scholarly journals Service Research Methodology: From Case Study Research to Case Theory

2014 ◽  
Vol 13 (4) ◽  
pp. 08-17
Author(s):  
Evert Gummesson

In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built through the perspective of service research that evolved to a strategic paradigm more recently. The essay stresses the importance and the proper use of case studies in academic research.

Author(s):  
Luiz Antonio Joia

The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on customer transaction profitability as well as recent academic research challenging this approach and pointing out the importance of sporadic clients is analyzed and presented. A single case study research methodology was chosen for this article due to the exploratory facets associated with the subject and the industry under investigation. In order to gather relevant input to carry out this research, one of the largest retailing groups in Brazil was investigated. Conclusions are drawn showing that greater frequency of purchases does not necessarily translate into increased customer transaction profitability. Implications are presented, enabling practitioners and academics to grasp fully the real value of customers — both frequent and sporadic buyers — in order to develop coherent approaches for dealing with them adequately.


2015 ◽  
Vol 15 (3) ◽  
pp. 152-175 ◽  
Author(s):  
Paul F. Steinberg

This article considers the role of generalization in comparative case studies, using as exemplars the contributions to this special issue on climate change politics. As a research practice, generalization is a logical argument for extending one’s claims beyond the data, positing a connection between events that were studied and those that were not. No methodological tradition is exempt from the requirement to demonstrate a compelling logic of generalization. The article presents a taxonomy of the logics of generalization underlying diverse research methodologies, which often go unstated and unexamined. I introduce the concept of resonance groups, which provide a causeway for cross-system generalization from single case studies. Overall the results suggest that in the comparative study of complex political systems, case study research is, ceteris paribus, on par with large-N research with respect to generalizability.


2020 ◽  
Author(s):  
Hannah Liane Christie ◽  
Lizzy Mitzy Maria Boots ◽  
Ivo Hermans ◽  
Mark Govers ◽  
Huibert Johannes Tange ◽  
...  

BACKGROUND In academic research contexts, eHealth interventions for caregivers of people with dementia have shown ample evidence of effectiveness. However, they are rarely implemented into practice and much can be learned from their counterparts (from commercial, governmental, or other origins) that are already being used in practice. OBJECTIVE This study aimed to (1.) examine a sample of case studies of eHealth interventions to support informal caregivers of people with dementia, that are currently used in the Netherlands; (2.) investigate what strategies are used to ensure the desirability, feasibility, viability, and sustainability of the interventions, and (3.) apply the lessons learned from this practical, commercial implementation perspective to academically developed eHealth interventions for caregivers of people with dementia. METHODS In step one, experts (N=483) in the fields of dementia and eHealth were contacted and asked to recommend interventions that met the following criteria: (1.) delivered via the internet, (2.) suitable for informal caregivers of people with dementia, (3.) accessible in the Netherlands, either in Dutch or in English, and (4.) used in practice. The contacted experts were academics working on dementia and/or psychosocial innovations, industry professionals from eHealth software companies, clinicians, patient organisations, and people with dementia and their caregivers. In step two, contact persons from the suggested eHealth interventions participated in a semi-structured telephone interview. The results were analysed using multiple-case study methodology. RESULTS Twenty-one eHealth interventions for caregivers of people with dementia were suggested by experts. Nine of these 21 interventions met all four criteria and were included in the sample for case study analysis. Four cases were found to have developed sustainable business models. Five cases were implemented in a more exploratory manner and relied on research grants to varying extents, though some had also developed preliminary business models. CONCLUSIONS These findings suggest that the desirability, feasibility, and viability of eHealth interventions for caregivers of people with dementia are linked to their integration into larger structures, their ownership and support of content internally, their development of information and communication technology (ICT) services externally, and offering fixed, low-level pricing. The origin of the case studies was also important, as eHealth interventions that had originated in an academic research context less reliably found their way to sustainable implementation. In addition, careful selection of digital transformation strategies, more intersectoral cooperation, and more funding for implementation and business modelling research are recommended to help future developers bring eHealth interventions for caregivers of people with dementia into practice.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vishalache Balakrishnan

PurposeTo showcase the importance of digital citizenship in the current era. This article compares the nine features of digital citizen provided by Ribble and Bailey (2007) with a case study conducted in a multicultural setting and identifies the tensions between ethics, religion and cultural norms in that environment.Design/methodology/approachA case study approach has been used in this research. Why case study? Because it is unique and provides in-depth, unique and invaluable findings. Case studies researchers have contributed to the development of case study research from diverse disciplines. Historical examples of case studies go back as far as the nineteenth century with the biography of Charles Darwin (Stewart, 2014). The dominance of positivism in science in the late 1940 and 1950s in social science sidelined qualitative approaches such as case studies. Although case study research was often criticized for its inability to support generalizations, and thus, provided limited validity and value as a research design (Merriam, 2009; Stewart, 2014), case study research provides intensive analysis of an issue. A Case study is intrinsic, instrumental and collective (Stake, 1995, 2006). Case study research encourages the detailed enquiry of a unit of analysis within its context.FindingsFindings show that current society needs to be educated on the nine aspects of digital citizenship. In the current era, changes are so rapid that every now and then, there must be collaboration and cooperation between different agencies to ensure that the tension between religiosity, cultural norms and ethics would be able to find some common ground. With more knowledge and wisdom on human rights, sustainability education and project-based learning in Civics Education, teachers, students, parents and community should often meet to decide on controversial issues and find ways to ensure that each one in society has the knowledge, skills and values for digital citizenship to grow and flourish.Originality/valueThe article is original in nature and has much social impact.


Author(s):  
Gencer Erdogan ◽  
Phu H. Nguyen ◽  
Fredrik Seehusen ◽  
Ketil Stølen ◽  
Jon Hofstad ◽  
...  

Risk-driven testing and test-driven risk assessment are two strongly related approaches, though the latter is less explored. This chapter presents an evaluation of a test-driven security risk assessment approach to assess how useful testing is for validating and correcting security risk models. Based on the guidelines for case study research, two industrial case studies were analyzed: a multilingual financial web application and a mobile financial application. In both case studies, the testing yielded new information, which was not found in the risk assessment phase. In the first case study, new vulnerabilities were found that resulted in an update of the likelihood values of threat scenarios and risks in the risk model. New vulnerabilities were also identified and added to the risk model in the second case study. These updates led to more accurate risk models, which indicate that the testing was indeed useful for validating and correcting the risk models.


Author(s):  
Cynthia C. M. Deaton ◽  
Jacquelynn A. Malloy

Design-based case studies allow researchers to examine instructional innovations that are bounded by perspective, context, and time. Design-based case study is an approach that blends case study research with design-based research in order to more systematically examine the process and products of an intervention. This approach provides a framework for engaging in iterative cycles of data collection and analysis to determine if, how, and why goals of instructional innovations have been met. This chapter provides an overview of the design-based case study approach and responds to common concerns surrounding case study and design-based research and how design-based case studies address these concerns by building on the strengths of both approaches.


BMC Medicine ◽  
2020 ◽  
Vol 18 (1) ◽  
Author(s):  
Sara Paparini ◽  
Judith Green ◽  
Chrysanthi Papoutsi ◽  
Jamie Murdoch ◽  
Mark Petticrew ◽  
...  

Abstract Background The need for better methods for evaluation in health research has been widely recognised. The ‘complexity turn’ has drawn attention to the limitations of relying on causal inference from randomised controlled trials alone for understanding whether, and under which conditions, interventions in complex systems improve health services or the public health, and what mechanisms might link interventions and outcomes. We argue that case study research—currently denigrated as poor evidence—is an under-utilised resource for not only providing evidence about context and transferability, but also for helping strengthen causal inferences when pathways between intervention and effects are likely to be non-linear. Main body Case study research, as an overall approach, is based on in-depth explorations of complex phenomena in their natural, or real-life, settings. Empirical case studies typically enable dynamic understanding of complex challenges and provide evidence about causal mechanisms and the necessary and sufficient conditions (contexts) for intervention implementation and effects. This is essential evidence not just for researchers concerned about internal and external validity, but also research users in policy and practice who need to know what the likely effects of complex programmes or interventions will be in their settings. The health sciences have much to learn from scholarship on case study methodology in the social sciences. However, there are multiple challenges in fully exploiting the potential learning from case study research. First are misconceptions that case study research can only provide exploratory or descriptive evidence. Second, there is little consensus about what a case study is, and considerable diversity in how empirical case studies are conducted and reported. Finally, as case study researchers typically (and appropriately) focus on thick description (that captures contextual detail), it can be challenging to identify the key messages related to intervention evaluation from case study reports. Conclusion Whilst the diversity of published case studies in health services and public health research is rich and productive, we recommend further clarity and specific methodological guidance for those reporting case study research for evaluation audiences.


Author(s):  
Charlotte Enns

When done well, case studies can provide rigorous and powerful evidence. This chapter provides a definition of case studies and outlines the process of conducting case study research in five stages: (1) determining the research questions, (2) designing the study (case selection and preparation), (3) collecting the data, (4) analyzing the data, and (5) reporting on the findings. In addition, the ways that case studies are uniquely suited to addressing particular questions in the field of deaf education are addressed. The contributions and benefits of conducting case studies to promote strength-based perspectives rather than deficit-model views of deaf students are highlighted throughout the chapter.


1990 ◽  
Vol 5 (3) ◽  
pp. 123-133 ◽  
Author(s):  
N. Craig Smith

This paper urges greater recognition of the case study as a research method for information management. It acknowledges concern about the representatives of case studies but by specifying the relationships between epistemology and research methods shows that this concern is misplaced. Representatives is irrelevant for many research purposes, particularly when the distinction is made between logical and statistical inference. The validity of explanations or theory derived from case studies depends on the logic of the analysis and acknowledgement of ceteris paribus conditions, not on how typical the cases may be. Typologies of case studies have been proposed and these are considered, together with recommendations for the conduct of systematic and rigorous case study research. It is stressed that research problems should be addressed using appropriate research methods. Research of the important problems within the management area frequently demands a qualitative research approach, though it would seem that such an approach is often ignored because of a positivist research orientation. An assessment of the strengths and weakness of the case study method, which highlights its potential in the vital role of theory-building, leads to the conclusions that this method has much to commend it to information management researchers (1).


2020 ◽  
Vol 12 (15) ◽  
pp. 5938
Author(s):  
Seweryn Zielinski ◽  
Yoonjeong Jeong ◽  
Seong-il Kim ◽  
Celene B. Milanés

Rural community tourism initiatives in developed nations share most positive and negative characteristics with community-based tourism (CBT) initiatives in developing nations. They also share many barriers and conditions for tourism development. What makes them different is the context in which they operate. This paper identifies the main conditions that explain these differences through a review of findings from 103 location-specific case studies and other available literature that provides empirical evidence. The paper also explores the usage of the concepts of CBT and rural tourism. The findings are discussed under seven categories: Definitions, socioeconomic and cultural factors, policy and governance, land ownership, community cohesiveness, assimilation of external stakeholders, and type of visitors. It is argued that it is the developing-/developed-nation context, and not objectively established criteria, which largely dictates authors’ narratives with corresponding takes on tourism development and subsequent recommendations. The paper engages in a discussion about case-study research, its weaknesses and tendencies, providing some recommendations on how to increase the contribution of case studies to knowledge, and calls for more research on externally assisted non-Indigenous community-tourism initiatives in developed nations.


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