scholarly journals THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI-BUSINESS COMPANIES

2012 ◽  
Vol 01 (06) ◽  
pp. 51-59
Author(s):  
Masume Hosseinzadeh Shahri

Is your corporate branding strategy effective? This paper presents a triple-dimension model for the assessment of the effectiveness of corporate branding strategy as a strategic decision in an organization: multiple stakeholders' reliance, financial value and strategic position. The elements of the model are based on information obtained from literature review and structured interview with specialists in strategic management and marketing and some multi-business companies' managers. A questionnaire and confirmatory factor analysis (CFA) have been used to validate the measurement. Assessing the three dimensions (multiple stakeholders' reliance, financial value and strategic position) and integrating them into a scheme enable CEOs to understand whether their corporate branding strategy is effective.

2019 ◽  
Vol 23 (06) ◽  
pp. 1950053 ◽  
Author(s):  
ARMAND DJOUMESSI ◽  
SHU-LING CHEN ◽  
STEPHEN CAHOON

For almost 20 years, research on firm level innovation have relied upon [Lawson and Samson (2001). Developing innovation capability in organisations: A dynamic capabilities approach. International Journal of Innovation Management, 5(3), 377–400] concept of innovation capability (IC). Of note, these authors stated that this concept needs to be ‘refined, validated and tested using other research methods’ [Lawson and Samson (2001). Developing innovation capability in organisations: A dynamic capabilities approach. International Journal of Innovation Management, 5(3), 377–400], p. 396. To date, empirical studies heeding this call have been challenging to find. By researchers relying on this untested concept, they risk not attaining comprehensive insights into the firm level mechanisms underpinning the transformation idea and knowledge into innovations. This paper proposes a rethinking of the IC concept. The analysis is based on survey data of 69 firms involved in the Australian maritime industry using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The results suggest that the IC concept might be refined from seven dimensions, initially conceptualised, to three dimensions. The three dimensions are renamed as institutionalising innovation, implementing innovation and stimulating innovation.


2021 ◽  
Vol 10 (3) ◽  
Author(s):  
Hikmet Yazıcı ◽  
Fatma Altun ◽  
Cansu Tosun ◽  
Münevver Özdemir ◽  
Yasemin Karsantık

The purpose of the present study was to adapt COVID-19 Induced Anxiety Scale (CIAS) and Protective Behaviors towards COVID-19 Scale (PBCS) into Turkish language, and to investigate their psychometric properties. 593 adults participated in the study. Data were collected through CIAS and PBCS as well as The Fear of COVID-19 Scale (FCS). Cronbach alpha (α) and McDonald’s Omega (ω) coefficients were utilized for reliability of the Turkish forms of the scales, and validity of the scales was tested with exploratory factor analysis, confirmatory factor analysis and criterion validity. The analysis showed that α and ω reliability coefficients of both scales were over .70. The results of exploratory and confirmatory factor analyses revealed that CIAS had a single factor structure while PBCS had three dimensions as indicated in original forms of the scales. Significant and positive relationships were also found between the scores obtained from CIAS and PBCS and fear scores. To conclude, Turkish forms of CIAS and PBCS were proved to be valid and reliable tools to measure severity of COVID-19 induced anxiety through CIAS and individuals’ protective behaviors towards COVID-19 through PBCS.


2017 ◽  
Vol 12 (1) ◽  
pp. 13-19
Author(s):  
Ari Saptono

The research aims to develop the valid and reliable measurement instruments of entrepreneurship intention in vocational secondary school students. Multi stage random sampling was used as the technique to determine sample (300 respondents). The research method used research and development with confirmatory factor analysis (CFA). Result of confirmatory factor analysis (CFA) at the second order with robust maximum likelihood method shows that valid and reliable instrument with the acquisition value of loading factor is more than 0.5 (> 0,5) and a significance value of t is more than 1,96 (> 1,96). Reliability test results shows that the value of the combined construct reliability (CR) of 0.97and a variance value extract (VE) to 0.52 is greater than the limit of acceptance CR ? 0.70 and VE ? 0.50. The conclusion of the measurement instruments of entrepreneurship intention with three dimensions and 31 items met the standards of validity and reliability in accordance with the instrument development process.


Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Norhafezah Yusof ◽  
Halimah Badioze Zaman

The concept of Knowledge Society (KS) began due to recognition of the importance of knowledge and information in the development of a society. This chapter proposes a holistic view of knowledge society based on the development of composite indicators in nine different dimensions. The objective of the study is to propose a multi-dimensional approach comprising human capital, ICT, spirituality, economy, social, institutional and sustainability as determinants towards achieving a KS. These dimensions are discussed in-depth by the experts in semi-structured interviews and also validated by using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). The semi-structured interview data are presented in a verbatim manner so as to provide readers with in-depth feedback from the experts, while the EFA and CFA results of composite indicators are presented in graphics. Thus, this chapter contributes to the understanding of composite indicators of a knowledge society which can then be used by policy makers for future policy-making decision.


2017 ◽  
Vol 41 (S1) ◽  
pp. S257-S257
Author(s):  
M.J. Soares ◽  
C. Marques ◽  
A.T. Pereira ◽  
A.I. Araújo ◽  
N. Madeira ◽  
...  

IntroductionH&F Multidimensional Perfectionism Scale is a widely used measure of perfectionism developed to measure Self-oriented perfectionism (SOP), Socially-prescribed perfectionism (SPP) and Other-oriented perfectionism (OOP) dimensions. The original scale comprises 45-likert items. We have previously developed a short version of The H&F-MPS, with 13 items, showing adequate validity in a sample of university students, using principal component analyses method with factors varimax rotation.ObjectiveTo examine the factor structure of the H&F-MPS13 with confirmatory factor analysis (CFA), using a different sample of Portuguese university students.MethodsThe sample comprises 245 university students (68.9% females), with a mean age of 20.95 years (SD= 2.19; range= 17–33) who completed the H&F-MPS13. CFA was used to test the model suggested by prior exploratory factor analyses of H&F-MPS13.ResultsAfter correlated errors, we obtained a good fit for the second-order factor (X2/d= 2.577; CFI= 0.928; GFI= 0.915, RMSEA= 0.080; P[rmsea ≤ 0.05] = 0.001). The H&F-MPS13 showed acceptable internal consistency (α= 0.77) and the three dimensions presented Cronbach's alphas ranging between acceptable and good (α OOP = 0.67; SPP = 0.73; SOP = 0.89).ConclusionsThe H&F-MPS13 obtained through CFA is a reliable and valid measure to assess perfectionism in Portuguese university students.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2021 ◽  
Vol 6 (2) ◽  
pp. 179-195
Author(s):  
Iredho Fani Reza

The purpose of this study is to develop a measurement scale for phone snubbing among Moslem youth in the era of the industrial revolution 4.0. This research is used a quantitative survey research with the number of respondents N = 503 who were Moslem youths at a university in the Republic of Indonesia which was determined by multistage sampling technique. The instrument used is the Phone Snubbing Scale (Phub-S) which consists of three dimensions - ignore others, dependency on gadgets and social disconnectedness. In analyzing the data through the process of building validity consisting of confirmatory factor analysis and total correlation of corrected items, analyzing internal consistency reliability using Cronbach's alpha technique. The results showed that the Phone Snubbing Scale (Phub-S) has a good item validity and reliability test as a measurement scale for phone insulting behavior young Moslems in the era of the industrial revolution 4.0. The recommended Phub-S items totaling 45 items that have been fulfilled are valid based on testing confirmatory factor analysis (CFA) technique (standardized solution (SS) > 0.4 and T-Values > 1.96), Corrected Item-Total Correlation ≥ 0.30 and with a scale reliability value. 0.932 (Cronbach's Alpha value> 0.8).


2022 ◽  
Vol 14 (2) ◽  
pp. 761
Author(s):  
Aija Medne ◽  
Inga Lapiņa ◽  
Artūrs Zeps

The planning and development of the university strategy is closely linked to the university’s current performance, key priorities, and capabilities. A systematic literature review of factors that influence decision-making for strategy development has been applied in this research. To determine the external factors that influence strategic decision-making for universities nowadays there has been chosen a structure from the PESTLE analysis. The systematic literature review was limited to only higher education factor analysis. Based on the literature review, the authors have developed an approach for strategic direction evaluation and ongoing key performance indicator analysis. The approach is based on the Importance-Performance Matrix–IPA and developed further to include a comprehensive analysis of the strategic directions, organizational sources, and capabilities. An assessment of the university’s main strategic priorities with influencing factor analysis can be done using the developed approach adapted by the authors. It integrates the principles of resource-based strategy, key stakeholder engagement and creating shared value in the strategy development process. The adapted method was used in the 3rd generation university strategy development. The research contributes to the literature on a systematic approach development in the strategy evaluation process. This article puts emphasis on the resource-based view and key stakeholder involvement in the evaluation process.


Author(s):  
Víctor Pedrero Castillo ◽  
Aracelis Calzadilla-Núñez ◽  
Claudia Moya-Ahumada ◽  
Pilar Torres-Martínez ◽  
Pablo Castro Pastén ◽  
...  

ABSTRACT Objective To evaluate the psychometric properties of the Jefferson Medical Empathy Scale, Spanish version (JSE-S), its factorial structure, reliability, and the presence of invariance between genders in the behavior of empathy levels among Chilean nursing students. Method Instrumental research design. The JSE-S was applied to 1,320 nursing students. A confirmatory factor analysis was used. An invariance study between genders was carried out. Descriptive statistics were estimated. Between genders, Student’s T distribution was applied alongside a homoscedasticity analysis. The level of significance was α ≤ 0.05. Results The confirmatory factor analysis determined the existence of three dimensions in the matrix. The statistical results of the invariance tests were significant, and allowed comparison between genders. Differences were found between mean empathy values, as well as in some of its dimensions between genders. Conclusion The factor structure of empathy data and its dimensions is in correspondence with the underlying three-dimensional model. There are differences in empathy levels and their dimensions between genders, with the exception of the compassionate care dimension, which was distributed similarly. Women were more empathetic than men.


2019 ◽  
Vol 28 (3) ◽  
pp. 745-763
Author(s):  
Khahan Na-Nan ◽  
Peerapong Pukkeeree ◽  
Ekkasit Sanamthong ◽  
Natthaya Wongsuwan ◽  
Auemporn Dhienhirun

Purpose Counterproductive work behaviour (CWB) is a type of behaviour of an individual that works against an organisation or employer, and he/she is usually discretionary (i.e. individuals make conscious choices as to whether they want to commit aberrant work behaviour). To deal with CWB in different contexts, organisations need to both understand and continually measure their employees in terms of behaviour and work. This study aims to develop an instrument to measure CWB for small and medium-sized enterprises in Thailand. Design/methodology/approach The study was conducted in three stages to develop a measurement scale for CWB. First, 27 questions were developed as a questionnaire based on concepts and theories of CWB and then verified using exploratory factor analysis with three CWB dimensions, namely “poor behaviour”, “misuse of organisational resources” and “inappropriate communication”. The questionnaire surveyed a total of 386 individuals working in SMEs. Finally, confirmatory factor analysis (CFA) and convergent validity were examined following the three CWB dimensions. Findings Three dimensions were developed to measure CWB, including aspects of poor behaviour, misuse of organisational resources and inappropriate communication. Practical implications The CWB questionnaire has practical use for assessing employee behaviour and can assist organisations and practitioners to better understand the CWB of employees. This know-how will help practitioners to assess employee behaviour and can be used to manage or develop this into good behaviour as valued members of the organisation. Originality/value The validity of the CWB questionnaire questions will facilitate the future research on the boundaries with CWB assessments spanning different SMEs contexts. Empirical study results validated that CWB measurement offered new perspectives to explore vital employee behavioural deviation that are necessary for the inspection employee behavioural deviation. This instrumental support will also help researchers to effectively understand CWB and explore its potential in future studies.


2008 ◽  
Vol 36 (10) ◽  
pp. 1303-1313 ◽  
Author(s):  
Gülşah Başol

An examination was carried out of the reliability and validity of the Multidimensional Scale of Perceived Social Support-Revised (MSPSS-R; Eker, Arkar, & Yaldız, 2001) with 433 Turkish school administrators. Although it has been used often, there were no studies on the reliability and validity of the MSPSS-R for this group. The MSPSS-R measures social support from Family (FA), Friends (FR), and Significant Other (SO). An exploratory factor analysis (EFA) is conducted to examine the factor structure underlying the data and a confirmatory factor analysis (CFA) to confirm the three-factor structure of the scale. In our study, the internal consistency of the total and subscale scores were satisfactory (Cronbach's alpha = .93) confirming three dimensions and satisfactory reliability.


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