scholarly journals Pengaruh Kualitas Pelayanan, Harga dan Kepercayaan Konsumen terhadap Keputusan Penggunaan Jasa Pencucian Mobil Si Galuh Samarinda

2021 ◽  
Vol 9 (2) ◽  
pp. 143
Author(s):  
Masrulin Dwi Manfi

The purpose of this study was to determine the effect of Service Quality, Price and Consumer Trust on Service Usage Decisions at Si Galuh Car Wash. There are three independent variables in this study, namely Service Quality (X1), Price (X2) Consumer Confidence (X3) and one dependent variable, namely Service Use Decision (Y). The number of samples in this study were 100 consumers in Si Galuh Car Wash and data analysis used SPSS version25 software. The tests carried out in this study are validity test, reliability test, classical assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, t test and f test. The results in this study are the service quality variable partially has a positive and significant effect while the price and consumer trust variables partially have a positive but insignificant effect on the decision to use services at Si Galuh Car Wash. The results of the f test (simultaneous) show that service quality, price and consumer trust simultaneously have a positive and significant effect on the decision to use services at Si Galuh Car Wash. There are deficiencies in Si Galuh Car Wash, namely the less comfortable waiting room, this is evidenced by 44 of the 100 respondents who were researched, 44 stated that the waiting room at Si Galuh Car Wash was uncomfortable and 16 people stated that it was uncomfortable. It is recommended that Si Galuh Car Wash create a more comfortable waiting room for consumers so that consumers who wash their vehicles can feel comfortable while waiting for their vehicles to be washed.

2019 ◽  
Vol 8 (1) ◽  
pp. 37-42
Author(s):  
Nadya Andika Luthfiana ◽  
Sudharto P. Hadi

The digitalization evolution have caused the rapid growth of the marketplaces. One of them is Shopee, which was the leading marketplace in Southeast Asia and Taiwan. However, Shopee have failed to retain its competitiveness against other marketplaces such as Tokopedia  and Lazada with a decrease on its visitor amount who are looking information at Shopee. It indicates that the consumer’s interest rate are fairly low which will affect repurchase intention. Therefore, Shopee need to pay attention for the possible affecting conditions related to consumers purchasing intentions. This study aims to determine the effect of sales promotion and also e-service quality on Shopee consumers purchasing intentions. This type of research is explanatory research. Samples are taken from 100 respondents who had made purchases on Shopee. The sampling techniques are accidental sampling and purposive sampling. Data were collected by a questioner, and literature studies. The analysis methods used are validity test, reliability test, correlation test, simple linear regression test, multiple linear regression test, determination coefficient (R2), and significance t test and f test with the help of IBM SPSS program version 25.0. Based on the results of the analysis, it can be concluded that the sales promotion and e-service quality have an effect on purchasing intentionss proven through the simple regression test with the result in regression values of 0,690 and 0,785.The given advice to the company are to fix the promotion issues and improving the amount of the selling promotion that have been carried and also re-evaluate the e-service quality strategy.


2020 ◽  
Vol 4 (1) ◽  
pp. 26-37
Author(s):  
Putri Nilam Kencana ◽  
Kasdiyo Kasdiyo

The purpose of this study was to determine the Effect of Service Quality and Price on Customer Satisfaction in Service Users at the Wahana Ciputat Honda Dealer. The research method used is quantitative with a descriptive explanation. The sampling technique used is Accidental Sampling with 100 respondents. The analytical method used is validity test, reliability test, correlation coefficient test, multiple linear regression test, coefficient of determination test and test the research hypothesis. The results of the analysis show the quality of service has a regression coefficient value of 0.489, the value of t-count is greater than t-table (8,742> 1,985) and the significant value is smaller than 0.05 (0,000 <0.05). This means that Ha is accepted and H0 is rejected. With interpretation, if service quality increases by 1 unit, customer satisfaction will increase by 0.516. The analysis shows that the price has a regression coefficient of 0.486, the value of t is greater than t-table (7,342> 1,985) and the significant value is smaller than 0.05 (0,000 <0.05). This means that Ha is accepted and H0 is rejected. With interpretation, if the price increases by 1 unit, customer satisfaction will increase by 0.486. The results of the analysis show that service quality and price simultaneously have a significant effect on customer satisfaction with a contribution value of 0.712, a F-count value of 123.278> 3.09, a significance value of 0.000 <0.05. This means that service quality and price simultaneously have the ability to explain variable customer satisfaction by 71.2% while the remaining 18.8% is explained by other variables outside this study. Abstrak Penelitian ini bertujuan adalah untuk mengetahui Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Pada Pengguna Jasa Service Di Dealer Honda Wahana Ciputat. Metode penelitian yang digunakan adalah kuantitatif dengan eksplanasi deskriptif. Teknik sampel yang digunakan adalah Accidental Sampling dengan jumlah responden sebanyak 100. Adapun metode analisis yang digunakan adalah uji validitas, uji reliabilitas, uji koefisien korelasi, uji regresi linear berganda, uji koefisien determinasi dan uji hipotesis penelitian. Dari hasil penelitian diketahui bahwa kualitas pelayanan mempunyai nilai koefisien regresi sebesar 0.489, nilai thitung lebih besar dari ttabel (8.742 > 1.985) dan nilai signifikan lebih kecil dari 0,05 (0.000 < 0,05). Artinya Ha diterima dan H0 ditolak. Menurut perkiraan jika kualitas pelayanan meningkat sebesar 1 satuan maka kepuasan pelanggan akan mengalami peningkatan sebesar 0.516. Hasil analisis menunjukkan harga memiliki nilai koefisien regresi sebesar 0.486, nilai thitung lebih besar dari ttabel (7.342 > 1.985) dan nilai signifikan lebih kecil dari 0,05 (0.000 < 0,05). Artinya Ha diterima dan H0 ditolak. Dengan tafsiran, jika harga meningkat sebesar 1 satuan maka kepuasan pelanggan akan meningkat sebesar 0.486. Hasil analisis menunjukkan bahwa kualitas pelayanan dan harga secara simultan berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai kontribusi sebesar 0.712, nilai Fhitung sebesar 123.278 > 3.09, nilai signifikansi sebesar 0.000 < 0.05. Artinya kualitas pelayanan dan harga secara simultan memiliki kemampuan menjelaskan variabel kepuasan pelanggan sebesar 71,2% sedangkan sisanya sebesar 18,8% dijelaskan oleh variabel lain di luar penelitian ini. Kata Kunci : Kualitas Pelayanan, Harga, Kepuasan Pelanggan


2021 ◽  
Vol 8 (1) ◽  
pp. 71-80
Author(s):  
Indarwati ◽  
Ida Bagus Cempena ◽  
Ida Bagus Udayana Putra

This study aims to determine the effect of service quality, perceived brand image price and perceived value on consumer satisfaction at Dian Husada Hospital, Mojokerto. The hypothesis in this study is that there is a partial effect of service quality on price perceptions on perceived value and service quality. And there is a significant effect of perceived service quality, price, brand image and perceived value simultaneously affect customer satisfaction at Dian Husada Hospital in Mojokerto. The population used in this study were 100 consumers at Dian Husada Hospital Mojokerto. The data analysis technique used is validity test, reliability test, classical assumption test, descriptive analysis, multiple linear regression analysis, multiple determination analysis, correlation coefficient analysis. The hypothesis test used is the F test and t test. Based on the t test results of Path Sub-Structure 1, service quality, price perception and brand image has a partial effect on perceived value. Based on the results of the t test Sub-Structure 2, the perceived service quality of price and value has a partial effect on service quality and brand image has no partial effect on customer satisfaction; Based on the results of the study of the F-Test Sub-Structure 1, the Sig. <0.05 is 0.000 <0.005, so the variables of Service Quality, Price Perception, and Brand Image have a significant influence on the Perceived Value. And based on the results of the study of the F-Test Sub-Structure Path 2, the value of Sig. <0.05 is 0.000 <0.005, so that the variables of Service Quality, Price Perception, Brand Image.


Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 345
Author(s):  
Ricardo Kurniadi ◽  
Farid Rusdi

 One of the most viral talk show and a lot of people in Indonesian talk about it is Rosi “Cannabis: Myth and Fact”. The topic raised was cannabis, a plant that was highly negatively by Indonesians and entered into narcotics law group number 1, but turned out have a positive side for medical as discussed in the broadcast. This is evidenced by data collected from outside Indonesia such as USA, Netherlands and other countries that have legalized cannabis that this plant is very effective for medical. While cannabis in Indonesia is strictly forbidden for any reason. This study aims to determine the effect of Rosi show “Cannabis “myth and fact” can change negative perception about cannabis to be positive among west Jakarta students. This research method uses quantitative with 150 respondents from West Jakarta students who watched the show. In this research, the data analysis used is Validity Test, Reliability Test, Correlation Coefficient Test, Determination Coefficient Test, Simple Linear Regression Test. From the result of this study, it was found that there was an influence of the Rosi show “Cannabis: Myth or Fact” on the perception of West Jakarta students, which amounted to 21,3% perception (Y) imfluence impressions and the remaining 78,7% influenced by other factors such as book Cannabis Tree Story, internet articles and other factors.Salah satu tayangan talk show yang viral dan ramai dibicarakan di Indonesia adalah Rosi “Ganja: Mitos dan Fakta”. Didalam talk show ini, topik yang diangkat adalah Ganja, tanaman yang sangat dipandang negatif oleh masyakat Indonesia dan masuk ke dalam undang-undang narkotika golongan 1 ternyata memiliki sisi positif untuk kebutuhan medis seperti yang dibahas ditayangan tersebut. Hal ini dibuktikan oleh data yang telah dikumpulkan dari luar Indonesia seperti Amerika, Belanda dan negara lainnya yang telah melegalkan ganja bahwa tanaman ini sangat berkhasiat untuk medis. Sedangkan ganja di Indonesia sangat dilarang penggunaanya dengan alasan apapun. Penelitian ini bertujuan untuk mengetahui pengaruh tayangan Rosi “Ganja: Mitos dan Fakta” dapat mengubah persepsi negatif tentang ganja menjadi positif dikalangan mahasiswa Jakarta Barat. Metode penelitian ini menggunakan kuantitatif dengan jumlah responden 150 mahasiswa Jakarta Barat yang menonton tayangan tersebut. Dalam penelitian ini, analisis data yang digunakan adalah Uji Validitas, Uji Realibilitas, Uji Koefisien Korelasi, Uji Koefisien Determinasi, Uji Regresi Linear Sederhana. Dari hasil penelitian ini, ditemukan bahwa terdapat pengaruh dari tayangan Rosi “Ganja: Mitos dan Fakta” terhadap persepsi mahasiswa Jakarta Barat, yaitu sebesar 21,3% persepsi (Y) dipengaruhi oleh tayangan dan sisanya 78,7% dipengaruhi oleh faktor lain seperti buku Hikayat Pohon Ganja, artikel internet dan faktor lainnya.


2020 ◽  
Vol 19 (1) ◽  
pp. 33-43
Author(s):  
Mohamad Rizal Nur Irawan

Customer satisfaction will be formed if it can meet the customer's basic expectations. Many factors influence customer satisfaction, including service quality and price. The problem that the answer to this research is looking for is the effect of partial, simultaneous and dominant independent variables (service quality and price) on customer satisfaction. Data analysis methods used are validity test, reliability test, classic assumption, multiple regression analysis, multiple correlation test, coefficient of determination, F test, t test. The results of multiple linear regression obtained an equation, (Y = 2.936 + 0.098 X1 + 0.246 X2). The t-test results obtained by t count variable service quality 5.434 price 3.704 greater than t table 1.660 between independent variables partially has a significant influence on customer satisfaction. The results obtained from the F test are: F count (75,966)> F table (3,09) means that variables simultaneously have a significant effect on customer satisfaction. From the regression calculation and t count value can be drawn that the most dominant influence on customer satisfaction is price. From the results of the analysis concluded that the independent variable (service quality and price) has a significant influence on customer satisfaction Cv. Cahaya Bonanza Abadi Lamongan.


2019 ◽  
Vol 7 (4) ◽  
pp. 395
Author(s):  
Rahmi Azaria Dani

The purpose of this study was to examine and determine the effect of the recruitment process simultaneously and partially on employee performance at PT. Federal International Finance (FIF), and to test and find out which variable has the most significant effect on employee performance. Data analysis tools used are validity test, reliability test, classic assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, F test, T test, and dominant test. The results showed that the method and source of recruitment simultaneously had a significant effect on employee performance. This is evidenced by the value of sig. Fcount = 0.018 <Alpha 0.05. In the t test results (partial) the recruitment source partially has a significant effect on employee performance. This is evidenced by the value of sig. tcount X2 X2 0.005> 0.05, where the most influential is the source of recruitment with the results of standardized coefficients beta of 0.465. From the results of the study it was shown that the method and source of recruitment had a significant effect on performance by 15.2%, while the remaining 84.8% was determined by other variables not included in the study. The suggestion from researchers for PT Federal International Finance (FIF) in Samarinda City is expected to further improve employee recruitment standards and processes in the recruitment of company employees to provide quality human resources.


2020 ◽  
Vol 8 (2) ◽  
pp. 41-48
Author(s):  
Isnaini Sholikah ◽  
Unna Ria Safitri ◽  
A. Fidhdiarr Ariestanto T N K

The research objective is to determine the effect of price, location, and service quality variables on customer satisfaction. 100 respondents who were used as samples were involved in filling out the questionnaire, taken from Paras Snack consumers. Collecting data using questionnaires with the Accidential Sampling Method, and analysis using quantitative methods. The validity and reliability tests were used in the data instrument testing, and the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test were used to analyze the data, the t test and F test and the determination test (R2) were used to test the hypothesis. Validity test, reliability test and classical assumption test whose data have been met are then processed to produce a regression equation: Y = 4,475 + 0.126 X1 + 0.348 X2 + 0.374. Partially service quality variables do not affect customer satisfaction variables, while variables that affect customer satisfaction partially are price and location variables as indicated by hypothesis testing using the t-test. Then the results of the F test are shown simultaneously the influence of the three independent variables on the dependent variable. It is stated from the results of the determination test (R2) that the value of the Adjusted R Square is 0.811, which means that the dependent variable of customer satisfaction with a value of 81.1% can be explained by the three independent variables, namely the variable price, location and service quality and the remaining 18.9% value is explained by the variable outside of research.  


2020 ◽  
Vol 8 (1) ◽  
pp. 26
Author(s):  
Dinda Andriani

The research talk about The effect of Services Quality and Store Atmosphere to purchase decision, that has been done service quality and store atmosphere change to purchase decision available at Sugar Rush hasn’t been complete that visitor target.Analysis tool that being used is validity test, reliability test, classic assumption test, multiple regression analysis, F test, T test, and most influence variable test. The result of F test (simultaneous) shows that service quality and store atmosphere significant simultaneously influence to purchase decision. This proved by sig Fvalue = 0,000 < α 0,05. In result of T test (partial) variable service quality significant partially influence to purchase decision, this proved by sig Tvalue = 0,000 < α 0,05 and variable T test result that store atmosphere partially not influence significant with purchase decision, this proved by sig Tvalue = 0,059 > α 0,05. Which most influence is service quality with strandardized coefficients beta value 0,556. This research conclude that service quality and store atmosphere simultaneously significant to purchase decision, as for more effective variabel which is service quality. Advice that can be given to company is add more employee so there’s more clear task and fast service, add additional facility such as wifi and live music and make improvement with parking space and restaurant sign.


2021 ◽  
Vol 8 (5) ◽  
pp. 548
Author(s):  
Ferdian Dwi Krismonicha ◽  
Ari Prasetyo

ABSTRAKPenelitian bertujuan mengetahui kualitas pelayanan dan kepuasan berpengaruh terhadap loyalitas anggota “KSPPS BMT Mandiri Sejahtera Jawa Timur” secara parsial dan simultan dengan data dari hasil kuisioner secara aksidental dengan sampel 100 anggota BMT dan diuji instrumen. Pengujian regresi berganda Y = a + b1.x1 +b2.x2 menghasilkan persamaan regresi berganda Y = 3,793 + 0,316 + 0,477, uji asumi klasik (normalitas multikoliniearitas, heteroskedastistas), dan uji hipotesis berdasar uji T ditemukan hipotesis pertama dan kedua diterima, kualitas pelayanan dan kepuasan masing-masing memengaruhi loyalitas dengan kualitas pelayanan lebih dominan mempengaruhi loyalitas. Hasil simultan hipotesis uji F kedua variabel bersama-sama berpengaruh terhadap loyalitas.Kata Kunci: Kualitas Pelayanan, Kepuasan, Loyalitas, Baitul Maal Tamwil. ABSTRACTThe purpose of the study is to find out whether service quality and satisfaction affect the loyalty of members of "KS PPS BMT Mandiri Sejahtera East Java" partially and simultaneously with data from the accidental questionnaire results, with a sample of 100 BMT members and tested by using some instruments. The multiple regression test of Y = a + b1.x1 +b2.x2 gave the multiple regression equation of Y = 3.793 + 0.316 + 0.477, and classic assumption test (multicollinearity normality, heteroscedasticity), and hypothesis testing based T- test found that the first and second hypotheses are accepted, and service quality and satisfaction each influence loyalty with service quality more dominantly affects loyalty. The simultaneous results of the two variables of F test hypothesis together have an effect on loyalty.Keywords: Service Quality, Satisfaction, Loyalty, Baitul Maal Tamwil


El Dinar ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 161
Author(s):  
Zaim Mukaffi Mukaffi ◽  
Ahmad Sidi Pratomo ◽  
Muhammad Nanang Choiruddin

<p>The research aims to; analyze whether the variable partial effect of service quality on customer satisfaction on Islamic Banking in Malang, determine and analyze whether the variable service quality simultaneously influence on customer satisfaction on Islamic Banking in Malang, knowing which variables among the service variable most dominant influence on on customer satisfaction on Islamic Banking in Malang. Analysis of the data in this study using multiple linear regression test subsequently used the F test, T and dominant to see the effect of each.</p><p>The research result indicate that the value of F-test (3.722)&gt; F table (2.437) this indicates that variable tangibles, reliability, responsiveness, assurance, and empathy simultaneously (together) effect on customer satisfaction. While the partial test for tangibles variable (X1) where t test (1232)&gt; t table (2,571) this indicates that tangibles no effect on customer sataisfaction. For reliability (X2), t test (3428)&gt; t table (2571), that effect the reliability of customer satisfaction. For variable responsiveness (X3), t test (-.390)&gt; t table (2,571) responsiveness no effect on customer satisfaction. To guarantee (X4), t test (0.549)&gt; t table (2,571), variable warranty does not effect the customer satisfaction. For variable empathy (X5) regression coefficient of -0103, the t test (-0667)&gt; t table (2,571) and a variable empathy has no effect on customer satisfaction. While the dominant variable in yhe quality of services that effect customer satisfaction in the city of Malang Islamic Banking is variable Assurance (X$) with a contribution of 51%.</p>


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