scholarly journals Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods

2018 ◽  
Vol 10 (4) ◽  
pp. 139
Author(s):  
Sunny R. Igwe ◽  
Bright ZorBari-Nwitambu
Keyword(s):  
Durable Goods ◽  
Rank Correlation ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Cluster Sampling ◽  
Research Attention ◽  
Level Of Involvement ◽  
Port Harcourt ◽  
The Relationship ◽  
Product Idea

The relationship between spousal role and purchase behavior is drawing more research attention especially with the rapidly changing lifestyles and demographics in cities. This paper investigated inter-spousal role on consumer purchase behavior of consumables and durable goods in Port Harcourt. Cluster sampling was carried out in Port Harcourt city and 95 spouses (medical doctors, nurses, and lecturers) were surveyed through the questionnaire instrument in Port Harcourt. Spearman rank correlation coefficient and multiple regression were adopted for the hypotheses testing. It revealed that socio-cultural characteristics, income, product idea, gender role orientation, level of involvement reforms significantly and positively influenced purchase decision of interspousal role while age had the least influence on the purchase decision. It concluded that a spouse who possesses these factor(s) affects the kind of purchase decision on durable and consumable goods. The study recommended that marketers should proactively identify, segment, position and develop marketing programs that appeal to a spouse who possesses and wades influence during purchase decision so as to secure sustained patronage.

scholarly journals DIGITAL INTERACTION AND STUDENTS’ PURCHASE DECISION IN E-TAILING INDUSTRY IN PORT HARCOURT

2021 ◽  
pp. 15-21
Author(s):  
Dike Mercy O ◽  
Ozuru Henry N
Keyword(s):  
Social Sciences ◽  
Sample Size ◽  
Survey Research ◽  
Rank Correlation ◽  
Purchase Decision ◽  
Spearman Rank Correlation ◽  
Spearman Rank ◽  
Port Harcourt ◽  
The Relationship ◽  
Spearman Rank Correlation Coefficient

This study empirically examined the relationship between digital interactions on students purchase decision. Survey research design was employed in the study. The population of interest was 9,743 students, with a sample size of 370 students. Spearman Rank Correlation Coefficient were used for analysis with the aid of Statistics Package for Social Sciences (SPSS) version 20. The study finds that digital interaction strategies significantly influences students purchase decision in varying degrees. It was therefore recommended that e-tailing industry should research into the digital interaction needs of the students and take advantage of its use in order to effect their purchase decision positively. KEYWORDS: Digital Interaction, E-tailing Industry, Purchase Decision

scholarly journals HUBUNGAN LOKASI DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN RUMAH SUBSIDI PADA PT. GRAHA ESTETIKA PROPERTY BENGKULU

2019 ◽  
Vol 13 (2) ◽  
pp. 50-66
Author(s):  
Sri Handayani ◽  
Miko Warodei Antono
Keyword(s):  
Hypothesis Testing ◽  
Correlation Coefficient ◽  
Rank Correlation ◽  
Purchase Decision ◽  
Spearman Rank Correlation ◽  
Aesthetic Property ◽  
Spearman Rank ◽  
Relationship Of ◽  
The Relationship ◽  
Spearman Rank Correlation Coefficient

The purpose of this study was to determine the relationship between location and the decision to purchase a subsidy at PT. Graha Estetika Property Bengkulu and to find out the relationship of promotion with the decision to purchase a subsidized house at PT. Graha Estetika Property Bengkulu. The method of analysis uses Spearman rank correlation and hypothesis testing. Spearman rank correlation coefficient on location relationship (X1) with subsidized house purchase decision (Y) at PT. The Bengkel Property Aesthetic Graha is known that the value of rho count = 0.85 means the relationship between the location and the decision to purchase a subsidy at PT. Bengkulu's Graha Estetika Property is very strong, because the correlation value is in the coefficient interval of 0.800 - 1,000. The value of the Spearman rank correlation coefficient on the relationship of promotion (X2) with the decision to purchase a subsidized house (Y) at PT. Bengkel Property Aesthetic Graha is known the value of rho count = 0.68 the meaning of the promotion relationship with the purchase of a house subsidy decision at PT. Bengkulu's Graha Aesthetic Property is strong, because the correlation value is in the coefficient interval of 0.600 - 799.

scholarly journals HUBUNGAN IKLAN DAN CITRA MEREK DENGAN KEPUTUSAN PEMBELIAN SHAMPO CLEAR PADA SWALAYAN FADILLAH KOTA BENGKULU

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Tito Irwanto ◽  
Wahyu Hariyadi
Keyword(s):  
Strong Correlation ◽  
Brand Image ◽  
Hypothesis Test ◽  
Rank Correlation ◽  
Purchase Decision ◽  
Analysis Method ◽  
City Brand ◽  
Relationship Of ◽  
The Relationship ◽  
Test Result

This study aims to determine the relationship of advertising and brand image with purchase decision of shampo clear on Swalayan Fadillah of Bengkulu City. The sample in this study as many as 50 customers who purchase shampoo clear. The data collection method was used questionaire. The analysis method was used spearman rank correlation and hypothesis test with t test. Advertisement has a strong correlation with purchase decision of shampoo clear on Swalayan Fadillah of Bengkulu City with correlation value of 0.757, means that the better the advertisement made by the company of shampoo clear then the higher of purchase decision of shampoo clear at Swadayan Fadillah Bengkulu City. This result is reinforced by the hypothesis test result that t count is bigger than t table (8,025> 1,677). Thus the result of the hypothesis is H 01 rejected and H a1 accepted. This means that the advertisement has a significant correlation with purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City. Brand image with the decision to purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City has a very strong correlation with a correlation value of 0.831, this means that the better brand image Clear Shampoo then the higher of purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City. This is reinforced by the result of hypothesis test that t count is bigger than t table (10,358> 1,677). Thus the result of the hypothesis is H 02 rejected and H a2 accepted. This means that the brand image has a significant relationship with purchase decision of shampoo clear on Swadayan Fadillah Bengkulu City.

scholarly journals CHANGE MANAGEMENT AND ORGANISATIONAL PERFORMANCE OF BANKS IN PORT HARCOURT, RIVERS STATE

2021 ◽  
pp. 138-147
Author(s):  
Nwaohiri Onyema ◽  
Chima Onuoha
Keyword(s):  
Change Management ◽  
Organizational Performance ◽  
Survey Design ◽  
Rank Correlation ◽  
Primary Data ◽  
Port Harcourt ◽  
Net Profit ◽  
Rivers State ◽  
Descriptive Survey ◽  
The Relationship

This study took an empirical investigation on the relationship between change management and organizational performance of banks in Port Harcourt, Rivers State, Nigeria. The study adopted the descriptive survey design and employed primary data. A sample size of 218 employees was randomly selected and responses obtained using a structured questionnaire. The Spearman rank correlation coefficient was utilized in analyzing the primary data and hypothesis tested using the probability approach. The study found a positive significant correlation between technological change and net profit. Leadership change has positive significant effect on net profit. The study concludes that change management influences organizational performance of banks in Port Harcourt, Rivers State. The paper recommends that banks adopt the latest technology and ensure clear and transparent communication of change policies to employees.

scholarly journals Telemarketing and Consumer Purchase Behavior of Food and Beverage Firm in Port Harcourt Metropolis

2021 ◽  
Vol 04 (08) ◽  
Author(s):  
Ambille, Beauty Eric ◽  
Keyword(s):  
Correlation Coefficient ◽  
Rank Correlation ◽  
Mobile Technologies ◽  
Purchase Behavior ◽  
Survey Method ◽  
Spearman’S Rank Correlation ◽  
Phone Calls ◽  
Spearman’S Rank Correlation Coefficient ◽  
Port Harcourt ◽  
Food And Beverage

The growing trend in marketing technologies presents opportunity for maximum productivity and profitability through the adoption of mobile technologies, phone calls in particular to business organizations. Firms who see this development as opportunity of gaining consumer purchase stand a better chance for survival. The adoption of telemarketing in the food and beverage firms is increasing given the spate of consumer awareness of the usefulness of mobile phones in purchase however the measure of consumer purchase behavior in telemarketing is still minimal in marketing research. This research seeks to validate empirically, while analyzing the influence of telemarketing on consumer purchase behavior of food and beverage firm in Port Harcourt. The study adopted quantitative research design using a survey method. A total of 184 subjects made of marketing managers and employees in the frame of eight (8) respondents from 25 firms were surveyed through questionnaire administration. Four research questions were posed and four hypotheses were tested. Data analysis was done using descriptive statistics of mean and standard deviation while inferential statistics of Spearman’s Rank Correlation Coefficient (rho) was used to test the stated hypothesis in SPSS version 25 which was used to correlate data on the independent and dependent variables of the study. The findings from the Spearman’s rank correlation coefficient analysis result reveal a significant relationship between inbound marketing, outbound marketing, B2B telemarketing, B2C telemarketing and consumer purchase behavior. It was concluded that telemarketing influence on consumer purchase behavior of food and beverage firms in Port Harcourt is significant. The study therefore recommends that food and beverage firms’ marketers should engage convenient advertisement strategies that accommodate customer feedback, extract customer data from available directories such as the network service provider data base, initiate and maintain good rapport with other firms and provide regular and up to-date training to the telemarketers to achieve customer purchase in Port Harcourt.

scholarly journals What Type of Consumption Induces or Alleviates Consumer Psychological Distress? Evidence From the COVID-19 Pandemic in China

2021 ◽  
Vol 12 ◽  
Author(s):  
Yong Wang ◽  
Shuo Chen ◽  
Dandan Yang ◽  
Yang Li
Keyword(s):  
Decision Making ◽  
Psychological Distress ◽  
Empirical Data ◽  
Well Being ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Future Consumption ◽  
The Relationship

Even though the coronavirus disease (COVID-19) has limited consumption, individuals continue to plan post-pandemic consumption activities to get rid of the stress caused by consumption repression. Building on Maslow’s theory of needs and Herzberg’s two-factor theory, our research categorizes consumption into fundamental (“must-have” products that fulfill the physical needs of individuals), hygiene (maintaining the security needs of consumers), and motivational consumption (enhancing well-being of individuals). Based on empirical data of purchase behavior and consumption expectation before, during, and after the pandemic in China, we identify how consumption repression induces psychological distress, via a sense of feeling threatened, lacking control, or lacking freedom, and how the expectation of future consumption alleviates that stress. Results show that fundamental consumption leads to psychological distress; hygiene consumption can both result in and reduce stress; and motivational consumption can reduce stress. Our findings provide new insights into the relationship between consumption and psychological distress through new theoretical formulations. The results can be applied by marketers attempting to understand purchase decision-making and by policymakers supporting both citizens and commerce during social emergencies.

scholarly journals EFFECT OF STUDY SKILLS TRAINING ON ACADEMIC ACHIEVEMENT AND RETENTION OF SECONDARY SCHOOLS GEOGRAPHY STUDENTS IN JALINGO METROPOLIS

2020 ◽  
pp. 25-42
Author(s):  
Chidiebere Nwankpa ◽  
Chima Onuoha
Keyword(s):  
Customer Loyalty ◽  
Study Skills ◽  
Rank Correlation ◽  
Skills Training ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Port Harcourt ◽  
Repeat Purchase ◽  
Brand Promotion ◽  
The Relationship

This study empirically investigated the relationship between brand promotion and customer loyalty of telecommunication firms in Port Harcourt. A cross sectional survey of 60 customers was derived and copies of questionnaire were administered to gather data which was analyzed using Spearman Rank Correlation Coefficient from which the formulated hypotheses were tested. The outcome of the analysis shows that bonus package and repeat purchase seems to have the highest positive correlation amongst the variables understudied. It was concluded that brand promotion has positive relationship with customer loyalty among telecommunication firms in Port Harcourt with an influence of organizational culture. Consequently, the study recommended amongst others that telecommunication firms should invest more in creating bonus packages if they wish to increase loyalty as studies show that bonus package has highest correlation with repeat purchase.

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

Development and evaluation of trans-Amadi groundwater parameters: The integration of finite element techniques

2019 ◽  
Author(s):  
Chem Int
Keyword(s):  
Finite Element ◽  
Polynomial Regression ◽  
Nitrate Concentration ◽  
Strong Relationship ◽  
Total Iron ◽  
Coefficient Of Determination ◽  
Port Harcourt ◽  
Polynomial Expression ◽  
The Relationship ◽  
Best Fit

Mathematical model was developed and evaluated to monitor and predict the groundwater characteristics of Trans-amadi region in Port Harcourt City. In this research three major components were considered such as chloride, total iron and nitrate concentration as well as the polynomial expression on the behavious on the concentration of each component was determined in terms of the equation of the best fit as well as the square root of the curve. The relationship between nitrate and distance traveled by Nitrate concentration by the model is given as Pc = 0.003x2 - 0.451x + 14.91with coefficient of determination, R² = 0.947, Chloride given as Pc = 0.000x2 - 0.071x + 2.343, R² = 0.951while that of Total Iron is given as Pc = 2E-05x2 - 0.003x + 0.110, R² = 0.930. All these show a strong relationship as established by Polynomial Regression Model. The finite element techniques are found useful in monitoring, predicting and simulating groundwater characteristics of Trans-amadi as well as the prediction on the variation on the parameters of groundwater with variation in time.

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