scholarly journals PELATIHAN PEMASARAN ONLINE DAN PENGEMBANGAN APLIKASI BERBASIS ANDROID UNTUK PENGEMBANGAN KEWIRAUSAHAAN ALUMNI

2021 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Titis Shinta Dhewi ◽  
Syihabudhin Syihabudhin ◽  
Afwan Hariri Agus Prohimi ◽  
Dediek Tri Kurniawan
Keyword(s):  
Digital Technology ◽  
Digital Transformation ◽  
Online Marketing ◽  
Digital Marketing ◽  
The Public ◽  
Digital Era ◽  
Internet Penetration ◽  
Two Stages ◽  
Coaching Approach ◽  
Very High

Internet penetration in Indonesia has become an opportunity for business actors to increase their sales through online marketing. Especially in the field of marketing, the current digital era online marketing is becoming a very high trend among the public. In the midst of the development of digital technology, the team from Department of Management, Universitas Negeri Malang (UM) held training with a coaching approach for digital marketing. The target participants in this service are alumni of the management department on UM who own and are running a business. This training was carried out in two stages with the topics of (1) digital marketing and (2) digital business and digital transformation for its sustainability, the service team also developed an android-based application platform for the alumni of the management department on UM.

scholarly journals Digital Era and Intellectual Property Challenges in Malaysia

2021 ◽  
Vol 29 (S2) ◽  
Author(s):  
Nurhidayah Abdullah ◽  
Hanira Hanafi ◽  
Nazli Ismail Nawang
Keyword(s):  
Secondary Data ◽  
Structured Interview ◽  
Digital Transformation ◽  
Advanced Technology ◽  
Government Officials ◽  
The Public ◽  
International Agencies ◽  
Cross Border ◽  
Digital Era ◽  
The World

The world is undergoing a digital transformation where everyday connections are done among people, businesses, data, and processes online. The digitalisation is taking shape and undermining conventional notions about how businesses are structured, how firms interact and how consumers obtain services, information, and goods. Issues of piracy and infringement of IPRs raise concerns surrounding the enforcement of legal measures for (IPRs) protection. The paper seeks to explore the challenges of IPRs protection towards the world of digitalisation. This research utilities secondary data and semi-structured interview with government officials who are directly involved in the IPRs. The findings reveal that the challenges dwell in the issues of the rise of technology which requires advanced technology to cope with it, the lack of enforcement officer to monitor the entry point to the country, the issues of cross border where the agencies need to cooperate with international agencies, lack of awareness among the public, territorial limitation and the piecemeal of the institutional framework. Finally, recommendations on how to improve the enforcement are offered.

scholarly journals PEMBERDAYAAN MASYARAKAT MELALUI PEMASARAN BERBASIS DIGITAL PADA UMKM “BAKUL CRAF” DI BANJAR PADANG TEGAL TENGAH UBUD-GIANYAR

2021 ◽  
Vol 6 (2) ◽  
pp. 110
Author(s):  
Ni Made Wisni Arie Pramuki ◽  
Ni Putu Ayu Kusumawati ◽  
Putu Cita Ayu ◽  
Putu Nuniek Hurnaleontina ◽  
Ni Putu Yeni Yuliantari
Keyword(s):  
Community Service ◽  
Digital Technology ◽  
Online Marketing ◽  
Digital Marketing ◽  
Market Place ◽  
Service Program ◽  
Marketing Technology ◽  
Second Stage ◽  
The Third ◽  
Third Stage

<p><strong>Abstract</strong>. <em>This community service program is carried out at Bakul Craf, located in Banjar Padang Tegal Tengah Ubud. This program is implemented with the aim of providing knowledge about the use of digital marketing technology. Bakul Craf is a business engaged in the handicraft sector where the process is still manual. The marketing of these handicrafts is still relatively simple, which is only waiting for guests to visit the gallery. For this reason, more productive marketing is needed by utilizing technology, namely digital marketing technology that uses the internet network to improve its products. Providing training and outreach to partners related to the use of digital marketing technology is a method used by the team so that partners have an interest and desire to take advantage of technology. In the first stage, the team provided education related to the importance of using digital technology in marketing handicraft products. The second stage, the team helps partners create accounts in the market place by displaying their craft products. The third stage, the team provides training to partners in operating the menus in the market place. The hope of this activity is that partners can do online marketing and promotion so that their production results can be more widely known and can increase sales which will also have an impact on increasing the revenue of Craf's basket partners.</em></p><p> </p><p><strong><em> </em></strong><strong>Abstrak</strong>. Program pengabdian kepada masyarakat ini dilaksanakan di Bakul Craf yang berlokasi di Banjar Padang Tegal Tengah Ubud. Program ini dilaksanakan dengan tujuan memberikan pengetahuan mengenai manfaat penggunaan teknologi digital marketing. Bakul Craf merupakan usaha yang bergerak di bidang kerajinan dimana dalam proses pengerjaanya masih secara manual. Pemasaran hasil kerajinan ini tergolong masih sederhana, yaitu hanya menunggu tamu berkunjung kegaleri. Untuk itu diperlukan pemasaran yang lebih produktif dengan memanfaatkan kemajuan teknologi yaitu teknologi digital marketing yang memanfaatkan jaringan internet untuk mempromosikan produknya. Memberikan pelatihan dan penyuluhan terhadap mitra terkait dengan pemanfaatan teknologi digital marketing merupakan metode yang tim gunakan agar mitra memiliki minat dan keinginan untuk memanfaatkan teknologi. Pada tahap pertama, tim memberikan edukasi terkait dengan betapa pentingnya pemanfaatan teknologi digital didalam memasarkan produk hasil kerajinan. Tahap kedua tim membantu mitra membuatkan akun di market place dengan menampilkan produk-produk kerajinannya. Tahap ketiga tim memberikan pelatihan terhadap mitra dalam mengoperasikan menu-menu yang ada didalam market place tersebut. Harapan dari kegiatan ini adalah mitra dapat melakukan pemasaran dan promosi secara online sehingga hasil produksinya dapat dikenal lebih luas sehingga dapat meningkatkan penjualan yang juga akan berdampak pada peningkatan pendapatan mitra bakul craf.</p><p> </p><div id="gtx-trans" style="position: absolute; left: -54px; top: 519px;"> </div>

Digital Transformation in the Public Sector

2018 ◽  
pp. 497-518
Author(s):  
Isabel da Rosa ◽  
João de Almeida
Keyword(s):  
Information Systems ◽  
Public Sector ◽  
Business Model ◽  
Public Procurement ◽  
Digital Transformation ◽  
Public Institutions ◽  
Structure Information ◽  
The Public ◽  
Digital Era ◽  
Definition Of

Digital transformation in the public sector is an inevitable requirement for governments due to the growing complexity and interconnections of information systems, and to the demands of citizens, who are becoming better informed and are increasingly looking to more agile and innovative services. However, despite the willingness of many governments and public institutions, the results do not always tally with the original objectives. In the case of public procurement in Portugal, it could be said that digital transformation experience had an unexpected success in the European context, through a business model that is still quite unique in Europe. This result is much owed to the strong political determination, the experience gained from pilot projects, and to the involvement of many stakeholders, who contributed, in a consistent and innovative way, to the definition of the system. The system is not perfect: there are many challenges that need to be addressed in the coming years. Yet, it has enabled the Portuguese public administration to significantly grow in the digital era, so that today the State has a database containing structure information about public procurement, which is a unique case in many countries.

scholarly journals Digital Literacy: Text Credibility on Critical Reading Material

JET ADI BUANA ◽  
2021 ◽  
Vol 6 (01) ◽  
pp. 43-51
Author(s):  
Ayunita Leliana ◽  
Laily Maulida Septiana Harti ◽  
Fauris Zuhri ◽  
Dwi Cahyani Sri Kusumaningtyas
Keyword(s):  
Digital Technology ◽  
Digital Literacy ◽  
Teaching And Learning ◽  
The Internet ◽  
Daily Lives ◽  
The Public ◽  
Reading Material ◽  
Digital Era ◽  
Use Of Technology ◽  
Scientific Papers

With the onset of the digital era, the classroom's teaching and learning process has also shifted. The use of technology makes it easy for lecturers and students to access various information and references on the internet. However, not all of the information and concerns come from reliable and credible sources, so it is necessary to select and sort out the references used. This research's background determines students' ability to find and utilize and evaluate the credibility of information to be used in their writing. Although most students can use digital technology in their daily lives, they have difficulty determining whether the articles or texts from the internet come from credible sources or just subjective opinions that are not strong enough to be used as references in the 2018 class. Students' skills have an impact on the search for reference sources when they write scientific papers. The preliminary observations on students of 2018 and 2019 have shown that some students stated that they were very familiar with information technology and accessed the internet skillfully. Some had difficulty finding the required references. The output of this research is a guide for checking the credibility of references and articles published in journals so that the public can refine the findings of this study by providing contributive input. If the results are positive, it means that they can be applied to other courses in other classes as well.

Digital Transformation in the Public Sector

2017 ◽  
pp. 99-125 ◽  
Author(s):  
Isabel da Rosa ◽  
João de Almeida
Keyword(s):  
Information Systems ◽  
Public Sector ◽  
Business Model ◽  
Public Procurement ◽  
Digital Transformation ◽  
Public Institutions ◽  
Structure Information ◽  
The Public ◽  
Digital Era ◽  
Definition Of

Digital transformation in the public sector is an inevitable requirement for governments due to the growing complexity and interconnections of information systems, and to the demands of citizens, who are becoming better informed and are increasingly looking to more agile and innovative services. However, despite the willingness of many governments and public institutions, the results do not always tally with the original objectives. In the case of public procurement in Portugal, it could be said that digital transformation experience had an unexpected success in the European context, through a business model that is still quite unique in Europe. This result is much owed to the strong political determination, the experience gained from pilot projects, and to the involvement of many stakeholders, who contributed, in a consistent and innovative way, to the definition of the system. The system is not perfect: there are many challenges that need to be addressed in the coming years. Yet, it has enabled the Portuguese public administration to significantly grow in the digital era, so that today the State has a database containing structure information about public procurement, which is a unique case in many countries.

scholarly journals KAJIAN TENTANG PEMASARAN ONLINE UNTUK MENINGKATKAN PELUANG BISNIS

2017 ◽  
Vol 11 (1) ◽  
pp. 47
Author(s):  
Farika Nikmah
Keyword(s):  
Social Media ◽  
Business Administration ◽  
Marketing Channels ◽  
Online Marketing ◽  
Digital Marketing ◽  
Guest Speaker ◽  
Selection Strategy ◽  
Digital Era ◽  
Technological Developments ◽  
Powerful Strategy

The main objective is to promote the brand, build preference and increase sales through various digital marketing techniques. The digital era goes hand in hand with technological developments, resulting in more choice in selecting marketing channels. This research is a survey research, with the guest speaker is a student Department of Business Administration Politeknik Negeri Malang who have independent creative business based online using social media. Th with some company names. Like IceAh, Sabilahijab, Bakso Bakar Mami, Gedang Gantheng, and many more. This study provides an overview of what is the basis of media selection, strategy, segment selection, strengths and weaknesses, and what failure has been experienced in running a business. The desired hope of this research is to become a reference for prospective actors, especially young people in online marketing. So that the future can take a good example and complete it into a more powerful strategy.

Overviewing the market and consumers of analog mapping products

2019 ◽  
Vol 950 (8) ◽  
pp. 22-31 ◽  
Author(s):  
M.Yu. Orlov
Keyword(s):  
Spatial Data ◽  
Digital Technology ◽  
Current Situation ◽  
Development Trends ◽  
Internal Factors ◽  
Factors Affecting ◽  
The Public ◽  
Digital Era ◽  
Geospatial Databases

The introduction of digital technology and methods in all spheres of life, including the field of cartography, has led to creating new forms of cartographic visualization. Consumers access to numerous geospatial databases. Cartographic products are not of only of special but also the public use. Along with this acts traditional paper-based cartography. The author deals with a topic related to analog mapping products. The objective is showing the role of analog cartography in the development of our country, overviewing the current situation and prospects for further using paper maps, monitoring changes in various segments of analog cartography and various external and internal factors affecting them, as well as the degree of influence of these factors in the digital era technologies. The characteristics of spatial data users, their requirements in digital and analog cartography are reviewed. The development trends of analog cartography in Russia are considered.

DIGITAL TRANSFORMATION IN EDUCATION: ACTIVE LEARNERS

2019 ◽  
pp. 14-21
Author(s):  
Sevinç GÜLSEÇEN
Keyword(s):  
Computer Games ◽  
Digital Technology ◽  
Electronic Music ◽  
Teaching And Learning ◽  
Active Role ◽  
Digital Transformation ◽  
Technology Literacy ◽  
Digital Television ◽  
Student Centered ◽  
Student Centered Learning

It is argued that the digital technology has made possible the vast range of applications and media forms including virtual reality, digital special effects, digital film, digital television, electronic music, computer games, multimedia, the Internet, the World Wide Web, digital telephony and so on [8]. Digital transformation has been particularly influential in new directions of society.Providing schools with digital technology promises a high return on investment. The presence of computers and Internet access raises technology literacy and skills, better preparing the future generations to participate in the information society [12]. To this end, schools represent ideal access points because they cover a large part of the population, especially in developing countries. Starting from 1990s, many educators have been realised the potential of Internet for educational purposes and began to introduce it into classrooms. According to [10] the popularity of web-based teaching and learning lies in the strengths of its distributed nature and the case of its browsing facility. Both the use of digital technology and increased interest in student-centered learning may lead to a significant change of the teacher’s role, as well as the recognition of the active role of the learner in the learning process.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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