scholarly journals PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA SUMATERA BARAT

2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Revi Marta
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Management ◽  
The Public ◽  
West Sumatra ◽  
Tourism Potential ◽  
Problem Solving Process ◽  
Social Media Management

One of the PR activities is promotion, in this case public relations must promote tourism potential spread throughout the province of West Sumatra. West Sumatra area is very rich in tourist destinations, it is unfortunate if the promotion is carried out by certain parties who have high awareness of the tourism potential of West Sumatra. But today, new media is not only used in the fields of journalism, politics, marketing, but has also penetrated the world of public relations. Therefore, in this study the results of the study found that the role of public relations in managing social media as a medium for promoting tourism in Sumatra is in accordance with the role of public relations stated by Dozier and Broom, which plays a role as Communication Facilitator, Communication Technician, Problem Solving Process Facilitator, with Constraints faced by West Sumatra Province Public Relations in using social media in the promotion of tourism is in terms of the effectiveness of social media management, it is seen that the potential and condition of the HR officers of the Public Relations Bureau that are available, compared to the workload of the Public Relations Bureau, is felt to be inadequate.

scholarly journals Cross platform Social Media Management: A Case Study on Cyber Public Relations Implementation of Indonesia’s Private TV Station in Building External Stakeholders Engagement

2021 ◽  
Vol 20 ◽  
pp. 287-301
Author(s):  
Anindita Susilo ◽  
Ahmad Fauzy
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Engagement ◽  
Media Management ◽  
The Public ◽  
Cross Platform ◽  
Human Side ◽  
Social Media Management ◽  
Media Company

As a media company, Metro TV implemented Cyber Public Relations activities in order to build engagement with the public. The engagement value between Metro TV and its followers on the three social media accounts are able to reach high number. This study aims to see the implementation of cyber public relations by Metro TV as a media company in building public engagement on social media. This study uses the concept of Public Relations management initiated by Cutlip which is then linked to the concept of Cyber PR and engagement. The research method used is case study with a qualitative approach. Data were collected through in-depth interviews with Metro TV's Head of Public Relations as key informants, Metro TV social media specialists and Metro TV social media followers as supporting informants. The data and information obtained from the interviews will be analyzed using the stages of data reduction, data presentation, and conclusion drawing. The results of this study indicated that the implementation of Metro TV cyber public relations focuses on 4 main activities, there are: forming engagement and interaction spaces, creating digital campaigns and education, publishing internal company activities, and crisis mitigation. In addition, the implementation of cyber public relations of Metro TV in creating public engagement on social media includes engaging key opinion leaders from internal companies, mirroring content on various platforms, monitoring engagement level and insights on social media, as well as producing relevant and the human side contained content. And finally, the management of social media as a form of implementation of Metro TV cyber public relations is carried out in 3 stages, including: pre-production, production and post-production.

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals The role of the media in forming awareness and knowledge among members of society About Crisis 0f Virus COVID-19 (Corona) A field study at the level of the Arab world

2021 ◽  
pp. 5-36
Author(s):  
هيثم عبد الرحمن أحمد السامرائي
Keyword(s):  
Social Media ◽  
New Media ◽  
Arab World ◽  
Arab Countries ◽  
State Agencies ◽  
Community Members ◽  
The Public ◽  
The Media ◽  
Radio Programs

The study attempted to reveal the role of the media in forming awareness and knowledge among members of society about the crisis 0f virus COVID-19. It aimed to get acquainted with the role of traditional and new media in dealing with this pandemic and assess its credibility in the Arab countries to deliver the correct news and information about this crisis to the public. In this study, the researcher used the descriptive analytical method through the method of surveying the media and electronic platforms used by the public in the Arab world to communicate with state agencies to obtain various information related to the crisis 0f virus COVID-19. The researcher designed a questionnaire to collect data for this study consisting of 7 axes and includes 50 questions. The study sample reached 1060 community members, male and female, from the age of 20 to 60 years, representing 19 Arab countries. The study concluded a number of results, the most important of which are: the success of media briefings and press conferences held by Arab governments during the Corona crisis, as well as the emergence of a spokesperson in this crisis in a convincing and logical manner In addition to the success of the media in educating society about preventive and preventive measures through TV and radio programs and social media sites, The study also found that 60% of the respondents were concerned during the crisis, following up on news related to the country's efforts to combat the virus Finally, it was noted that the doctors seized the media as the first line of defines, unlike celebrities of social media who lost their credibility and pulled the rug from under their legs due to the lack of confidence among members of the public in their information and that some were a source of spreading remorse.

scholarly journals The Demise of Moderate Islam: new media, contestation, and reclaiming religious authorities

2020 ◽  
Vol 10 (1) ◽  
pp. 1-24
Author(s):  
Wahyudi Akmaliah
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Sphere ◽  
Digital Platform ◽  
The Public ◽  
Religious Issues ◽  
The Public Sphere ◽  
Desk Research

The landscape of the Indonesian public sphere amidst the rise of new media has opened both opportunities and threats dealing with Islamic teaching. This condition shapes a danger for the two largest of moderate Muslim Organisations (Muhammadiyah and Nahdatul Ulama/NU), in which they do not engage a lot of this development of the digital platform. Consequently, dealing with religious issues, their voices become voiceless. By employing desk research through some relevant references and collecting information from social media, specifically Instagram and Youtube, this article examines the role of the Islamic organization of moderate Islam in the rapid of the digital platform as the new of the public sphere. The article finds that they have difference respond to dealing with the presence of the new religious authorities. In comparison, while Muhammadiyah is more accepting of them calmly, NU is more reactively in responding.Lanskap ruang publik Indonesia di tengah muncunya media sosial membuka kesempatan sekaligus ancaman terkait dengan dakwah Islam. Hal itu merupakan ancaman bagi dua organisasi besar Moderat Islam di Indonesia (Muhammadiyah dan NU), di mana mereka menjadi kelompok minoritas dalam aktivitas dakwah online. Akibatnya, berkaitan dengan issu-isu keagamaan, suara mereka menjadi tidak terdengar/didengarkan. Dengan melakukan riset studi literatur yang relevan dan informasi yang didapatkan dari akun media sosial, khususnya Instagram dan Youtube, artikel ini menjelaskan peranan organisasi Islam moderat di tengah cepatnya platform digital di ruang publik. Artikel ini menemukan bahwa Muhammadiyah dan NU memiliki respon yang berbeda terkait dengan kehadiran otoritas keagamaan baru. Sebagai perbandingan, penerimaan Muhammadiyah terhadap kehadiran mereka terlebih lebih biasa ketimbang dengan NU yang reactif.

scholarly journals Peran Media Baru Dalam Kegiatan Hijrah Fest

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah
Keyword(s):  
Social Media ◽  
Young People ◽  
Data Collection ◽  
New Media ◽  
Research Method ◽  
Main Role ◽  
The Public ◽  
Digital Era ◽  
Depth Interview

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>

scholarly journals Peran Humas DPRD Dalam Menjaga Kinerja Dan Citra DPRD (Studi Pada Dprd Kabupaten Bima)

2020 ◽  
Vol 2 (2) ◽  
pp. 153
Author(s):  
Haeril Haeril ◽  
Mas'ud Mas'ud ◽  
Taufik Irfadat
Keyword(s):  
Problem Solving ◽  
Public Relations ◽  
The Public ◽  
Media Center ◽  
Functional Relationships ◽  
The Media ◽  
Problem Solving Process ◽  
Descriptive Method ◽  
Research Show

Tujuan penelitian ini untuk mengetahui peran Hubungan Masyarakat (Humas) DPRD dalam menjaga kinerja dan citra DPRD Kabupaten Bima. Jenis penelitian menggunakan metode deskriptif dengan pendekatan kualitiatif. Hasil penelitian diketahui bahwa dalam menjalankan perannya  Humas membangun hubungan fungsional dengan Publik secara kelembagaan dengan menjalin kemitraan dengan media massa, cetak, maupun online dengan melalui kerjasama advetorial dan Parlementaria dalam rangka pemuatan berita-berita kegiatan DPRD.  Humas juga berupaya meng-counter issue (berita hoax) yang beredar di masyarakat atau di media massa dengan cepat, kemudian menerbitkan informasi dan dokumentasi kegiatan DPRD Kabupaten Bima serta mengupayakan pelayanan melalui media center dengan memberdayakan Akun media sosial milik DPRD. Humas juga berperan membentuk hubungan Sub-sistem dengan Publik, melalui tiga pendekatan yaitu sebagai penasehat ahli (Expert prescriber), sebagai fasilitator proses pemecahan masalah (Problem Solving Procces Facilitator), dan  teknisi komunikasiAbstractThe purpose of this study was to determine the role of Public Relations (PR) DPRD in maintaining the performance and image of the DPRD Bima Regency. This type of research uses a descriptive method with a qualitative approach. The results of the research show that in carrying out its role, Public Relations builds functional relationships with the public institutionally by establishing partnerships with mass, print, and online media through advetorial and parliamentary cooperation in the context of posting news on DPRD activities. Public Relations also tries to counter issues (hoax news) circulating in the community or in the mass media quickly, then publishes information and documentation of the Bima Regency DPRD activities and seeks services through the media center by empowering the DPRD's social media accounts. Public relations also plays a role in forming Sub-system relationships with the public, through three approaches, namely as an expert advisor (Expert prescriber), as a facilitator of the problem solving process (Problem Solving Process Facilitator), and a communication technician.  

scholarly journals Focusing on the “Public” in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter

2021 ◽  
Vol 4 ◽  
pp. 93-128
Author(s):  
Soo Kwang Oh ◽  
Kyung-Hyan Yoo ◽  
Jennifer Owlett
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Communication Theory ◽  
Theoretical Frameworks ◽  
Situational Crisis Communication Theory ◽  
The Public ◽  
Crisis Type ◽  
Interdisciplinary Study

Based on the theoretical frameworks of situational crisis communication theory (SCCT) and person-centered messages (PCMs), this interdisciplinary study conducted a 2 x 3 experiment to examine the role of PCMs in crisis management on social media. Our findings suggest that crisis type (victim, preventable) has an effect on people’s perceptions/reactions toward an organization and that PCM levels (low, medium, and high person-centered messages) in crisis communication on social media influence organizational reputation and participants’ intention to post negative feedback about the organization in crisis. We suggest that when organizations are responding to crisis online, they provide additional attention to the interpersonal dynamics of those interactions. Theoretical and practical implications are discussed.

scholarly journals PUBLIC RELATIONS DAN NEW MEDIA (Proses Humas dalam Mengelola Instagram @universitaspertamina)

2017 ◽  
Vol 7 (2) ◽  
pp. 154-168
Author(s):  
Sulvinajayanti Sulvinajayanti
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Academic Community ◽  
Public Relations Practitioners ◽  
The Public ◽  
Positive Image

PR Process in Managing Instagram @universitaspertamina. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public. In Indonesia there are 45 million active citizens using instagram. In practical terms, the instagram function is relevant to the public relations-related external public function. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public.

scholarly journals MEREK DAN MEDIA SOSIAL MANAJEMEN PADA USAHA BATUR DEKORASI DI KECAMATAN TEGALLALANG, KABUPATEN GIANYAR, BALI

2020 ◽  
Vol 4 (2) ◽  
pp. 136
Author(s):  
Bagus Made Sabda Nirmala ◽  
Pande Putu Gede Putra Pertama
Keyword(s):  
Social Media ◽  
Small Business ◽  
Online Media ◽  
Media Management ◽  
The Public ◽  
Social Media Management

Batur Dekorasi Bali merupakan usaha yang berfokus pada dekorasi tradisional khususnya untuk upacara adat di Bali seperti Upacara Mepandes (pernikahan Bali) dan Upacara-upacara lainnya. Batur Dekorasi Bali atau BTR Dekorasi Bali melayani kebutuhan pelanggan dari sewa seperti gayor tradisional Bali, dekorasi ruangan, sewa tenda dan sewa kursi. Saat ini BTR sering menerima pemesanan dari kerabat. Branding logo belum dimiliki oleh BTR hingga manajemen media sosial juga belum dikelola dengan baik. Pengabdian ini bertujuan membantu usaha Batur Dekorasi Bali atau BTR untuk branding logo atau produk jasa mitra agar bisa lebih dikenal oleh masyarakat. Selain itu juga diberikan penyuluhan berupa manajemen media sosial yang baik sehingga bisa membantu mitra lebih dikenal melalui dunia maya khususnya media sosial. Hasil yang dicapai pada pengabdian ini yaitu redesign branding logo usaha, sebagai media pengenalan atau awareness yang bisa digunakan dalam melakukan promosi media sosial Instagram. Selain itu dilakukan migrasi akun instagram dari personal ke business account instagram. Sebanyak 67% anggota mitra menyatakan bahwa pengabdian tentang branding dan manajemen media sosial Instagram bermanfaat untuk UKM mitra. Kata kunci: Dekorasi bali, Media sosial instagram, Branding logo ABSTRACT Batur Dekorasi Bali is a small business that focuses on traditional decoration for example Balinese ceremonies such as Mepandes Ceremony (wedding). Batur Dekorasi Bali or BTR Dekorasi Bali serve the needs of customers from rentals such as traditional Balinese gayor, room decorations, tent rentals and chair rentals. Nowadays BTR often accepts orders from their partner who need rent tent or chair. Branding logo are not yet applied by BTR and social media management is also not well managed. This report aims to help Batur Decoration Bali or BTR businesses to branding their logos or service products to be better known by the public or prospect customer. In addition, counseling will also be given in the form of how to do social media management, so that it can help BTR to better known by the wider community through online media, especially instagram. The results achieved in this report are redesigning the business logo for branding purpose, as an awareness media that can be used in promotions through Instagram, migration from personal to business account. About 67% of member Batur Dekorasi Bali agree this event help them know better about branding and social media management. Keywords: Balinese Decoration, Social media instagram, Branding

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