PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan)

2021 ◽  
pp. 98-112
Author(s):  
Peran Simanihuruk ◽  
Darwis Tamba ◽  
Roslinda Sagala

The research objective was to analyze the influence of attitudes, subjective norms and perceived behavioral control on student interest in entrepreneurship. The number of samples was 96 students using questionnaire data collection methods and documentation and analysis techniques for the application of the Theory Of Planned Behavior model. The results showed that B »BI = 0.443Ab + 0.299SN + 0.257 PBC with w1 = 0.443 or 44.3%, w2 = 0.299 or 29.9% and W3 = 0.257 or 25.7%. This means that attitudes, subjective norms and perceived behavioral control have a positive effect on interest in entrepreneurship. However, what is more influential on the interest in entrepreneurship is the attitude then subjective norms. To further increase student interest in entrepreneurship, it is better if you need to increase the number of SKS in Entrepreneurship courses and make various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insight so that entrepreneurial interest will be formed his mind. With this, students who have graduated are not merely job seekers but as job creators.

2017 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Rini Mirayanti ◽  
Rossje V. Suryaputri ◽  
Nia Susnita Sari

<span class="fontstyle0">This study aims to examine the factors that affect the interests of students in choosing courses sharia accounting as elective courses. This study uses a modified model Theory of Planned Behavior (TPB) which test relationship attitude with interest, subjective norms with interest, behavior control perceived interests and add construct another, which is the spiritual motivation with interest and consideration of the labor<br />market by student interest in choosing accounting sharia as elective courses. This study uses survey data collection. Samples from this study are students who are still active academic year 2015/2016 S1 majoring in Accounting and Business class of 2012 and 2013 in the Trisakti University, Mercu Buana University, and the University of Esa Unggul. A total of 110 respondents of data that can be processed by using SPSS 20. The results showed that the variables attitude, subjective norms, spiritual motivation, labor market consideration, and perceived behavioral control positive effect on student interest in choosing sharia accounting as elective courses.</span>


2021 ◽  
Vol 6 (11) ◽  
pp. 358-365
Author(s):  
Oraphan Leenanithikul

As environmental problems keep being concerned by many parties, not only actors in the production side are accused as roots of the problem, the consumer side should not also be neglected. Since it has been suggested that pro-environmental intention will probably lead to some responsible behavior, this study aims to explore factors influencing consumers’ pro-environmental behavioral intention by applying the framework of the theory of planned behavior (TPB). The study focused on exploring the behavior of international tourists from Russia, Australia and China who travel in Phuket Province, Thailand. The result of multiple regression analysis indicated that all factors were positively predictors of pro-environmental intention. Perceived behavioral control provided the highest impact (Beta = 0.543) whereas attitude toward pro-environmental behavior (Beta = 0.140) and subjective norms (Beta = 0.140) provided the lower impact and finally, perceived value (Beta = 0.087) provided the lowest impact.


Author(s):  
Martha Osei-Marfo ◽  
Nanne de Vries ◽  
Esi Awuah

Evidence abounds that biogas technology has enormous health and environmental benefits, including improvement of community livelihood and health, sanitation, sustainable energy and reduced emissions. In spite of these benefits, intentions to adopt biogas technology are low among household heads in developing countries, notably Ghana. This study aimed to investigate the dynamics of household heads’ intentions to adopt biogas technology, based on the theory of planned behavior. The study adopted an exploratory design and collected data from 394 household heads’ using questionnaires. It was discovered that attitude, subjective norms and perceived behavioral control are significant predictors and independently contributed to predicting household heads’ intentions to adopt biogas technology. Additionally, the study found that, the dynamics of ethnicity and education have a significantly direct effect on household heads’ intentions to adopt biogas technology. The study recommends that respected persons in local communities, using different ethnic dialects, lead public education and awareness creation on the benefits of the use of biogas technology. Besides, government should subsidize the cost of biogas plants installation so as to promote its adoption rate.


2020 ◽  
Vol 12 (23) ◽  
pp. 10177
Author(s):  
Han-Shen Chen ◽  
Chia-Hsing Liang ◽  
Shu-Yi Liao ◽  
Hung-Yu Kuo

With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms not only provides consumers with more choices, but also allows restaurant operators to reach more potential consumers and increase their additional revenue. This study is based on theory of planned behavior (TPB), and includes the ‘utilitarian value’ and ‘hedonic value’ as research variables. Structural equation modeling (SEM) was used to verify the research hypotheses, and to analyze consumers’ purchase intentions toward online food delivery platforms. An online survey was also conducted, and a total of 1300 questionnaires were distributed. After excluding invalid questionnaires with incomplete answers, a total of 1082 questionnaires were deemed valid, and the effective recovery rate was 83.23%. The research results were as follows: (1) the attitude, subjective norms, and perceived behavioral control of consumers will have a significant positive effect on utilitarian value and hedonic value; (2) the utilitarian and hedonic values have a significant positive effect on purchase intention; and (3) the utilitarian and hedonic values have a mediating effect on attitude, subjective norms, perceived behavioral control, and purchase intention. Based on the above results, food delivery platform operators can identify the key factors that drive consumers to use their services in order to formulate effective management strategies and create greater business opportunities for their organizations.


2019 ◽  
Vol 2 (1) ◽  
pp. 82-101
Author(s):  
Ayu Nirmala Putria ◽  
◽  
Metta Tjungandib, ◽  
athanael Pavitac ◽  
Satriya Prayogad ◽  
...  

This study aims to assess the psychological and social determinants that influence interest towards RPV through an empirical investigation of a new survey-based dataset collected in Jakarta Metro, Indonesia. The theory of planned behaviour (TPB) framework was tested using survey data from 174 non-adopters, providing recommendations of potential intervention for policy makers and RPV installers in alleviating key barriers of RPV adoption. Overall, each of TPB components; attitudes, subjective norms and perceived behavioral control have significant direct and indirect impact towards interest. Individuals perceiving RPV personally and environmentally beneficial are more interested in RPV. Perception of RPV adoption will be supported by peers also increases interest. In contrast, belief of unsuitable house decreases interest. Notably, individuals seeing RPV as a complex technology are more interested to gain information about RPV.


account ◽  
2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Aditya Warman ◽  
Tetty Rimenda ◽  
Rahmanita Vidyasari

ABSTRACT  LinkAja provide advanced feature such as cash back promotion and discount, and has linked with more than 130.000 merchants, these features can influence perceived behavioral control, attitude, and subjective norm, and however in 2019 there was a decrease in the number of LinkAja users. The purpose of this research was to determine the influence of perceived behavioral control, attitudes, and subjective norms on the decision to use LinkAja. This research used primary data obtained by distributing questionnaire to 100 respondents who were LinkAja users. The data analysis which used in this research are Analysis of Variance (ANOVA) and Multiple Linear Regression Analysis with SPSS version 26. The results indicate that there is an influence of perceived behavioral control, attitudes, and subjective norms partially have a positive effect on decision to use LinkAja. Simultaneous test results show that perceived behavioral control, attitude, and subjective norm have a positive effect on decision to use LinkAja which is with completeness of features, completeness of information, promotion like cashback and discounts provided by LinkAja dominantly could influence someone decision to use, therefore the expected planned behavior can be realized that is a transformation on transaction habits from cash basis to cashless.     Keywords Perceived Behavioral Control, Attitude, Subjective Norm, Decision to Use   ABSTRAK LinkAja telah memberikan fitur yang lebih lengkap, promo berupa cashback dan discount, serta telah bekerjasama dengan lebih dari 130.000 merchant dimana hal ini dapat mempengaruhi perceived behavioral control, attitude, dan subjective norm seseorang, namun pada tahun 2019 terjadi jumlah penurunan jumlah pengguna LinkAja. Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh perceived behavioral control, attitude, dan subjective norm terhadap keputusan penggunaan LinkAja. Penelitian ini menggunakan data primer yang diperoleh dengan menyebarkan kuesioner kepada 100 repsonden yang merupakan pengguna LinkAja. Analisis data yang digunakan dalam penelitian ini adalah Analysis of Variance (ANOVA) dan analisis regresi liniear berganda menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan bahwa variabel perceived behavioral control, attitude, dan subjective norm secara parsial berpengaruh terhadap keputusan penggunaan LinkAja. Hasil uji simultan menunjukkan bahwa perceived behavioral control, attitude, dan subjective norm berpengaruh positif terhadap keputusan penggunaan LinkAja dimana dengan kelengkapan fitur, kelengkapan informasi, promo berupa cashback dan discount yang diberikan oleh LinkAja dapat mempengaruhi keputusan penggunaan seseorang untuk menggunakannya, sehingga planned behavior yang diharapkan dapat terwujud yaitu mengubah perilaku transaksi dari cash basis menjadi cashless.   Kata Kunci: Perceived Behavioral Control, Attitude, Subjective Norm, Keputusan Penggunaan


2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Veronica Sulistianingtyas ◽  
Rosidi Rosidi ◽  
Imam Subekti

This study aims to show that attitude to comply, subjective norms, and perceived behavioral control had affect the intent to obey. Furthermore, perceived behavioral control and intention to abide affect on PBB tax compliance refers to the Theory of Planned Behavior. This study also adds a variable: the sanctions, that refers to Attribution Theory which predicted to affect PBB taxpayer compliance behavior. The sample was PBB taxpayers who have tax object in Probolinggo. The results showed that the attitude to obey had positive influence on the intention to comply, subjective norms had negatively affected on the intention to obey and perceived behavioral control had positive influence on the intention to obey. Moreover, these results also prove empirically that the intention to obey and perceived behavioral control had positive effect on PBB tax compliance, while the sanctions have no effect on PBB tax compliance. In addition, the intention to obey have the effect of partial mediation on relationships perceived behavioral control and PBB taxpayer compliance.


2020 ◽  
Vol 6 (11) ◽  
pp. 2185
Author(s):  
Hesti Dwi Fandini ◽  
Ririn Tri Ratnasari

This study aims to determine the effect of trust on the repeat intention to give cash waqf at BWA Surabaya through beliefs which include aspects of attitude, subjective norms, and perceived behavioral control. Retrieval of data in this study using a questionnaire with a total sample obtained by 35 waqif, who had already given money endowment at BWA Surabaya in one past year. The sampling technique are both non probability and simple random sampling. This research uses a quantitative approach with path analysis techniques. The endogenous variable in this study is the repeat intention to give cash waqf, while the exogenous variable used is trust and the intervening endogenous variable is beliefs. The results of this study showed that trust has a positive and significant influence on beliefs. Nevertheless, trusts does not affect the repeat intention to give cash waqf. However, trusts indirectly affects to the repeat intention to give cash waqf through beliefs variables that have a positive and significant effect on the repeat intention to give cash waqf at BWA Surabaya. Suggestions for BWA Surabaya should be maintaining and increasing trusts and beliefs of waqif which can increase the repeat intention of waqif to give cash waqf at BWA Surabaya.Keywords: Trust, Wakaf, Belief


Riset ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 433-448
Author(s):  
Celine I Agung ◽  
Friskha Loasari ◽  
Vinsensius Vinsensius ◽  
Sabrina Oktaria Sihombing

This study aims to predict the relationship between attitudes towards entrepreneurship, subjective norms, perceived behavioral control, and entrepreneurship education on entrepreneurial intentions in XYZ University students. The approach of this research is quantitative research. Data was collected by applying questionnaires. This study consisted of 171 respondents. Data was analyzed by applying validity and reliability tests before hypotheses testing. Findings revealed that attitudes towards entrepreneurship had a positive effect on entrepreneurial intentions, subjective norms had positive effects on entrepreneurial intentions, behavioral control was considered to have positive effect on entrepreneurial intentions, entrepreneurship education has a positive effect on entrepreneurial intentions, moderate entrepreneurship education relationships between attitudes towards entrepreneurship with negative entrepreneurial intentions, entrepreneurship education moderates the relationship between subjective norms on entrepreneurial intentions negatively entrepreneurship education moderates the relationship between perceived behavioral control negative about entrepreneurial intentions.


2020 ◽  
pp. 119-140
Author(s):  
Peran Simanihuruk

The purpose of this study is to analyze the influence of attitudes, subjective norms and behavioral control that are felt partially and simultaneously on student interest in entrepreneurship. The benefit of this research is seeing the Theory of Planned Behavior Application to predict entrepreneurial students' interests and for other researchers, it is expected to be a reference and reference for conducting further research on the Theory of Planned Behavior Approach to find out entrepreneurial interests. The number of samples was 96 respondents, the method of data collection through questionnaires and documentation and analytical techniques used by applying the Theory of Planned Behavior model. The results of this study stated that attitude, subjective norms and behavioral control had a positive and partially significant effect on the interests of entrepreneurship in economics students. Simultaneously also showed that attitudes, subjective norms (subjective norms) and behavioral control (Percaived Behavior Control) have a positive and significant effect on entrepreneurial interest in students of the faculty of economics. The conclusions in this study indicate that student attitudes, subjective norms and perceived behavioral control have positive or partially simultaneous positive effects on entrepreneurial interest. Judging from the calculations it is known that the weights W1, W2 and W3 have positive values, which means that there is a positive influence on the Attitude, Subjective Norms, Trust Behavior Control variables on entrepreneurial interest, but the more dominant influence on entrepreneurial interest in students is the Attitude variable with position the value of attitude 23.32 is located between the numbers +2 and +3. Greater than subjective norm variables and perceived behavioral control. Suggestions that can be given to the managers of the Faculty of Economics, St. Thomas Catholic University of North Sumatra should increase the number of SKS Entrepreneurship courses and conduct various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insights so that the interest in entrepreneurship will form in his mind. With this, students who have graduated are not solely as job seekers but as field creators


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