scholarly journals Effects of Online Bookstores’ Perceived Quality on Consumer Loyalty: Consumer Satisfaction as a Mediator (Note 1)

2019 ◽  
Vol 10 (6) ◽  
pp. 32
Author(s):  
Feixiang Zhang ◽  
Yang Yang

The paper adopts SPSS19.0 and AMOS20 to conduct an empirical study on the effects of e online bookstore perceived quality on consumer loyalty and the mediated effect of consumer satisfaction on the relationship, based on a 217 questionnaire data. The results show that online bookstore perceived quality does not have a significant positive effect on consumer loyalty; online bookstore perceived quality has a significant positive effect on online purchasing consumer satisfaction; online shopping consumer satisfaction has a significant positive effect on consumer loyalty; consumer satisfaction has a total mediating effect on the relationship between online bookstore perceived quality and customer loyalty and online bookstore perceived quality has a significant positive effect on consumer loyalty through consumer satisfaction. In order to fully play the mediating role of consumer satisfaction to improve the online bookstore consumer loyalty, the article puts forward related suggestions. The future research should expand the sample range and consider roles of other factors on the relationship. 

2019 ◽  
Vol 4 (1) ◽  
pp. 39-60
Author(s):  
Tina Rawal Saud

The main objective of this study was to examine the effect of total quality management system (TQM) on organisation performance along with the mediating effect of organisation learning in Nepali Service sector. The relationship between the TQM system, organisation learning and organisation performance was examined using Pearson correlation coefficient and regression analysis was conducted to test the hypotheses. Data was collected from 240 respondents (i.e., 118 from the ISO certified and 122 from non-ISO certified organisations). The findings of this study suggested that total quality management system had a significant positive effect on organisation performance and organisation learning mediated the relationship between total quality management system and organisation performance. Out of the seven dimensions of the TQM system only top management support, workforce management, customer relations, supplier quality management and process flow management had a significant positive effect on organisation performance. The results of the independent sample t-test further confirmed the high level of organisation performance in ISO certified organisations.


2016 ◽  
Vol 44 (6) ◽  
pp. 973-985 ◽  
Author(s):  
Norizan Mohd Kassim ◽  
Naima Bogari ◽  
Najah Salamah ◽  
Mohamed Zain

We investigated the mediating role of product status signaling in the relationship between materialism and product satisfaction of Saudi and Malaysian adults. We performed structural equation modeling to analyze data from 894 Generations X and Y participants in Malaysia and Saudi Arabia, who responded to a self-administered survey. Contrary to previous research findings both from Malaysia, and from North American and other Western-culture samples, there were positive significant direct effects of materialism on product satisfaction for consumers in both countries. The results of the mediating effect (materialistic values → product status signaling → product satisfaction) indicated that, for Saudis, the effect was positive and moderate in strength, whereas for Malaysians, the effect was positive and strong. The overall results showed that product status signaling acted as a partial mediator in the relationship between materialistic values and product satisfaction. On the basis of these results, it is important for marketers to understand that both Malaysian and Saudi consumers—Saudis in particular—tend to rely, and focus, on the symbolic meanings attached to products that will only be successfully communicated if the symbolism in the product is socially and visibly recognized by these consumers. Suggestions for future research are offered.


Author(s):  
Muhammad Amiruddin Al- Farisi ◽  
Latifah Putranti ◽  
Nuraini Desty Nurmasari

This paper aims to identify the functional, symbolic, hedonic and Islamic value constructs of Muslim consumers’ satisfaction with fine dining restaurants. In addition, it develops the role of religiosity in the relationship between hedonic and Islamic symbolic values ​​in consumer satisfaction and examines the effect of such satisfaction on the willingness to pay more. The method used in the research is based on a Structural Equation Modeling (SEM), with data collected using a questionnaire; 281 valid respondents took part in the study. The results show that in terms of the influence of the dimensions of perceived value in explaining customer satisfaction, the functional, hedonic and Islamic have has a positive and significant effect, whereas the symbolic value variable is is perceived to have no significant effect on satisfaction. Furthermore, customer satisfaction has a significant positive effect on the willingness to pay more. In comparison, religiosity does not moderate the effect of perceived symbolic value on consumer satisfaction. However, it does moderate the effect of hedonic and Islamic value.


2020 ◽  
Vol 3 (3) ◽  
pp. 133-159
Author(s):  
Cheonseok Park ◽  
Jeman Jeon

This research aims to study the social role of the military, which is expected to gain importance when the security environment of the Korean Peninsula changes in the future. Expanding the research on corporate social responsibility (CSR), this study redefines the concept of military social responsibility (MSR) and identifies the impact of MSR perception on soldiers’ organizational citizenship behavior (OCB). This study aims to examine the effects of MSR on OCB and the mediating effect of reputation. Thus, the survey was conducted by visiting two army troops in the metropolitan area and three army troops in the Gangwon-do area. As a result, MSR perception by military service members had a significant positive (+) effect on OCB. In addition, reputation showed a significant partial mediating effect. Further, for individual MSRs, legal and ethical MSR and philanthropic MSR had a significant positive (+) effect on OCB, and reputation was fully mediated in that process. Finally, based on the results, the implications of the study and future research directions were discussed.


2022 ◽  
pp. 150-163
Author(s):  
Mohammad Faraz Naim

This chapter explores the influence of empowering leadership on organizational commitment of Indian millennials. Also, the mediating effect of trust in the leader is examined. Primary data were collected from the sample of 440 IT employees working in Delhi/NCR. Structural equation modeling (SEM) was used to test the proposed relationships based on model fit and standard path coefficients. Findings indicate that empowering leadership has a significant positive effect on organizational commitment and trust in the leader, which also has a significant positive effect on organizational commitment, and trust in the leader has shown to have a partial mediating effect on the relationship between empowering leadership and organizational commitment of millennials. The chapter contributes to the limited empirical literature on the linkage between empowering leadership and organizational commitment in a generational context, specifically millennials in Indian context. The chapter provides a leadership-based approach to bolster organizational commitment of millennials.


2017 ◽  
Vol 10 (4) ◽  
pp. 117
Author(s):  
Hind S. Hassan

This research aims to investigate the relationship between customers’ innovativeness and their intentions to adopt new mobile phones from the standpoint of Egyptian university students. The research studies the direct effects of the five dimensions of customers’ innovativeness on their intentions of new products adoption, which are measured through the mediating effect of two factors: the risks to mobile phones perceived by the customers and customer involvement. The research also aims to identify the so-called “initiators” segment; customers who have the highest probability for purchase the product early. A quantitative method with deductive approach is chosen in this research. Four hypotheses have been designed to determine: whether there is a significant difference in customers’ perception of risks to new mobile phones, innovativeness, involvement, and adoption intentions according to demographic variables (gender, place of residence, income); whether there is a significant positive effect of customers’ innovativeness on customers involvements with new mobile phones; whether there is a significant negative effect of customers’ innovativeness on the perceived risks to new mobile phones; and whether there is a significant positive effect of customers’ innovativeness on their intentions to adopt new mobile phones. A significant impact of the five dimensions of customers’ innovativeness is found on the adoption intentions of new mobile phones. Also a significant effect of the five dimensions of customers’ innovativeness is found on the perceived risks and customer involvement factors. The research develops a new model of the relationship between the customers’ innovativeness and their intentions to adopt new products. In practice, the research results contribute to help marketing managers for better market fragmentation and identify customer segments with high innovativeness; which helps organizations prepare appropriate marketing campaigns and thus leads to the success of new products deployment.


2014 ◽  
Vol 42 (3) ◽  
pp. 487-501 ◽  
Author(s):  
Rueywei Gong ◽  
Shih-Ying Chen ◽  
Min-Lang Yang

Mentoring is a crucial aspect of personal learning and is an effective approach for forwarding career development. In this study we examined the mediating effect of mentoring systems on the relationship between personal learning and career outcome of employees in Taiwanese companies. Using a survey conducted with 246 employees, we analyzed the effect of personal learning on career outcome. The results showed that employees' personal learning and mentoring had a significant positive effect on their career development. Further analysis demonstrated that mentoring mediated the effect between personal learning and career outcome. In conclusion, mentoring mechanisms can have a sustained influence on personal learning and career outcome.


2019 ◽  
Vol 35 (4) ◽  
Author(s):  
Yu-Shan Chang

The purpose of this study was to investigate the predictability of cloud-based m-learning for creative performance, and the mediating effect of motivation. The participants were 116 college students, who participated in the pre-test and post-test of a teaching experiment. The conclusions of this study are as follows: (1) cloud-based m-learning has a significant positive effect on the motivation of students, particularly on expectancy and affect; (2) cloud-based m-learning has a significant effect on the creative performance of students, particularly on elaboration and novelty; and (3) cloud-based m-learning exhibits predictability for creative performance and affects creative performance through using motivation as a mediator.


2021 ◽  
Vol 2 (3) ◽  
pp. 206-213
Author(s):  
Rega Irsa Irawan ◽  
Sengguruh Nilowardono

This study aims to determine the effect of innovation, promotion, product quality on consumer loyalty with customer satisfaction as intervening. This research method uses quantitative with OLS analysis tools. The research instrument was a questionnaire with 75 samples of Gastby product consumers. The results of the study prove that Innovation has positive significant effect on consumer satisfaction as evidenced by the results of t value of 4.457 with p-value of 0.00, Innovation has significant positive effect on consumer loyalty as evidenced by the results of t value of 8.897 with p-value amounting to 0,000, promotion does not have a significant positive effect on customer satisfaction t value of 0.421 with a p-value of 0.674, promotion does not have a significant positive effect on consumer loyalty as evidenced by the result of t of 1,277 with a p-value of 0,202, quality the product has significant positive effect on customer satisfaction as evidenced by the results of t table (1.666) and p-value smaller than 0.05, product quality has significant positive effect on loyalty consumer as evidenced by the results of this value greater than t table (1.666 ) and p-value is smaller than 0.05 consumer power has an effect on consumer loyalty as evidenced by the results of t value of 4.689 with a p-value of 0.00.  


BISMA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 78
Author(s):  
Wilma Cordelia Izaak ◽  
Hesty Prima Rini

The purpose of this study is to analyze and interpret the effect of perceived quality and perceived value on consumer satisfaction and loyalty. The research sample was taken using a purposive sampling technique with the sample consisting of 67 debtors of motorbike ownership credit at the Central Santosa Finance Surabaya. The research data were analyzed using Partial Least Square (PLS) method. The results showed that perceived quality had a significant positive effect on loyalty through satisfaction, and perceived value had a significant positive effect on loyalty, both directly and indirectly through satisfaction. However, perceived quality did not have a direct effect on loyalty. These results implied that the company should continuously improve its service quality to maintain customer trust, satisfaction, and loyalty. Keywords: loyalty, perceived quality, perceived value, satisfaction.  


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