic on Mc Donald’s brand marketing strategy. In the research, we will analyze the internal and external environment of the global brand. We will find out how the current pandemic situation has affected the customer shopping behavior of the global brand Mc Donald’s. Purpose of the article: In this article, we point out the importance of analyzing customers’ shopping behavior before and during a pandemic. We identify differences in shopping behavior before and during a pandemic. We will confirm whether our research identifies differences in the behavioral characteristics of the global brand’s shopping behavior in terms of differences and penetration. Methods: We used the methods of analysis, synthesis, comparison and generalization to assess the theoretical assumptions of purchasing behavior and marketing strategy. By comparison and generalization, we compare the financial performance of the brand during the COVID-19 pandemic. We will evaluate its significance in relation to shopping behavior. We will also use an analysis of the internal and external environment to identify the right marketing strategy for the global Mc Donald’s brand. Subsequently, we compare the results and identify the possibilities of adapting the marketing strategy with respect to purchasing behavior before and during the COVID-19 pandemic. Findings & Value added: We will point out the importance of the shopping behavior of Mc Donald’s global brand customers before and during the pandemic. We will find out how customers’ shopping behavior has changed and we will identify this change to the marketing strategy.

scholarly journals Tüketicilerin Pandemi Sürecindeki Satın Alma Davranışlarının Cinsiyetlere Göre İncelenmesi

2021 ◽  
Vol 3 (1) ◽  
pp. 32-45
Author(s):  
Esra Koç ◽  
Fatma Fehime Aydın
Keyword(s):  
T Test ◽  
Survey Study ◽  
Survey Method ◽  
Purchasing Behavior ◽  
Men And Women ◽  
Healthy Nutrition ◽  
Epidemic Period ◽  
Significant Difference ◽  
Gender Factor ◽  
Unusual Situation

The COVID-19 pandemic that emerged in late 2019 significantly affected the whole world. Policies used by governments to prevent the COVID-19 pandemic have also affected the behavior of consumers. It is not easy to predict how the pandemic, which emerged as an unusual situation, will affect the purchasing behavior of consumers. In the study, it is aimed to investigate the effect of COVID-19 on the purchasing behavior of consumers depending on the gender factor. For this purpose, the survey method was applied in the study. The sample of the study consists of 397 people. The study was conducted on Turkey. T-test and variance analysis were used in this survey study. According to the findings obtained as a result of the research, it has been determined that the behavior of consumers changed significantly during the COVID-19 period and these changes were especially aimed at meeting the physiological and safety needs, which are one of their basic needs. A significant difference was observed in the behaviors of women and men. It has been observed that women shop more in case of panic, while men are more interested in online consumption. There have also been cases where men and women exhibit similar behavior. For example, it has been found that the demand for healthy nutrition and hygiene products has increased significantly for both women and men during the epidemic period.

scholarly journals Customer game experience impact on gamification and online purchasing

2019 ◽  
Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova
Keyword(s):  
Consumer Behavior ◽  
Game Design ◽  
Positive Impact ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Board Games ◽  
Purchasing Intention ◽  
Gamified Learning ◽  
Game Elements ◽  
Practical Implications

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

Consumer Perceptions of Factors Affecting Online Shopping Behavior

2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon
Keyword(s):  
International Students ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Financial Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Online Shopping Behavior

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.

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