Teaching Eco-Fashion: Is Sustainable Fashion a New Paradigm?

2009 ◽  
Vol 3 (6) ◽  
pp. 247-258
Author(s):  
Linda T. Lee ◽  
Rosalie Regni
Keyword(s):  
New Paradigm ◽  
Sustainable Fashion ◽  
Eco Fashion

scholarly journals Audience Concern of Eco-Fashion by Fashion Revolution Indonesia Through Marketing Communication in Jakarta

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Kevin Tan
Keyword(s):  
Social Marketing ◽  
Attitude Change ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Fast Fashion ◽  
Complex Issue ◽  
Sustainable Fashion ◽  
Social Cause ◽  
Eco Fashion ◽  
Design Options

After Rana Plaza tragedy, Fashion Revolution has came to Indonesia on 2016, deliver the objective is to unite people work together to change the perspective about the clothes are sourced, produced and consumed. However, based on Fashion Revolution Indonesia statement, it is challenging to evoke consumer’s concern about eco-fashion. The concern problem of sustainable fashion remains until now. Simply, the consumers don’t care, trying to deny, blaming others and refuse to take responsibility. Fashion Revolution Indonesia needs to figure out another way to communicate with audience who originally doesn’t concern about eco-fashion in the first place. The goal of this research is to analyze Fashion Revolution Indonesia marketing communication implementation towards audience concern about eco-fashion. Using qualitative approach, which the researcher gathers the data. Social marketing is more difficult rather than commercial marketing, which prestige, exclusivity, design options, quality, and pricing are some of the commercial marketing elements cater what consumer likes. In the other hand, social marketing is focused on making attitude change for social cause and give up the addictive behavior. By conclusion, Fashion Revolution Indonesia must understand how the ecosystem works to do the marketing communication in social context from internal and external, because social change is a complex issue. From the way they communicate, the message, media to promote, the organization, campaigners and partners themselves, every single one of the elements are important to lead an impact of attitude change to the audience. Keywords: Eco-Fashion, Fast Fashion, Concern, Marketing Communication, Fashion Revolution

Osklen: the aesthetics of social change

2016 ◽  
Vol 6 (2) ◽  
pp. 1-30 ◽  
Author(s):  
Kim Poldner ◽  
Olga Ivanova ◽  
Oana Branzei
Keyword(s):  
Subject Area ◽  
Scenario Planning ◽  
Master Of Business Administration ◽  
Corporate Ownership ◽  
Content Type ◽  
Global Expansion ◽  
Expansion Strategy ◽  
Cultural Aspects ◽  
Sustainable Fashion ◽  
Eco Fashion

Subject area Sustainable fashion. Study level/applicability Bachelor Degree/Master Degree, Master of Business Administration (MBA), PhD. Case overview The case focuses on Osklen, one of the world’s first eco-fashion brands, founded in 1989 by Oskar Metsavaht. For the past 26 years, Osklen had become Brazil’s foremost sustainable luxury venture, and since 2012, under first minority and then majority corporate ownership, pursued an aggressive global expansion strategy. The dilemma of the case juxtaposes Osklen’s creative aesthetics, which leverage unique Brazilian beauty in nature and heritage, with the financial pressures of global expansion. The tension is exacerbated by the 2015 corruption scandal, which decelerated the Brazilian economy and reduced consumer spending on sustainable luxuries in Osklen’s home market; it also risked compromising the appeal of Brazilian brands elsewhere. The case explores the complex interconnections between local and global aspects of sustainability and brings forward the environmental, social and cultural aspects of brands and business to the foreground. The case also illustrates how economic crises impact brands from the initial creative inspiration to the prospects of global expansion. Expected learning outcomes Students will master tools for strategic analysis (VRIN framework and scenario planning) to a company evolving in an emerging economy. They will learn about the ways to consider and communicate sustainability. Students will be exposed to the importance of aesthetics and multi-sensoriality in business activities. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy

scholarly journals The eco-bride : development of an environmentally-friendly bridal collection for a South African market

2013 ◽  
Author(s):  
◽  
Wendy Lynn Schultz
Keyword(s):  
Product Development ◽  
South African ◽  
Textile Industry ◽  
Environmentally Friendly ◽  
Local Market ◽  
Fashion Industry ◽  
Environmentally Conscious ◽  
Instructional Videos ◽  
Sustainable Fashion ◽  
Eco Fashion

The Eco-Bride study is a practical product development research project in the fields of fashion, textiles, and sustainability. Currently it is considered fashionable to host an "eco-friendly" wedding, both because people are becoming more environmentally conscious with the prospect of global warming and also because the fashion industry, too, is attempting to reduce its impact on the environment. However, in spite of a growing trend in "eco-weddings", the bridal gown remains a conventional garment with a heavy carbon footprint. The intention of this study was thus to develop and produce a range of environmentally-friendly bridal gowns in order to create alignment between trendy eco-weddings and the bridal gowns worn to these functions. this was considered to fill a gap in the local market and to work toward educating both brides and industry as to a product offering which is less harmful to the environment. To this end, mixed methods action research was carried out within a constructivist worldview, firstly, to explore what might be construed as an environmentally-friendly bridal gown and secondly, to establish what would appeal to South African brides. The concepts of eco-friendly design models, sustainable fashion, celebrity and product fetish, customer behaviour and product development strategies were investigated in order to conceptualise, design and produce a collection of ten Eco-Bride-branded gowns for the South African market. It was hoped that the development of an environmentally-friendly bridal collection might assist in opening up the market to eco-fashion bridal wear. Further products of the research included instructional videos of the eco-friendly design-make process, which were intended to create awareness of the various eco-options in both the textile industry and bridal fashion market.

НАПРЯМИ ПРОЕКТУВАННЯ FASHION-ОБЄКТІВ З УРАХУВАННЯМ ЕКОЛОГІЧНОГО ФАКТОРУ

2020 ◽  
Author(s):  
Admink Admink
Keyword(s):  
Key Words ◽  
Design Process ◽  
Environment Pollution ◽  
Fashion Industry ◽  
Organic Inclusion ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

У зв’язку з техногенним забрудненням, що набуло катастрофічних масштабів, актуалізувалась ідея органічного включення створених людиною продуктів в оточуюче середовище. Цю тенденцію в виробництві одягу найчастіше називають «екомодою». Наведено огляд публікацій, у яких досліджено поняття «екодизайн» в різних галузях. Уточнено визначення «екомода», виявлено різницю в поняттях «стала мода», «повільна мода», «етична мода». Зазначено, що урахування еко-фактору в процесі проектування повинен охоплювати весь цикл створення та функціонування виробу. Здійснена спроба систематизувати та класифікувати направлення, за якими розвивається «екодизайн» в модній індустрії в залежності від груп вимог: екологізація виробництва, екологізація матеріалів, екологізація реалізації, екологізація споживання. Розглянуті відомі бренди, що працюють в даних напрямах, описані їх методи, прийоми та досягнення.Ключові слова: екомода, екодизайн, сталий дизайн, екологічний одяг, екологічна мода, fashion-індустрія. In connection with environment pollution, which has become catastrophic, the idea of the organic inclusion of human-created products into the environment has become relevant. This tendency in clothing production is often called «eco-fashion». In this article the review of publications in which was studied the concept of «eco-design» in various industries. Also there is specified concept of «eco-fashion», the differences in the concepts of «sustainable fashion», «slow fashion», and «ethical fashion» are defined as well as noted that to ensure the eco-component, the design process must cover all cycle of creation and functioning of the product. There is made an attempt to systematize and classify the directions in which the «eco-design» in fashion industry is evolving depending on the groups of requirements: greening production, greening materials, greening realization, greening consumption. There are considered famous brands that work in these areas and described methods, techniques and achievements. Key words: eco-fashion, eco-design, sustainable fashion, ecological clothing, eco-friendly fashion, fashion industry.

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

scholarly journals SUSTAINABLE FASHION PADA BUSANA READY-TO-WEAR DENGAN TEKNIK ECOPRINT

Texere ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 129-138
Author(s):  
Tina Martina ◽  
Wine Regyandhea Putri ◽  
Eka Oktariani ◽  
Annisa Djonaputri
Keyword(s):  
Trend Forecasting ◽  
Sustainable Fashion ◽  
Sustainable Product ◽  
Eco Fashion

AbstrakDewasa ini, produk fashion berkonsep ramah lingkungan, seperti eco fashion, menjadi salah satu daya tarik tersendiri bagi masyarakat. Filosofi eco fashion berkesinambungan dengan konsep produk yang berkelanjutan (sustainable product). Salah satu metoda pewarnaan yang dapat digunakan untuk memenuhi konsep eco fashion dan sustainable product adalah teknik eco printing. Pada penelitian ini digunakan teknik ecoprinting metoda pukul pada kain kapas yang telah dicelup dengan warna dasar menggunakan pewarna alami, kulit kayu tegeran. Proses pre-mordanting menggunakan zat kapur dan tawas dilakukan sebagai upaya untuk mencegah terjadinya kelunturan warna akibat penggunaan zat warna alam. Kain yang telah diproses ecoprinting kemudian di produksi menjadi 2 buah busana Ready-to-wear dengan tema neo medieval subtema dystopian fortress pada trend forecasting singularity 2019-2020. Survey kelayakan harga dilakukan berdasarkan uji kuantitatif sehingga didapatkan data bahwa sebanyak 55% - 80% responden menyatakan tertarik dengan model produk yang ditawarkan, 75 -77% responden merasa bahwa produk pertama dan kedua yang ditawarkan layak dihargai Rp 1.000.000 – Rp 1.500.000.

Solar Filaments as Tracers of Subsurface Processes

2000 ◽  
Vol 179 ◽  
pp. 177-183
Author(s):  
D. M. Rust
Keyword(s):  
Magnetic Fields ◽  
Magnetic Flux ◽  
Coronal Mass Ejections ◽  
Interplanetary Space ◽  
Intermediate Stage ◽  
Coronal Plasma ◽  
Magnetic Helicity ◽  
The Sun ◽  
New Paradigm ◽  
Solar Filaments

AbstractSolar filaments are discussed in terms of two contrasting paradigms. The standard paradigm is that filaments are formed by condensation of coronal plasma into magnetic fields that are twisted or dimpled as a consequence of motions of the fields’ sources in the photosphere. According to a new paradigm, filaments form in rising, twisted flux ropes and are a necessary intermediate stage in the transfer to interplanetary space of dynamo-generated magnetic flux. It is argued that the accumulation of magnetic helicity in filaments and their coronal surroundings leads to filament eruptions and coronal mass ejections. These ejections relieve the Sun of the flux generated by the dynamo and make way for the flux of the next cycle.

Does the Motor System Facilitate Spatial Imagery?

2017 ◽  
Vol 49 (3) ◽  
pp. 127-137 ◽  
Author(s):  
Markus Krüger ◽  
Horst Krist
Keyword(s):  
Motor System ◽  
Third Graders ◽  
External Support ◽  
New Paradigm ◽  
Perceptual Condition ◽  
Imagery Condition ◽  
Passive Rotation ◽  
Perception Condition ◽  
Motor Condition ◽  
Dynamic Imagery

Abstract. Recent studies have ascertained a link between the motor system and imagery in children. A motor effect on imagery is demonstrated by the influence of stimuli-related movement constraints (i. e., constraints defined by the musculoskeletal system) on mental rotation, or by interference effects due to participants’ own body movements or body postures. This link is usually seen as qualitatively different or stronger in children as opposed to adults. In the present research, we put this interpretation to further scrutiny using a new paradigm: In a motor condition we asked our participants (kindergartners and third-graders) to manually rotate a circular board with a covered picture on it. This condition was compared with a perceptual condition where the board was rotated by an experimenter. Additionally, in a pure imagery condition, children were instructed to merely imagine the rotation of the board. The children’s task was to mark the presumed end position of a salient detail of the respective picture. The children’s performance was clearly the worst in the pure imagery condition. However, contrary to what embodiment theories would suggest, there was no difference in participants’ performance between the active rotation (i. e., motor) and the passive rotation (i. e., perception) condition. Control experiments revealed that this was also the case when, in the perception condition, gaze shifting was controlled for and when the board was rotated mechanically rather than by the experimenter. Our findings indicate that young children depend heavily on external support when imagining physical events. Furthermore, they indicate that motor-assisted imagery is not generally superior to perceptually driven dynamic imagery.

Self-Prioritization Beyond Perception

2015 ◽  
Vol 62 (6) ◽  
pp. 415-425 ◽  
Author(s):  
Sarah Schäfer ◽  
Dirk Wentura ◽  
Christian Frings
Keyword(s):  
The Self ◽  
Stimulus Category ◽  
Abstract Concept ◽  
Conceptual Level ◽  
New Paradigm ◽  
Stimulus Features ◽  
Relevant Word ◽  
Word Shape

Abstract. Recently, Sui, He, and Humphreys (2012) introduced a new paradigm to measure perceptual self-prioritization processes. It seems that arbitrarily tagging shapes to self-relevant words (I, my, me, and so on) leads to speeded verification times when matching self-relevant word shape pairings (e.g., me – triangle) as compared to non-self-relevant word shape pairings (e.g., stranger – circle). In order to analyze the level at which self-prioritization takes place we analyzed whether the self-prioritization effect is due to a tagging of the self-relevant label and the particular associated shape or due to a tagging of the self with an abstract concept. In two experiments participants showed standard self-prioritization effects with varying stimulus features or different exemplars of a particular stimulus-category suggesting that self-prioritization also works at a conceptual level.

Transforming psychological practice and society: Policies that reflect the new paradigm.

2003 ◽  
Vol 58 (4) ◽  
pp. 305-312 ◽  
Author(s):  
Carol J. Gill ◽  
Donald G. Kewman ◽  
Ruth W. Brannon
Keyword(s):  
New Paradigm ◽  
Psychological Practice
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