DIPLOMASI PUBLIK SEBAGAI NATION BRANDING DENGAN TERPILIHNYA INDONESIA SEBAGAI TUAN RUMAH FIBA WORLD CUP 2023

2021 ◽  
Vol 6 (2) ◽  
Author(s):  
Elen Puspitasari ◽  
Indrawati Indrawati

ABSTRAK                                             Diplomasi publik dengan menggunakan nation branding untuk meningkatkan citra positif Indonesia dimata dunia dalam bidang olahraga bola basket, hingga terpilihnya Indonesia sebagai tuan rumah FIBA World Cup 2023. Pemerintah Indonesia menggunakan aktor-aktor non negara seperti atlit-atlit profesional dan beberapa organisasi untuk menjalankan programnyayaitu Perbasi dan IOC, dengan mengikuti berbagai persyaratan sebagai tuan rumah melalui partisipasi kualifikasi FIBA Asia 2021 dan perbaikan venue. Peningkatkan prestasi bola basket dalam ranah regional, nasional, dan internasional. Performa yang kuat oleh negara tuan rumah akan sangat berpengaruh dalam mengarahkan minat lokal dan masyarakat internasional yang dibutuhkan untuk kesusksesan turnamen ini, dilihat dari track record perkembangan Tim Nasional Indonesia yang sudah diakui oleh FIBA mengalami kemajuan yang cukup baik. Melakukan naturalisasi pemain, untuk menjadi hosting country memerlukan banyak hal untuk memenuhi beberapa kritteria sesuai dengan standarisasi event.Kata kunci : Diplomasi publik, Nation branding, Perbasi, FIBAABSTRACTPublic diplomacy by using nation branding to enhance Indonesia's positive image in the eyes of the world in the field of basketball, until the election of Indonesiaas the host of the FIBA World Cup 2023. The Indonesian government uses non-state actors such as professional athletes and several organizations to carry out its programs, namely Perbasi and IOC, by following various requirements as hosts through the participation of FIBA Asia 2021 qualifications and venue improvements. Enhancing basketball achievements in the regional, national and international realms. The strong performance by the host country will be very influential in directing the local and international community interest needed for the success of this tournament, seen from the track record of the development of the Indonesian National Team which has been recognized by FIBA as having progressed quite well. Naturalizing players, becoming a hosting country requires many things to meet several criteria in accordance with event standardization. Keywords: Public diplomacy, Nation branding, Perbasi, FIBA 

Author(s):  
Javier Herrero Gutiérrez ◽  
Daniel Barredo Ibáñez ◽  
Martín Oller Alonso

Resumen En este artículo comparamos visual y contextualmente las noticias ofrecidas por los diarios deportivos españoles As, Marca, Mundo Deportivo y Sport sobre el triunfo de la Selección española en las Eurocopas (2008/2012) y el Mundial (2010). En nuestros resultados resaltamos un predominio del recurso de la fotografía, la adopción de una retórica enfática y entusiasta de los recursos textuales, la personalización de la celebración y la elevada cantidad de páginas dedicadas a cubrir este evento. AbstractIn this article we compare visually and contextually the news offered by the Spanish sport newspapers As, Marca, Mundo Deportivo and Sport on the triumph of the Spanish national team in the European Championships (2008/2012) and the World Cup (2010). Results highlight the use of the resource of photography, the emphatic and enthusiastic rhetoric of textual resources, the personalization of the celebration and the high number of pages dedicated to cover this event.Palabras claveComunicación deportiva; prensa deportiva; Selección española; As; Marca; Mundo Deportivo; Sport.KeywordsSports communication; sports media; Spanish national team; As; Marca; Mundo Deportivo; Sport.


2019 ◽  
Vol 8 (3) ◽  
pp. 317-345 ◽  
Author(s):  
Minghui Fan ◽  
Andrew Billings ◽  
Xiangyu Zhu ◽  
Panfeng Yu

Sports fans tend to associate themselves with a successful team (BIRGing), while disassociating themselves with unsuccessful teams (CORFing). This premise was applied to social media commentary within England’s matches against Croatia and Colombia during the 2018 Fédération Internationale de Football Association World Cup, uncovering that English fans tended to perform Basking in Reflected Glory (BIRG) when England was leading or victorious and tended to engage in Cutting Off Reflected Failure (CORF) when England was trailing or defeated. In Method 1, team identification, national identification with England, and sentiment were significantly higher when England was leading or victorious than when they were trailing or defeated. In Method 2, machine learning generated trending graphs to detect that English fans BIRGed when they scored against Colombia; they also BIRGed more frequently during the match with Croatia, peaking several times when they scored a goal, saved a goal, or took a free kick. However, even though CORFing (i.e., lower team identification, lower national identification, and lower sentiment) occurred when the opposing team scored, English fans still BIRGed when they were finally defeated by Croatia, likely a function of the stage the game took place (World Cup semifinal), indicating that England had nonetheless succeeded in the World Cup as a whole.


Author(s):  
Иван Владимирович Сильдушкин ◽  
Мария Александровна Козлова

В XXI в. проблема подготовки спортсменов к соревнованиям выходит на новый уровень. Если раньше внимание уделялось только физическому аспекту, то сегодня учитывается и психологическое состояние спортсмена. Тревожность, эмоциональное состояние, мотивация, предстартовый мандраж, «олимпийское спокойствие», состояние потока - это термины, которые используют при работе со спортсменами, и спортивный психолог важен так же, как тренер или врач. Совместная продуктивная работа этих специалистов - залог успешного выступления на соревнованиях. Сбой работы одного ставит под угрозу всю подготовку в целом. Так, психологические барьеры, которые спортсмен не в состоянии преодолеть самостоятельно, ведут к ухудшению результатов, а иногда и к психологическим травмам. Нередко восстановление психического здоровья спортсмена занимает даже больше времени, чем физического. К сожалению, некоторые тренеры и сами атлеты не уделяют должного внимания психологической составляющей тренировочного процесса, особенно в России. В статье сделана попытка рассмотреть уровень психологической подготовки спортсменов сборной команды ФСИН России в период проведения учебно-тренировочных сборов перед чемпионатом мира и доказать, что эмоциональное состояние также важно, как и физическая подготовка. In the twenty-first century, the problem of preparing athletes for competitions is reaching a new level. If earlier attention was paid only to the physical aspect, today, the psychological state of the athlete becomes on a par with the prepared body. Anxiety, emotional state, motivation, pre-start jitters, Olympic calm, state of flow - these are terms that are used when working with athletes, and a sports psychologist is as important as a coach or doctor. All these three components together are the key to successful performance in competitions. The failure of one puts the entire training at risk. Very often this happens because of problems in the head. Psychological barriers that the athlete is not able to overcome on their own lead to poor results, and sometimes to psychological injuries. The recovery of an athlete's mental health may take even longer than the physical one. Unfortunately, some coaches and athletes themselves do not pay enough attention to sports psychology, especially in Russia. The article attempts to examine the level of psychological preparation of athletes of the Russian Federal penitentiary service team during the training camp before the world Cup and prove that emotional state is as important as physical training.


2017 ◽  
Vol 56 (1) ◽  
pp. 187-195 ◽  
Author(s):  
Paweł Chmura ◽  
Marcin Andrzejewski ◽  
Marek Konefał ◽  
Dariusz Mroczek ◽  
Andrzej Rokita ◽  
...  

AbstractThe aim of the present study was to analyze motor activities of soccer players in seven consecutive rounds of matches of the 2014 World Cup in Brazil and to compare the performance of the world champions, the German national team with other participating teams. The study sample comprised 905 observations of 340 soccer players, who played full-time matches in all seven rounds of the tournament. The study was conducted using data collected from the Castrol Performance Index, a kinematic game analysis system that records movements of players with semi-automatic cameras. The following variables were analyzed: total distance covered, the percentage of total distance covered at high intensity, the number of sprints, frequency of sprints and peak running speed. A statistically significant increase (p ≤ 0.01) was noted in total distance covered, the percentage of distance covered at high intensity and total number of sprints, between the quarter-finals and semi-finals of the World Cup tournament in Brazil. The German national team covered a significantly longer total distance (p ≤ 0.05) and had a greater percentage of distance covered at high intensity (p ≤ 0.001) than players from other teams. The obtained results point to the necessity of development of players’ aerobic endurance and speed-endurance abilities while preparing for top-level soccer tournaments. Winning a soccer championship requires players to run longer mean total distances and longer distances at high intensity during a single match.


2020 ◽  
Vol 2 (3) ◽  
pp. 101-118
Author(s):  
Vinícius Pereira de Souza Cruz ◽  
Eduardo Tadeu Roque Amaral

Este artigo apresenta uma análise de antropônimos oficiais e não oficiais de jogadores da Seleção Brasileira do período compreendido entre 1958 e 2018. O marco teórico se apoia tanto em estudos de Onomástica, como Amaral (2011), Amaral e Seide (2020), Bajo Pérez (2002), Becker (2018), Fernández Leborans (1999), Urrutia e Sánchez (2009), Van Langendonck (2007), quanto em estudos sobre o futebol brasileiro, como Rodrigues (2010) e Caetano e Rodrigues (2009). Os dados analisados são os nomes das listas de jogadores convocados nesse período para os jogos mundiais. Esses nomes são classificados com o objetivo de observar a variação e a mudança ao longo do tempo. Os resultados indicam um predomínio de nomes oficiais em quase todos os anos, bem como uma maior tendência contemporânea às variantes mais formais dos nomes.Palavras-chave: Seleção Brasileira; jogadores de futebol; antropônimos.Variation and changes in soccer players’ names of Brazilian National soccer teamAbstract: This paper presents an analysis of official and unofficial anthroponyms of soccer players from the Brazilian National team from 1958 to 2018. The theoretical framework is based on onomastic studies, such as Amaral (2011), Amaral e Seide (2020), Bajo Pérez (2002), Becker (2012), Fernández Leborans (1999), Urrutia and Sánchez (2009), Van Langendonck (2007), Fernández Leborans (1999) as well as on analyzes about the Brazilian soccer such as Rodrigues (2010) and Caetano and Rodrigues (2009). The data analyzed are the names from the lists of players selected in that period to compete in the World Cup. These names are classified in order to observe the variation and the change over time. The results indicate a predominance of official names in almost every year, as well as a greater contemporary trend towards more formal variants of names. Keywords: Brazilian National soccer team; soccer players; anthroponyms.


2015 ◽  
Vol 4 (1) ◽  
pp. 21-37
Author(s):  
Luís Antonio Paulino

O objetivo deste artigo é analisar a importância do esporte para as relações internacionais, tendo por base a experiência recente de países que organizaram megaeventos esportivos, tais como os Jogos Olímpicos e a Copa Mundial de Futebol da FIFA, nomeadamente a China, o Reino Unido e o Brasil. Partimos de duas premissas gerais. A primeira é que as competições esportivas são eventos cada vez mais internacionalizados; a segunda é de que esses megaeventos esportivos têm importância cada vez maior para as relações internacionais. Conquistar o direito de organizar esses megaeventos esportivos, além de demonstração de prestígio internacional, é uma oportunidade única para os países e cidades projetarem uma imagem positiva para o mundo e atraírem investimentos e negócios.Palavras-chave: Esporte, Relações Internacionais, Diplomacia Pública.   Abstract: The objective of this paper is to analyze the importance of sport for international relations, based on the recent experience of countries that organized sports mega-events such as the Olympic Games and the Football World Cup FIFA, namely China, the United Kingdom and Brazil. We start with two general assumptions. The first is that sports competitions are increasingly internationalized; the second is that these sports mega events have become increasingly important for international relations. Win the right to organize these sports mega events, along with international prestige demonstration, is a unique opportunity for countries and cities projecting a positive image to the world and attract investment and business.Key-words: Sport, International Relations, Public Diplomacy.  DOI: 10.20424/2237-7743/bjir.v4n1p21-37


2011 ◽  
Vol 30 (1) ◽  
pp. 115-121 ◽  
Author(s):  
Oh Duk ◽  
Kim Min ◽  
Adam Kawczyński ◽  
Paweł Chmura ◽  
Dariusz Mroczek ◽  
...  

Endurance and Speed Capacity of the Korea Republic Football National Team During the World Cup of 2010 The aim of the study was to characterize selected indices of endurance and speed of the Korea Republic team with reference to the four best teams during the World Cup of 2010. Five hundred and ninety-nine football players from thirty-two teams participated in the study. All teams played in the 2010 World Cup in South Africa. For the assessment of the players' motor activity during matches common kinematic test results were recorded using the Castrol Performance Index. The following variables were analysed: total distance covered by the team, distance covered by individual players, maximum running speed and average match running speed for the team and individual players, as well as with division with regard to playing position: defenders, midfielders, strikers. In comparison to the four best teams at the football World Cup of 2010, the Korea Republic players achieved the highest running speed (p≤0.05), and similar levels of covered distance and average match running speed.


2017 ◽  
Vol 7 (1) ◽  
pp. 1-20
Author(s):  
Luisa Mazinter ◽  
Michael M. Goldman ◽  
Jennifer Lindsey-Renton

Subject area Marketing, Sports marketing and Social media marketing. Study level/applicability Graduate level. Case overview This case, based on field research and multiple secondary sources, documents the 12-month period since early 2014 during which Cricket South Africa (CSA) developed the Protea Fire brand for their national men’s cricket team, known as the Proteas. In mid-2014, Marc Jury, the Commercial and Marketing manager of CSA set up a project team to take the previously in-house Protea Fire brand public. With the 2015 Cricket World Cup in Australia and New Zealand less than a year away, Jury worked with a diverse project team of Proteas players, cricket brand managers and external consultants to build a public brand identity for the national team, to nurture greater fan affinity and to mobilize South Africans behind their team for the World Cup. The project team developed a range of Protea Fire multimedia content as the core of the campaign. These included video diaries, scripts which were written by the Proteas players themselves, player profile videos, motivational team-talk videos and good luck video messages featuring ordinary and famous South Africans. Having invested in creating this content, the project team faced the difficult task of allocating a limited media budget to broadcast and amplify the content. Another significant challenge was to ensure that the Proteas team values were authentically communicated across all content, including via the social media strategy using Twitter, Instagram and YouTube. As the World Cup tournament kicked off on February 14th 2015, South Africa was well placed to overcome their previous inability to reach a final, although Jury wondered whether another exit in the knockout round would weaken the strong and positive emotions the Protea Fire campaign had ignited. With the last two balls remaining in South Africa’s semi-final game against New Zealand on March 24th 2015, and the home team requiring just five runs to win, Jury joined 60 million South Africans hoping that Protea Fire was strong enough. The case concludes with South Africa losing the semi-final game and Jury turning his attention to how the #ProteaFire campaign should respond. Expected learning outcomes This study aimed to analyse the development of a sport team brand and a megaevent campaign; to assess the efficiency and effectiveness of a marketing campaign; and to consider appropriate brand responses to the team’s failure to deliver on expectations. Subject code CSS 8: Marketing.


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