scholarly journals Religion in Mass Media Social Marketing Campaigns: A Paradox

2015 ◽  
Vol 10 (11) ◽  
pp. 55 ◽  
Author(s):  
Patrick Van Esch
Keyword(s):  
Popular Culture ◽  
Data Analysis ◽  
Mass Media ◽  
Social Marketing ◽  
Marketing Research ◽  
The Other ◽  
Health Campaign ◽  
Analysis Phase ◽  
Social Marketing Campaigns ◽  
Relationship Of

<p>Religion and mass media social marketing (MMSM) are considered major influencing factors within popular culture. Unfortunately, both researchers and practitioners of MMSM campaigns either lack religious intellect or intentionally mitigate against its logical use whilst on the other hand; empirical research into healthy behaviours indicates an efficacy between religion and desired behaviours/outcomes, however; these elements receive minimal attention from health campaign researchers and practitioners. Remarkably, other social marketing research has used different models/theories of behaviour change, some acknowledge the ‘religion’ concept and its application, yet they fail to recognise and address it as a variable during the data analysis phase. As a result, discussions about the possible intersect and/or inter-relationship of religion and MMSM is often disputed, intentionally abandoned and generally not well informed.</p>

scholarly journals Terorisme dan Simalakama Media Massa

2020 ◽  
Vol 1 (2) ◽  
pp. 107-123
Author(s):  
Farid Pribadi
Keyword(s):  
Mass Media ◽  
Visual Image ◽  
Qualitative Approach ◽  
The Other ◽  
Symbolic Violence ◽  
Symbiotic Relationship ◽  
Combination Technique ◽  
Other Hand ◽  
Terrorist Acts ◽  
Relationship Of

This article discusses the symbiotic relationship of mutualism between mass media andterrorism. Whether we realize it or not, acts of terrorism in the homeland are still interestingand economically valuable news material in front of the mass media. On the other hand, onthe part of terrorists, the news about terrorist acts actually becomes a strategic campaignarea to show their existence. The research uses a qualitative approach to narrative analysismethod. The results of the study are www.okezone.com and www.tribunnews.com placingthe terror terror events in Medan Mapolrestabes as interesting and economically valuablenews material. The style of the news flow is arranged with a choice of tense, dramatic andsensational nuances of words. In addition, the display of photo and video illustrationsshortly after the explosion also aims to display as if the news of the explosion event is true,not engineering, objective and valid. The combination technique of choice of words, storyline, placement techniques and the size of photos and videos all aim to make the emotions ofthe reader participate dissolved in a tense situation as the situation at the scene of theexplosion. The practice of compiling this kind of news flow is called, as Jean Baudrillard'spractice of simulation. The practice of simulation through the practice of compiling newslines and the touch of visual image technology will eventually create conditions ofhyperreality. Namely the conditions between reality will be mixed with the pseudo so it isdifficult to distinguish which is original and fake. Next, the airing of a list of victims ofunknown origin will actually give birth, as Pierre Bourdie calls it symbolic violence. That is,the practice of violent symbols aimed no longer at the physical target but rather consciousthoughts. Symbolic violence in the appearance of the victim list really has the potential tocreate traumatic feelings towards the families of the victims.

On Seduction

2017 ◽  
pp. 58-75
Author(s):  
Simber Atay
Keyword(s):  
Popular Culture ◽  
Mass Media ◽  
Performing Arts ◽  
The Other ◽  
Philosophical Issue ◽  
Creative Strategy ◽  
Objet Petit A ◽  
Other Hand

Seduction is a sexual act, a sex instinct expression, a love practice, a body performance, a psychoanalytical problematic, a philosophical issue, a creative strategy full of phantasies from art to politics, from advertising to entertainment, from personal intimacy to mass-media. Seduction is basis of strip-tease profession, of course! But it is also a cultural metaphor. Seduction is an indispensable part of acting in performing arts. In cinema, actors and actress seduce spectators. In photography, photographer and photographed one, they seduce reciprocally. Seduction has very strong mythological origins. On the other hand, superman of Nietzsche, gaze of Bataille, objet petit a of Lacan are some adequate contemporary parameters to discuss the seduction concept. In this context, Le Samura? (1967) of Jean-Pierre Melville, Magic Mike (2012) of Steven Soderbergh, Jupiter Ascending (2015) of Lana and Andy (Lilly) Wachowski are our cinematographic examples. Eikoh Hosoe's project ‘Barakei' (1961), Duane Michals' project ‘Questions without Answers' (2001), Mehmet Turgut's self-portrait series (2000's) are our photographic examples. Within the text, we evaluate all these popular culture examples by using the mentioned parameters to describe what the seduction is.

scholarly journals Hubungan Job Characteristic terhadap Turnover Intention pada Karyawan

ANALITIKA ◽  
2018 ◽  
Vol 10 (2) ◽  
pp. 87
Author(s):  
Mukhaira El Akmal ◽  
Rislisa Rislisa
Keyword(s):  
Data Analysis ◽  
Turnover Intention ◽  
Employee Turnover ◽  
Negative Relationship ◽  
Sampling Technique ◽  
The Other ◽  
Employee Turnover Intention ◽  
Job Characteristic ◽  
Relationship Of ◽  
The Relationship

<h1>One of the factors that influence turnover intention is job characteristic. This study is aimed to determine the relationship of job characteristic to employee turnover intention in PT. XY. Hypothesis that proposed in this research is that there is a relationship between job characteristic and turnover intention. 60 Workers from PT. XY participated in this study which obtained by total sampling technique.  Data is obtained from the scale to measure job characteristic and turnover intention. A Product moment correlation test was used to analyze the data.  The result of data analysis shown that the correlation coefficient is -0.524 with sig. of 0.000 (p &lt;0.05). This study shows that there is a negative relationship between job characteristic to turnover intention and the effective correlation (contribution) that is given from turnover intention is 27.5% and the other 72.5% is affected by other factors. Base on the result ini this study, it can be concluded that the hypothesis is accepted and there is a relationship between job characteristic and turnover intention.</h1>

scholarly journals The Influences and Changes of the Crimean Tatars Music in the Process

2013 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Abdullah Akat
Keyword(s):  
Popular Culture ◽  
Soviet Union ◽  
Mass Media ◽  
Daily Practice ◽  
The Other ◽  
World War ◽  
Process Of Change ◽  
Cultural Wealth ◽  
The Soviet Union ◽  
The People

Crimea is now an autonomous parliamentary republic which is governed by the Constitution of Crimea in accordance with the laws of Ukraine. But, Crimea has been home to different nations during the history, as a result of the cultural wealth and thisfactor has been moved to today patterns. Crimean Tatars is one of the important parts of this wealth. The Crimean Tatars were forcibly expelled to Central Asia by Joseph Stalin's government after II. World War. After the fall of the Soviet Union, some Crimean Ta began to return to the region. Now, Crimean Tatars, an ethnic minority in Crimea and make up about 13% of the population. So, Crimean Tatars’ music must be evaluated in two periods. Before exile and after exile. There are many networks in the music of Crimea, and these networks can continue their existence even in small villages. On the other hand, the effects of popular culture increasing on Crimean Tatars music. The aim of this paper is to explain the musical differences in the process of change Crimean Tatars from generation to generation; define the effects of the people, places and mass media that cause them, observe them in daily practice and analyze these type of issues.

Strategically Leveraging Humor in Social Marketing Campaigns

2019 ◽  
Vol 25 (3) ◽  
pp. 193-208
Author(s):  
D. Scott Borden ◽  
L. Suzanne Suggs
Keyword(s):  
Social Marketing ◽  
Ethical Issues ◽  
Marketing Research ◽  
Social Equity ◽  
Contentious Issue ◽  
Social Marketing Campaigns

Classic and social marketing research has described some of the benefits of using humor. However, while these studies have strongly recommended the strategy, little has been reported on why practitioners have, or could, leverage humor to reach campaign goals. Addressing this need, the use of humor in 15 social marketing campaigns was investigated. Three of these campaigns were selected, aiming to promote water-efficient behavior, and examined in greater depth to highlight findings. Campaign planners were interviewed to understand their choice in strategy, objectives of their campaigns, and results achieved. Results show humor has been leveraged to target a variety of behaviors in the areas of health, social equity, environment, and education. The examples followed many recommendations within previous research. However, newly described applications of humor in these campaigns included minimizing the competing behavior, endearing an audience to the messenger, and reducing tensions around a contentious issue. This article concludes with a discussion of how these applications can be successfully leveraged and potential associated pitfalls and ethical issues that may arise from the use of humor.

scholarly journals Religious Cognition in Social Marketing Campaigns: Savior or Pariah?

2016 ◽  
Vol 9 (1) ◽  
pp. 74 ◽  
Author(s):  
Patrick Van Esch ◽  
James Teufel ◽  
Ally Geisler ◽  
Skye van Esch
Keyword(s):  
Popular Culture ◽  
Social Interactions ◽  
Social Marketing ◽  
Food Choice ◽  
Influencing Factor ◽  
Future Research ◽  
Different Types ◽  
Social Marketing Campaigns ◽  
Communication Methods ◽  
Influence Behavior

Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social marketing campaigns, yet the literature on where the two phenomena intersect is limited. Religious cognition is empirically proven as a predictor of positive healthy behavior. However, these elements receive minimal attention from social marketing researchers and practitioners. A review of the existing literature is provided with compelling evidence that religious cognition would positively influence behavior change when more congruent with social marketing campaigns. Knowledge gaps are identified and four propositions recommended for future research.

scholarly journals Justification of a Qualitative Methodology to Investigate the Emerging Concept: The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns

2013 ◽  
Vol 1 (2) ◽  
pp. 214 ◽  
Author(s):  
Patrick Van Esch ◽  
Linda Jean Van Esch
Keyword(s):  
Mass Media ◽  
Social Marketing ◽  
Research Methodology ◽  
Qualitative Methodology ◽  
Qualitative Research Methodology ◽  
Emerging Themes ◽  
Analyse Data ◽  
Social Marketing Campaigns ◽  
The Relationship ◽  
Depth Interviews

<p><em>This paper explores the justification of </em><em>using a qualitative research methodology under an interpretive paradigm to investigate</em><em> the emerging concept of the relationship to use the dimensions of religion as underpinning constructs for mass media social marketing campaigns. </em><em>To create convergence and corroboration and to eliminate the inherent biases from using only one method within the research, it is recommended that </em><em>two (2) research methods be used to gather and analyse data. </em><em>This approach allows the weaknesses and limitations of textual analysis to be complemented by the strengths of in-depth interviews to bolster any findings or emerging themes through distilling, exploration, enhancement, elaboration, clarification and validation. Under this research methodology, it is the aim to confirm any links that allows for the connection of two (2) or more pieces of knowledge that were previously thought to be unrelated</em><em> </em><em>and report them and their potential to influence both theory and professional practice.</em></p><p> </p>

Emoji Your Story: The Advertising Effectiveness of Emoji-Based Narratives

Marketing ZFP ◽  
2021 ◽  
Vol 43 (1-2) ◽  
pp. 67-94
Author(s):  
Vanessa Haltmayer ◽  
Heribert Gierl
Keyword(s):  
Mass Media ◽  
Social Marketing ◽  
Digital Communication ◽  
Amazon Rainforest ◽  
Advertising Effectiveness ◽  
Brand Attitudes ◽  
Mediating Effects ◽  
Product Features ◽  
Thought Listing ◽  
Social Marketing Campaigns

Emojis are often used as single symbols to express emotions. Moreover, they serve as paralanguage in mass media and digital communication. Emojis are also used to tell narratives in advertising. Thus far, the latter usage of emojis has not been investigated. In two studies, we investigated the effectiveness of emoji-based narratives compared with textual narratives. Based on the data obtained from a thought-listing task, we found that consumers focus on solving the emoji puzzle when emojis are presented, whereas textual narratives are seldom replicated in such detail and induce additional thoughts about product features. We found the following five mediating effects: emoji-based narratives influence brand attitudes and the propensity to follow recommendations (provided in social-marketing campaigns) through 1. higher levels of narrative transportation, 2. higher perceptions of ad originality, 3. lower message comprehensibility, 4. stronger curiosity, and 5. lower perceptions of brand/organization trustworthiness. In total, emoji puzzles proved to be advantageous compared with textual narratives, with one exception: if the ad promoted advice that had no immediate and direct relevance for to the consumers’ lives (e.g., avoiding the use of animal-tested cosmetics and contributing to the preservation of the Amazon rainforest), the participants showed a low propensity to solve the emoji puzzle.

Best practices in social marketing among Aboriginal people

2014 ◽  
Vol 4 (2) ◽  
pp. 155-175 ◽  
Author(s):  
Judith Madill ◽  
Libbie Wallace ◽  
Karine Goneau-Lessard ◽  
Robb Stuart MacDonald ◽  
Celine Dion
Keyword(s):  
Social Marketing ◽  
Aboriginal People ◽  
Marketing Research ◽  
Future Research ◽  
Content Type ◽  
Call To Action ◽  
Aboriginal Populations ◽  
Wide Range ◽  
Important Field ◽  
Social Marketing Campaigns

Purpose – The purpose of this paper is to identify, summarize and assess literature focused on developing social marketing programs for Aboriginal people. Design/methodology/approach – The authors conducted a literature search and review of research papers concerning social marketing and Aboriginal populations over the period 2003-2013. Findings – The research reveals very little published research (N = 16). The literature points to a wide range of findings including the importance of segmenting/targeting and avoiding pan-Aboriginal campaigns; cultural importance of family and community; the importance of multi-channels; universal value of mainstream and Aboriginal media outlets, use of print media, value of elders and story-telling for message dissemination; increasingly important role of Internet-based technology; need for campaign development to reflect Aboriginal culture; and importance of formative research to inform campaign development. Social implications – Considerable research is warranted to better develop more effective social marketing campaigns targeted to Aboriginal audiences to improve health outcomes for such groups across the globe. Originality/value – This paper provides a baseline foundation upon which future social marketing research can be built. It also acts as a call to action for future research and theory in this important field.

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