scholarly journals SOCIAL MEDIA IN INFORMATION WARFARE. ASSAULT WEAPON WITH HIGH RECOIL

2021 ◽  
Vol 17 (1) ◽  
pp. 258-264
Author(s):  
Alin PREDA
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
Low Cost ◽  
The Internet ◽  
Information Warfare ◽  
Information Propagation ◽  
Fake News ◽  
Institutional Communication ◽  
Assault Weapon

Beyond the benefits or risks of individual or institutional communication through social media, we must note that it is the perfect environment for fake news and propaganda because of the speed of information propagation, the unfriendly environment for checking sources, algorithms behind social networks and, last but not least, the extremely low cost. In other words, the Internet and web 2.0 have created the favorable framework for the conduct of the war "for minds and hearts", as it can be called the information war waged through social media. Beyond these considerations, the non-regulation of the online domain - the lack of rules, be they deontological, make social media a powerful weapon of attack in this type of war. At the same time, the use of this space by state actors should be done with caution because it involves risks that could result in the loss of the most important action capacity: credibility. This article aims to analyze social media as a tool in information warfare

Fake News Polarization for Sentiment Analysis

2022 ◽  
pp. 255-263
Author(s):  
Chirag Visani ◽  
Vishal Sorathiya ◽  
Sunil Lavadiya
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Sentiment Analysis ◽  
Online Social Networks ◽  
Opinion Mining ◽  
Easy Access ◽  
The Internet ◽  
Fake News ◽  
Social Media Networks ◽  
Sentiment Mining

The popularity of the internet has increased the use of e-commerce websites and news channels. Fake news has been around for many years, and with the arrival of social media and modern-day news at its peak, easy access to e-platform and exponential growth of the knowledge available on social media networks has made it intricate to differentiate between right and wrong information, which has caused large effects on the offline society already. A crucial goal in improving the trustworthiness of data in online social networks is to spot fake news so the detection of spam news becomes important. For sentiment mining, the authors specialise in leveraging Facebook, Twitter, and Whatsapp, the most prominent microblogging platforms. They illustrate how to assemble a corpus automatically for sentiment analysis and opinion mining. They create a sentiment classifier using the corpus that can classify between fake, real, and neutral opinions in a document.

scholarly journals Perceived truth of statements and simulated social media postings: an experimental investigation of source credibility, repeated exposure, and presentation format

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Lena Nadarevic ◽  
Rolf Reber ◽  
Anne Josephine Helmecke ◽  
Dilara Köse
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Repeated Exposure ◽  
Presentation Format ◽  
The Internet ◽  
Additive Effects ◽  
Fake News ◽  
Source Information ◽  
Internet Age

Abstract To better understand the spread of fake news in the Internet age, it is important to uncover the variables that influence the perceived truth of information. Although previous research identified several reliable predictors of truth judgments—such as source credibility, repeated information exposure, and presentation format—little is known about their simultaneous effects. In a series of four experiments, we investigated how the abovementioned factors jointly affect the perceived truth of statements (Experiments 1 and 2) and simulated social media postings (Experiments 3 and 4). Experiment 1 explored the role of source credibility (high vs. low vs. no source information) and presentation format (with vs. without a picture). In Experiments 2 and 3, we additionally manipulated repeated exposure (yes vs. no). Finally, Experiment 4 examined the role of source credibility (high vs. low) and type of repetition (congruent vs. incongruent vs. no repetition) in further detail. In sum, we found no effect of presentation format on truth judgments, but strong, additive effects of source credibility and repetition. Truth judgments were higher for information presented by credible sources than non-credible sources and information without sources. Moreover, congruent (i.e., verbatim) repetition increased perceived truth whereas semantically incongruent repetition decreased perceived truth, irrespectively of the source. Our findings show that people do not rely on a single judgment cue when evaluating a statement’s truth but take source credibility and their meta-cognitive feelings into account.

Video Advertising: Connection and differences between consumers?

2021 ◽  
Vol 3 (1) ◽  
pp. 14-25
Author(s):  
Sónia Ferreira ◽  
Sara Santos ◽  
Pedro Espírito Santo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Conceptual Model ◽  
The Internet ◽  
Internet Search ◽  
Video Advertising ◽  
Social Media Engagement

The internet search trend has caused that online users are looking for more and more enriched information. The evolution of social media has been huge and users relate to social networks differently than they did before. Currently, there are more than 4 billion active users on social networks and brands are looking to showcase their products and services. Our research found the following factors that influence social media engagement: informativeness, self-connection and advertising stimulation. Through literature review, we propose a conceptual model that has been tested in the PLS-SEM. Data were collected from 237 consumers and our survey found that engagement in social media is explained by the variables identified by our model. Important contributions to brand theory and management will be found in this investigation.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

New in understanding the burden of migraine: semantic analysis of the voice of Russian patients – users of Web 2.0

2021 ◽  
Vol 13 (6) ◽  
pp. 73-84
Author(s):  
G. R. Tabeeva ◽  
Z. Katsarava ◽  
A. V. Amelin ◽  
A. V. Sergeev ◽  
K. V. Skorobogatykh ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Social Networks ◽  
Web 2.0 ◽  
Semantic Processing ◽  
Semantic Analysis ◽  
Text Messages ◽  
The Internet ◽  
Factors Affecting ◽  
Wide Range

Migraine is the second leading cause of maladjustment, and the burden of migraine is determined by its impact on work ability, social activity and family relationships.Objective: to identify the patterns of behavior of Russian patients with migraine, factors affecting their quality of life, and the level of awareness of the disease based on a semantic analysis of messages in Web 2.0.Patients and methods. The study is based on the results of semantic processing (automated analysis of natural language texts, taking into account their meaning) of anonymized messages from 6566 unique authors (patients and their relatives) from social networks and forums (over 73 thousand messages over 10 years, 2010–2020). In addition, the study was carried out exclusively according to the data indicated in the messages. In this regard, complete data for several parameters was not available for analysis. No personal data about the authors of the messages was collected or used. The sex was determined based on the text of the analyzed message. For the study, only open data from the Internet from social networks and forums was used.Results and discussion. A landscape of problems of persons complaining of migraine issues was formed. Factors affecting the quality of life were grouped into four main groups (“Lifestyle restrictions by triggers of migraine attacks”, “Loss of opportunity to work”, “Serious psychological problems”, “Family planning issues”); additional, rarer, but acute problems were also identified. The analyzed messages show that the average number of days with migraines is 9.4 per month; 21.8% of patients report daily migraines. Moreover, most patients have been suffering from attacks for 10 years or more, and 9% of patients – for 30 years or more. The analysis of diagnostic patterns showed that in most cases, patients independently resorted to additional examination methods, while only 13.1% of patients had experience of adequate preventive therapy.Conclusion. The study demonstrated the presence of a wide range of unmet needs, quality of life problems both in patients themselves and their caregivers, as well as a significant social and economic burden of this disease (including a long-term burden on the economy, which can be used as arguments for reimbursing the cost of migraine therapy) based on the text messages on migraine in open sources on the Internet.

The impact of the information factor on modern international relations

2021 ◽  
Vol 62 (01) ◽  
pp. 141-146
Author(s):  
Gulnaz Tahir Hasanova ◽  
Keyword(s):  
International Relations ◽  
Outer Space ◽  
Cyber Attacks ◽  
The Internet ◽  
Information Warfare ◽  
Fake News ◽  
False Information ◽  
Fifth Dimension ◽  
Private Actors ◽  
The Impact

This study aims to highlight the growing strategic importance that cyberspace is gaining in the dynamics of international politics. After land, sea, air, and outer space, cyberspace is the fifth dimension of conflict. The type of non-military weapons used to fight, as well as the subjects targeted, make civilian systems new centers of gravity to defend against an enemy that most often "operates in the shadows." The international scenario rmation revolution (which contributed to the "democratization of information"), is radically evolving from a unipolar (American-led) to an almost multipolar architecture. The Internet today is an indispensable communication and information network for various legal and illegal subjects of international relations. Social networks (Facebook, Twitter, Telegram) play a very important role in this process. The Internet can also allow manipulation or even destabilization of the international community with the spread of false information (fake news). It is also a field for intelligence activities. Finally, the Internet is becoming the field of a new form of confrontation. Thus, both states and private actors protect themselves from possible cyber attacks by developing cybersecurity. In anticipation of this, states are developing cyberspace strategies and military-digital capabilities. Key words: international relations, information, cyberspace, cybersecurity, territorial integrity, state, subjects of international relations, information warfare

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Marketing and Social Media

2018 ◽  
pp. 90-97 ◽  
Author(s):  
Reshu Goyal ◽  
Praveen Dhyani ◽  
Om Prakash Rishi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Web 2.0 ◽  
The Internet ◽  
Internet Applications ◽  
Business Decision ◽  
World Today ◽  
The World

Time has changed and so does the world. Today everything has become as a matter of one click. With this effort we are trying to explore the new opportunities features and capabilities of the new compeers of Internet applicability known as Social Media or Web 2.0. The effort has been put in to use the internet, social media or web 2.0 as the tool for marketing issues or the strategic business decision making. The main aim is to seek social media, web 2.0 internet applications as the tool for marketing.

Using Social Media Tools in Marketing

2017 ◽  
pp. 106-129
Author(s):  
Nozha Erragcha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
New Technologies ◽  
Profound Impact ◽  
Social Media Tools ◽  
Consumer Lifestyles ◽  
Internet Development ◽  
The Impact ◽  
Fast Acting

Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the transition from Web 1.0 to Web 2.0. The chapter ends with a proposal of about potential implications for managers.

Sharing Bites on Global Screens

2011 ◽  
pp. 37-49
Author(s):  
Hudson Moura
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Virtual Communities ◽  
Equal Access ◽  
The Internet ◽  
Professional Skills ◽  
Cultural Products ◽  
Social Content ◽  
The Web

Snack culture is the new phenomenon that shrinks media cultural products and can be easily shared on social networks of the Internet. Thus, it can be consumed in a reduced amount of time circulating instantly all over the globe. These tiny and snappy materials are changing people’s habits, transforming passive viewers into active users, and promoting equal access to all, and requiring no professional skills. Viewers now can also produce cultural and social content in widespread virtual communities (based on the Web 2.0) that are increasingly interactive. This chapter presents and analyses a variety of media snacks that form and circulate as snack culture; it also elucidates some of those current changes that are shaping today’s relationship between society and media.

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