scholarly journals On Marketing Strategies of Uniqlo: An Analysis of Online and Offline Integration

2020 ◽  
Vol 7 (2) ◽  
pp. 1
Author(s):  
Wenshan Li ◽  
An-Shin Shia ◽  
Kemo Badiane
Keyword(s):  
Literature Review ◽  
Traffic Flow ◽  
Swot Analysis ◽  
Participant Observation ◽  
Study Participant ◽  
Marketing Strategies

The purpose of this study is to examine the difficulties of products out-of-sync, price conflict, serious lack of sales flow, two-way traffic flow difficulties and advantages in the process of online and offline integration. This paper analyzes the marketing strategies of online and offline integration of Uniqlo through literature review, case study, participant observation and SWOT analysis. Finally, the paper summarizes some online and offline marketing strategies which are suitable for traditional clothing retail businesses, and then provides references for the transformation of these enterprises. Theoretical implications of the findings are discussed, and the limitations of the study presented.

Film Marketing: the Case of the New Horizons Association

2020 ◽  
Vol 4 (2) ◽  
pp. 75-94
Author(s):  
Marcin Ptasznik
Keyword(s):  
Film Industry ◽  
Participant Observation ◽  
Study Participant ◽  
Cultural Institutions ◽  
Literature Study ◽  
Online Questionnaire ◽  
Changing Environment ◽  
New Horizons ◽  
Marketing Actions

Approaches to marketing actions in culture are exhibiting rising significance in the modern dynamically changing environment. This paper is focused on the identification of possible applications of marketing in the sphere of culture, with particular reference to the film industry, field of operations of the New Horizons Association. The author’s research was based on a literature study, participant observation, and an online questionnaire, enabling creation of a case study on the New Horizons Association. Empiri-cal research allowed for exploration of the perception of marketing actions of this organization, as well as identifying possible directions for its development. Changes in the needs of modern consumers are related to ongoing virtualization and globalization of culture, and allow for academic discussion about the future of innovative cultural institutions and audio-visual ventures, including within the context of the current global coronavirus/COVID-19 pandemic.

scholarly journals Linking relationship marketing to social embeddedness in a rural bilingual context

2017 ◽  
Vol 24 (2) ◽  
pp. 261-277
Author(s):  
Sara Parry ◽  
Paul Westhead
Keyword(s):  
Relationship Marketing ◽  
Participant Observation ◽  
New Technology ◽  
Study Participant ◽  
Social Embeddedness ◽  
Resource Constrained ◽  
Content Type ◽  
Theoretical Contribution ◽  
Strategic Resources

Purpose The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context. Design/methodology/approach A single in-depth case study of a NTBF operating in a rural bilingual context was explored over a five-year period. As part of the case study, participant observation was carried out and interviews with the novice entrepreneur, the firm’s employees and its customers were conducted. Findings Developing mutually beneficial relationships with customers and key partners can enable a novice entrepreneur with no prior business ownership and limited marketing experience to accumulate and mobilise resources in order to achieve credibility and business growth. By analysing information from the NTBF’s entrepreneur, customers and other actors, the authors build theory and present propositions relating to the RM process. Practical implications This case illustrates that RM can enhance the legitimacy of an inexperienced entrepreneur, and can enable a firm to address the liabilities of newness in a rural resource-constrained context. Entrepreneurs need to focus on relevant and specialised partnership and alliance relationships that can provide strategic resources for firm development. The bilingual influence has also been shown to aid the development of new relationships and thus ensuring social embeddedness. Originality/value The theoretical contribution of this study is to integrate insights from both RM and social embeddedness theories, and illustrate the extent to which a NTBF demonstrates social embeddedness benefits relating to customer retention and accumulation of strategic resources due to RM.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

scholarly journals Bem-estar Animal e Inovação Social: Evidências a partir de um Estudo de Caso no Sul do Brasil

2021 ◽  
Vol 28 (99) ◽  
pp. 757-785
Author(s):  
Alexandre Zawaki Pazetto ◽  
Nei Antonio Nunes ◽  
André Luis da Silva Leite
Keyword(s):  
Literature Review ◽  
Social Innovation ◽  
Qualitative Case Study ◽  
Participant Observation ◽  
Research Participant ◽  
Civil Society Organization ◽  
Social Actions ◽  
Descriptive Approach ◽  
The Government

Abstract This study examined the Cão Terapia (Dog Therapy) project, developed by a civil society organization, in order to verify how it generates social innovation based on practices focused on animal welfare. It is a qualitative case study, with an exploratory and descriptive approach. It consists of literature review, documentary research, participant observation, and interviews with volunteers and managers of the Bem-Animal organization. Bem-Animal seeks to promote the welfare of animals rescued by the government after complaints of abuse, being run over, and other serious situations. We found that the initiatives of this organization result in social innovation, above all, by providing social actions contrary to the speciesist, instrumental, and consumerist mentalities. They contribute to an experience of ethical precepts and to the consolidation of rights for non-human animals within the society.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 1154-1171
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

scholarly journals Strategies Model of Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (12) ◽  
pp. 2058-2068
Author(s):  
Lintang Anis Bena Kinanti ◽  
Dr. Bambang Irawan, M.Si. ◽  
Dr. Novi Puspitasari, S.E., M.M.
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Implementation Of Marketing Strategies In Increasing Sales Volume

2021 ◽  
Vol 2 (5) ◽  
pp. 1449-1459
Author(s):  
Andi Haslindah ◽  
Aminuddin Hamdat ◽  
Mora ◽  
Hafidz Hanafiah
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Service Companies ◽  
Strategic Factor ◽  
Analysis Technique

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

scholarly journals Formulating Strategies to Develop Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (05) ◽  
pp. 1781-1788
Author(s):  
Lintang Anis Bena Kinanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Analysis Marketing Strategy of Coffee Luwak Cikole; A Case Study

2020 ◽  
Vol 2 (4) ◽  
pp. 205-211
Author(s):  
Satim Hamid ◽  
Pupung Purnamasari
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Field Survey ◽  
Marketing Strategies ◽  
Problem Analysis ◽  
Survey Techniques ◽  
Marketing Process ◽  
Production House ◽  
Research Show

This research is the result of a survey in the coffee Luwak  Cikole  Lembang Bandung production house that produces Luwak coffee from beans which are first eaten by mongoose animals. the purpose of this research is to deeply understand the process of implementing marketing and developing marketing strategies. The research method used is qualitative with field survey techniques. the results of the research show about the marketing process of Cikole Luwak coffee through several marketing processes including through product variables, price, promotion and distribution. The marketing process is carried out mostly through word of mouth and publications through social media sites such as WhatsApp, Facebook and other social media. problem analysis developed from observations using a SWOT analysis faced by CV. Kopi Luwak Cikole  as a local business actor in the coffee industry

scholarly journals A Case Study of Using Telehealth in a Rural Healthcare Facility to Expand Services and Protect the Health and Safety of Patients and Staff

Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 736
Author(s):  
Jessica Anderson ◽  
Jitendra Singh
Keyword(s):  
Literature Review ◽  
Swot Analysis ◽  
Health And Safety ◽  
Healthcare Facility ◽  
Rigorous Analysis ◽  
Rural Healthcare ◽  
Healthcare Facilities ◽  
Program Challenges ◽  
Data Informed

This case study aimed to gain an understanding of the implementation and usage of a telehealth program during the COVID-19 pandemic at a rural healthcare facility. An action research methodology, utilizing cycles of planning, implementation, review and adaptation was adopted to improve use of telehealth as COVID-19 cases continued to increase. Data was collected from literature review, examination of existing documents, review of gap and SWOT analysis, and examination of staffing plans. This helped in ensuring that adequate resources were in place to start and continue usage of telehealth. Additionally, review of the entire process was conducted as the program advanced through various phases of implementation. By conducting rigorous analysis and reflection, these data informed cycles of improvement in the telehealth program. Challenges surrounding the continuation and usage of telehealth have also been described. Because there is a paucity of research on the use of telehealth programs in rural healthcare facilities, especially during the pandemic, this study can provide practical tips to leaders and healthcare managers.

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