scholarly journals Dynamic mental representations of habitual behaviours: Food choice on a web-based environment

2016 ◽  
Vol 5 (2) ◽  
pp. 115-133 ◽  
Author(s):  
Rui Gaspar ◽  
José Manuel Palma-Oliveira ◽  
Victor Corral-Verdugo
Keyword(s):  
Orange Juice ◽  
Food Choice ◽  
Mental Representations ◽  
Organic Food ◽  
Food Products ◽  
Decision Makers ◽  
Adaptive Potential ◽  
Web Based ◽  
Cognitive Accessibility ◽  
Mental Constructs

AimRather than being rigid, habitual behaviours may be determined by dynamic mental representations that can adapt to context changes. This adaptive potential may result from particular conditions dependent on the interaction between two sources of mental constructs activation: perceived context applicability and cognitive accessibility.MethodTwo web-shopping simulations offering the choice between habitually chosen and non-habitually chosen food products were presented to participants. This considered two choice contexts differing in the habitual behaviour perceived applicability (low vs. high) and a measure of habitual behaviour chronicity.ResultsStudy 1 demonstrated a perceived applicability effect, with more habitual (non-organic) than non-habitual (organic) food products chosen in a high perceived applicability (familiar) than in a low perceived applicability (new) context. The adaptive potential of habitual behaviour was evident in the habitual products choice consistency across three successive choices, despite the decrease in perceived applicability. Study 2 evidenced the adaptive potential in strong habitual behaviour participants – high chronic accessibility – who chose a habitual product (milk) more than a non-habitual product (orange juice), even when perceived applicability was reduced (new context).ConclusionResults portray consumers as adaptive decision makers that can flexibly cope with changes in their (inner and outer) choice contexts.

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

A Study on Awareness on Organic Food Products Among General Public in Erode City, Tamilnadu, India

2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani
Keyword(s):  
General Public ◽  
Organic Food ◽  
Food Products

Harnessing Visible Representation to Mitigate Bias

2021 ◽  
Vol 8 (1) ◽  
pp. 27-33
Author(s):  
Jessica L. Shropshire ◽  
Kerri L. Johnson
Keyword(s):  
Mental Representations ◽  
Mental Image ◽  
Status Quo ◽  
Decision Makers ◽  
Current Status ◽  
Or Groups ◽  
Evaluative Reactions

Numerous attempts to improve diversity by way of changing the hearts of decision makers have fallen short of the desired outcome. One underappreciated factor that contributes to bias resides not in decision makers’ hearts, but instead in their minds. People possess images, or mental representations, for specific roles and professions. Which mental image or representation springs spontaneously to mind depends on the current status quo within a field. Whether or not an individual or groups’ appearance matches visual stereotypes results in perceptually mediated preferences and prejudices, both of which harbor pernicious assumptions about who belongs in a professional setting and why. Leveraging these scientific insights can enact change. Shifting visible exemplars can change people’s mental representations and their heart’s evaluative reactions to others.

The Influence of Formal Institution Agents on Coopetition in the Organic Food Industry

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Gisele Hidalgo ◽  
Jefferson Marlon Monticelli ◽  
Juliana Pedroso ◽  
Jorge Renato Verschoore ◽  
Celso Augusto de Matos
Keyword(s):  
Financial Incentives ◽  
Single Case ◽  
Academic Research ◽  
Organic Food ◽  
Secondary Data ◽  
Food Products ◽  
Value Capture ◽  
Production Chain ◽  
Cooperative Approach ◽  
Formal Institution

AbstractRecent academic research presents a large volume of studies on the organic market from the perspective of consumers’ motivation and purchasing preferences. However, these studies adopt a competitive or cooperative approach, but overlook the institutional complexity of emerging markets. This study aims to investigate the organic food production chain of emerging countries from the perspective of coopetition, taking into account the influence of formal institution agents. We focused our analysis on the chain of the organic food products, with the organic ice-cream producer as the key node of the chain. It is a single-case study conducted through in loco interviews with participants in the organic food products’ chain, along with secondary data. The results show the influence of formal institution agents and non-financial incentives as primary drivers of entrepreneurial strategic decisions. We contributed to the coopetition literature by demonstrating the influence of formal institution agents on value creation and value capture in the organic chain.

Applications of Web-QFD and E-Delphi method in the higher education system

2004 ◽  
Vol 23 (4) ◽  
pp. 245-256
Author(s):  
Shun-Hsing Chen ◽  
Ching-Chow Yang
Keyword(s):  
Education System ◽  
Delphi Method ◽  
Quality Function Deployment ◽  
Decision Makers ◽  
The Internet ◽  
Total Quality ◽  
Web Based ◽  
Team Members ◽  
Higher Education System ◽  
The Individual

Quality function deployment (QFD) is an essential tool in implementing total quality management (TQM). This study applies a Web-QFD approach using group decision-making analysis in the Web environment to reduce the complicated data collection, aggregation and analysis processes. A Web-based questionnaire is designed by using an active service pages (ASP) involving the Internet relay chat (IRC) technique and the Delphi method with Internet (E-Delphi) to determine the importance degree of the customers' requirements. However, the traditional Delphi method is time-consuming mission. This study applies the proposed Web-QFD approach to efficiently gather the individual opinions of each team member, the requirements that are critical for customers, and then enables decision makers to accurately assess the priorities of these requirements. An empirical example of an education system in Taiwan is employed to demonstrate the practicability of the proposed Web-QFD model. This real world example involves team members communicating easily and quickly with other experts in the team through the Internet to accelerate the reaching of a consensus among multiple decision makers regardless of where their location. Customers' requirements can be rapidly prioritized based on the assessment results.

scholarly journals Legal Concepts as Mental Representations

2021 ◽  
Author(s):  
Marek Jakubiec
Keyword(s):  
Cognitive Science ◽  
Mental Representations ◽  
Legal Philosophy ◽  
Current Debate ◽  
Cognitive Tools ◽  
Cognitive Sciences ◽  
Cognitive Aspect ◽  
Fundamental Level ◽  
Legal Concepts ◽  
Mental Constructs

AbstractAlthough much ink has been spilled on different aspects of legal concepts, the approach based on the developments of cognitive science is a still neglected area of study. The “mental” and cognitive aspect of these concepts, i.e., their features as mental constructs and cognitive tools, especially in the light of the developments of the cognitive sciences, is discussed quite rarely. The argument made by this paper is that legal concepts are best understood as mental representations. The piece explains what mental representations are and why this view matters. The explanation of legal concepts, understood as mental representations is one of (at least) three levels of explanation within legal philosophy, but—as will be argued—it is the most fundamental level. This paper analyzes the consequences of such understanding of concepts used in the field of legal philosophy. Special emphasis is put on the current debate on the analogical or amodal nature of concepts.

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