Marketing and Social Media

2018 ◽  
pp. 90-97 ◽  
Author(s):  
Reshu Goyal ◽  
Praveen Dhyani ◽  
Om Prakash Rishi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Web 2.0 ◽  
The Internet ◽  
Internet Applications ◽  
Business Decision ◽  
World Today ◽  
The World

Time has changed and so does the world. Today everything has become as a matter of one click. With this effort we are trying to explore the new opportunities features and capabilities of the new compeers of Internet applicability known as Social Media or Web 2.0. The effort has been put in to use the internet, social media or web 2.0 as the tool for marketing issues or the strategic business decision making. The main aim is to seek social media, web 2.0 internet applications as the tool for marketing.

Marketing and Social Media

2017 ◽  
pp. 191-199
Author(s):  
Reshu Goyal ◽  
Praveen Dhyani ◽  
Om Prakash Rishi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Web 2.0 ◽  
The Internet ◽  
Internet Applications ◽  
Business Decision ◽  
World Today ◽  
The World

Time has changed and so does the world. Today everything has become as a matter of one click. With this effort we are trying to explore the new opportunities features and capabilities of the new compeers of Internet applicability known as Social Media or Web 2.0. The effort has been put in to use the internet, social media or web 2.0 as the tool for marketing issues or the strategic business decision making. The main aim is to seek social media, web 2.0 internet applications as the tool for marketing.

Web 2.0: An argument against convergence

First Monday ◽  
1969 ◽  
Author(s):  
Matthew Allen
Keyword(s):  
World Wide Web ◽  
Web 2.0 ◽  
High Speed ◽  
World Wide ◽  
Video On Demand ◽  
The Internet ◽  
Similar Data ◽  
Internet Applications ◽  
The World ◽  
The Web

Web 2.0 has been a dominant concept in recent discussion and development of Internet applications, businesses and uses. Dating from 2004, the term Web 2.0 is variously understood as new forms of website development and delivery technology, changing uses of the Internet to emphasise sociability over consumption, new understandings of the possible financial exploitation of the web, and more broadly, a new way of thinking about the Internet as a whole. However, Web 2.0 is, conceptually, both more and less than these various understandings and we can only grasp why it has become such a key term in contemporary usage by appreciating two key discursive foundations for this term. Firstly, much Web 2.0 thinking is a re-expression of long-held ideas about the Internet and the web. Secondly, at the particular time when Web 2.0 was made popular, net technology policy makers and financial analysts were primarily enthused by the possibilities of broadband networks for improved and more profitable versions of the well-established businesses of telephony and audio-visual entertainment, and had to some extent consigned novel, web-based services to a lesser role, following the dot.com crash. Thus, as I argue in this paper, Web 2.0 can be understood as a key intervention, from within the dot.com / new media business sector, recovering from the crash, that re-asserts the equal legitimacy of the use of networked computing, over high-speed lines, for computing-oriented activities, and not just video on demand and voice over IP. In short, in the first years of this century, discussions about the future of the Internet had become dominated by arguments for increased broadband access, substantially concerned with providing more traditional video and voice services in new ways. The World Wide Web was seen as relatively unimportant for this purpose, even though it was part of the so-called 'triple play' of voice and data services. At this time, first in the hands of Tim O'Reilly and then from others who took up his position, Web 2.0 became a catchy simple term under which to mount a campaign for the renaissance of the World Wide Web as a quite distinct, yet equally important, form of media and communications. So, Web 2.0 provides evidence that, while there is a convergence of all forms of media and communications towards similar data traffic over the Internet, there remain diverging views over the nature, control and use of the Internet, views that express the degree to which corporate players imagine themselves to be 'media', 'telephony' or 'computing' in primary orientation.

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

scholarly journals A new motivation: the television in the school

Comunicar ◽  
2005 ◽  
Vol 13 (25) ◽  
Author(s):  
Ana-Luisa Fernandes-Gonçalves
Keyword(s):  
Present Article ◽  
The Internet ◽  
Complex World ◽  
Critical Attitude ◽  
Know How ◽  
The Third ◽  
World Today ◽  
The Family ◽  
The World ◽  
Excessive Consumption

The present article is about the presence of the tv in the society, in general, and its potential as an important agent, such as the family and the school, on the children’s and young people’s development and education. Nowadays we live in a complex world of images with sound, the most of them transmitted by the tv, the cinema and the internet. The infantile universe is full of those images. This way we structured this article in four parts, refering some of the contents related with this subject. The first part describes the presence of the television in the children's daylife and their relationship with the magic box, even the identification that they make with its favourites characters, in order to understand the space that the TV occupies in their lives. The second part presents the different messages transmitted by the television. It is important to analyze the main risks and advantages of television, that is to say, in spite of some programs show bad values, foment the excessive consumption, expose the children to an atmosphere of violence and pornography, also entertains, accompanies, educates, informs, favours the access to the culture and allows to unite the family around a program. At last the third part, this one outlines the necessity to put the tele as a curricular resource in the school, to teaches the students how to analyze, how to criticize and to think about the texts and the news of the world today. The television, considered a powerful tool, is decisive in the communication, such in the formation of values and ideas as in the culture transmission. The function of the school is not to remain far from this factor, but to try to meditate, to understand and to decide its impact, in a better way, on the development of the children and youngs. As conclusion we can add that we’ve tried to aim some strategies that educators and parents will be able to work, united to the children and the youngs, so they could have a new look of the Tv’s world and that they could know how to make their own selection and how to have a critical attitude before the watched product.La presente comunicación se refiere a la presencia de la tele en la sociedad en general y a su potencial como agente importante de formación y educación, junto con la escuela y la familia, en la vida de los niños y de los jóvenes. Actualmente vivimos inmersos en un mundo complejo de imágenes con sonido, que recibimos muy especialmente a través de la tele, del cine y de Internet, los cuales hacen parte del cotidiano del universo infantil. Así, a fin de organizar algunos de los contenidos desde los que es posible enfocar el tema, estructuramos este artículo en cuatro partes. La primera parte describe la presencia de la tele a diario de los niños y su relación con la caja mágica, incluso la identificación que hacen de sus personajes favoritos, a fin de comprender el espacio que ocupa la tele en su cotidianidad. La segunda parte presenta los distintos mensajes transmitidos por la tele. Es importante analizar las principales riesgos y ventajes de la televisión, o sea, a pesar de algunos programas muestran antivalores de la tele: fomentar excesivamente el consumo, exponer a los niños a un ambiente de violencia y pornografía también entretiene, acompaña, educa, informa, favorece el acceso a la cultura y permite unir a la familia en torno a un programa. Cuanto a la tercera parte, plantea la necesidad de incorporar la tele como recurso curricular en la escuela, para que enseñe a los alumnos a analizar crítica y reflexivamente los textos mediáticos. La televisión es considerada como una herramienta poderosa, determinante en la comunicación, tanto en la formación de valores e ideas, como en la transmisión de cultura; la función de la escuela no es permanecer ajena a este factor, pero procurar reflexionar para comprender y decidir mejor su impacto en el desarrollo de los niños y jóvenes. Como conclusión podemos añadir que hemos tratado de apuntar algunas estrategias que educadores y padres podrán trabajar junto con los niños y los jóvenes, para que éstes tengan una nueva mirada del mundo de la tele y para que sepan hacer su propia selección y tener una actitud crítica ante el producto visionado.

INDUCING DYNAMIC RULES OF NATIONS' COMPETITIVENESS FROM 2001–2005 MCI-WCY

2009 ◽  
Vol 08 (03) ◽  
pp. 549-580 ◽  
Author(s):  
HAN-LIN LI ◽  
YU-CHIEN KO
Keyword(s):  
Neural Network ◽  
Decision Making ◽  
Regression Model ◽  
Network Model ◽  
Neural Network Model ◽  
Optimization Model ◽  
Business Decision ◽  
The World

A nation's competitiveness has become more and more important in forming government strategy and business decision making. This study proposes an optimization model, instead of regression model or neural network model, to induce rules for dynamic nations' competitiveness based on the Major Competitiveness Indicators of the World Competitiveness Yearbook. Fourteen attributes are used to form the dynamic rules expressed in "IF…THEN…" forms. According to the induced rules, the strategic implications are suggested for various groups of nations to improve or to sustain their competitiveness.

The Internet, Social Media, and Health Decision-Making

2016 ◽  
pp. 335-355 ◽  
Author(s):  
Amanda L. Graham ◽  
Caroline O. Cobb ◽  
Nathan K. Cobb
Keyword(s):  
Decision Making ◽  
Social Media ◽  
The Internet ◽  
Health Decision Making ◽  
Health Decision

“I Just Don’t Wanna Deal With the Headache of People Fighting Over the Internet”: A Study of Sponsored Female Climbers’ Digital Labor

2021 ◽  
pp. 1-10
Author(s):  
Katariina Rahikainen ◽  
Kim Toffoletti
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Qualitative Study ◽  
Academic Research ◽  
Theoretical Framework ◽  
The Internet ◽  
Media Content ◽  
Digital Labor

Drawing on data from a qualitative study of sponsored and professional female climbers, this article offers a timely examination of the digital labor undertaken by women seeking to forge identities and livelihoods in sport. Female climbers are increasingly turning to social media to generate visibility and sponsorship opportunities in response to the changing social and commercial imperatives of sport, yet the perspective of participants is lacking in existing academic research. The theoretical framework of “athletic labor of femininity” is deployed to explore sportswomen’s decision making when producing social media content. This study departs from previous investigations by considering the sociotechnical aspects of platform algorithms in female climbers’ efforts to remain visible online, and attempts to avoid controversy that can deter followers.

The Music That is Here to Stay

2014 ◽  
pp. 145-159
Author(s):  
Atzimba Baltazar Macías
Keyword(s):  
Decision Making ◽  
Social Capital ◽  
Social Media ◽  
The Internet ◽  
Theoretical Discussion ◽  
Public Attention ◽  
The Public ◽  
Use Of Social Media ◽  
Use Of Internet ◽  
Mexican Politics

The chapter aims at understanding a recent phenomenon in Mexican politics: the use of Internet and social media as a new and powerful resource for mobilization and social participation in the policy process. Based on a review of two recent movements in Mexico (#YoSoy132 and The Wirikuta Defense Front), the chapter argues that although the Internet is still restricted to the middle and upper classes, the use of social media and its impact transcends class boundaries, draws public attention, creates a valuable social capital for mobilization, and influences the decision-making process. The chapter does not intend to provide evidence to the theoretical discussion on why and how social media enhances political participation and mobilization; rather, it reflects the features shared by these two movements in order to draw some lines for further research. It finds that, if used appropriately, social media is actually an effective tool to facilitate mobilization and modify the public agenda.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Sign in / Sign up

Export Citation Format

Share Document