scholarly journals Ethnography in Qualitative Research: A Literature Review

2018 ◽  
Vol 10 (3) ◽  
pp. 25
Author(s):  
Nouf Nawar Mohsen Alotaibi

Qualitative data allows researchers an opportunity to explore areas of interest in a more in-depth manner, paying special attention to the cause, order, and purpose of behaviors and events. One method of qualitative data is ethnography. Ethnography lacks a singular definition but possesses several characteristics that are consistent across scholarly debates. Ethnography plays an important role in qualitative research, as it seeks to answer the reasoning behind many elements of human behavior and social events. This paper will explore the history of ethnography, the types of ethnography, the advantages, limitations, and ethical considerations of ethnography. Keywords: Ethnography, qualitative research, advantages, limitations, ethics, data. 

Author(s):  
Tânia Veludo-de-Oliveira ◽  
Ana Ikeda ◽  
Marcos Campomar

This article aims at analyzing laddering as a technique of qualitative research, emphasizing the procedures for data collection, analysis and interpretation, and its main limitations as well. “Laddering refers to an in-depth, one-on-one interviewing technique used to develop an understanding of how consumers translate the attributes of products into meaningful associations with respect to self, following means-end theory” (Reynolds & Gutman, 1988, p. 12). The critical literature review shows that laddering is useful in studies on human behavior, especially those related to the Means-End Chain (MEC) model. For a successful application, highly trained interviewers, homogeneous groups of respondents, and the Laddermap should be taken into consideration.


2021 ◽  
Vol 20 ◽  
pp. 160940692110029
Author(s):  
J. Kessa Roberts ◽  
Alexandra E. Pavlakis ◽  
Meredith P. Richards

COVID-19 has necessitated innovation in many parts of our lives and qualitative research is no exception, as in-person qualitative data collection has been complicated by the constraints of social distancing and the prioritization of participants’ and researchers’ safety. Consequently, virtual methods have quickly gained traction. However, there is little research that comprehensively explores the range of practical, rigorous, and ethical considerations that arise when designing and engaging in virtual qualitative research. Addressing this gap, we examine the process of designing and conducting a virtual qualitative study, using specific examples from our case study of student homelessness in Houston, Texas that drew from semi-structured interviews and the analysis of over 50 documents. Garnering insights from Salmons’ Qualitative e-Research Framework (2016), and benefiting from 22 technical memos that documented our process, we profile the challenges we faced—and choices we made in response—as we designed and conducted our study. Our findings suggest that in practice, engaging in virtual qualitative research, particularly in the era of COVID-19, is a purposive exercise that requires thoughtful, careful analysis around a number of methodological challenges as well as ethical and equity-oriented questions. Our exploratory work has timely implications for qualitative scholars in the current COVID-19 context, but also showcases the potential to conduct high-quality, rigorous, ethical qualitative research in a virtual format, offering a glimmer of hope for more equitable qualitative research in contexts of crisis and beyond.


2018 ◽  
Vol 7 (1) ◽  
pp. 23 ◽  
Author(s):  
Haradhan Kumar MOHAJAN

This literature review paper discusses the proper use of qualitative research methodology to discuss several aspects of the research for the improvement of the skill of the readers. During the last few decades, the use of qualitative research has been increased in many institutions. It can be used to explore several areas of human behavior for the development of organizations. The purpose of this study is to provide inspirations to the new researchers for the development of their qualitative articles. The paper analyzes the design of qualitative research giving some methodological suggestions to make it explicable to the reader. In this paper an attempt has been taken to study the background of the qualitative research methodologyin social sciences and some other related subjects, along with the importance, and main features of the study.  


2020 ◽  
pp. 146879412091753
Author(s):  
Joshua M. Cruz

This methodological paper considers how movement may be captured and expressed in qualitative data. Beginning with a history of movement as it has been represented in empirical studies, this paper posits that movement has been undertheorized in qualitative research (via video and photograph); theorizes movement under the Deleuzo–Bergsonian concept of duration; and wonders how movement as a kind of ‘dynamic unity’ might be expressed as visual data. Using photographs collected from a troupe of fire-manipulating circus performers, this study suggests the use of long-exposure camera technology as one practical means of thinking about movement (as duration) in qualitative research.


2018 ◽  
Author(s):  
Ilham junaid

This paper aims at exploring the definition, characteristics and stages of qualitative data analysis in tourism research. The paper is based on the writer’s experience in implementing qualitative data analysis as well as literature review on qualitative research methodology. Qualitative researchers may deal with different and rich data from qualitative methods. However, many qualitative researchers do not understand how to produce knowledge from qualitative data. For this reason, the result of a qualitative research tends to be descriptive without contributing to the advancement of knowledge. Thematic analysis is considered as a dominant form of analysis in qualitative research. Its stages consist of data reduction, organization and interpretation. Coding is the key for succeeding the qualitative data analysis. Hence, examples of qualitative data analysis in tourism research are provided to give practical stages of how to analyze qualitative data.


Author(s):  
Emmanuel Ndhlovu

The newly discovered coronavirus (COVID-19) has disrupted traditional methods of conducting research, particularly qualitative research. However, there remains a number of methods by which qualitative data can still be collected. These include the use of digital voice, video, and text-based tools, online surveys, and content analysis. Text-based sources can help to overcome the limitations of time and space, and also can be cost-effective. This chapter draws from data collected from 12 participants across Zimbabwe and demonstrates how these tools can be used to generate data or to sample data that is already available to satisfy research questions and meet research objectives. It recommends researchers to experiment with new ways of collecting qualitative data while also observing safety protocols and ethical considerations.


Author(s):  
Rasheeta Chandler ◽  
Erica Antsey ◽  
Cindy Munro ◽  
Dianne Morrison-Beedy

Qualitative research emphasizes and honors the words of participants in an effort to generate meaning and knowledge, yet participants’ voices are rarely heard beyond data collection and analysis. We explore the potential to share participants' voices when disseminating research through audio - enhanced poster presentations. Technological advancements in multimedia could revolutionize poster presentations, especially for qualitative research. We describe the history of audio guides and how they can be applied to the dissemination of qualitative research. We also introduce the Experiencing Audio Recorded Research (EARR) Model to facilitate designing a multisensory approach to qualitative data dissemination through integrating audio technology into presentations.


2020 ◽  
Vol 1 (2) ◽  
pp. 59-67
Author(s):  
Laksmi Eko Safitri

This study aims to explain the potential of the Syuhada Mosque as a cultural heritage building in Yogyakarta. This study uses a qualitative research method based on a literature review on the History of the Syuhada Mosque by Kumoro (2019), Constitution Number 11 of 2010 concerning Cultural Heritage and Regional Regulations of the Special Province of Yogyakarta, especially Number 6 of 2012 concerning Preservation of Cultural Heritage and Cultural Heritage. The results of this study are (1) The history of the construction of the Mosque of Syuhada in 1950-1952 is closely related to the location and history of the struggle of Indonesia in maintaining independence after the relocation of the capital to Yogyakarta, (2) The Syuhada Mosque has the potential to be a cultural heritage building in Yogyakarta because it is in accordance with the contents of (a) Constitution Number 11 of 2010 concerning Cultural Heritage: Article 1 (number 1), Article 1 (number 3), Article 1 (number 18), and Article 5 and (b) Regional Regulation of the Special Province of Yogyakarta Number 6 of 2012 concerning Preservation of Cultural Heritage and Cultural Heritage: Article 12. Overall, it can be seen that the establishment of the Syuhada Mosque building in Yogyakarta Mayor Decree Number 297 of 2019 related to the Cultural Heritage of the City of Yogyakarta means that the status of the Syuhada Mosque as a list of the Cultural Heritage of the Special Region of Yogyakarta deserves to be upgraded to the Cultural Heritage Building.


Author(s):  
Chinami McLain ◽  
Jeonghyun Kim

Ethical considerations are an important part of qualitative research as a multitude of ethical questions can arise during data collection, fieldwork, data analysis, and reporting. The primary goal of this chapter is to illustrate the various ethical issues and dilemmas qualitative researchers may face, particularly during data collection. First, ethical issues that have to be considered when undertaking qualitative research will be discussed. Then ethical issues involved in conducting various qualitative data collection methods, such as observation, interview, and focus group, will be discussed. Common issues discussed are followed by solutions and recommendations directed to researchers conducting qualitative research. Finally, the chapter concludes with the limitations of the discussion and suggestions to expand research into a new direction.


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