The Theory Behind the Role of Leverage and the Strategic Alignment of Organisations while Creating New Markets (Internet Marketing and E-Commerce)

2001 ◽  
pp. 187-208
Author(s):  
S. I. Lubbe
Keyword(s):  
Research Effort ◽  
Active Role ◽  
Phenomenological Approach ◽  
Internet Marketing ◽  
The Internet ◽  
Peaceful Coexistence ◽  
Inferential Statistics ◽  
Interpretive Approach ◽  
Positivist Approach

This chapter will use the interpretive approach to research as an alternative to the more traditional positivist approach. By using the interpretive approach this chapter refers to such procedures as those associated with inferential statistics, hermeneutics, and phenomenology. The framework proposed is to formulate a specific goal (the Internet, e-commerce and Internet marketing), subject to certain constraints. This approach will call for the active role of people in strengthening a truly collaborative research effort to maintain a peaceful coexistence between all the boundaries. Behaviours such as pointlessness, absurdness or confusion can play a role during the alignment of the strategies in the organization. The phenomenological approach will therefore help with the validity of the interpretation that this chapter will conduct.

Developing an Empirical-Phenomenological Approach to Schizophrenia Research

1992 ◽  
Vol 23 (1) ◽  
pp. 3-15 ◽  
Author(s):  
Larry Davidson
Keyword(s):  
Everyday Life ◽  
Active Role ◽  
Phenomenological Approach ◽  
The Self ◽  
Factors Influencing ◽  
Lost And Found ◽  
The Everyday ◽  
New Research ◽  
Progressive Course

AbstractSchizophrenia has historically been considered a severe psychiatric disorder with a chronic and progressive course; an assumption that has shaped both clinical research and public policy. Recent studies have suggested, however, that many people recover from this disorder to varying degrees, prompting new research approaches that focus on factors influencing improvement as well as pathology. An empirical-phenomenological approach appears especially promising as an avenue to investigating the active role the person may play in improvement. The dimensions of everyday life that are discussed as providing a conceptual framework for investigations of the active role of the person are intentionality, temporality, and meaning. Within this framework a four-step process of recovering and reconstructing the self in schizophrenia is then delineated, with concrete illustrations of each step drawn from interviews with one young woman with schizophrenia. The findings are taken to represent the kinds of valuable insights that may be garnered from an empirical-phenomenological approach to research built upon a recognition of the importance of the dimensions of intentionality, temporality, and meaning in the everyday life of those afflicied with severe mental illness. There is only the fight to recover what has been lost And found and lost again and again. T. S. Eliot

Industries, artists, friends and fans: Marketing young adult fictions online

First Monday ◽  
2009 ◽  
Author(s):  
Leonie Margaret Rutherford
Keyword(s):  
Young Adult ◽  
Publishing Industry ◽  
Internet Marketing ◽  
Literary Fiction ◽  
The Internet ◽  
Entertainment Media ◽  
Ongoing Relationship ◽  
Online Strategies

The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.

scholarly journals On the data set’s ruins

AI & Society ◽  
2020 ◽  
Author(s):  
Nicolas Malevé
Keyword(s):  
Machine Learning ◽  
Computer Vision ◽  
High Speed ◽  
Large Population ◽  
Active Role ◽  
The Internet ◽  
Data Sets ◽  
Specific Character ◽  
Unlimited Access

Abstract Computer vision aims to produce an understanding of digital image’s content and the generation or transformation of images through software. Today, a significant amount of computer vision algorithms rely on techniques of machine learning which require large amounts of data assembled in collections, or named data sets. To build these data sets a large population of precarious workers label and classify photographs around the clock at high speed. For computers to learn how to see, a scale articulates macro and micro dimensions: the millions of images culled from the internet with the few milliseconds given to the workers to perform a task for which they are paid a few cents. This paper engages in details with the production of this scale and the labour it relies on: its elaboration. This elaboration does not only require hands and retinas, it also crucially zes mobilises the photographic apparatus. To understand the specific character of the scale created by computer vision scientists, the paper compares it with a previous enterprise of scaling, Malraux’s Le Musée Imaginaire, where photography was used as a device to undo the boundaries of the museum’s collection and open it to an unlimited access to the world’s visual production. Drawing on Douglas Crimp’s argument that the “musée imaginaire”, a hyperbole of the museum, relied simultaneously on the active role of the photographic apparatus for its existence and on its negation, the paper identifies a similar problem in computer vision’s understanding of photography. The double dismissal of the role played by the workers and the agency of the photographic apparatus in the elaboration of computer vision foreground the inherent fragility of the edifice of machine vision and a necessary rethinking of its scale.

scholarly journals The Role of Internet Marketing on E-Commerce

2018 ◽  
Vol 6 (1) ◽  
pp. 139
Author(s):  
Hossein Niavand ◽  
Farzaneh Haghighat Nia ◽  
R. Mahesh
Keyword(s):  
Internet Marketing ◽  
The Internet ◽  
Online Shoppers ◽  
Internet Business

In this article, the examiner will consider the best Internet promoting routes for the achievement of a business. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels. It is demonstrated that when makers associate straightforwardly with shoppers and abbreviate the circulation channels, wasteful aspects can be killed, item conveyance time can be diminished, and producers can construct the nearer association with purchasers. Purchasers utilize the Internet to lessen costs, discover items generally inaccessible, or increment their shopping accommodation. Online shoppers expect simple, justifiable, and secure requesting and instalment frameworks. Clients need confirmation that requests will be filled promptly. Internet business makes an incentive for clients from various perspectives. Clients are dealt with as a market of one. They can get a more prominent assortment of items, regularly at bringing down costs. The study suggests that businesses should pay special attention to the impacts of the Internet and its uses in marketing to be successful and profitable.

scholarly journals The Efforts of Islamic Religious Education Teachers in Fostering Student Morals

2021 ◽  
Vol 6 (1) ◽  
pp. 27
Author(s):  
Muhammad Muslih
Keyword(s):  
High School Students ◽  
Religious Education ◽  
Family Environment ◽  
Junior High School ◽  
Research Effort ◽  
Free Association ◽  
Field Research ◽  
Active Role ◽  
School Students

This research is based on the number of students whose morals are not good because of the free association from the family environment as well as the lack of support in guiding; therefore the role of Islamic religious teachers is needed in these conditions. In several places or the media, we often see how the morals of children are not polite in their interactions, both in terms of actions and words. Islamic religious teachers should play an active role in building student morals, especially in schools. This phenomenon needs handling, especially for Islamic religious education teachers, even though it is only a few hours at school to guide at least there are efforts to improve student morality. This study aims to determine the role of teachers in mentally coaching students, and to know closely how Islamic religious teachers are trying to build the morals of junior high school students. The method used in this study uses field research methods (Field Research) to collect research data using, observation techniques, interviews, document study. After the data is collected, the researcher processes it with qualitative descriptive analysis. This research effort shows that Islamic religious teachers have done their best in guiding students' morality, the efforts made by Islamic religious teachers are to collaborate with related parties, the results of efforts to build morals at SMP Nuha are good seen from the way they act, dress, and speak. the Islamic one.

scholarly journals The Active Role of the Internet and Social Media Use in Nonpharmaceutical and Pharmaceutical Preventive Measures against COVID-19

Healthcare ◽  
2022 ◽  
Vol 10 (1) ◽  
pp. 113
Author(s):  
Tian Xie ◽  
Meihui Tang ◽  
Robert Jiqi Zhang ◽  
James H. Liu
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Media Use ◽  
Mainland China ◽  
Active Role ◽  
The Internet ◽  
Social Media Use ◽  
Mediating Role ◽  
Internet And Social Media

During the COVID-19 pandemic, does more internet and social media use lead to taking more- or less-effective preventive measures against the disease? A two-wave longitudinal survey with the general population in mainland China in mid-2020 found that during the COVID-19 pandemic, internet and social media use intensity promoted the adoption of nonpharmaceutical and pharmaceutical antipandemic measures. The first wave of data (n = 1014) showed that the more intensively people used the internet/social media, the more they perceived the threat of the pandemic, and took more nonpharmaceutical preventive measures (e.g., wearing masks, maintaining social distance, and washing hands) as a result. The second wave (n = 220) showed firstly the predicted relationship between internet/social media use intensity and the perceived threat of the pandemic and the adoption of nonpharmaceutical preventive measures by cross-lagged analysis; secondly, the predictive effect of internet/social media use on the adoption of pharmacological measures (i.e., willingness to vaccinate against COVID-19) and the mediating role of perceived pandemic threat were verified. The article concludes with a discussion of the role of the internet and social media use in the fight against COVID-19 in specific macrosocial contexts.

Qualitative Changes in Marketing Due to the Impact of E-Commerce

2020 ◽  
Vol 12 (3-2) ◽  
pp. 363-375
Author(s):  
Dmitriy Ukraincev ◽  
Keyword(s):  
Internet Marketing ◽  
Scientific Discipline ◽  
Theory And Practice ◽  
The Internet ◽  
Strong Impact ◽  
Marketing Orientation ◽  
Independent Direction ◽  
The Uk ◽  
The Impact

The development and widespread adoption of digital economy in the last two decades inevitably had strong impact on the theory and practice of marketing. Under the influence of e-Commerce the form and content of marketing has changed. Today we can talk about the formation of a new field of study – Internet marketing. However, even in the European literature, the description of Internet marketing is fragmentary, Russian authors often do not consider Internet marketing as an independent direction in marketing. This article describes the role of e-Commerce in the economy. The author considers the role of e-Commerce in the world economy and in the economy of individual countries. About 10% of world trade is already carried out via the Internet, in some countries (China, Japan, the UK) the share of e-Commerce in GDP is more than 20%. The growth rate of e-Commerce is also impressive – 30% per year. The Russian e-Commerce market and the Chinese e-Commerce market are analyzed separately. The author highlights the fact that e-Commerce has made a great contribution to the development of China’s economy. Internet marketing in the article is considered as an integral part of e-Commerce, fully responsible for all the interaction of the company and the external environment through the Internet. Basing on the research of some writers, the author concludes that Internet marketing is advisable to study as an independent scientific discipline. The article identifies and investigates the main changes that have occurred in marketing under the influence of e-Commerce: 1) change of marketing orientation from goods to customers; 2) multi-channel approach to promotion; 3) mobility; 4) adaptability and interactivity of marketing; 5) significant increase in audience coverage.

scholarly journals MONETIZATION PROCESSES IN THE STRUCTURE OF INTERNET MARKETING ACTIVITIES OF SMALL BUSINESS COMPANIES

2018 ◽  
pp. 44-48
Author(s):  
A. E. Kovalenko ◽  
I. Yu. Okolnishnikova ◽  
J. G. Kuzmenko
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
The Internet ◽  
Additional Element ◽  
Small Organizations ◽  
Marketing Activities ◽  
Hierarchical Interaction

The article explores the essence of monetization processes in the structure of internet marketing activities of small business companies. The authors have reviewed the approaches to the characterization of the main processes of Internet marketing. Highlighted communication, conversion processes and their limitations, which determine the need to consider monetization processes as an additional element in the hierarchical interaction of Internet marketing processes in small organizations. The specificity of the monetization processes of Internet marketing was determined, consisting in the economic synthesis of communication and conversion processes, which allows to consider the transformation of behavioral characteristics of target audience units on the websites of small organizations into cash flow from the Internet marketing activities of small organizations. The specifics of Internet marketing monetization process allowed us to present the characteristics and to determine the monetization models used by small organizations. And present the provisions characterizing the role of monetization processes in the Internet marketing activities of small businesses.

scholarly journals Feasibility of messenger-marketing for promotion of goods and services on the internet

2020 ◽  
Vol 31 (1) ◽  
Author(s):  
O. V. Vynogradova ◽  
◽  
N. I. Drokina ◽  
V. G. Darchuk
Keyword(s):  
High Efficiency ◽  
Instant Messaging ◽  
Internet Marketing ◽  
The Internet ◽  
Present Stage ◽  
Marketing System ◽  
Goods And Services ◽  
Stage Of Development ◽  
Reasonable Choice

The relevance and role of using instant messengers in the promotion of goods and services of enterprises are substantiated in the research. The advantages (affordability, variability of content, loyalty, high efficiency) and disadvantages (lack of API, lack of popularity, lack of legislative regulation and the difficulty of controlling mailings) of using messenger marketing in the enterprise’s Internet marketing system are presented. The trends in the use of instant messengers in Ukraine and the features of using each of the instant messengers at the present stage of development of Internet marketing are considered. An overview of the tools of such popular instant messengers in Ukraine as WhatsApp, Viber, Telegram, Facebook Messenger, Skype is provided and their comparative characteristics are compiled. The main stages of the instant messenger’s implementation and the benefits for the company with a reasonable choice of an instant messaging service in Internet marketing are described.

scholarly journals SWOT Analysis of Marketing Strategies Applied by MTDC for Promotion of Maharashtra Tourism

2018 ◽  
Vol 13 (2) ◽  
pp. 79-95
Author(s):  
Harshada Satghare ◽  
Madhuri Sawant
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
The Internet ◽  
Destination Marketing ◽  
Detailed Understanding ◽  
Destination Competitiveness ◽  
Development Corporation

With the increasing role of the Internet in Marketing, Destination Marketing Organisations (DMOs) are focusing on the application of the Internet in destination promotion activities. The present study aims to evaluate the application of Tourism Internet Marketing Strategies by Maharashtra Tourism Development Corporation (MTDC), India. Data Triangulation Method was used for detailed understanding of the phenomenon. Further, the researchers have provided a SWOT Analysis of these strategies, which would be helpful for destination planners and marketers in improving destination competitiveness.

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