The Economic Impact of Cultural Events: The Umbria Jazz Music Festival

2011 ◽  
Vol 17 (6) ◽  
pp. 1235-1255 ◽  
Author(s):  
Bruno Bracalente ◽  
Cecilia Chirieleison ◽  
Massimo Cossignani ◽  
Luca Ferrucci ◽  
Marina Gigliotti ◽  
...  
Keyword(s):  
Economic Impact ◽  
Impact Analysis ◽  
Local Economy ◽  
Analysis Model ◽  
Music Festival ◽  
Jazz Music ◽  
Methodological Problems ◽  
The Impact ◽  
The City

This paper assesses the economic impact of a cultural event on a local economy. The event analysed is the Umbria Jazz music festival, which is held annually in July in the city of Perugia in Italy. The relevance of this case study concerns the methodological problems involved in estimating the number of visitors attracted by an event characterized by numerous free concerts. In addition, through the choice of the components of expenditure and the impact analysis model, the proposed approach represents an advanced synthesis of the paths which have been developing in the literature.

The Impact of a Potential Public/Private Initiative on a Defined Region of the South Suburban Chicago Metropolitan Area

2019 ◽  
pp. 14-32
Keyword(s):  
Supply Chain ◽  
Economic Impact ◽  
Impact Analysis ◽  
Census Data ◽  
Economic Benefits ◽  
Local Economy ◽  
Market Area ◽  
State And Local ◽  
The University ◽  
The Impact

The university is considered one of the engines of growth in a local economy or its market area, since its direct contributions consist of 1) employment of faculty and staff, 2) services to students, and supply chain links vendors, all of which define the University’s Market area. Indirect contributions consist of those agents associated with the university in terms of community and civic events. Each of these activities represent economic benefits to their host communities and can be classified as the economic impact a university has on its local economy and whose spatial market area includes each of the above agents. In addition are the critical links to the University, which can be considered part of its Demand and Supply chain. This paper contributes to the field of Public/Private Impact Analysis, which is used to substantiate the social and economic benefits of cooperating for economic resources. We use Census data on Output of Goods and Services, Labor Income on Salaries, Wages and Benefits, Indirect State and Local Taxes, Property Tax Revenue, Population, and Inter-Industry to measure economic impact (Implan, 2016).

scholarly journals STRATEGI POSITIONING DAN DIFERENSIASI DALAM UPAYA MEMBANGUN BRAND, STUDI KASUS NGAYOGJAZZ

2017 ◽  
Vol 1 (2) ◽  
pp. 54-67
Author(s):  
Agnes Tika Setiarini
Keyword(s):  
Marketing Strategy ◽  
Marketing Theory ◽  
Music Festival ◽  
The Public ◽  
Study Approach ◽  
Differentiation Strategy ◽  
Depth Interview ◽  
Jazz Music ◽  
The City

Ngayogjazz adalah salah satu festival musik jazz yang diselenggarakan rutin setiap satu tahun sekali di Yogyakarta. Festival ini mengalami peningkatan jumlah penonton yang signifikan setiap tahunnya. Keberhasilan Ngayogjazz ini adalah salah satu hasil dari strategi pemasaran yang dijalankan. Strategi pemasaran yang baik akan menjadi penentu suksesnya pemasaran sebuah produk. Segitiga positioning, diferensiasi, brand (PDB) adalah salah satu pengembangan dari konsep pemasaran oleh Kertajaya. Teori ini dapat menjadi landasan untuk menentukan strategi positioning dan diferensiasi yang tepat bagi sebuah produk. Penelitian ini difokuskan pada penerapan teori segitiga PDB dalam Ngayogjazz. Metode penelitian menggunakan metode kualitatif pendekatan studi kasus. Pengumpulan data dilakukan melalui indepth interview. Hasil dari penelitian ini adalah rumusan upaya-upaya strategi positioning dan diferensiasi dalam festival Ngayogjazz. Kesimpulan yang dihasilkan, penerapan segitiga PDB dalam Ngayogjazz penting dilakukan agar penyelenggara mengetahui sejauh mana maksudnya tersampaikan pada masyarakat. Hasil dari analisis menggunakan segitiga PDB, Ngayogjazz telah membentuk sebuah brand sebagai festival musik jazz yang memiliki karakter kota Yogyakarta. Ngayogjazz is one of the jazz festivals held regularly in Yogyakarta. The number of audiences in this festival has increased significantly every year. The success of Ngayogjazz is one of the results of its marketing strategy. A good marketing strategy will determine the success of the product and will also build a strong brand for itself. Positioning, differentiation, and brand (PDB) is one of the developments of Kertajaya's marketing concept. PDB Triangle could be the basis for determining the appropriate positioning and differentiation strategies for a product. The research focuses on the application of PDB triangular theory in Ngayogjazz, using qualitative method with case study approach. Data is collected through in-depth interview. These methods can measure to which extent does Ngayogjazz applies marketing theory (in this case, positioning and differentiation). The results from this study is the formulation of positioning and differentiation strategy in Ngayogjazz festival. This study concludes that the application of the PDB triangle in Ngayogjazz is important so that the organizers know to which extent the intention is conveyed to the public. The results of the analysis using PDB triangle shows that Ngayogjazz has formed a brand as a jazz music festival that wears the characteristics of the city of Yogyakarta.

scholarly journals Contribución al análisis del impacto de la creación de una red de vías ciclistas en la economía local y en la imagen turística de las ciudades. El caso de Sevilla

2020 ◽  
pp. 193-206
Author(s):  
Ricardo Marqués ◽  
Manuel López-Peña ◽  
Vicente Hernández-Herrador
Keyword(s):  
Local Economy ◽  
Social Environments ◽  
Tourist Destination ◽  
International Tourist ◽  
Level Of Knowledge ◽  
The Creation ◽  
The Impact ◽  
The City ◽  
Tourist Guides

This paper analyzes the impact of the creation of a continuous network of segregated cycle paths on local economy and on the touristic image of cities, through the case study of the city of Seville by developing a methodology that could be applied to the analysis of other similar experiences. The implementation of a network of bike tracks in the city from 2007 onwards led to the revitalization of a sector, quite marginal until that date, turning it into a dynamic and growing sector in an environment of economic crisis, with high job creation rates per euro billed, something quite beneficial in a city with high rates of unemployment. The impact of the creation of the mentioned network of cycle paths in the touristic image of the city, something very important given the relevance of the tourism in its economy, is apparent from the inclusion of the aforementioned infrastructure in the main international tourist guides of the city. The microanalysis of the opinions of the visitors, users of said infrastructure, evidences a positive valuation, and its high multiplier power as an argument for recommending Seville as a tourist destination in their immediate social environments. However, some deficiencies that should still be corrected are detected, such as conservation problems, or the low level of knowledge of such infrastructure at the international level.

A Primer on the Assessment of Economic Impacts of Leisure Events

2020 ◽  
Vol 24 (1) ◽  
pp. 47-56
Author(s):  
Ove Oklevik ◽  
Grzegorz Kwiatkowski ◽  
Mona Kristin Nytun ◽  
Helene Maristuen
Keyword(s):  
Impact Assessment ◽  
Economic Impact ◽  
Study Design ◽  
Impact Analysis ◽  
Sensitivity Analyses ◽  
Primary Data ◽  
Music Festival ◽  
Economic Impact Analysis ◽  
Economic Impact Assessment ◽  
Input Variables

The quality of any economic impact assessment largely depends on the adequacy of the input variables and chosen assumptions. This article presents a direct economic impact assessment of a music festival hosted in Norway and sensitivity analyses of two study design assumptions: estimated number of attendees and chosen definition (size) of the affected area. Empirically, the article draws on a state-of-the-art framework of an economic impact analysis and uses primary data from 471 event attendees. The results show that, first, an economic impact analysis is a complex task that requires high precision in assessing different monetary flows entering and leaving the host region, and second, the study design assumptions exert a tremendous influence on the final estimation. Accordingly, the study offers a fertile agenda for local destination marketing organizers and event managers on how to conduct reliable economic impact assessments and explains which elements of such analyses are particularly important for final estimations.

scholarly journals Multi-Criteria Analysis of the Mass Tourism Management Model Related to the Impact on the Local Community in Constanta City (Romania)

Inventions ◽  
2021 ◽  
Vol 6 (3) ◽  
pp. 46
Author(s):  
Catalin Anton ◽  
Angela-Eliza Micu ◽  
Eugen Rusu
Keyword(s):  
Black Sea ◽  
Seasonal Cycle ◽  
Local Community ◽  
Local Economy ◽  
Management Model ◽  
The Black Sea ◽  
Mass Tourism ◽  
Tourism Management ◽  
The Impact ◽  
The City

Traditionally and socially, the tourism in Constanta is considered to be important to the local economy. Sun and beach locations are both a draw for locals and tourists to the city, on the Black Sea. However, vacation-oriented activities in the city only have a seasonal cycle. In this paper, we proposed to analyze the mass tourist activity in Constanta, taking into account economic, social, and environmental conditions. Additionally, we attempted to build a model based on the data available. The model was developed using a PESTEL analysis to determine the supportability factor of the indicators identified. We also set out to create a projection of the activities proposed for analysis by 2050. To create a model for coastal areas, the data used in this research must be accurate and consistent. Furthermore, correctly identifying indicators and their relationships is a critical step in conducting a thorough study. Last but not least, finding the calculation coefficient for the activity in question is critical, as collecting data from various activities might be challenging when trying to find a feasible model.

A case study of noise pollution levels during the restrictions period due to COVID-19.

2021 ◽  
Vol 263 (6) ◽  
pp. 206-214
Author(s):  
David Montes-González ◽  
Juan Miguel Barrigón-Morillas ◽  
Ana Cristina Bejarano-Quintas ◽  
Manuel Parejo-Pizarro ◽  
Guillermo Rey-Gozalo ◽  
...  
Keyword(s):  
Noise Pollution ◽  
Urban Environments ◽  
Control Measures ◽  
Acoustic Measurements ◽  
Pollution Levels ◽  
The World ◽  
The Impact ◽  
The City

The pandemic of coronavirus disease (COVID-19) led to the need for drastic control measures around the world to reduce the impact on the health of the population. The confinement of people in their homes resulted in a significant reduction in human activity at every level (economic, social, industrial, etc.), which was reflected in a decrease in environmental pollution levels. Studying the evolution of parameters, such as the level of environmental noise caused by vehicle traffic in urban environments, makes it possible to assess the impact of this type of measure. This paper presents a case study of the acoustic situation in Cáceres (Spain) during the restriction period by means of long-term acoustic measurements at various points of the city.

scholarly journals An Investigation of Soundscape Factors Influencing Perceptions of Square Dancing in Urban Streets: A Case Study in a County Level City in China

2019 ◽  
Vol 16 (5) ◽  
pp. 840 ◽  
Author(s):  
Jieling Xiao ◽  
Andrew Hilton
Keyword(s):  
Daily Basis ◽  
County Level ◽  
Urban Streets ◽  
Site Survey ◽  
Chi Squared ◽  
Related Group ◽  
Physical Features ◽  
The Impact ◽  
The City

Square dancing is a popular music-related group physical exercise for health benefits in China mainly participated by mid-aged women and elderly people. This paper investigates the soundscape and enjoyment of the square dancing in urban streets through a case study in Lichuan, a county level city in southwest China, in December 2017. It examines the impact of gender, age, participation and places on perceptions of square dancing soundscape. Two sites along two main urban streets in the city were selected to conduct onsite investigations where residents spontaneously perform square dancing on a daily basis. Ethnographical observations were conducted to identify the social-physical features and sounds of both sites during the dance and without dance. Sound pressure measurements (LAeq and LAmax) were also conducted under the two conditions. An off-site survey was distributed through the local social media groups to understand residents’ everyday experiences and perceptions of square dancing in the city; 106 responses were received for the off-site survey. T-tests and Chi-squared tests were used for statistical analysis of the survey data. The results show gender does appear to be a factor influencing the regularity of participation in square dancing, with a bias towards more female participants. Participation frequency of square dance has an impact on the enjoyment of square dancing. There is no correlation between the dislike of watching square dancing, or dislike of the music and a desire to restrict locations for square dancing.

Increasing Competition for University and the Challenge of Access for Government School Students—A Case Study

2008 ◽  
Vol 52 (3) ◽  
pp. 287-300 ◽  
Author(s):  
Daniel Edwards
Keyword(s):  
School Students ◽  
Government School ◽  
Educationally Disadvantaged ◽  
University Campuses ◽  
University Courses ◽  
Education Degree ◽  
The Government ◽  
The Impact ◽  
The City

There is a wide variety of universities, university campuses and university courses in Australia available to those interested in pursuing a higher education degree. This paper examines the impact of increasing competition for entrance to university on the educational outcomes for students from the government school sector. Using Melbourne as a case study, the research shows that, over a four-year period of increased competition, entry to some of the more academically accessible university campuses in the city became more difficult and this disproportionately affected the opportunities for university entrance among some groups. Despite the fact that there was no noticeable change in the academic standards achieved by government school completers, the rate at which government school students gained access to these universities declined noticeably during this time. These findings show how changes in supply of university places from year to year can have a profound effect on the opportunities of secondary-school completers—particularly those in more educationally disadvantaged settings.

scholarly journals SUSTAINING THE CULTURAL VITALITY OF URBAN PUBLIC MARKETS: A Case Study of Pasar Payang, Malaysia

2016 ◽  
Vol 10 (1) ◽  
pp. 228 ◽  
Author(s):  
Khalilah Zakariya ◽  
Zumahiran Kamarudin ◽  
Nor Zalina Harun
Keyword(s):  
City Planning ◽  
Local Economy ◽  
Local Identity ◽  
Cultural Participation ◽  
Structured Interviews ◽  
Public Markets ◽  
Cultural Aspects ◽  
Public Market ◽  
The City

The development of a public market in the city planning is pivotal in supporting the growth of the local economy. The market is also a place where the culture of the locals evolves daily. However, the unique qualities of the market are vulnerable to the redevelopment process. This study examines the cultural aspects of Pasar Payang in Terengganu, Malaysia, as one of the well-known markets among the locals and the tourists, which will soon be redeveloped. The aim of this paper is to identify the tangible and intangible qualities of the market, so that it can sustain its cultural qualities in the future. The methods adopted for this study comprise of conducting a survey among 497 visitors, and semi-structured interviews among 19 market vendors. The findings reveal that the cultural vitality of the market can be sustained by strengthening its local identity through its products and culture, providing spaces that can facilitate tourist activities and cultural participation, and enhancing the development of the local businesses.

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