CHANGES IN PUBLIC RELATIONS MANAGEMENT IN THE ERA OF CORONAVIRUS PANDEMIC

2020 ◽  
Vol 21 (specjalny) ◽  
pp. 39-55
Author(s):  
Anna Adamus-Matuszyńska ◽  
Renata Maćkowska
Keyword(s):  
New Media ◽  
Public Relations ◽  
21St Century ◽  
Hate Speech ◽  
Online Communication ◽  
Global Epidemic ◽  
The Public ◽  
Practice Models ◽  
The Many ◽  
Delphi Research

The year 2020 is filledby new economic, social and environmental phenomena related to COVID-19 and its consequences. The global coronavirus pandemic affects every industry and all aspects of people’s lives. Therefore, one of the many questions researchers raise, are changes in the methods of communication between organizations and stakeholders resulting from this global epidemic. The first purpose of the presented research is to get knowledge about public relations activities practiced during the crises of the 21st century, with particular emphasis on the coronavirus pandemic. The second goal is to test the suitability of James Grunig’s models during the pandemic crisis. The authors accept the thesis that the global crises that characterize the first years of the 21st century and the role of social media make it necessary to use models of PR practice different than those experienced in the 20th century. Hence, the research attempts to answer the following research questions: 1. How has the public relations model been changed in Polish companies during the pandemic? 2. Has crisis management dominated the activities of PR specialists? 3. How does new media hinder or, on the contrary – facilitate the implementation of PR tasks during a pandemic? The Delphi research was used as the research method. The Delphi method aims to aggregate the opinions of a diverse group of experts. It allows to carry out researches without the need to meet respondents directly, which is essential during a pandemic. Experts were selected from the members of the Polish Public Relations Association. The overall conclusion of the analysis emphases that the pandemic has been changing PR practice models as it has forced the online communication that is especially exposed to fake news and hate speech content.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

Relational cultivation strategies and community building on Fortune 500 company corporate blogs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tugce Ertem-Eray ◽  
Eyun-Jung Ki
Keyword(s):  
Public Relations ◽  
Sense Of Community ◽  
Communication Channel ◽  
Community Building ◽  
Online Communication ◽  
Fortune 500 ◽  
Content Type ◽  
The Public ◽  
Fortune 500 Companies ◽  
Corporate Blogs

PurposeAs the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication channels to create a sense of community among their publics.Design/methodology/approachA content analysis of Fortune 500 company corporate blogs was conducted to examine the use of relational cultivation strategies and their methods of promoting a sense of community.FindingsFindings indicate that networking and sharing tasks are used most frequently among all relational cultivation strategies on corporate blogs, and that there are statistically significant differences among industries for using relationship cultivation strategies on corporate blogs. The most frequently used dimension of sense of community on corporate blogs is shared emotional connection.Originality/valueStudies analyzing social media as public relations tools have not yet focused on community building. In fact, few studies have examined the community building aspect of corporate blogs in the public relations field. To fill this gap, this study focuses on community building and analyzes how companies use corporate blogs as an interactive online communication channel to create a sense of community among their publics.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

scholarly journals Two decades of change in Dutch university art libraries

2009 ◽  
Vol 34 (4) ◽  
pp. 24-28
Author(s):  
Martien Versteeg
Keyword(s):  
21St Century ◽  
Art History ◽  
The Other ◽  
The Public ◽  
Dutch Art ◽  
Other Hand ◽  
The Many ◽  
Library User

In 1987 Chris Smeenk wrote in this journal about the libraries of the Dutch art historical institutes. In the 22 years that have since passed many changes have occurred, perhaps most notably the merging of the many autonomous institute libraries into larger ones. Has this led to a more professional approach or was it caused by a search for more efficiency? Does this really matter? The fact is that Smeenk, or any other library user familiar with Dutch art history libraries, would hardly recognise the situation at the end of the first decade of the 21st century. Maybe he would complain about the disappearance of the traditional academic institute librarian, but on the other hand he might be cheered by many other developments, such as the more central role of services for the public. Let’s take a look....

GUIDING PRINCIPLES THAT FORMULATE PUBLIC RELATIONS THEORY1

1963 ◽  
Vol 26 (2) ◽  
pp. 38-41
Author(s):  
Malcolm P. Grover
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Press Release ◽  
The Public ◽  
The Everyday ◽  
Guiding Principles ◽  
The Many ◽  
Public Relations Theory

Public relations theory is the foundation for relations practices which management uses to accrue maximum benefits to all functions of the organization. Through a knowledgeable study of all facts concerning a given situation, a plan can be developed to achieve the end result of good relations. The problem of relations with the many publics in the everyday workings of a sanitarian or sanitation organization cannot be met or dismissed by a press release or speech. To develop a sound public relations program, the principles of theory must be considered. This paper has discussed three major principles. These are (a) consideration of fundamental matters, (b) organization involvement in decisions, and (c) evaluating the public interest. If these points are balanced with the actions of an organization, as a philosophy of management, the results will bring about the most favorable relations possible.

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

scholarly journals PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA SUMATERA BARAT

2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Revi Marta
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Management ◽  
The Public ◽  
West Sumatra ◽  
Tourism Potential ◽  
Problem Solving Process ◽  
Social Media Management

One of the PR activities is promotion, in this case public relations must promote tourism potential spread throughout the province of West Sumatra. West Sumatra area is very rich in tourist destinations, it is unfortunate if the promotion is carried out by certain parties who have high awareness of the tourism potential of West Sumatra. But today, new media is not only used in the fields of journalism, politics, marketing, but has also penetrated the world of public relations. Therefore, in this study the results of the study found that the role of public relations in managing social media as a medium for promoting tourism in Sumatra is in accordance with the role of public relations stated by Dozier and Broom, which plays a role as Communication Facilitator, Communication Technician, Problem Solving Process Facilitator, with Constraints faced by West Sumatra Province Public Relations in using social media in the promotion of tourism is in terms of the effectiveness of social media management, it is seen that the potential and condition of the HR officers of the Public Relations Bureau that are available, compared to the workload of the Public Relations Bureau, is felt to be inadequate.

scholarly journals ‘Emergent’ media and public communication: Understanding the changing mediascape

2010 ◽  
Vol 1 (2) ◽  
Author(s):  
Jim Macnamara
Keyword(s):  
New Media ◽  
Public Relations ◽  
Political Communication ◽  
Virtual Worlds ◽  
Cultural Practices ◽  
Online Communication ◽  
Public Communication ◽  
Communication Practice ◽  
Video Sharing ◽  
The Public Sphere

Scholars and practitioners are widely agreed that media and public communication are undergoing significant change deserving of close attention and, along with widespread popular media discussion, a body of scholarly research on the changing 21st century mediascape is emerging. The term ‘new media’ is widely used in the literature to describe interactive online communication forms including blogs, social networks, photo and video sharing sites, microblogging, and virtual worlds enabled by what is referred to as Web 2.0. A number of studies cite so-called ‘new media’ as the ‘fourth media revolution’ and make effusive predictions concerning their effects ranging from the “end of journalism” to the transformation of the public sphere through the birth of e-democracy. This paper critically reviews changes taking place and provides an overview of implications for public communication. It challenges the term ‘new media’, arguing that it is inaccurate and unhistorical, and attempts to look beyond hype and ‘cyberbole’ that often distort discussion to identify substantive changes taking place. It argues these are located in social and cultural practices rather than technology and explores four foundational shifts which have significant implications for media and all areas of public communication practice including journalism, political communication, advertising, public relations and organisational communication.

scholarly journals PUBLIC RELATIONS DAN NEW MEDIA (Proses Humas dalam Mengelola Instagram @universitaspertamina)

2017 ◽  
Vol 7 (2) ◽  
pp. 154-168
Author(s):  
Sulvinajayanti Sulvinajayanti
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Academic Community ◽  
Public Relations Practitioners ◽  
The Public ◽  
Positive Image

PR Process in Managing Instagram @universitaspertamina. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public. In Indonesia there are 45 million active citizens using instagram. In practical terms, the instagram function is relevant to the public relations-related external public function. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public.

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