Multilevel Marketing: Inner Workings, Socioeconomic Effects and the Islamic Juridical View
The intent of this article is to highlight the origins and development of multilevel marketing, its inner workings, and Islamic juridical views on its activities. One group of Muslim scholars permits it while others forbid it. The view forbidding it is the majority opinion. The juridical viewpoint forbidding multilevel marketing is more convincing than the view permitting it because of research-based evidence highlighting the reality of its inner workings, its socioeconomic harms and stronger juristic arguments opposing it. The inner workings of multilevel market reveal why the majority opinion forbids this so-called business model. This article aims to introduce a sharia-compliant version of the multilevel marketing model which may align with the Islamic perspective.