scholarly journals Boca a Boca Virtual: Presença Digital para Pequenos Empreendedores

Author(s):  
Pablo Cecilio ◽  
Antônio Pedro ◽  
Heitor Werneck ◽  
Leonardo Rocha

In this work, we present the platform Boca a Boca Virtual, a kind of virtual catalog that aims to help self-employed professionals and small businesses to start their presence in the digital environment, promoting their services and products in a simple and fast way. The idea emerged during the beginning of the COVID-19 pandemic, especially with social isolation, whose concern, from an economic and social point of view, was to allow autonomous service providers and establishments, in general, to continue offering their products and/or services. Through the platform, a consumer can search for a specific product and service within his own neighborhood and city, strengthening the local economy. In addition, Boca a Boca Virtual is integrated with Google Maps, in such a way that registered developments are also indexed by the Google search engine, improving their visibility and potentially increasing more customers. The platform is fully responsive, combining several recent web development technologies. Today it has more than 140 registered enterprises, from more than 30 Brazilian cities.

Author(s):  
Indira Ananth ◽  
Dananjayan Madhava Priya

On November 8, 2016, Government of India declared demonetization of all Rs. 500/- and Rs.1000/- currency notes towards a cashless society and create a digital India. The point of sale (PoS) and prepaid instruments are the most popular systems currently installed by merchants and service providers for receiving payments from customers. The primary focus of the study is to understand the adaptability, affordability, acceptability, and sustainability of the payments system as seen from the point of view of small merchants. A total of 221 responses were collected in Chennai. Results show that cash remains the most preferred mode for business. It is required for the working capital, payment of employee remuneration, wages, and others. With regards to the use of payment systems such as POS and prepaid instruments, awareness needs to be created of the benefits in having non-cash transactions. Improving credit worthiness and eligibility to receive loans from banks is one such benefit which would convince the merchants. However, too many systems could confuse the merchants and customers.


Author(s):  
Ramesh Raghavan

This chapter presents an overview of how D&I research can be evaluated from an economic point of view. Dissemination and implementation imposes costs upon knowledge purveyors, provider organizations, public health organizations, and payers (including governments). However, whether these added costs will result in improved service delivery and, perhaps more importantly, client outcomes and improvements in population health remain as open questions. If emerging studies reveal that defined implementation strategies are more cost effective than “usual” implementation, then policymakers and service providers will need to resource these added costs of implementation in order to assure the success and sustainability of high-quality health services over the long term.


Work ◽  
2021 ◽  
Vol 68 (s1) ◽  
pp. S239-S243 ◽  
Author(s):  
G. Torkashvand ◽  
L. Stephane ◽  
P. Vink

BACKGROUND: Cabin research is mostly based on passenger reports. However, it is also important to consider the perceptions of flight attendants as onboard service providers, since they can convey a complementary view shedding light on important aspects related to passenger experience. OBJECTIVE: This study seeks to analyze flight-attendants’ perception regarding passengers’ inflight activities and experience. METHODS: Twenty-eight flight attendants were interviewed on more than twenty-three inflight activities that were extracted from a brainstorming session. A survey was designed based on these activities and was distributed to flight attendants. RESULTS: Overall, flight attendants perceived the activities ‘resting/relaxing’, ‘sleeping’ and ‘using the restroom’ for comfort as the most important activities to passengers, while activities ‘talking to neighbors’ and ‘thinking and observing’ were the least important ones. Interesting was the fact that flight attendants scored satisfaction of some activities higher then passengers. CONCLUSIONS: Flight attendants had a similar idea on importance of activities of passengers, but they valued some activities as more satisfactory.


2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Claire Chabut ◽  
Jean-François Bussières

Abstract Objectives Several societies have published guidelines to limit the occupational exposure of workers. Several of these guidelines recommend periodic (once or twice a year) environmental monitoring of specific sites where antineoplastic drugs are prepared and administered. However, most of the guidelines provide no guidance concerning which antineoplastic drugs should be monitored, the preferred sampling sites, appropriate test methods or limits of detection. The aim of this study was to characterize providers that quantify antineoplastic drug measured on surfaces. Methods This was a cross-sectional descriptive study. To identify service providers offering environmental monitoring tests, we searched the PubMed database and used the Google search engine. We contacted each service provider by email between June 3rd and June 15th, 2020. We specified the objective of our study and described the information needed and the variables of interest with standardized questions. Additional questions were sent by emails or via teleconferences. No statistical analyses were performed. Results We identified six providers offering services to Canadian hospitals, either based in Canada or in the United States. Five of these providers were private companies and one was a public organization. Each service provider was able to measure trace contamination of 3–17 antineoplastic drugs. Five of the providers quantified drugs using ultra performance liquid chromatography coupled with tandem mass spectrometry (UPLC-MSMS), which allowed for lower LODs. The sixth provider offered quantification by immunoassay, which has higher LODs, but offers near real-time results; the surface area to be sampled with this method was also smaller than with UPLC-MSMS. The services offered varied among the service providers. The information about LODs supplied by each provider was often insufficient and the units were not standardized. A cost per drug quantified could not be obtained, because of variability in the scenarios involved (e.g. drug selection to be quantified, number of samples, nondisclosure of ancillary costs). Four of the six service providers were unable to report LOQ values. Conclusions Few data are available from Canadian service providers concerning the characteristics of wipe sampling methods for antineoplastics. This study identified six north-American providers. Their characteristics were very heterogeneous. Criteria to consider when choosing a provider include the validation of their analytical method, a low limit of detection, the choice of drugs to be quantified and the sites to be sampled, obtaining details about the method and understanding its limits, and price. This should be part of a structured multidisciplinary approach in each center.


Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.


2003 ◽  
Vol 8 (4) ◽  
pp. 897-902 ◽  
Author(s):  
Carlos Eduardo Siqueira ◽  
Fernando Carvalho

This article reviews the scope of several Observatories found by a search in the Internet through the Google search engine. After examining these observatories, it describes the aims and initial accomplishments of the Observatory of the Americas as a network of professionals and activists from different countries in the Americas. The article concludes with a discussion of the pattern identified among these observatories: they may be clearinghouses or networks, or both.


Author(s):  
Latifa HORR

In order to understand and describe the internationalization behavior of companies, the first research carried out before the 1970s focused on large multinationals whose internationalization strategies were made possible by heavy investments. Other research on the internationalization of SMEs, conducted in the United States and Europe in the early 1980s, has given rise to behavioral models in stages where size is a barrier to internationalization. However, we find that very small businesses (TPE), newly created, inexperienced and with limited resources, internationalize and thwart the classic models of internationalization by scrambling the stages. Age, size and resources are no longer barriers to internationalization. This makes Cavusgil (1980) say that the gradual internationalization of companies has become obsolete. Veilleux and Ferro (2010) confirm that today, between 1 and 2% of new businesses are international when they are created and 76% have export prospects in the first two years. And the majority of research carried out since the 1990s deals with the precocity and rapidity of this internationalization from a point of view external to the company such as the saturation of local and / or national markets, the liberalization of international markets or the aid provided by governments, competitive pressure; and from an internal factors point of view such as the role of the manager and his various experiences, the support of his social networks, the use of new communication and production technologies, the characteristics of the product. However, there are very few works that address the internationalization of these VSEs through pedagogical learning in international entrepreneurship; learning mediated by the University, quickly enabling these companies to position themselves on an international market. The object of this research is precisely the questioning of the relevance of this learning; and this, through our participation in the training "International Entrepreneurship and Development of the Global Enterprise" initiated by the "College of Business" of the University of Indiana (ISU). It is a training program, offered by the ISU "College of Business", bringing together Universities from four other continents: Europe, America, Asia, Africa & l 'Oceania. A mixed group of teacher-researchers and researchers from these different universities benefited from this training program.


2019 ◽  
Vol 8 (1) ◽  
pp. 562
Author(s):  
Yuni Rahmah ◽  
Elva Rahmah

AbstractIn this paper the language about Millennial Generation Information Search Behavior To Meet Information Needs. This study aims to describe the information seeking behavior of the millennial generation to meet the information needs of this study at the Padang State University. Data were collected through observation and distribution of questionnaires with students of the Indonesian and Regional Languages and Literature Department at Padang State University. Analyzing the data, concluded the following matters. (1). Starting - consists of activities that initiate information seeking activities. In general (100%) determine the topic especially before conducting an information search, in general (90%) conduct information search after discussion or consultation with lecturers, in general (95.23%) know the information needs when attending lectures, (88.4 %) know the information needs specifically, and in general (88%) do information when they are aware of and know the need for information. (2). Chaining - activities following a series of citations, citations or forms of reconciliation between documents with each other. In general (92.8 uses a bibliography to search information, generally (90.4%) use the author's name from the core reference to look for other references in conducting information searches, and in general (92.9%) use subjects from core reference to look for other references (3) Browsing - merawak, looking for, but rather directed, in areas that are considered to have the potential for the information needed.In general (73%) libraries can always meet information needs, in general In general (95.2%) look for information on the internet if the information you are looking for is not found in the printed source of information, (92.8%) generally directly looking for information on the internet if the information you need is not found in the printed source of information, at generally (45.22%) query identification (keywords). (4). Differentiating - sorting, using the features in the information source as a basic reference for checking quality or information content. in general (88%) the internet is the main source of information, in general (92.84%) The source of information printed is still very much needed in fulfilling information needs. (5). Monitoring - monitoring progress by focusing on selected sources. In general (88.09%) looked for the latest information through the internet by searching for the latest articles, in general (78.56%) needed to find the latest information to enrich the reference sources. (6). Extracting - systematically digging in one source to retrieve information that is considered important. In general (90.47 when you need information you often search the search engine (google, yahoo), in general (88.09 often uses a journal database to get information, in general (78.56%) after getting information on the internet , you directly copy the information, in general (76.19%) use the "Google" search engine because it is more relevant than other search engines.Keywords: behavior, millennial generation and information.


Author(s):  
L. Shkulipa

In the article the importance of blockchain technology in the economy and predicting its development from the accounting point of view was investigated. The methods used in the study are based on the analysis of literature related to disclosure issues and a description of existing blockchain claims on the world stage. On the basis of this, a predictive assessment of the considered results for the further development of blockchain technology in the economy, its impact on accounting and the profession of accountant was made. The findings include the positive and negative effects of blockchain technology on the medical and banking sectors, information technology, the financial sector, and accounting. The blockchain in the hype cycle was considered as a phenomenon that all new technologies undergo before stable existing or disappearing. Based on the consideration of the most famous blockchain projects with the combination of Big Data, the estimation of the development technologies of Blockchain and Big Data in finance was discussed. This study suggests to consider blockchain technology as (1) a new way of sending and processing invoices, documents, contracts, and payments, reducing errors, costs and transaction time; (2) a path to financial equality through affordability; (3) investments in the local economy so that developing countries can grow significantly; (4) updating the currency market and the international monetary and financial transaction system; (5) a major breakthrough in the economy together with the Big Data technology.


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