scholarly journals HOW RELIGIOUS BELIEFS SHAPE CONSUMER BEHAVIOR: AN EXPLORATORY AND PURELY QUALITATIVE STUDY ON CHRISTIAN, MUSLIM, AND TRADITIONAL CONSUMERS IN BURKINA FASO

2021 ◽  
Vol 3 (3) ◽  
pp. 134-143
Author(s):  
Dr. Théophile Bindeouè Nassè
Keyword(s):  
Consumer Behavior ◽  
Burkina Faso ◽  
Religious Beliefs ◽  
Qualitative Data ◽  
Alcoholic Beverages ◽  
Structured Interviews ◽  
Documentary Analysis ◽  
African Context ◽  
Voice Recorder

There is no doubt that religion affects consumer behavior in the African context as well as in other geographies. While a lot of research has been done in other contexts, very little research has been conducted in the West African Geography. The purpose of this research is to explore the concepts of religious beliefs and consumer behavior in Burkina Faso to consider the role of culture in management and particularly in the marketing of products. Burkina Faso is a country where religion plays an important role. While the consumption of industrial non-alcoholic beverages is increasing, religious beliefs constitute a stumbling block that moderates the consumption of industrial non-alcoholic beverages. The approach is an exploratory qualitative one assorted with a sound documentary analysis. The qualitative data collection is performed with a digital voice recorder by the means of some semi-structured interviews. The number of semi-structured interviews recorded is 16. Then, the qualitative data is transcribed by hand. Results show that religious beliefs affect and moderate consumer behavior.    Keywords: Religious beliefs, Consumer behavior, Beverages, Consumption, Marketing.

scholarly journals RELIGIOSITY AND CONSUMER BEHAVIOR: A STUDY OF CONSUMPTION PATTERNS FOR ALCOHOLIC AND NON-ALCOHOLIC BEVERAGES AMONG ANIMIST, CHRISTIAN AND MUSLIM CONSUMERS IN THE CONTEXT OF GHANA

2020 ◽  
Vol 2 (4) ◽  
pp. 244-261
Author(s):  
Dr. Théophile Bindeouè Nassè ◽  
Naab Francis Xavier ◽  
Bismark Boateng ◽  
Nicolas Carbonell ◽  
Justice Agyei Ampofo ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Qualitative Data ◽  
Alcoholic Beverages ◽  
Research Approach ◽  
Structured Interviews ◽  
Production And Consumption ◽  
The Social ◽  
And Behavior ◽  
Voice Recorder

Researchers' interest in consumer religiosity and behavior is explained by the fact that religion influences not only the social behavior of individuals, but also their consumption behavior. Most of the studies on the subject come from Western and Asian countries with a few of such studies been conducted in Africa and particularly in Ghana. The aim of this paper is to explore the concepts of religiosity and consumer behavior in Ghana, in order to consider the role of culture in the management and marketing of industrial products. Ghana is a country where religion plays an important role in shaping lives and ensuring community cohesion. However, a determined part of the believers contributes to increasing the consumption of industrial beverages, and the obliviousness in the marketing sector also seems to be a barrier that slows the production and consumption of non-alcoholic industrial beverages. The research approach is exploratory and qualitative. The collection of qualitative data is done with the aid of a SONY voice recorder through some semi-structured interviews. Then, the qualitative data are transcribed manually and verbatim analyzed. The results show that in the context of Ghana, religiosity of believers affects the behavior of the consumer and that consumer behavior towards non-alcoholic industrial beverages affects religiosity. Keywords: Religiosity, Consumer Behavior, Industrial Beverages, Consumption, Marketing, Ghana.

scholarly journals CONFLICTS AS AN EFFECT OF ALCOHOL CONSUMPTION IN VERY POOR COUNTRIES: AN EXPLORATORY RESEARCH ON EXPERIENCED CHRISTIAN CONSUMERS IN BURKINA FASO

2020 ◽  
Vol 1 (5) ◽  
Author(s):  
THEOPHILE BINDEOUE NASSE
Keyword(s):  
Alcohol Consumption ◽  
Burkina Faso ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Exploratory Research ◽  
Structured Interviews ◽  
Poor Countries ◽  
Social Violence ◽  
Mixed Approach ◽  
Voice Recorder

The topic of alcohol consumption and conflicts has been explored in several context not only because consumers do not have a good consumption culture, but also because alcohol consumption often leads to social violence (Nasse, 2018; Nasse, Ouédraogo & Diop, 2019). Most of the studies on the topic are done in other contexts. Little research on the subject has been conducted in Burkina Faso. Therefore, this research aims to explore the concepts of alcohol consumption and conflicts in the context. Burkina Faso is a country where religion plays a significant role. However, alcohol consumption is increasing (Sow, 2005), even among consumers who are believers, but ignorance in the sector of marketing seems to be a barrier that favors unethical consumption. The research is a mixed approach. The qualitative data collection is performed with a voice recorder by the means of some semi-structured interviews. Then, the qualitative data is transcribed by hand. The quantitative data is collected by the means of a questionnaire. The qualitative data and the quantitative data are performed using sphinx IQ software. The results show that social class moderates the relationship between alcohol consumption and conflicts.

scholarly journals DETERMINANTS OF CHAMPIONSHIP ATTRACTIVENESS OF POPULAR EVENTS IN BURKINA FASO: THE CRITICAL ROLE OF BIOTOPE, BIOCENOSIS, AND MEDIA ON THE NATIONAL FOOTBALL CHAMPIONSHIP

2020 ◽  
Vol 2 (1) ◽  
pp. 11-21
Author(s):  
Mamadou Kiékiéta ◽  
Théophile Bindeouè Nassè
Keyword(s):  
Burkina Faso ◽  
Critical Role ◽  
West African ◽  
Structured Interviews ◽  
Media Impact ◽  
Digital Recorder ◽  
African Context ◽  
The Media ◽  
The Mean

The purpose of this paper is to investigate the attractiveness of the popular events in Burkina Faso such as the national championship of football. In the West African context in general, and particularly in Burkina Faso, there are some challenges in the national Championship of football and this study concern is to bring out some solutions to the football issues in the Burkinabe context. There are two (2) approaches in this study. The first approach is a qualitative one. The second approach is a quantitative one. Qualitative data is collected by the mean of a digital recorder through semi-structured interviews and transcribed by hand. Quantitative data is collected by the means of a questionnaire and data is analyzed using Sphinx IQ2. The results show that the Burkinabe national championship attractiveness is strongly related to the biocenosis attractiveness, the biotope attractiveness, the media choice and the media impact.

scholarly journals Unethical consumer behavior: the role of institutional and socio-cultural factors

2019 ◽  
Vol 36 (1) ◽  
pp. 124-135 ◽  
Author(s):  
Arpita Agnihotri ◽  
Saurabh Bhattacharya
Keyword(s):  
Factor Analysis ◽  
Consumer Behavior ◽  
Unethical Behavior ◽  
Institutional Environment ◽  
Institutional Trust ◽  
Structured Interviews ◽  
Content Type ◽  
Quantitative Phase ◽  
Unethical Consumer Behavior

PurposeThe purpose of this study is to explore how institutional trust, frugality and materialism motivate consumers’ unethical behavior.Design/methodology/approachThe authors conducted the study in two phases – qualitative and quantitative. In the qualitative phase through a content analysis of semi-structured interviews, a list of unethical activities was obtained. In the quantitative phase, a questionnaire was developed, which had questions related to the unethical activities. Data collection for the quantitative phase was achieved through mall intercept surveys. The collected data were subjected to exploratory factor analysis, confirmatory factor analysis and multivariate regression analysis.FindingsPoor institutional environment, frugal attitude and materialistic values motivate consumers from an emerging economy to indulge in unethical acts some of which were not explored before such as booking a cab but not boarding or stealing electricity.Originality/valueResearch evidence on unethical consumer behavior is lacking from emerging markets. Furthermore, extant studies have used mainly national culture models to explore unethical behavior, and finally, the role of institutional trust and frugality has not been explored in previous studies. The present study tries to fill these gaps by considering these elements as the cornerstone of this study.

Collective representation and the founders’ culture in non-profit organisations: the case of Israel’s national association for autism

2020 ◽  
Author(s):  
Nitzan Rimon-Zarfaty ◽  
Aviad E. Raz ◽  
Bosmat Bar-Nadav ◽  
Ella Vaintropov
Keyword(s):  
Support Services ◽  
Service Provision ◽  
National Association ◽  
Structured Interviews ◽  
Non Profit ◽  
Documentary Analysis ◽  
Collective Representation ◽  
Autistic People ◽  
Open Question

Non-profit organisations (NPOs) have increased in numbers and importance, providing support, services and advocacy. However, who non-profits actually represent is still an open question. To provide an empirical basis for scrutinising how the representational roles of autism advocacy NPOs change (or not) as they develop, in this article we focus on the case of Alut – the Israeli national association for autism. Drawing on documentary analysis and semi-structured interviews conducted in 2015–17 with members, service recipients and office holders, our findings demonstrate the important role of the founders’ culture in setting the NPO’s agenda – in Alut’s case, service provision prioritising ‘low-functioning’ autistic people. The role of the founders’ culture is further highlighted in the context of organisational gaps between the association’s actual agenda and its espoused messages regarding collective representation and advocacy. We conclude by discussing the contributions of the findings to debates on NPOs’ development and the maintenance of stability through representational styles.

scholarly journals Fishing for food: Values and benefits associated with coastal infrastructure

PLoS ONE ◽  
2021 ◽  
Vol 16 (4) ◽  
pp. e0249725
Author(s):  
Cassandra M. Nieman ◽  
Alexie N. Rudman ◽  
Margaret L. Chory ◽  
Grant D. Murray ◽  
Luke Fairbanks ◽  
...  
Keyword(s):  
North Carolina ◽  
Informal Economy ◽  
Qualitative Data ◽  
Cultural Dimensions ◽  
Fishing Community ◽  
Public Infrastructure ◽  
Structured Interviews ◽  
Social Community ◽  
Mental Health Benefits

While there is substantial literature about the socio-cultural characteristics and values associated with recreational and commercial fisheries in the U.S., studies directed at those who ‘fish for food’—those who depend on consuming their catch to various degrees—are relatively sparse. Using qualitative data collected through 80 semi-structured interviews with fishers in the summer and fall of 2018 in Carteret County, North Carolina, this study aims to better understand the group of recreational fishers who consume their catch by describing social and cultural dimensions and values associated with fishing for food, examining the role of infrastructure in facilitating access to benefits associated with this activity, and considering how knowledge of existing licensing regulations surrounding subsistence license waivers affect this fishing community. Interviews conducted at free public fishing structures in the region revealed that fishers derive a variety of values and benefits from fishing at these sites, including access to recreation, nutrition, a social community, and mental health benefits, which were found to be negatively impacted by Hurricane Florence in September 2018. We also found an informal economy of sharing catch on- and off-site that extends the reach and benefits facilitated by public infrastructure to people beyond those using it directly. Overall, we call for conceptualizations of ‘fishing for food’ that include aspects that go beyond traditional definitions of ‘subsistence’ or ‘recreational’ fishing such as food security, access, and less obvious social and cultural motivations behind the activity. These findings are a compelling rationalization for the creation and maintenance of formal and informal fishing places locally and, by extension, in other coastal areas, given the array of benefits provided by access to these types of locations.

scholarly journals Exploring culinary heritage practices among the younger Chetti generations in Melaka

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Nurul Hanis Mohd Fikri ◽  
Ahmad Esa Abdul Rahman ◽  
Ismayaza Noh
Keyword(s):  
Qualitative Data ◽  
Traditional Food ◽  
Structured Interviews ◽  
Ethnic Population ◽  
Unique Role ◽  
South Indian ◽  
Food Knowledge ◽  
Sociocultural Development ◽  
Minority Ethnic

AbstractChetti or Peranakan Indian cuisine is a historical creolized minority ethnic cuisine of Malaysia that carries the gene of the country’s multi-ethnic sociocultural development. Its culinary heritage is a unique blend of South Indian, Malay, and Nyonya cuisines. Despite its unique role in symbolizing Malaysia’s status as a multicultural nation, little is documented about the ethnic cuisine. The fact that the Chetti ethnic population is extremely small and continually shrinking means that the future of Chetti cuisine is uncertain. In this context, this paper aims to investigate the role of the younger Chetti generation in reviving the ethnic culinary heritage and the transmission of Chetti traditional food knowledge (TFK) in the contemporary setting. There is evidence that the younger Chetti generation are straying from their culture’s traditional cuisine due to migration, modernization, and urbanization, among other reasons. There are concerns that this may lead to the extinction of Chetti culinary heritage. Semi-structured interviews were conducted with eight younger Chetti participants in the Chetti village of Gajah Berang, Melaka. The qualitative data obtained from the interviews was analyzed using thematic analysis and revealed four relevant themes. The study found that the younger Chetti generation is relatively knowledgeable about their ethnic culinary heritage but overall unskilled. Whilst they predominantly learn about their culture’s cuisine from their mothers, it was found that Chetti ceremonies and festivals, as well as participation in other cultural events, also contribute to TFK transfer among the younger Chetti generation.

scholarly journals Factors associated with interest in psychiatry in UK medical students: qualitative study

2021 ◽  
pp. 1-7
Author(s):  
Grace Crowley ◽  
Sube Banerjee ◽  
Lisa Page ◽  
Stephanie Daley
Keyword(s):  
Mental Health ◽  
Medical Students ◽  
Medical School ◽  
Qualitative Data ◽  
Structured Interviews ◽  
Factors Associated ◽  
Psychiatry Education ◽  
Extra Curricular Activities ◽  
Fitting In

Aims and method This study aimed to explore factors that positively influence UK medical students’ interest in psychiatry. Delegates and committee members of the National Student Psychiatry Conference 2018 were invited to participate in individual semi-structured interviews. Nine interviews were conducted. Qualitative data were analysed using thematic analysis. Results: Four core themes emerged: psychiatry education and exposure, role of a psychiatrist, fitting in, and factors external to medical school. All students had some degree of interest in mental health before medical school, but placement and extra-curricular factors were strongly influential. Implications Interest in psychiatry may be promoted by facilitating student exposure to enthusiastic psychiatrists and psychiatry subspecialties, encouraging extra-curricular activities and identifying early those with pre-existing interest in mental health on admission to medical school. Aspects of psychiatry that should be promoted include the potential to make a positive difference to patients’ lives and the teamworking elements of the specialty.

Understanding the Role of Social Networks in Consumer Behavior in Tourism

2020 ◽  
pp. 367-384 ◽  
Author(s):  
Luís Ferreira ◽  
Bruno Barbosa Sousa
Keyword(s):  
Social Networks ◽  
Consumer Behavior ◽  
Data Collection ◽  
Qualitative Methodology ◽  
Direct Channel ◽  
Structured Interviews ◽  
Tourism Sector ◽  
Hotel Sector ◽  
Constant Growth

This research seeks to understand the type of influence that the hotel sector in Portugal can achieve in its consumers, being the tourism sector an area in constant growth. To that end, a qualitative methodology was adopted, using semi-structured interviews, as a data collection tool to understand the type of use that hotels attribute to social networks, as well as the results obtained from their practices. In the investigation nine hotels were analyzed, presenting a diversified sample between the participants in terms of capacity, as well as recognition, proving that, in a general way, social networks help in the divulgation of the hotel, presenting these as a direct channel for consumers, facilitating brand exposure as well as interaction with customers.

scholarly journals Strategic complexities and opportunities in Welsh youth justice: exploring YJB Cymru

2014 ◽  
Vol 13 (3) ◽  
pp. 109-119 ◽  
Author(s):  
Stephen Case
Keyword(s):  
Structured Interviews ◽  
Youth Justice ◽  
Policy And Practice ◽  
England And Wales ◽  
Content Type ◽  
Documentary Analysis ◽  
Key Stakeholders ◽  
Practice Development ◽  
Insight Into

Purpose – The paper presents and discusses the findings of a Strategic Insight Programme placement that explored the Youth Justice Board for Wales (YJB Cymru), a division of the YJB for England and Wales since the abolition of the regional structure in April 2012. The focus of the placement was on exploring the role of YJB Cymru in the development of youth justice policy and practice in the unique, partially devolved context of Wales. The paper aims to discuss these issues. Design/methodology/approach – The research was conducted over a six-month period from February to July 2013. A multiple methods design was adopted, consisting of semi-structured interviews with key stakeholders (YJB Cymru staff, Welsh Government staff and Youth Offending Team staff), observations of policy and practice mechanisms (YJB Cymru meetings, YOT projects) and documentary analysis of YJB Cymru publications. Findings – Thematic analyses demonstrated that YJB Cymru has an increasingly important role in policy and practice development structures and processes in England and Wales more broadly (e.g. within the YJB for England and Wales) and in the Welsh national context specifically. YJB Cymru fulfills a role of dual influence – working both with government (UK and Welsh) and youth justice practitioners (mainly YOT managers and staff) to mediate and manage youth justice tensions in the partially devolved Welsh policy context through relationships of reflective and critical engagement. Originality/value – This study draws inspiration from the groundbreaking research of Souhami (2011) and builds on those findings to provide a unique insight into the organisation and role YJB Cymru in the complex and dynamic context of youth justice in Wales.

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