CURRENT AND TRADITIONAL VIEWS ON THE BRAIN WORKS

2018 ◽  
Vol 16 (2) ◽  
pp. 201-212
Author(s):  
Bożydar L.J. Kaczmarek ◽  
Katarzyna Markiewicz
Keyword(s):  
Brain Imaging ◽  
Imaging Techniques ◽  
Brain Disorders ◽  
New Techniques ◽  
Brain Functioning ◽  
Brain Functions ◽  
New Methods ◽  
New Ideas ◽  
Theoretical Considerations ◽  
The Brain

The present paper argues that the development of a new methodology in studying the brain has resulted in a change of our views on the way it works, has seen the emergence of new ideas, and a considerable modification of traditionally accepted theories. The most significant are neuroplasticity, negative activity network (NAT), the nature of aphasic disorders, and the approach to the localization of brain functions. New brain imaging techniques have confirmed also the ability to change the neuronal circuits by mental force. Moreover, new techniques have brought about a rise in new methods for both the diagnosis and rehabilitation of individuals with various brain disorders. Most valuable in this respect has proved to be neurofeedback. We have concentrated on the most important contributions of Prof. Pąchalska in the implementation and development of these new ideas on brain functioning. We also emphasize the fact that her theoretical considerations are firmly based upon her extensive (forty years) work with brain damaged patients.

A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision

2020 ◽  
pp. 208-228
Author(s):  
Nihal Toros Ntapiapis ◽  
Çağla Özkardeşler
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Human Cognition ◽  
Purchase Decision ◽  
Consumer Behaviors ◽  
Brain Functions ◽  
New Methods ◽  
Consumer Neuroscience ◽  
And Behavior ◽  
The Brain

Given increasing knowledge about how consumers communicate with texts, our understanding of how brain processes information remains relatively limited. Besides that, in today's world, advancing neuroscience-related technology and developments have changed the understanding of consumer behavior. In this regard, in the 1990s, consumer neuroscience and neuromarketing concepts were revealed. This new concept has brought a multi-disciplinary approach and new perceptions of human cognition and behavior. For measuring consumer behaviors through a new alternative method, research has started combining traditional marketing researches with these new methods. This chapter explores how typeface knowledge from the brain functions using neuroscience technology and the importance neurosciences methodologies have for readability research. Moreover, this chapter will evaluate how typefaces affect the purchase decision of the consumers and offer an integrative literature review.

scholarly journals Microwave Tomography for Brain Imaging: Feasibility Assessment for Stroke Detection

2008 ◽  
Vol 2008 ◽  
pp. 1-8 ◽  
Author(s):  
Serguei Y. Semenov ◽  
Douglas R. Corfield
Keyword(s):  
Brain Imaging ◽  
High Performance ◽  
Imaging Modality ◽  
Imaging Techniques ◽  
Head Model ◽  
Microwave Tomography ◽  
Feasibility Assessment ◽  
Imaging Results ◽  
High Dielectric ◽  
The Brain

There is a need for a medical imaging technology, that supplements current clinical brain imaging techniques, for the near-patient and mobile assessment of cerebral vascular disease. Microwave tomography (MWT) is a novel imaging modality that has this potential. The aim of the study was to assess the feasibility, and potential performance characteristics, of MWT for brain imaging with particular focus on stroke detection. The study was conducted using MWT computer simulations and 2D head model with stroke. A nonlinear Newton reconstruction approach was used. The MWT imaging of deep brain tissues presents a significant challenge, as the brain is an object of interest that is located inside a high dielectric contrast shield, comprising the skull and CSF. However, high performance, nonlinear MWT inversion methods produced biologically meaningful images of the brain including images of stroke. It is suggested that multifrequency MWT has the potential to significantly improve imaging results.

scholarly journals Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots

2018 ◽  
Vol 66 (4) ◽  
pp. 969-977
Author(s):  
Katarína Neomániová ◽  
Jakub Berčík ◽  
Elena Horská
Keyword(s):  
Brain Imaging ◽  
Imaging Techniques ◽  
Brain Activity ◽  
Emotional Involvement ◽  
Emotional Appeals ◽  
The Face ◽  
The Subject ◽  
Somatic Nervous System ◽  
Interdisciplinary Study ◽  
The Brain

In addition to advanced brain imaging techniques and growing interest in the study of consumer reactions with influence of marketing stimuli a new interdisciplinary study has developed on a borderland of neuroscience, economic and psychological studies – neuromarketing. Despite a certain form of insecurity whether the brain imaging technologies provide useful information for control of marketing, more and more marketers identify with their application in conventional market research. The main aim of this contribution is to clarify the influence of a selected advertising spot on the final emotional state of consumers by researching a brain activity of respondents and activity of somatic nervous system, specifically the face expressions. Cortical brain activity was detected by 16channel wireless electroencephalograph by Epoc and changes of mimic muscles were monitored by a biometric device the Facereader by Noldus. The subject of the research is the dissonance of the selected neuroscience techniques with influence of chosen advertising emotional appeals like fear, disgust and sadness. In the end of our contribution, the way of using the neuroscience technology and psychology for detection of consumer emotional involvement of consumers is explained.

scholarly journals Healthy Meal, Happy Brain: How Diet Affects Brain Functioning

2021 ◽  
Vol 9 ◽  
Author(s):  
Fatima Ahmad ◽  
Hiba Hasan ◽  
Samar Abdelhady ◽  
Walaa Fakih ◽  
Nawara Osman ◽  
...  
Keyword(s):  
Attention And Memory ◽  
Brain Disorders ◽  
Omega 3 Fatty Acids ◽  
Omega 3 ◽  
Brain Health ◽  
Negative Effects ◽  
Brain Functioning ◽  
Unhealthy Diet ◽  
The Brain ◽  
Complex Organ

Do you know that the foods you eat impact your health? Most importantly, what you eat can have negative effects on the most complex organ in your body: your brain! Amazingly, the food you eat affects neurons, which are the major cells of the brain. In the brain, an unhealthy diet that is rich in fats and sugars causes inflammation of neurons and inhibits the formation of new neurons. This can affect the way the brain works and contribute to brain disorders like depression. On the other hand, a diet that contains healthy nutrients, such as omega-3 fatty acids, is beneficial for brain health. Such a diet improves the formation of neurons and leads to improved thinking, attention, and memory. In sum, a healthy diet makes the brain happy, so we should all pay attention to what we eat.

CURRENT VIEWS ON NEUROPLASTICITY: WHAT IS NEW AND WHAT IS OLD?

2020 ◽  
Vol 18 (1) ◽  
pp. 1-14
Author(s):  
Bożydar L.J. Kaczmarek
Keyword(s):  
Neuronal Plasticity ◽  
Brain Plasticity ◽  
Imaging Techniques ◽  
Obsessive Compulsive ◽  
Compulsive Disorder ◽  
Hard Data ◽  
Brain Functions ◽  
Technological Advances ◽  
Treatment Of Depression ◽  
The Brain

The main aim of the paper is to show that many previously forgotten discoveries within the field of neuroscience own their rediscovery and renaissance to the refinement of tools provided by the technological advances. Most spectacular is the advancement of brain imaging techniques, which provide hard data that support for evidence for previously neglected presumptions and ideas. Neuroplasticity is an example of such a long ignored historical discovery. One reason for that neglect is that it stood in contradiction to beliefs and theories prevailing at the first half of the twenties century. The idea of neuronal plasticity is not disputed any longer since it has found confirmation not only in a dramatic development of neuroimaging but also in the advancement of neurobiology. Most authors concentrate upon neuronal plasticity, recent studies, however, have produced a wealth of information regarding neurogenesis, in which astrocytes have proved to play a significant role. The significance of adult neurogenesis for learning and memory and for treatment of depression is outlined. Moreover, it was observed that neuroplasticity benefits patients suffering from obsessive-compulsive disorder (OCD) who undergo effective, evidence-based treatment. Convincing examples of brain plasticity brings also clinical practice, which often unveils the appearance of hitherto hidden artistic abilities in people who have suffered from brain damage. In addition, the possibilities of altering the brain functions by mental force alone are discussed. Thus, the paper reveals that many “controversial” ideas were confirmed by contemporary studies forcing changes in a traditional view on brain works.

Resecting Epilepsy

2016 ◽  
Author(s):  
Dieter Schmidt ◽  
Simon Shorvon
Keyword(s):  
Magnetic Resonance Imaging ◽  
Paradigm Shift ◽  
Theoretical Basis ◽  
Late Nineteenth Century ◽  
Resonance Imaging ◽  
New Techniques ◽  
New Ideas ◽  
Late Nineteenth ◽  
Exciting Time ◽  
The Brain

The evolution of surgery for epilepsy in the late nineteenth century was partly the consequence of new ideas about the localisation of function in the brain and advances in the understanding of the physiological nature of epilepsy. This was an exciting time of discovery, and really fundamental and novel principles were enunciated which have stood the test of time. New techniques of investigation, including electroencephalography or magnetic resonance imaging, have since led to more accurate ‘targeting’, allowing the elucidation of the anatomical underpinning of epilepsy to be based, not only on semiology as in the earlier years, but also on more objective structural and functional measures. However, the fact remains that most surgery is based on the concept that resecting ‘bad’ tissue, and thus removing the ‘focus’ of epilepsy, will cure the condition—a postulation which has not changed since the time of Jackson (and which has its roots in earlier superstition). Such theories of epilepsy are surely gross simplifications, and the absence of any subsequent paradigm shift is why surgery has really not advanced conceptually much in the last 50 years. Technique and technology have profoundly changed, but the theoretical basis, generally speaking, has not.

Stimulation: History of Brain Mapping

2019 ◽  
Author(s):  
Henry A. Buchtel ◽  
Giovanni Berlucchi
Keyword(s):  
Motor Cortex ◽  
Neuronal Activity ◽  
Brain Mapping ◽  
Subcortical Structures ◽  
Electrical Discharges ◽  
New Techniques ◽  
Brain Functions ◽  
History Of ◽  
The Brain ◽  
Stimulation Of

The history of brain mapping using stimulation is long and nonlinear. It started with very imprecise stimulation of the brain using electrical discharges in the early 1800s. With better control of the electrical sources and more precise application of the stimuli, the real mapping of brain functions began in the 1870s, starting with the easily observed effects of activation of neurons in the motor cortex. Work since then has shown that the cerebral mantle is highly specialized and, more interesting, that experience and practice can cause significant alterations of the organization of neurons in the cortex and subcortical structures. New techniques to alter neuronal activity are being developed each year and will certainly increase our understanding of how the brain is organized and how it can be modified.

The Contribution of Brain Imaging to the Study of Human Language

2011 ◽  
Vol 4 (2) ◽  
Author(s):  
Manuel Martín-Loeches
Keyword(s):  
Brain Imaging ◽  
Essential Role ◽  
Imaging Techniques ◽  
Human Language ◽  
The Future ◽  
The Brain

AbstractThis article presents an overview of the contribution of brain imaging techniques to the study of human language by first reviewing previous historical approaches to the study of the relationships between language and the brain. A brief introduction to modern brain imaging techniques follows, thereafter describing several concrete examples of contributions of these techniques to better know the human language, as well as to vivid debates into the linguistic and the psycholinguistic disciplines. This overview finishes with a comment on the present and the future of studying language with brain imaging techniques. It is concluded that these techniques are playing an essential role in the understanding of human language.

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