scholarly journals The Attitude of Generation Z Towards YouTube Skippable Ads: An Empirical Study on Lokalate Ads

2021 ◽  
Vol 1 (1) ◽  
pp. 17-32
Author(s):  
Indriani Sandi Putri Nainggolan
Keyword(s):  
Linear Regression Analysis ◽  
Negative Attitude ◽  
Multiple Linear Regression Analysis ◽  
Demographic Groups ◽  
Generation Z ◽  
Boomerang Effect ◽  
Negative Effect ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
The Relationship

As businesses’ marketing activities have migrated to various social media platforms, competition between advertisers to attain market’s attention is getting more intense. As a result, marketers began to involve manipulative and provocative strategies to steal market’s attention. This, however, lead to a boomerang effect where consumers develop negative attitude towards advertisement—especially among Generation Z as one of the biggest demographic groups. Aimed to fill in the knowledge gap regarding this issue, specifically in Medan, this research investigates how attitude towards advertisement is affected by several antecedents, namely informativeness, entertainment, and irritation. Multiple linear regression analysis is employed to assess the relationship between variables. The result shows that informativeness along with entertainment have positive effect on attitude towards advertisement, whereas irritation has negative effect. This indicates that marketers should consider these factors to create an effective advertisement that can evoke positive attitude among audiences.

Relationship Between Personality Traits and Academic Achievement Among College Students

2015 ◽  
Vol 5 (2) ◽  
pp. 123-133
Author(s):  
Štefan Vendel
Keyword(s):  
Academic Achievement ◽  
Regression Analysis ◽  
Personality Traits ◽  
Grade Point Average ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Grade Point ◽  
Negative Effect ◽  
The Relationship ◽  
Positive Effect

The study aims to investigate the relationship between personality traits and academic achievement of university students. The sample consisted of 100 students, aged from 22 to 25 years. The shortened version of NEO-FFI was used to measure personality traits. Academic achievement was measured by the grade point average gained during the first three years of university study. The data were evaluated by the Multiple linear regression analysis. The research has shown the negative effect of extraversion, and a positive effect of conscientiousness on academic achievement. As expected, the relationship between academic achievement and neuroticism, agreeableness and openess to experience was not confirmed.

scholarly journals Effect of People, Process and Physical Evidence on Satisfaction of Sikh Pilgrims Visiting Pakistan: Moderating Role of Personal Perceived Risk of Terrorism

2019 ◽  
Vol 5 (3) ◽  
Author(s):  
Asia Umar Khan ◽  
Gohar Zaman ◽  
Qadar Bakhsh Baloch
Keyword(s):  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Moderating Effect ◽  
Physical Evidence ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose: The present study was intended to find out the impact of three important components of marketing mix for tourism i.e. People, Process and Physical Evidence on Satisfaction of Sikh Pilgrims visiting Pakistan and the moderating role of Personal Perceived Risk of Terrorism in the relationship between the aforementioned independent variables and Pilgrims Satisfaction. Design/Methodology/Approach: The present research is based on the philosophy of positivism and it is descriptive and deductive in approach. Data was collected from a sample of 357 Sikh Pilgrims. Multiple linear regression analysis was carried out to test the hypothesized effect of People, Process and Physical Evidence on satisfaction of Sikh Pilgrims and the moderating effect of Personal Perceived Risk of Terrorism. Findings: Findings of the study showed that Physical Evidence and People have a significant positive effect whereas Process has a significant negative effect on satisfaction of Sikh Pilgrims. Personal Perceived Risk of Terrorism was found to have an insignificant moderating effect on the relationship of Process, People and Physical Evidence with Satisfaction. Implications/Originality/Value: The study might help uplift the tourism sector of Pakistan and enhance the relationship between people of different religions of the region.

scholarly journals The Effect of Profitability and Liquidity on Firm Value with Leverage as Moderating Variable in Companies That are Joined in LQ45 and Listed on the Indonesia Stock Exchange for the Period 2007-2019

2021 ◽  
Vol 8 (7) ◽  
pp. 344-352
Author(s):  
Regina Clara Febrinta Br Bukit ◽  
Iskandar Muda ◽  
Erwin Abubakar
Keyword(s):  
Firm Value ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Dependent Variables ◽  
Negative Effect ◽  
The Relationship ◽  
Positive Effect

The research objective was to examine and analyze the effect of profitability and liquidity on firm value in companies corporated in LQ 45 and listed on the Indonesia Stock Exchange and test whether leverage can moderate the relationship between the independent and dependent variables. This research is causal research using secondary data. The population of this study is companies that are members of the LQ45 on the Indonesia Stock Exchange from 2007 to 2019. The method of determining the sample uses purposive sampling so that a sample of 10 companies is multiplied by 13 years of research to obtain 130 observations. The analysis technique used in this study uses multiple linear regression analysis and moderating tests with the R Studio tools. The results of this study simultaneously profitability and liquidity have a significant effect on firm value. The results partially profitability has a significant positive effect on firm value, liquidity has an insignificant negative effect on firm value. Meanwhile, for simultaneous moderating, the results show that leverage can moderate the relationship between profitability and liquidity simultaneously on firm value, and partially leverage cannot moderate the relationship between profitability and firm value. Leverage is not able to moderate the relationship between liquidity and firm value. Keywords: profitability, liquidity, leverage, firm value.

scholarly journals Pengaruh Kepemilikan Institusional, Likuiditas, Dan Pertumbuhan Perusahaan Terhadap Kebijakan Utang

2019 ◽  
Vol 1 (2) ◽  
pp. 589-604
Author(s):  
Andri Zuda Abdurrahman ◽  
Erinos N.R ◽  
Salma Taqwa
Keyword(s):  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Institutional Ownership ◽  
Multiple Linear Regression Analysis ◽  
Annual Reports ◽  
Negative Effect ◽  
Company Growth ◽  
The Relationship ◽  
Debt Policy

This study aims to find empirical evidence regarding the relationship between institutional ownership, liquidity, company growth towards the company's debt policy. The population in this study were 41 mining companies listed on the Stock Exchange in 2015-2017, with the number of samples used was 38 companies. Data used was secondary data in the form of annual reports obtained from the IDX website (www.idx.co.id). Testing in this study was carried out by multiple linear regression analysis. The results show that institutional ownership has no effect on debt policy, liquidity has a negative effect on debt policy and the company's growth has an effect on debt policy

scholarly journals The Determinants of Bank Risk Taking: Evidence From Jordan

2020 ◽  
Vol 11 (6) ◽  
pp. 100
Author(s):  
Ali Awartany ◽  
Khaled Alzubi
Keyword(s):  
Risk Taking ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Capital Adequacy ◽  
Bank Risk ◽  
Capital Adequacy Ratio ◽  
Franchise Value ◽  
Negative Effect ◽  
The Relationship ◽  
Positive Effect

This study examines the determinants of bank risk taking for a sample of 15 Jordanian banks, according to Basel I and Basel II standards for capital regulation and by testing the relationship between bank risk taking and banks financial information using multiple linear regression analysis. The study found that most Jordanian banks committed to capital adequacy ratio regulations which decrease the bank risk taking, Bank Risk Taking (RSK) was found to be adversely affected by Capital Adequacy Ratio (CAR), The Franchise value (FRN) has a negative effect on bank risk taking (RSK), The Stable Shareholder (HLD) variable has a significant positive effect on Bank Risk Taking (RSK). The squared value of Stable Shareholders (HLD_SQR) has a significant negative effect on Bank Risk Taking (RSK).

scholarly journals Social Support, Academic Satisfaction, and Student Drop Out Tendency/ Dukungan Sosial, Academic Satisfaction, dan Kecenderungan Drop Out pada Mahasiswa

2021 ◽  
Vol 18 (1) ◽  
pp. 174-187
Author(s):  
Airlangga Wicaksono Abdullah ◽  
Abdul Muhid
Keyword(s):  
Social Support ◽  
Regression Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Drop Out ◽  
Academic Satisfaction ◽  
Negative Effect ◽  
The Relationship

Abstract: The purpose of carrying out this research is to determine the relationship between social support and academic satisfaction with the tendency to drop out of students at UIN Sunan Ampel Surabaya. This research uses correlational quantitative method. Researchers used a Likert scale to measure social support and academic satisfaction with the tendency to drop out of students. With 135 subjects from a total population of 4467 students, researchers used the random sampling method to obtain the research sample. The data collection method used was a gform questionnaire (questionnaire). The method used to test the hypothesis is multiple linear regression analysis. The results of the regression analysis show that social support has no effect on the tendency to drop out. while academic satisfaction has a negative effect on the tendency to drop out.Keywords: Social Support; Academic Satisfaction; The Trend of Drop OutAbstrak: Tujuan dari dilaksanakannya penelitian ini adalah untuk mengetahui hubungan antara dukungan sosial dan academic satisfaction dengan kecenderungan drop out pada mahasiswa UIN Sunan Ampel Surabaya. Penelitian ini menggunakan metode kuantitatif korelasional. Peneliti menggunakan skala likert untuk mengukur dukungan sosial dan academic satisfaction terhadap kecenderungan drop out pada mahasiswa. Dengan subjek berjumlah 135 dari total populasi 4467 mahasiswa, peneliti menggunakan metode random sampling untuk mendapatkan sampel penelitian. Metode pengumpulan data yang digunakan adalah angket google form (kuesioner). Metode yang digunakan untuk uji hipotesis adalah analisis regresi linear berganda. Hasil analisis regresi menunjukan bahwa dukungan sosial tidak memiliki pengaruh terhadap kecenderungan drop out, sedangakan academic satisfaction memiliki pengaruh negatif terhadap kecenderungan drop out.Kata kunci: Dukungan Sosial; Kepuasan Akademik; Kecenderungan Drop Out

scholarly journals PENGARUH KOMPOSISI PEMBIAYAAN NON BAGI HASIL DAN FINANCING TO DEPOSIT RATIO (FDR)TERHADAP PROFITABILITAS PADA PT BANK MUAMALAT INDONESIA TAHUN 2012-2016

2020 ◽  
Vol 6 (3) ◽  
pp. 477
Author(s):  
Renanda Rosita Wibowo ◽  
Dian Filianti
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Profit Sharing ◽  
Return On Assets ◽  
Non Profit ◽  
Negative Effect ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to analyze the relationship of non profit sharing and FDR to profitability in PT Bank Muamalat Indonesia. The approach used is a quantitative using multiple linear regression analysis techniques. The results of this study indicate that partially non-profit sharing is not significant to ROA, partially FDR has a significant negative effect to ROA, non profit sharing and FDR simultaneously significant effect to ROA at PT Bank Muamalat Indonesia.Keywords: Non profit sharing, Financing to Deposit Ratio, Return On Assets, multiple linear regression

Pengaruh Loan To Deposit Ratio Dan Tingkat Suku Bunga Kredit Terhadap Return On Asset

2021 ◽  
Vol 9 (1) ◽  
pp. 93-102
Author(s):  
Dini Wulandari ◽  
Mangasa Augustinus Sipahutar
Keyword(s):  
Financial Institution ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Return On Assets ◽  
The Public ◽  
Analysis Technique ◽  
Negative Effect ◽  
Using Data ◽  
The Relationship ◽  
Positive Effect

Bank is a financial institution that serves as a financial intermediary, which means collecting funds from the public and channel them back to the community in the form of loans.           This research Using data from published financial statements and published from Indonesian banks in the period 2015-2019. Using data from Quarterly. The analysis technique used in this research is multiple linear regression analysis to determine how much the relationship between one variable to another variable. In addition, the test results can be concluded by the multivariate coefficient that LDR has a positive effect and no significant effect on ROA, while lending rates have a significant negative effect on ROA.   Keywords: Return On Assets (ROA), Loan to deposit Ratio (LDR), Credit interest rate level

scholarly journals The Effect of Earnings Aggressiveness, Earnings Smoothing on Return of Stock

2014 ◽  
Vol 6 (6) ◽  
pp. 509-523
Author(s):  
Muammar Khaddaf ◽  
Khaira Amalia F . ◽  
Rahmanta .
Keyword(s):  
Trading Volume ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Cost Of Equity ◽  
Volume Activity ◽  
Earnings Smoothing ◽  
Negative Effect ◽  
The Relationship ◽  
Positive Effect

This study aims to examine the moderating role of trading volume activity and cost of equity between earnings aggressiveness and earnings smoothing on return of stock. It includes the analysis of earnings persistent in strengthening the relationship between earnings aggressiveness, earnings smoothing, the cost of equity and trading volume activity as well as their effect on return of stock. The sample of study is 32 banking companies which pay dividends and which shares actively traded at the Indonesian Stock Exchange (BEI) whereby the period of observation took place from 2007 to 2011. The method uses a multiple linear regression analysis using SPSS as the data processing tools. The results of this study establish that the earnings aggressiveness and earnings smoothing simultaneously and significantly affect the trading volume activity. The earnings smoothing has a negative effect and is significant on the trading volume activity, while earnings aggressiveness has a positive effect and is significant on the trading volume activity. Meanwhile, the trading volume activity has positive effect and is significant on return of stock and the earnings persistence is moderating the relationship between earnings aggressiveness and earnings smoothing on the trading volume activity.

PENGARUH FAKTOR-FAKTOR INTERNAL PERBANKAN TERHADAP NON PERFORMING FINANCING PADA BANK UMUM SYARIAH

2019 ◽  
Vol 6 (2) ◽  
pp. 115-130
Author(s):  
Eka Ambara Harci Putranta ◽  
Lilik Ambarwati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Capital Adequacy ◽  
Annual Reports ◽  
Regression Methods ◽  
Capital Adequacy Ratio ◽  
Negative Effect ◽  
Independent Variable

The study aims to analyze the influence of internal banking factors in the form of: Capital Adequency Ratio (CAR), Financing to Deposit Ratio (FDR) and Total Assets (TA) to Non Performing Financing at Sharia Banks. This research method used multiple linear regression analysis with the help of SPSS 16.00 software which is used to see the influence between the independent variables in the form of Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR) and Total Assets (TA) to Non Performing Financing. The sample of this study was 3 Islamic Commercial Banks, so there were 36 annual reports obtained through purposive sampling, then analyzed using multiple linear regression methods. The results showed that based on the F Test, the independent variable had an effect on the NPF, indicated by the F value of 17,016 and significance of 0,000, overall the independent variable was able to explain the effect of 69.60%. While based on the partial t test, showed that CAR has a significant negative effect, Total assets have a significant positive effect with a significance value below 0.05 (5%). Meanwhile FDR does not affect NPF.

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