This chapter describes and discusses the major qualitative research methods used to study museums. These methods include analyses of visual displays and reconstructions; interviews with museum visitors, professionals, and stakeholders; as well as ethnographic fieldwork in museum settings. The chapter explores how these methods can be adapted to the study of exhibits, galleries, programs, and museums as knowledge-generating institutions from a range of case studies conducted by museum practitioners, anthropologists, historians, and other museum studies scholars at a variety of museums. Case studies are drawn from works that examine ethnographic, natural history, art and community museums as well as historic sites. Approaches to research design, data analyses, and writing up are also examined.