scholarly journals Feasibility of messenger-marketing for promotion of goods and services on the internet

2020 ◽  
Vol 31 (1) ◽  
Author(s):  
O. V. Vynogradova ◽  
◽  
N. I. Drokina ◽  
V. G. Darchuk
Keyword(s):  
High Efficiency ◽  
Instant Messaging ◽  
Internet Marketing ◽  
The Internet ◽  
Present Stage ◽  
Marketing System ◽  
Goods And Services ◽  
Stage Of Development ◽  
Reasonable Choice

The relevance and role of using instant messengers in the promotion of goods and services of enterprises are substantiated in the research. The advantages (affordability, variability of content, loyalty, high efficiency) and disadvantages (lack of API, lack of popularity, lack of legislative regulation and the difficulty of controlling mailings) of using messenger marketing in the enterprise’s Internet marketing system are presented. The trends in the use of instant messengers in Ukraine and the features of using each of the instant messengers at the present stage of development of Internet marketing are considered. An overview of the tools of such popular instant messengers in Ukraine as WhatsApp, Viber, Telegram, Facebook Messenger, Skype is provided and their comparative characteristics are compiled. The main stages of the instant messenger’s implementation and the benefits for the company with a reasonable choice of an instant messaging service in Internet marketing are described.

PROBLEMS OF THE FORMATION OF REVENUES OF REGIONAL BUDGETS IN THE RUSSIAN FEDERATION

2020 ◽  
Vol 2 (8) ◽  
pp. 83-87
Author(s):  
B. Kh. ALIYEV ◽  
Keyword(s):  
Russian Federation ◽  
Present Stage ◽  
Budget Planning ◽  
Budgetary Policy ◽  
Stage Of Development ◽  
The Russian Federation ◽  
The Republic ◽  
Regional Authorities ◽  
Regional Budgets

In the Russian Federation, the problem of budget planning becomes especially relevant when the pace of economic development slows down. The article examines the features of the formation of regional budgets, using the example of the budget of the Republic of Dagestan. The analysis of incomes to the budget is carried out. The role of regional taxes in the formation of budget revenues of the Republic of Dagestan is revealed. According to the results of the study, it can be concluded that the budgetary policy of the regions at the present stage of development of the Russian economies does not contribute to a further increase in the rates of economic growth. The article offers recommendations for improving the regional budgetary policy of the Russian Federation and increasing the responsibility of regional authorities.

Industries, artists, friends and fans: Marketing young adult fictions online

First Monday ◽  
2009 ◽  
Author(s):  
Leonie Margaret Rutherford
Keyword(s):  
Young Adult ◽  
Publishing Industry ◽  
Internet Marketing ◽  
Literary Fiction ◽  
The Internet ◽  
Entertainment Media ◽  
Ongoing Relationship ◽  
Online Strategies

The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.

scholarly journals MIKHAIL VRUBEL IN SEARCH OF THE “STYLISHLY BEAUTIFUL”. THE BIOGRAPHICAL ASPECT

Articult ◽  
2021 ◽  
pp. 56-67
Author(s):  
Olga S. Davydova ◽  
Keyword(s):  
Art History ◽  
Individual Characteristics ◽  
The Self ◽  
Present Stage ◽  
Leading Role ◽  
Stage Of Development ◽  
Russian Symbolism ◽  
The Individual ◽  
Independent Existence

The article is a conceptual exploration of the life and creative path of Mikhail Aleksandrovich Vrubel (1856-1910) in the context of the individual characteristics of his personality. The relevance of this study is determined by the need to find new conceptual angles in the field of understanding the idealistic component of M.A. Vrubel's work, i.e. in the field of his iconographic poetics. The visual myth-making of the artist, who drew on authentic spiritual prototypes, defined the leading role of Vrubel not only in Russian Symbolism and Modernism, but also in Modernism as a whole. The linking of the biographical aspect with M.A. Vrubel's poetic thinking, examined through the prism of “pure art”, i.e. in the context of the idea of the legitimacy of the independent existence of the self-contained reality of the work, can give entirely new accents of understanding the deep origins and potential meanings of the artist's work at the present stage of development of art history.

scholarly journals Role of E-Commerce in Insurance Industry

2021 ◽  
pp. 410-414
Author(s):  
Dr. Shilpa Rathi
Keyword(s):  
Production Control ◽  
Insurance Industry ◽  
Sales Force ◽  
The Internet ◽  
Electronic Systems ◽  
Commercial Activity ◽  
Customer Support ◽  
Goods And Services ◽  
Sales Forces

E-commerce consists of buying and selling of products and services over electronic systems such as the internet and other computer networks. E-commerce is a commercial activity dealing directly with the trading of goods and services and with other related business activities, in which the electronic communication medium plays a central role. These activities include the communication of information, the management of payment, the negotiating and trading of financial instruments and the management of transport. The e-business can be used for three primary processes which help to enhance the business and they are; • The Production Process • Customer Centric Process • Employee Centric Process The production processes is the first which include procurement, ordering and replenishment of stocks; processing of payments; electronic links with suppliers; and production control processes, among others. The second is customer-focused processes, which include promotional and marketing efforts, selling over the Internet, processing of customers purchase orders and payments, and customer support, among others. An internal management process The third includes employee services, training, internal information-sharing, video-conferencing, and recruiting. Generally electronic applications enhance information flow between production and sales forces to improve sales force productivity. The purpose of this paper is to find the benefits, challenges and success of e-commerce with special reference to Life Insurance Corporation of India.

scholarly journals METHODOLOGY OF FORMING COMPANY BRAND PROMOTION STRATEGY USING INTERNET MARKETING TOOLS

2018 ◽  
pp. 23-28 ◽  
Author(s):  
Svetlana Stanislavovna Chebotareva ◽  
Elena Gennadievna Gushchina
Keyword(s):  
Information Technologies ◽  
Internet Marketing ◽  
World Market ◽  
Global Market ◽  
Global Network ◽  
The Internet ◽  
Promotion Strategy ◽  
Market Interaction ◽  
Stage Of Development ◽  
The World

At the present stage of development of the world economy, international companies compete in constantly changing conditions, which actualizes the problems of promoting their brands to domestic and foreign markets. Internet marketing is an effective tool that allows companies to successfully achieve their goals in the conditions of global competition. Today, information technologies assist in emerging the new types of business and new methods of promoting the company's brand into the global market via the Internet. Using the opportunities of Internet marketing as a new type of market interaction for selling goods and services in the world market allows to reduce costs and accelerate the introduction of innovations, and also contribute to improving the quality of services with better satisfaction the customers’ needs. To successfully promote the company's brand in the Internet, it is necessary to analyze the current situation, identify the goals and tools for realization of necessary strategy, tactics and control. Presently, use of the Internet in order to promote the brand is a necessary solution for business development. The global network allows to form a winning reputation of the company, increase recognition of its branded products and services.

scholarly journals The Role of State Corporations in the Russian Economy (as in the Case of “Rosatom” and “Rostec” State Corporations)

2020 ◽  
Vol 7 (4) ◽  
pp. 303-315
Author(s):  
Akmaljon S. Ergashev ◽  
Elena V. Maslennikova
Keyword(s):  
International Standards ◽  
Goods And Services ◽  
Russian Economy ◽  
Stage Of Development ◽  
Russian State ◽  
Short Period ◽  
State Corporation ◽  
North And South America ◽  
North And South

The article is devoted to the study of the role of state corporations in the economy of the Russian Federation as in the case of Rosatom and Rostec. The authors analyze the existing concept of state corporation, Russian and foreign practices. The article presents the results of the research of economic features based on reports published on official website of Russian state corporation, as well as prospects of Russian state corporations are identified. At the present stage of development and operation of Russian state corporations, society increasingly sees their products, but it doesnt even suspect that these are domestic products that meet all international standards, which are also exported to many countries of the world. Products, goods and services are exported to North and South America, Europe, Central and South-East Asia, and Africa. In a relatively short period of existence and operation, Russian state corporations have increased their revenues and have made a significant contribution to the prosperity of countrys economy.

scholarly journals Development of integrated marketing Internet communications in the activity of Ukrainian banks

2021 ◽  
Vol 5 (1) ◽  
pp. 101-112
Author(s):  
Mariana Demko ◽  
Keyword(s):  
Information Dissemination ◽  
Internet Marketing ◽  
Marketing Communications ◽  
The Internet ◽  
Integrated Marketing ◽  
Stage Of Development ◽  
Internet Users ◽  
Banking Institutions ◽  
Marketing Information ◽  
Foreign Banking

In modern conditions the Internet is developing rapidly. Marketing communications on the Internet is one of the main elements of Internet marketing of banking institutions and an important element in establishing relationships with target audiences and managing them, informing customers, improving the image of the bank. It is determined that the Internet today covers the information, communication and logistics areas of marketing communications of banks. The paper identifies the areas of integrated marketing Internet-communications in the activities of banks and their main elements to present their characteristic. At the present stage of development of Internet-communications in activities banking, it is advisable for banking institutions to use advertising, digital and creative strategies. It was found that the current trends in the development of marketing communications on the Internet also indicate the growth of Internet-communications in social networks as an important mechanism for interesting the bank customers and forming interaction with them and the development by the bank of its website, its attractive design, updating information on it. The results of the study showed that the largest share of Internet users in Ukraine uses mobile phones or smartphones, the number of which is growing, which expands the capabilities of banks in the field of Internet-communications. It was established that the most active banks in the media space are banks with state share: JSC CB «PrivatBank», JSC «Oschadbank», JSC «Ukreximbank» and banks of foreign banking groups such as JSC «Raiffeisen Bank Aval», JSC «OTP BANK», JSC «ALFA-BANK». JSC «FUIB» is among the banks with private capital. At the same time, the largest media activity of banks in 2019 was observed in banks of foreign banking groups, and in 2019, 2021 by the number of messages in state-owned banks. The analysis of the collected marketing information showed that the largest number of messages from the leading banks of Ukraine by categories of media was observed in the Internet media, as the Internet is a convenient, cheap and effective communication channel in all areas activities. The expediency of using the Internet to promote banking products is also due to the fact that recently the effectiveness of traditional channels for disseminating information about banks and their products has decreased. Key words: integrated Internet-marketing communications, banks, Internet marketing, mediaactivity of banks, means of information dissemination

E-Government

2003 ◽  
pp. 120-138 ◽  
Author(s):  
Shannon Howle Schelin
Keyword(s):  
Information Technologies ◽  
Virtual Communities ◽  
The Internet ◽  
Goods And Services ◽  
Potential Benefits ◽  
Pertinent Information ◽  
Government Involvement ◽  
The Government ◽  
Internet Revolution

Information technology has fundamentally altered many aspects of daily life, including interactions with the government. The role of the Internet continues to increase as more citizens use it to find pertinent information, purchase goods and services, and to participate in virtual communities. By capitalizing on the Internet revolution, governments can create new channels of communication and new methods for participation via e-government. The changing environment, coupled with citizen and business demands, encourages government involvement in e-government initiatives and related uses of information technologies. This essay offers an overview of the historical premises, theoretical constructs, and associated typologies of e-government. These typologies posit a framework for understanding e-government, its potential benefits, and its related challenges.

Constıtutıonal and legal basıs for foundatıon and actıvıtıes of the Mıllı Majlıs of the Republıc of Azerbaıjan as a legıslatıve body

2021 ◽  
Vol 7 (3C) ◽  
pp. 595-606
Author(s):  
Elshad Eldar oqlu Hasanov
Keyword(s):  
Present Stage ◽  
Parliamentary Elections ◽  
Blockchain Technology ◽  
Stage Of Development ◽  
Legislative Body ◽  
The People ◽  
Legal Foundation ◽  
Legal Foundations ◽  
The Republic

This article examines the constitutional and legal foundations of the formation and activities of the Milli Majlis (Parliament) of the Republic of Azerbaijan as a legislative body. As a result of research, the author emphasizes the role of transparent, democratic and fair parliamentary elections at the present stage of development of parliamentarism for the full expression of the interests of the people in legitimate legislative and indirect legislation, the need to restore the practice of mixed elections in the formation of the Milli Majlis. Considers it expedient to use blockchain technology in the elections to the Milli Majlis of the Republic of Azerbaijan by making appropriate changes to the current electoral legislation, and also puts forward other important scientific provisions and proposals aimed at forming and improving the constitutional and legal foundation of the Milli Majlis of the Republic of Azerbaijan.

Protective strategy of coping in the former male and female athletes social rehabilitation process

2019 ◽  
pp. 60-67
Author(s):  
Mikhail Starov ◽  
Raisa Kulichenko ◽  
Esedulla Osmanov
Keyword(s):  
Female Athletes ◽  
Psychological Characteristics ◽  
Russian Society ◽  
Present Stage ◽  
Male Athletes ◽  
Rehabilitation Process ◽  
Stage Of Development ◽  
Protective Strategy ◽  
Difficult Situations

We discuss modern unexplored problem of life. The purpose of our scientific research is to find ways and means to help former female and male athletes who find themselves in difficult situations after active sports, and to assist them in becoming subjects of their future life, that is fully rehabilitated in the Russian society. In connection with the tasks we have clarified and presented in the causes, according to which the subjects were in a situation of stress. Further, the strategies of psychological protection of coping with former persons of different sex, age, individ-ual psychological characteristics, previously engaged in sports in the process of their social reha-bilitation are considered and defined. The novelty of the work is that the study was conducted on the example of former female and male athletes at the present stage of development of the Russian society and the role of sport in the formation of personality.

Sign in / Sign up

Export Citation Format

Share Document