scholarly journals Power of Advertising claims for Credence Goods: Can it shape Placebo effect and Repurchase Decisions?

2021 ◽  
Vol 22 (2) ◽  
pp. 49-67
Author(s):  
Anjan Bharali ◽  
◽  
Chimun Kr. Nath ◽  
Keyword(s):  
Focus Group ◽  
Positive Result ◽  
Placebo Effect ◽  
Consumer Satisfaction ◽  
Credence Goods ◽  
Important Ingredient ◽  
Strong Connection ◽  
Extrinsic Factors ◽  
Know How ◽  
Group Technique

This study aims to find out if Advertising claims of credence goods can shape Placebo effect and lead to repurchase decisions or not. The concept of extrinsic factors of a brand being an important ingredient in consumer satisfaction is the antecedent for the study. Studies have been made to show how Advertisement helps products and services to sell more. But very few have tried to connect it with credence goods and know how consumers perceive satisfaction for those products. Further the phenomenonof repurchase decisions of credence goods is still unrevealed. On the basis of focus group technique,data has been collected for five brands which are considered as credence goods and an analysis has been provided to seewhether advertising claims can create Placebo effect or not. The analysis of the factors involved in taking repurchase decision of credence goods has also been studied by selecting variables taken as basis. The results indicate that Advertising claims of credence goods can lead to Placebo effect for those where consumers have strong urge for a positive result after using the brand. The rationality of a consumer influences the repurchase decision inversely. There is a strong connection between Placebo effect, Rationality and Repurchase decision of credence goods. Marketers thus have to be cautious while publishing claims of such goods

scholarly journals Nominal Group Technique: a Brainstorming Tool for Identifying Learning Activities Using Musical Instruments to Enhance Creativity and Imagination of Young Children.

2016 ◽  
Vol 5 (1) ◽  
pp. 46
Author(s):  
Abdul Talib Hashim ◽  
Azli Ariffin ◽  
Abdul Razalli ◽  
Abd Aziz Shukor ◽  
Mohd Nizamnasrifan ◽  
...  
Keyword(s):  
Focus Group ◽  
Young Children ◽  
Nominal Group Technique ◽  
Musical Instruments ◽  
Learning Activities ◽  
Nominal Group ◽  
Group Meeting ◽  
Creativity Development ◽  
Focus Group Meeting ◽  
Group Technique

The purpose of this study is to identify consensus by experts on appropriate activities to enhance the development of preschool children's imagination through the use of musical instruments. In order to obtain an in-depth understanding of teachers’ conceptions on imagination in creativity development and their beliefs about the best way to promote imagination in the classroom, the nominal group technique (NGT) was used to structure each focus group meeting. Finding shows a list of activities that have been sorted according to ranking as determined by the experts. All the experts also believe that the list of activities can boost the child's imagination because such activities have the characteristics that suit well with children.

scholarly journals An Exploratory Study on Digital Transformation and Communication within the Moroccan Firms

2021 ◽  
pp. 92-101
Author(s):  
Houda Bassim
Keyword(s):  
Focus Group ◽  
Research Question ◽  
Empirical Studies ◽  
Digital Transformation ◽  
Policy Implications ◽  
Economic Sectors ◽  
Main Research ◽  
Know How ◽  
The One ◽  
Use Of Internet

Starting from the beginning of the third millennium, firms around the world in various economic sectors have been powerfully affected by the evolution process of digital technology and associated internet developments. The use of Internet and new digital technologies has been considered as a great revolution that will allow companies to benefit from new opportunities, in order to extend their activities and profitability, specifically through decreases in costs. While some companies have been investing rapidly in this new filed with the aim to take advantages of new opportunities, others seem to fail in following such developmental pattern. The main research question in the present paper is to understand perceptions of a sample of Moroccan firms operating in Casablanca, regarding the currently observed process of communication-based digital transformation worldwide. In this sense, our study turns to be exploratory, that is based on open interviews, within a focus group of professionals in the digital sector, rather than on collected data and effective orientations. Such exploratory analysis will be followed by upcoming empirical studies for a more comprehensive understanding of the profession. Our research paper aspires thereby to better grasping the process of digitalization of communication channels among the firms’ professionals, as selected. The ultimate target is to know how well firms are evolving in utilizing newly integrated digital tools, with respect to innovation and trademarks. To address this issue in an exploratory perspective, we have resorted to a focus group-based enquiry with six professionals of firms operating in Casablanca. The methodological framework relies upon qualitative data, as collected through the conducted interviews.      The major research finding of the present paper is that the pattern of digital transformation and communication seems to follow the one observed worldwide. Nevertheless, in spite of strong customers’ expectations, some hesitations and inadequate fundraising allocations partially explain the relative slowness of the process. In terms of policy implications, a suitable public-private partnership is still needed so as Morocco can foster digital transformation for economic and social development as well as improvements in the population’s standards of life, especially through investment in human capital for better attractivity-generating progress.

scholarly journals Persepsi terhadap Motivasi Berjilbab Mahasiswi PGMI STIT Al Fattah

IBTIDA' ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 164-174
Author(s):  
Nur Ilahin
Keyword(s):  
Everyday Life ◽  
Daily Life ◽  
Female Students ◽  
Daily Activities ◽  
Social Aspect ◽  
Extrinsic Factors ◽  
Main Obstacle ◽  
Know How ◽  
The Social ◽  
Student Motivations

In everyday life, it is still rare for women to wear the hijab. The main obstacle is the social aspect. Many people feel ashamed and even feel inferior when wearing Muslim clothing in their association. This is due to the influence of the environment that is difficult to avoid, this perception makes the writer want to know how the motivation of female students in veiling, especially for PGMI STIT Al Fattah students in hijab. The data used as a guide in this research are facts in the field, then processed and analyzed descriptively, which provides an interpretation of the objects that have been explained in language relevant to the direction of the research. This study concludes that there are several student motivations in using the hijab in daily activities, either motivation within the student itself or from extrinsic factors in the student's daily life environment. The motivation of PGMI STIT Al Fattah students in wearing the hijab is because on the basis of fulfilling their obligations for theological reasons (read; religion) than they wear the hijab on the basis of the provisions or encouragement of others.

Focus Groups and the Nature of Qualitative Marketing Research

1977 ◽  
Vol 14 (3) ◽  
pp. 353-364 ◽  
Author(s):  
Bobby J. Calder
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Focus Groups ◽  
Philosophy Of Science ◽  
Marketing Research ◽  
Complex Nature ◽  
Commercial Practice ◽  
Group Technique

Use of the focus group technique is widespread in qualitative marketing research. The technique is considered here from a philosophy of science perspective which points to a confusion of three distinct approaches to focus groups in current commercial practice. An understanding of the differences among these approaches, and of the complex nature of qualitative research, is shown to have important implications for the use of focus groups.

Triage: A new group technique gaining recognition in evaluation

2002 ◽  
Vol 2 (2) ◽  
pp. 45-49 ◽  
Author(s):  
Marie Gervais ◽  
Geneviève Pépin
Keyword(s):  
Focus Group ◽  
Assessment Tool ◽  
Nominal Group Technique ◽  
Nominal Group ◽  
Measurement Instruments ◽  
Production Phase ◽  
Usual Process ◽  
Collective Production ◽  
Validation Of Results ◽  
Group Technique

TRIAGE, or Technique for Research of Information by Animation of a Group of Experts, is an inductive and structured method for collecting information that aims to obtain a group consensus. The goal of this technique is to provide quality informative material quickly and efficiently to enable decision-making or to develop more sophisticated survey tools. TRIAGE both distinguishes itself from, and complements, the main group techniques used in evaluation up until now. These are the Delphi technique, the Nominal Group Technique (NGT) and the focus group (Delbecq, Van de Ven & Gustafson, 1975). The definition, the context for use as well as the different parts of the usual process of TRIAGE technique (recruiting of participants, individual production phase, collective production phase with visual support, validation of results) will firstly be presented then compared to these advocated in the Delphi, NGT and focus group techniques. Also, examples of TRIAGE being applied in different evaluation contexts, such as the development of measurement instruments and the evaluation of health programs, will be presented. These examples will illustrate the richness, the flexibility and the potential of this technique as an assessment tool. Finally, the strengths and shortcomings of TRIAGE will be discussed.

scholarly journals A Survey of Women's Social Representations of Aging and Rejuvenation

2007 ◽  
Vol 10 (1) ◽  
pp. 104-114 ◽  
Author(s):  
Maria Cristina Triguero Veloz Teixeira ◽  
Flávio Maciel Settembre ◽  
Solange Bezerra Leal
Keyword(s):  
Focus Group ◽  
Health Risks ◽  
Social Representations ◽  
Age Groups ◽  
Social Representation ◽  
Analysis Software ◽  
Lexical Analysis ◽  
The Social ◽  
Different Ages ◽  
Group Technique

The goal of this work was to analyze the social representations that women of three different age groups had about aging, rejuvenating, and methods of rejuvenation. The research was performed in São Paulo between 2004 and 2005. The participants of this research were three groups of women of different ages: 19 to 24 years, 25 to 35 years, and over 60 years. The data were collected by the focus group technique. Data was analyzed using the lexical analysis software ALCESTE 4.5. The main results show a social representation of aging centered on losses and gains. The subjects appraised the possibility of using rejuvenating methods only when it was extremely necessary, because of the health risks that most of them involve. The three groups agreed about natural methods of rejuvenating instead of resorting to invasive methods.

scholarly journals An exploration of key issues and potential solutions that impact physician wellbeing and professional fulfillment at an academic center

PeerJ ◽  
2016 ◽  
Vol 4 ◽  
pp. e1783 ◽  
Author(s):  
Iris Schrijver ◽  
Keri J.S. Brady ◽  
Mickey Trockel
Keyword(s):  
Focus Group ◽  
Patient Care ◽  
Work Motivation ◽  
Scientific Discovery ◽  
Group Discussion ◽  
Meaningful Work ◽  
Extrinsic Factors ◽  
Work Related ◽  
Physician Wellness ◽  
Professional Fulfillment

Background.Physician wellness is a vital element of a well-functioning health care system. Not only is physician wellness empirically associated with quality and patient outcomes, but its ramifications span individual, interpersonal, organizational, and societal levels. The purpose of this study was to explore academic physicians’ perceptions about their work-related wellness, including the following questions: (a) What are the workplace barriers and facilitators to their wellness? (b) What workplace solutions do theythinkwouldimprove their wellness? (c)What motivates their work? and (d) What existing wellness programs are they aware of?Methods.A multi-method design was applied to conduct a total of 19 focus group sessions in 17 clinical departments. All academic faculty ranks and career lines were represented in the 64 participating physicians, who began the sessions with five open-ended survey questions pertaining to physician wellness in their work environment. Participants entered their answers into a web-based survey program that enabled anonymous data collection. The initial survey component was followed by semi-structured focus group discussion. Data analysis of this qualitative study was informed by the general inductive approach as well as a review of extant literature through September 2015 on physician wellness, professional fulfillment, satisfaction, dissatisfaction, burnout and work-life.Results.Factors intrinsic to the work of physicians dominated the expressed reasons for work motivation. These factors all related to the theme of overall contribution, with categories of meaningful work, patient care, teaching, scientific discovery, self-motivation and matching of career interests. Extrinsic factors such as perceptions of suboptimal goal alignment, inadequate support, restricted autonomy, lack of appreciation, and suboptimal compensation and benefits dominated the risk of professional dissatisfaction.Discussion.Our findings indicate that the factors that enhance professional fulfillment and those that precipitate burnout are distinct: motivation and quality of work performed were supported by domains intrinsic to the work itself, whereas external dysfunctional work aspects resulted in frustration. Thus, it can be anticipated that optimization of physician wellness would require tailored approaches in each of these dimensions with sustained funding and support for wellness initiatives. Physicians identified the availability of resources to enable them to thrive and provide excellent patient care as their most important wellness-enhancing factor.

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