The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion

2014 ◽  
Vol 4 (2) ◽  
pp. 179 ◽  
Author(s):  
M. Ghafran Ashraf ◽  
Muhammad Rizwan ◽  
Aamir Iqbal ◽  
M. Arslan Khan

We can see that companies spend a large portion of their budgets for sale promotion. The goal is to offer the merchandise more attractive and valuable. These ideas allow us to conclude that the institutions seek to manipulate the buying activities of consumers, and so begin a strong promotional campaigns or changes in pricing policies, with other measures. The purpose of this research is to study closely the taste of the customers in the various promotional tools. But in this study, we will discuss the impact of a free sample, price reduction, social surroundings and physical surroundings on consumer purchasing behaviour and sales promotion. The research, which we were using in this study, was descriptive in its nature. In this study, we asked 200 respondents to participate in the investigation of self-government to collect data. In this current research questionnaire used as a tool for research. The main objective of the empirical research to measure the reliability of the questionnaires that were used in this research. After collecting the questionnaires, forms we recoded and then entered in to SPSS for regression analysis. With regard to the tendency of customers for sales promotion, research has revealed that a free sample, the discount rate, the physical environment and the social environment played a more significant role in the development of consumer buying behaviour and sales promotion during consumer sales promotion. The practical implications of this research are in recognition of sales promotion tactics that are relevant to the management of clients in the first place in Pakistan. Marketers can get the data from this study will help to identify the buying behaviour of customers and they can also help traders to use promotional techniques and situational factors most effective in attracting customers.

Author(s):  
Sukhija Sunita ◽  
Sukhija Sunita

The present paper focuses on the impact of quality on customers’ buying behaviour towards point-of-purchase display at various retail outlets in Haryana. Point-of-Purchase Display plays an important role to increase the sale of the retailers. Today customers are rational and prefer quality products at reasonable price. Moreover, due to the emergence of the supermarkets as the dominant retail, the retail industry is experiencing vibrant changes all over the world. Retail industry in India has grown to be more complex and dynamic with an increase rate of speed from unorganized towards being organized. In this research paper data has been collected from 100 respondents and analysed with the help of Statistical Package for the Social Sciences (SPSS) using one way ANOVA and t-test with demographic factors i.e. age-wise, gender-wise, occupation-wise and income-wise. . After analysing the data it was found that, there is neutral relationship in the opinion of different age groups and gender groups over the point-of-purchase display on quality. On the other hand Occupation and income does not have any importance on customers view point regarding ‘quality’. To conclude we can say that point-of-purchase display is not directly related to the quality.


2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Carole Woolford-Hunt ◽  
Marlene Murray ◽  
Tevni Guerra ◽  
Kristina Beenken-Johnson

We live in a world where awareness of ethnic and cultural diversity is an ever increasing reality. Business and education turn to the social sciences to inform them about how to manage and optimize cross-cultural interactions. Although much research has been done on the impact of cross-cultural interactions on a wide range of variables, one less researched area is the endocrine response to cross-cultural interactions. In this study we set out to investigate the endocrine response to cross cultural interactions and the impact of these interactions on perceived differences. To do so we measured the pre and post levels of the stress hormone cortisol of individuals communicating in dyads for 15 minutes. Results showed a significant impact of ethnic interaction on perceived differences and cortisol levels. Practical implications of these findings could have application in the areas of education, psychology, business and human relations in general. Implications for further research are discussed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlos Noronha ◽  
Jieqi Guan ◽  
Sandy Hou In Sio

Purpose While the COVID-19 virus has been spreading worldwide, some studies have related the pandemic with various aspects of accounting and therefore emphasized the importance of accounting research in understanding the impact of COVID-19 on society as a whole. Recent studies have looked into such an impact on various industries such as retail and agriculture. The current study aims at applying a sociological framework, sociology of worth (SOW), to the gaming industry in Macau, the largest operator of state-allowed gambling and entertainment in China, which will allow for its development during the COVID-19 pandemic to be charted. Design/methodology/approach The study uses the theory of SOW as a framework and collects data from various sources, such as the government, gaming operators and the public, to create timelines and SOW frameworks to analyze the impact of the virus on the gaming industry and the society as a whole. Findings Detailed content analysis and the creation of different SOW matrices determined that the notion of a “lonely economy” during a time of a critical event may be ameliorated in the long term through compromises of the different worlds and actors of the SOW. Practical implications Though largely theory-based, this study offers a thorough account of the COVID-19 incident for both the government and the gaming industry to reflect on and to consider new ways to fight against degrowth caused by disasters or crises. Social implications The SOW framework divides society into different worlds of different worths. The current study shows how the worths of the different worlds are congruent during normal periods, and how cracks appear between them when a sudden crisis, such as COVID-19, occurs. The article serves as a social account of how these cracks are formed and how could they be resolved through compromise and reconstruction. Originality/value This study is a first attempt to apply SOW to a controversial industry (gaming) while the effects of the COVID-19 pandemic are ongoing. It offers a significant contribution to the social accounting literature through its consideration of the combination of unprecedented factors in a well-timed study that pays close attention to analyses and theoretical elaboration.


2020 ◽  
Vol 8 (7) ◽  
pp. 455-466
Author(s):  
Irene Samanta ◽  
Konstantinos Papageorgiou

In this new technological era there have been new innovative methods which made their appearance and enabled marketers to have a more direct and intimate contact with customers using techniques beyond personal selling, advertising and sales promotion. This study has tried to explain the behaviour of internet community members in a variety of aspects imprinting behavioural levels on buying behaviour, socialization and trust mentality.


2014 ◽  
Vol 32 (2) ◽  
pp. 160-173 ◽  
Author(s):  
Irene Tilikidou ◽  
Antonia Delistavrou

Purpose – Examination of Pro-Environmental Purchasing Behaviour (PPB) and its potential components. Investigation of the number and the size of relevant consumer segments. Determining the factors able to describe the segment of frequent pro-environmental purchasers. This paper aims to discuss these issues. Design/methodology/approach – Investigation of PPB as a total multi-item variable. Disclosure of the PPB components. Examination of the Purchase component and disclosure of its clusters. Focus on the cluster of frequent purchasers. Estimation of the demographic, attitudinal and psychographic variables able to describe and predict these consumers. Findings – Two components of PPB were found, namely Conservation (high consumer engagement in this) and Purchase (low consumer engagement in this). Inside the Purchase component of PPB three clusters were found, indicating, respectively, low, average and relatively high consumers’ involvement. Consumers in Cluster 3 (frequent pro-environmental purchasers) are fewer than in the past. They were found to be negatively influenced by environmental unconcern attitudes and Materialism, while they were positively affected by locus of control over politics and Universalism. Research limitations/implications – No demographic profile of frequent purchasers. Geographical area limited (a potential) generalisation of results. Social desirability effect. Future research with reference to evolutions in pro-environmental post-purchasing or non-purchasing behaviours during the years of economic crisis. Practical implications – Fewer consumers would buy ecological products if these were not comparable enough with the conventional products in terms of price and efficacy. Originality/value – First effort to explore the impact of the economic crisis on PPB in Greece. Encompassed new categories of ecological products. Revealed two components inside PPB (Purchase and Conservation) as well as number and size of consumer segments inside the Purchase component. Formulation of a partial profile of the frequent pro-environmental purchasers. Impact of Universalism on PPB was for the first time examined.


2016 ◽  
Vol 14 (2) ◽  
pp. 257-264
Author(s):  
Milan Tanic ◽  
Danica Stankovic ◽  
Vojislav Nikolic ◽  
Aleksandra Kostic

The paper discusses the implications of the social environment on the modern pedagogical process and their interdependence with the physical environment. The initial assumption is that pedagogical processes form certain types of social activities which encourage the development of the appropriate physical environment. Different patterns of social environment are defined by the typological analysis of social activities in the pedagogical process. In addition, the basic research framework implies the cooperation of various forms of social environment and the influencing factors on the organization of the physical environment in terms of contextual changes in the pedagogical process. Defined qualitative properties suggest the creation of a polyvalent physical environment that offers a whole range of intermediate forms for the implementation of various forms of social activities in the pedagogical process.


2021 ◽  
Author(s):  
Michael Owens

The term “place” has been used to identify meaningful locations or buildings in reference to limitless connections, be they sensorial or emotional that develop an embodied memory of space as experienced by the senses. In the contemporary age of digital society the level of technological depth that an individual may be submerged throughout their daily activities has created a barrier between space and its occupant that must be bridged before a sense of place can be established. The following thesis will explore the social impacts of technological advancements in contemporary society which has created a populace of high-tech nomads and the implications of those advancements for physical environment and architecture. Finding ways of bridging that intangible barrier or a gap through architecture will drive space and its formal expression to new levels of interactivity and connectivity that are capable of resurfacing the digitally submerged, strengthening the existing and forging new relationships between people and places. This thesis will explore the bridging of the gap between digital technology and physical space through the advancement of interactive, adaptive spaces, materials, and forms that combine and embody a language and experience of digital design. Each section of the document works towards the establishment of the idea that it is firstly, possible to bridge that gap and to create harmony between the digital and the physical, and secondly to show that this harmony can be meaningful, impactful, and complimentary to the present richness that is the urban fabric. This thesis will investigate the impact and implications of presence of digital technologies on the forms of societal and spatial interaction. As one’s daily life starts to operate within a digital platform independently of the realm of physical space, architecture can become reoriented to establish its new parameters. An attempt to formulate a new language of digital design will allow the development of a new form of architecture, capable of engaging contemporary high-tech society in a new place making. As one begins to communicate and engage with his surroundings via his personal devices and vice versa a new system of interaction between occupants and occupied will emerge, as will new relationship between people and spaces.


The present study was performedexecuted to keep the objective in view to find out the influence of social factors on women buying behavior of Smartphones in National Capital region, INDIA. Survey research was carried out to develop an understanding about the impact of social factors on women behavior towards buying of Smartphone in Delhi NCR region. Questionnaire which was analyzed for its trustworthiness by applying Cronbach’s Alpha was employed to collect the responses of women in five major cities of NCR viz. Delhi, Gurgaon, Noida, Ghaziabad, Meerut. It was revealed from the study that social factors have no noteworthy influence on behavior of working women towards purchase of smartphone. However, social factors had a significant influence on behavior of non-working women towards purchase of smartphone. The outcomes of the study will enable the marketers to have a better knowledge of the women behavior of buying Smartphone and enable them to understand, how the social factors vizreference groups, family and status influence the buying behavior of women. Better understanding of the buying behavior enables marketers in proper segmentation of the market, targeting the chosen segment with the right set of marketing mix and in positioning its offering.om the websit.


Author(s):  
Karen Valentin

The article discusses the role that cities play in constructing and mediating particular historical accounts. Drawing on fieldwork experiences from Hanoi and Kathmandu it adopts a comparative perspective and explores how history is mediated, experienced and interpreted through the physical organisation of the city. History is conceptualised both chronologically as sequences of events that can be traced in the physical environment of the city and as a temporally specific narrative about the city and the wider society of which it is part. The article throws light on the impact different political regimes have had on the built environment and how this has informed the social organisation and human use of urban space in Hanoi. Comparing this with the social and physical organisation of Kathmandu two particular issues become salient, firstly the way in which the influence of foreign powers is physically manifest in the city; secondly how specific places, as national symbols of unity, frame everyday activities in the city.  


2019 ◽  
Vol 40 (2) ◽  
pp. 228-245 ◽  
Author(s):  
Natalya Monaghan ◽  
Oluremi Bolanle Ayoko

Purpose Research on the physical work environment and employee territorial behavior in the field of organizational behavior is limited. In particular, while the prevalence of territorial behaviors in organizations is not new, little is known about how the physical work environment (e.g. open-plan offices) may influence the enactment, interpretation and reactions to territoriality. The purpose of this paper is to explore the connection between the physical environment of work (e.g. open-plan office), employee territorial behaviors (including infringement) and affective environment. Design/methodology/approach Data were collected by means of in-depth-interviews from 27 participants from two large Australian public organizations involved in recruitment, marketing, consulting and education. Findings Results revealed that employees’ personalization in the open-plan office is driven by the nature of their tasks, appointment, duration of time spent on their desk, level of adaptation to the open-plan office configurations and the proximity of desks to senior managers, hallways and passers-by. Additionally, affective environment has a critical effect on employee personalization and the enactment and perception of territoriality and infringements in open-plan offices. Additionally, the authors found that the affective environment is dynamic and that employees in open-plan offices experienced emotional contagion (positive and negative). Research limitations/implications Due to the demographic make-up of one of the participating organizations, less than a third of participants were male. While the data did not suggest any disparity in the territorial behaviors of male and female, future research should include an even representation of male and female participants. Similarly, the authors did not examine the impact of ethnicity and cultural background on employees’ territoriality. However, given that the workforce is increasingly becoming multicultural, future research should explore how ethnicity might impact the use of space, work processes and productivity in open-plan office. Additionally, scholars should continue to tease out the impact of affective environment (positive and negative) on team processes (e.g. conflict, communication, collaboration and the development of team mental models) in the open-plan office. Practical implications The results indicate some practical implications. Noise and distraction are indicated in the results. Therefore, human resource managers and organizational leaders should work with employees to develop some ground rules and norms to curb excessive noise in the open-plan office. Additionally, the authors found in the current study that the affective environment is dynamic and that employees in open-plan offices experienced emotional contagion (positive and negative). Managers should watch out for how individuals react to the prevailing emotions and moods in the open-plan office with the intention of diffusing negative emotions as quickly as possible, for example, by changing the topic under discussion in the open-plan office. The results speak to the need for more active collaboration and engagement between policy makers, workspace architects, designers and employees especially prior to the building of such workspaces. Social implications The results suggest that effective employee interactions in open-plan office may be enhanced by positive emotional contagion and office affective environment. Originality/value So far, little is known about the impact of the physical work context (e.g. open-plan offices) on the enactment, interpretation and reactions to territoriality. The current paper explores the connection between the physical environment of work (e.g. open-plan office), employee territorial behaviors (including infringement) and affective environment. The findings demonstrate for the first time and especially in an open-plan office that ownership and personalization of objects and workspaces are more likely to be driven by the amount of time spent at one’s desk, the nature of employees’ appointments and tasks. Additionally, the present research is one of the first to report on affective environment dynamism in the open-plan office.


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