The article presents the scientific analysis results of human-centred principles of socio-humanitarian development of tourism from the standpoint of tourism science and practice, which takes place in today’s global challenges. It is proved that the social and humanitarian resource of tourism creates a favourable environment for a person to realize their aspirations, desires, opportunities. It is determined that the sphere of education is an environment that has a positive effect on the formation of human-oriented values of the individual and the entire educational process. According to the ideas of anthropocentrism, education as a public good should serve everyone, and its destiny, personal success and happiness are the primary value of the welfare of the state. That is why the state must provide people with open and equal access to education and innovative, socio-economic and national-cultural development of society. An innovative approach to the training of human resources in the field of tourism, implemented on the principles and components of anthropocentrism, adult learning, focus on competencies, “education of leaders”, capacity development, self-realization, choice of creative freedom, positive thinking, partnership and dialogue, innovation. Emphasis is placed on a new paradigm of training a competitive specialist in the field of tourism – a travel broker that provides intermediary services between the client and the field of tourism based on individual activity. It is proved that socio-humanitarian principles of tourism development on the basis of tourism anthropocentrism should become the basis for the formation and implementation of state policy in tourism as a basis that harmonizes the subject-object interaction of tourism and manifests itself through a conscious patriotic attitude to history, traditions, the culture of the Ukrainian people and gaining experience in organizing and using a nationally oriented humanistic, ecological, tolerant, socially responsible, a safe culture of travel to Ukraine in the conditions of the economy of impressions. It is recommended to consider tourist anthropocentrism as a basic component of socio-humanitarian principles of tourism development in Ukraine at the present stage as a sign of forming a new worldview of a person travelling, and in such a way stimulates tourism to introduce innovative approaches to meet a wide range of needs.