Relationships Between Export Success, Export Strategies, and Export Planning
The remarkable pace of change in world markets has caused a fundamental shiftin the number of possible avenues of growth for U.S. exporters. Eastern Bloc countriesand the republics of the former Soviet Union are actively soliciting trade. Asianeconomies are experiencing growth at an unprecedented rate. The approaching unificationof the European Community and the possibility of a ratified North AmericanFree Trade agreement may provide additional opportunities for well-positioned U.S.firms.For many U.S. companies, exports represent a small but still vital portion of theiroverall sales. Exports can also decrease the trade deficit and reduce unemployment.Depending on the source, it has been estimated that each additional billion dollars worthof exports creates between 19,600 and 30,000 new jobs. The Commerce Department,the Department of Labor, and the U.S. ExportJImport Bank have made estimates withinthis range. A deeper understanding of how firms reach their full export potential isimportant for American businesses and the nation as a whole.