Does Event-Driven Tourism Provide Economic Benefits? A Case Study from the Manawatu Region of New Zealand

2003 ◽  
Vol 9 (2) ◽  
pp. 191-201 ◽  
Author(s):  
Terry Auld ◽  
Sarah McArthur
Keyword(s):  
New Zealand ◽  
Economic Impact ◽  
Economic Benefits ◽  
Tourism Industry ◽  
Effective Strategy ◽  
Tourism Product ◽  
Event Driven ◽  
Net Benefits ◽  
Tourism Organization

The prime purpose of the New Zealand tourism industry is to create income. Events are becoming a major component of the tourism product. This study analyses the economic impact of an events festival in the Manawatu region of New Zealand. Destination Manawatu, the region's tourism organization, wanted to know whether an events festival held in March 1999 had provided net benefits for the region. Analysis indicates that the festival did produce significant economic benefits for the Manawatu, suggesting that event-driven tourism is an effective strategy for Destination Manawatu.

scholarly journals Distribution Channels for Wine Tourism in New Zealand

2021 ◽  
Author(s):  
◽  
Ying Liu
Keyword(s):  
New Zealand ◽  
Distribution Channel ◽  
Information Provision ◽  
Distribution Channels ◽  
Tourism Industry ◽  
Corporate Groups ◽  
Wine Tourism ◽  
Factors Influencing ◽  
Tourism Product ◽  
Direct Distribution

<p>This study examines the structure of the distribution channels and the underlying factors influencing the most prominent channel choices within the wine tourism industry in New Zealand. This research specifically compares wine tourism in Marlborough and Auckland. It aims to provide a better understanding of the distribution channels for practitioners in the wine tourism industry, with the hope of assisting them to develop their wine tourism businesses successfully and manage the businesses growth effectively. This is a destination-based study performed by employing qualitative approaches focusing on the supply-side through semi-structured interviews. These in-depth interviews were conducted with the owners or managers of the local wine tour operators and wineries in the two regions. The findings generally show that wine tourism businesses place a clear priority on direct distribution of their wine tourism product to visitors “at destination”; the majority of customers of all these businesses are independent visitors. Specifically, overseas independent tourists comprise the largest portion of customers to local wine tour operators in Marlborough and Auckland. The wine tour operators work more actively with intermediaries and reach tourists “in market”, “while travelling” and “at destination” than wineries in these two regions. Marlborough wineries and Auckland wine tour operators and wineries receive domestic corporate groups, most of whom are approached “at destination” with direct distribution. Compared with wineries in Marlborough, more corporate groups use Auckland wine tour operators to visit wineries. Marlborough wineries and wine tour operators, and Auckland wine tour operators receive more international visitors, whereas the majority of visitors to Auckland wineries are from Auckland. When considering the function of wine tourism distribution channels, information provision, reservation and purchase are nearly equally important to local wine tour operators in both Marlborough and Auckland; the most widely used functions for Marlborough wineries is information provision; for Auckland wineries, information provision and purchase play significant roles in the distribution of wine tourism product. Factors influencing distribution channel choice include information provision cost, commissions, businesses’ attitudes towards tourism, perceptions of the Internet, service diversity, capacity, accessibility, availability, market segments, reputation and nature of intermediaries.</p>

scholarly journals Editorial

2007 ◽  
Vol 2 (1) ◽  
pp. v-vi
Author(s):  
Joby Thomas
Keyword(s):  
Medical Tourism ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
Tourist Guides

The second volume of Atna comes to you with our humble efforts to enrich tourism literature in India. We are delighted with the overwhelming response to the I volume from distinguished readers across India and abroad. Inspired by the constructive comments to the I volume, the second volume of Atna continue to incorporate articles on diverse areas of tourism such as sustainable tourism, heritage, medical tourism, cruises, cuisines, education, aviation etc. Raiesh N Ragde and Maduri T Sawant in their article on 'Proficiency of Foreign Languages : A study of the approved tourist guides of Aurangabad Region' state that, most of the tourist guides engaged in tourism business do not have proficiency of foreign languages, resulting in lack of appreciation of their role and responsibilities. Nedelea and Babu P George presents a case study of sustainable tourism development in Eastern Europe. This article points to the problems faced by hospitality and tourism industry in Romania and force the tourism sector to contemplate on the approaches towards sustainable tourism development. Strategies for sustainable eco-tourism by Maduri T Sawant examines the overall development of tourism and suggests strategies for sustainable tourism development. Sindhu Joseph critically analyses the potential and present stage of development of Bekal beach resort in Kerala in her article 'Special tourism Area- a critical study of Bekal.' 'Management of Eco-tourism sites: A case study of Aianta Ellora caves' by Raiesh N Ragde and Maduri Sawant highlights that the heritage contributes to the richness of any landscape and can attract innumerable tourists looking for cultural experiences in eco-friendly environment. Prospects of developing Medical tourism in India authored by Binoy T A draws attention to the pivotal role of medical tourism and calls for coordinated promotional strategies to develop medical tourism. Paramita Suklabaidya explores the potential of cruises as tourism product and the reasons for its growing popularity worldwide in her article 'New Age Tourism Product: The Cruise Industry - the Fastest growing Tourism Sector'. Gastronomy tourism can be a pull factor for many tourism market segments and the role of Gastronomy Tourism in promoting Jharkhand as a Tourist Destination is beautifully presented by Mohinder Chand, Ashish Dahiya and Lata S Patil. Issues of effective teaching and learning in tourism education by Toney K. Thomas reviews and evaluates the effectiveness of the application of skills in the industry. Joby Thomas and P. Pakkerappa in their article highlight the crucial role of HRD in airline industry to cope UP with the challenges of advancement in technology, changing market scenario, industry restructuring and more competitive business environment. To demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry a case of Southwest Airlines of USA, is presented by Jyothirmoy Ghosh and Anianeya Swamy, and portrays how the intrapreneurship principles are applied effectively in tourism sector. On behalf of the editorial board I extend sincere gratitude to all the authors for contributing their scholarly articles to Atna. We look forward to the support, guidance and encouragement of academicians, researchers, professionals and well wishers of tourism and hospitality sector in our future endeavours. Joby Thomas Executive Editor

scholarly journals How do traditional Māori values affect the sustainability of Māori tourism businesses?

2021 ◽  
Author(s):  
◽  
Adam Ransfield
Keyword(s):  
New Zealand ◽  
Research Question ◽  
Social Science Research ◽  
Science Research ◽  
Tourism Industry ◽  
Structured Interviews ◽  
Business Sustainability ◽  
Tourism Product ◽  
Kaupapa Māori ◽  
The Impact

<p>The Māori economic asset base has seen significant growth over the past 100 years. Research estimates the Māori economy to be valued at 50 billion (NZ Foreign Affairs & Trade, 2018). While this figure represents the Māori economy, Māori tourism makes a significant economic contribution to this asset base. When considering the different aspects of the New Zealand tourism product, a key aspect that sets New Zealand tourism apart from other destinations is the unique Māori culture. This cultural aspect is a key motivating factor for international tourists intending on visiting New Zealand.  Māori tourism businesses offer a range of tourism products and services that are embedded in, and informed by Māori values. When incorporated in business, many of these traditional Māori values align closely to the three pillars of business sustainability. Literature on Māori tourism, Māori values and business sustainability provide some insight into this phenomenon. However, little is known about how these three components interrelate. Ultimately very little is known about how traditional Māori values impact the business sustainability of Māori tourism businesses. The aim of this thesis is to investigate whether Māori tourism businesses incorporate traditional Māori values into their business and if so, how does the application of these values affect the sustainability of Māori tourism businesses.  Developed from an interpretive social science research paradigm aligned with Kaupapa Māori research, this thesis assesses the impacts of the incorporation of Māori values on the business sustainability of Māori tourism businesses. Semi-structured interviews were selected as an appropriate method of data collection. 12 respondents from eight Māori tourism businesses were interviewed and their responses along with an analysis of the wider literature enabled the researcher to answer the overarching research question – how are traditional Māori values affecting the business sustainability of Māori tourism businesses?   Key research findings include the following: the importance of hiring Māori, developing cultural capacity of staff and stakeholders, preventing cultural misappropriation, providing opportunities for local communities, the relationship of Māori with the land, the importance of sustainable relationships, the impact of climate change on Kaitiakitanga, and the importance of making a profit – but not at the detriment of culture and the environment. The findings identified that to have the ability to implement sustainable practices requires financial sustainability.  This thesis makes a contribution to the literature on Māori values, Māori tourism and business sustainability by providing a greater understanding of which Māori values are applied by Māori tourism businesses and how these values impact business sustainability. In particular, this thesis has done something that previous literature has not, that is, it has attributed the specific effects of individual Māori values against the pillars of business sustainability. This gives the indication of which values have the greatest impact on business sustainability. Finally, in accordance with Kaupapa Māori research, this thesis has provided a practical contribution to the Māori tourism industry. This contribution is in the form of recommendations made to enhance the business sustainability of Māori tourism businesses.</p>

scholarly journals Tempting the Chinese Dragon: Political Economy of Chinese Tourism to New Zealand

2021 ◽  
Author(s):  
◽  
Elizabeth Gaspar
Keyword(s):  
Political Economy ◽  
New Zealand ◽  
International Political Economy ◽  
Value Added ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Chinese Market ◽  
The Impact ◽  
Method Approach

<p>This thesis explores the international political economy (IPE) of outbound Chinese tourism within the context of New Zealand. New Zealand as a case study shows the impact of tourism changes on a nation reliant on tourism. It demonstrates the growing impact of China as an international economic and political power. It utilizes a mixed method approach to conduct a document-based and literature-based investigation and concludes Chinese tourism is reshaping the New Zealand political economy. New Zealand marketing strategies have shifted to cater to the Chinese market but could expand to meet these different interests, including culturescapes and collectivism. The economic impact of Chinese tourism has been broadly positive for New Zealand but far more could be done to leverage tourism. New Zealand is an expensive destination and could target high value tourists. This would require more quality offerings and making full use of the linkages between tourism and trade. More can be done to maximise the value added by e-commerce post visitation. The growth of Chinese tourism has uncovered deficiencies in New Zealand and stimulated debates around how to ensure the New Zealand tourism industry is sustainable. New Zealand policymakers and commentators are debating how to shift tourists to the shoulder seasons and the regions and how to maintain sustainable tourism numbers. The rise of Chinese inbound tourism to New Zealand has also uncovered an infrastructure deficit. By examining the overall state of Chinese tourism to New Zealand, this thesis creates a comprehensive assessment of how Chinese outbound tourism is shaping New Zealand’s political economy.</p>

Dilemmas of Nature-Based Tourism in Iceland

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Evelyn Sorrell ◽  
Alain F. Plante
Keyword(s):  
Housing Market ◽  
General Term ◽  
Economic Benefits ◽  
Tourism Industry ◽  
The Self ◽  
The Ideal

Nature-based tourism is a general term for travel activities in which people interact with land separate from humanity’s daily movements. Despite untouched land being the ideal locale, tourists also desire modern amenities and curated products. There is a tension between what level of development is idealized and desired, as development itself is counter to the founding ideal of nature-based tourism. In recent years, Iceland has experienced a boom in its nature-based tourism industry. The economic benefits are plentiful, but the growth in tourism has come with downsides ranging from increased vandalism and littering, to locals being priced out of the housing market. The rapidity and strength of tourism’s growth in Iceland provides an opportunity to examine the self-destructive cycle inherent in rapidly growing nature-based tourism. This case study aims to navigate the self-destructive cycle of nature-based tourism, understand the origins of Iceland’s nature-based tourism industry, and examine the ways in which this industry could become more sustainable.

scholarly journals Partisipasi Masyarakat dalam Pengelolaan Community Based Tourism di Desa Wisata Waturaka, Kabupaten Ende

2020 ◽  
Vol 8 (1) ◽  
pp. 119
Author(s):  
Michael Rudolfus Sawu ◽  
Dian Pramita Sugiarti
Keyword(s):  
Economic Benefits ◽  
Local Communities ◽  
Tourism Industry ◽  
Literature Study ◽  
Community Based ◽  
Mass Tourism ◽  
Tourism Product ◽  
Analysis Technique ◽  
The Government ◽  
High Level

Waturaka Tourism Village is a community-based development. Waturaka tourism village has a wealth of natural resource assets and also a very massive culture. Therefore, managing elements of tourism products through the concept of “community based tourism” is ideal in an effort to provide economic benefits for local communities, nature and cultural conservation amid the rampant negative conventional mass tourism. This study aims to look at the components of tourism planning and community participation in it to produce philosophical implementation of community-based tourism.Technique used to collect the data in this research is observation, interview as well as literature study. Descriptive qualitative is used as the data analysis technique in this research. The results of this study indicate that, the management of the tourism product component in Waturaka tourism village was managed by community with a very high level of participation (citizen power) on one hand but not on the other. It is because the motive of local people's enthusiasm to develop community-based tourism in terms of awareness of global reality. Suggestions from this research are tourism awareness groups ( Kelompok sadar wisata) are expected to build networks with external parties in the context of the tourism village marketing, the government and non-government organization is expected to continue to empower local communities so as to produce massive competence in the tourism industry in order to provide maximum satisfaction to tourists. Keywords: CBT, tourism village, participation

scholarly journals The future of the New Zealand tourism workforce: 2035

2021 ◽  
Author(s):  
◽  
Laura Petersen
Keyword(s):  
New Zealand ◽  
Scenario Planning ◽  
Tourism Industry ◽  
Asia Pacific ◽  
Immigration Policies ◽  
Future Scenarios ◽  
Tourism Product ◽  
The Future ◽  
Flexible Workforce ◽  
Asian Market

<p>Imagining the future is a tantalising thought, considering that we will never truly know what lies ahead. Despite this inability, envisioning the future has not remained trapped in the realm of mere science fiction fantasies, but is increasingly attempted by organisations, academics and governments. This thesis uses scenario planning to ask what will the future of the New Zealand tourism workforce look like in the year 2035. Scenario planning, as a method of futures studies, is an increasingly popular approach to envisioning the future and draws upon key drivers of change in the present to formulate plausible future scenarios. This provides decision makers with a space for discussion and stretches their thinking through rich storylines. This thesis adds valuable insight to both areas of workforce planning, and New Zealand’s valuable tourism industry and its workforce. It takes an alternatively qualitative scenario approach to holistically explore this topic.  The year 2035 was chosen to push the current industry discussions around the Tourism 2025 strategy even further into the future. A modified Delphi method guided the research, based on a similar scenario planning study by Solnet, Baum, Kralj, Robinson, Ritchie, and Olsen (2013) which focused on the tourism workforce of the Asia-Pacific region. This method adds truthfulness to the research and involves three rounds of surveys that draw upon the knowledge and consensus of experts within the tourism and workforce fields in New Zealand. From a list of ten drivers, immigration policies and the growing Asian market emerged as the most important and formed the basis for the four alternative future scenarios. “Manaakitanga is Found Here” presents a world of closed immigration and a niche Asian tourist market, where the workforce relies on, and celebrates, local knowledge and culture. “Pick of the Labour Crop” encourages a flexible workforce for private profit within open immigration settings with a niche Asian market. “Struggling for Respect” warns of a future where tourism lacks national strategic importance with a struggling workforce, amongst closed immigration policies and a mass Asian market. Finally, “Cheap and Plentiful” explores how open immigration and a mass Asian market could push a flexible workforce and a cheaper tourism product, which damages the country’s industry and image.  The study reveals that some scenarios are more desirable than others, but regardless of which scenario unfolds, they each present various challenges and opportunities for the workforce.They emphasis the unpredictable nature of the future and stress the importance of flexibility in order to respond and adapt to changes. They also highlight the necessity of seeking a balanced solution for the workforce and striving for a quality tourism product that respectfully integrates our Māori culture.</p>

Learning From Others

2019 ◽  
pp. 172-191
Author(s):  
Lee Lai Meng ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Tourism Industry ◽  
Theme Park ◽  
Ideal Solution ◽  
Theme Parks ◽  
Critical Factors ◽  
Tourism Product ◽  
Learning From Others ◽  
Capital Intensive ◽  
Main Factor

Theme parks are important products for the leisure and tourism industry of any country. They have become a globalized commodity that transcends countries and cultures. With the global rise in anxieties and the stress of modern living, consumers are looking for an antidote for these circumstances, and an escape to the theme park is an ideal solution for many. The developments of theme parks are capital intensive and require much commitment from the investor or developer of the said theme park. Thus, it is critical for potential investors of theme parks to identify the critical factors for the success of theme parks. Marketing literature and research has indicated that authenticity of the product as well as the staging of experiences as the main factor influencing consumer's decision to buy a leisure or tourism product. This case study focuses on the Genting Group Malaysia and their foray into the theme park industry. By observing and learning from other theme parks' success and failures, it is hoped that future theme park developments will be able to maximize their chances of success.

Tourism Circuits in Central India

2019 ◽  
Author(s):  
Swasti Sthapak
Keyword(s):  
Foreign Currency ◽  
Heritage Tourism ◽  
Central India ◽  
Economic Benefits ◽  
Tourism Industry ◽  
Local Economies ◽  
Hindu Religion ◽  
Core Idea ◽  
Religious Reasons

Tourism benefits a place by generation of employment, development of infrastructure and by bringing foreign currency. Over 20 million people work in India's tourism industry. India is rich in Religious Heritage Tourism. Travelling for pilgrimage had been part of Indian traditions. Religious truism in India is one of the most preferred tourism because of its social and cultural customs (Especially in Hindu Religion). The tourism originated with religious reasons also encompasses other types of tourism in it. Linking tourism with heritage and culture can do more for local economies than promoting them separately. That’s the core idea in cultural heritage tourism: save your heritage and your culture, share it with visitors, and reap the economic benefits of tourism. In this book development of religious heritage tourism is discussed for three states as a case study. Selected states are from central part of India. This study gives insight to holistic development of Religious Heritage tourism in any state.

scholarly journals Exploring Chinese millennials’ experiential and transformative travel: a case study of mountain bikers in Tibet

2019 ◽  
Vol 5 (2) ◽  
pp. 142-156 ◽  
Author(s):  
Akke Folmer ◽  
Ali (Tanya) Tengxiage ◽  
Hanny Kadijk ◽  
Alastair John Wright
Keyword(s):  
Tourism Industry ◽  
Content Type ◽  
Travel And Tourism ◽  
Adventure Tourism ◽  
Tourism Product ◽  
Life Challenges ◽  
Travel Motivations ◽  
Physical Abilities ◽  
Global Travel

Purpose The purpose of this paper is to explore domestic experiential travel by Chinese millennials, a group of consumers who will increasingly influence the global travel and tourism industry. Design/methodology/approach A qualitative research method was adopted to explore motivations and memorable experiences of Chinese millennials who successfully mountain biked the Qinghai–Tibet Highway in China. Findings For Chinese millennial mountain bikers in Tibet, experiential travel motivations and experiences are important. During the trip, they challenged their mental and physical abilities, enjoyed nature, bonded with friends and perceived a warm welcome by Tibetan families. This study adds to existing knowledge on experiential travel, as it was found that transformation was perceived as important outcome of the trip. Participants perceived personal change in attitude and behaviour, which will help them face everyday life challenges. Research limitations/implications Further research could focus on gaining insight into other types of Chinese adventure tourists, on comparing wishes and demands of Chinese with other mountain bikers and on developments in transformative travel. Practical implications Adventure tourism organisations could adjust their tourism product range to cater more for Chinese millennials who aim to improve their physical and mental skills. Originality/value In-depth research into motivations and experiences of Chinese millennials is scarce. The influence of Chinese millennials on the tourism market is already large and will continue to increase.

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