scholarly journals The Concept “Mass Media” in the Lithuanian Language: Problems and Searches for the Equivalent

Lituanistica ◽  
2020 ◽  
Vol 65 (4) ◽  
Author(s):  
Andrius Gudauskas
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Public Discourse ◽  
Communication Theory ◽  
Information Science ◽  
Communication Process ◽  
Mainstream Media ◽  
General Terms ◽  
The Media ◽  
The Mass Media

The article deals with the terms of communication science used in the Lithuanian language that specify the means whereby mass communication is carried out. Several different concepts are used in theoretical discourse in Lithuania: the means of mass communication, the media, the mass media (žiniasklaida), media, audiovisual media, and the like. The terms “the mass media” (žiniasklaida) and “the media” (medijos) used in the Lithuanian language are both translated into English as “media”, although these are different words and do not always mean identical things. The Lithuanian compound word (term) žiniasklaida is made of two independent words, žinios (news) and sklaida/skleidimas (dissemination). The Dictionary of the Lithuanian Language defines the word žiniasklaida as measures of periodical information – the press, radio, and television. In fact, when we speak about the radio, television, and printed newspapers in general terms, we often use this particular word of Lithuanian origin – žiniasklaida. Conceptual terms defining the means of communication discussed in the article have peculiar aspects and notional etymological nuances. These rather different terms entered the common usage at the end of the twentieth century and have been used ever since, that is, they are still used in the theoretical literature of communication sciences and in the public discourse of Lithuania of the early twenty-first century. The internationally and globally established scientific concepts “the mass media” and “the media” used to be translated into the Lithuanian language differently and therefore they were treated ambiguously, at times not accurately enough, and deviated from the postulates of the general communication theory. Lithuanian researchers who use the terms discussed in the present article were noticed to have had the universal concept of the mass communication theory, “the mass media”, in mind. The author also addresses the differentiated usage of different terms mentioned in the article in the Lithuanian language and different notional fields that they create. This is discussed when these terms are used synonymically and when they do not refer to identical things. In recent years, attempts to dissociate from the term žiniasklaida became noticeable in the works of Lithuanian researchers (Laima Nevickaitė, Žygintas Pečiulis). The semantic field of this term does not encompass all the existing means of communication as, for example, the terms “media” (medijos) or “the means of mass communication” can do, and this points to the conclusion that the Lithuanian neologism žiniasklaida should be avoided in research texts when we have the concept “the mass media” in mind. It is particularly pertinent in those cases when we refer to the overall communication process encompassing all possible means of communication and all possible effects on the perception of the audience, as well as the audience’s responses to the world we live in. The question of whether the term žiniasklaida could be used to define the conformity of the term “the mainstream media” should be discussed in future studies into the terminology of communication and information science. The author of the article proposes recommendations for correcting both the headline of the article Žiniasklaida in the Lithuanian version of the free online encyclopaedia Wikipedia and its content, whose current references to other languages are as follows: English – mass media, Russian – Sredstva massovoi informatsii (Средства массовой информации), German – Massenmedien, and so on. This would remove the discrepancy between the headlines and the content of encyclopaedic texts. Finally, due to the pluralistic and liberal usage of the terms “the mass media” and “the media”, which is becoming more and more firmly established, this analysis of these terms is relevant and useful in further developing a purposeful discourse of communication and information science and its popularisation.

scholarly journals LIMITATIONS OF MASS MEDIA IN CREATING A CULTURE OF PEACE

2021 ◽  
pp. 91-104
Author(s):  
ALEKSANDAR FILIPOVIĆ
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Public Discourse ◽  
Daily Lives ◽  
Culture Of Peace ◽  
The Media ◽  
The Mass Media ◽  
And Migration ◽  
Life On Earth ◽  
Peace And War

The mass media, and the media in general, play an extremely important role in every society, as well as in people's daily lives. This role was crucial even before the number and type of media, and thus the way they work, were multiplied by digitalization and migration to online digital spaces. Today, we have a situation where a certain number of people prefer to be informed through social rather than traditional media, even about issues that affect life and health. With all this in mind, it is logical to think that the media can act for the purpose of achieving any proclaimed goal, and that this action will be successful, and without significant limits in the possibilities of their action. However, when we talk about creating and promoting a culture of peace, by analyzing the most important elements, such as the ontological and phenomenological nature of peace, and war as the opposite, by analyzing and defining the ethics of peace and war, we conclude that human nature, and beyond, the nature of life on Earth, as well as history and inherited experiences from the past, in juxtaposition with the phenomenological and ontological features of the media, shows significant limitations of the media of mass communication in order to achieve this humane and desirable goal. These limits are deeply rooted in the phenomenon of peace, in the phenomenon of war, in the nature of people and society, as well as in the nature of the mass media. However, what the media can do and are not limited to is the promotion of elements of a culture of peace and non-violence, such as tolerance, dialogue, public discourse that promotes and respects differences, as well as other elements that work to calm tensions and promote a nonviolent approach to conflict prevention and resolution.

scholarly journals Critical Discourse Analysis of the Role of Mass Media in the Cancellation Policy of Hajj Pilgrims during the Pandemic

2021 ◽  
Vol 15 (1) ◽  
pp. 127-148
Author(s):  
Rohmanur Aziz
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Research Method ◽  
Public Discourse ◽  
Critical Discourse ◽  
The Public ◽  
Mainstream Media ◽  
The Media

This study aims to reveal the role of the media in disseminating information regarding the cancellation of the departure of pilgrims from the critical discourse dimensions. Therefore, this research method uses Critical Discourse Analysis from Norman Fairclough. The results of this study indicate that the role of the media in the cancellation policy of Hajj pilgrims in 2021 consists of three essential things. First, the media sided with the news content about the cancellation of the hajj based on norms by the law and various derivative regulations. Second, the mainstream media group has its concept in understanding how to disseminate the information so that it can become a public discourse and understand the public after being back on the mainstream media stage. Third, the media behaves like a ‘pendulum’ that can go back and forth to contribute to "orchestrating" the public discourse in this context regarding the cancellation of the departure of the pilgrims.Penelitian ini bertujuan untuk mengungkap peranan media dalam menyebarluaskan informasi mengenai pembatalan keberangkatan jamaah haji dilihat dari dimensi-dimensi wacana kritis. Oleh karena itu metode penelitian ini menggunakan Analisis Wacana Kritis dari Norman Fairclough. Hasil penelitian ini menunjukkan bahwa peranan media dalam kebijakan pembatalan jemaah haji tahun 2021 terdiri dari tiga hal penting. Pertama, media berpihak pada konten pemberitaan tentang pembatalan haji berdasarkan pada norma yang sesuai dengan undang-undang dan berbagai peraturan turunannya. Kedua, kelompok media arus utama memiliki konsep tersendiri dalam memahami cara menyebarluaskan informasi sehingga dapat menjadi wacana publik, namun sekaligus dapat memahamkan publik setelah kembali dimainkan di panggung media arus utama. Ketiga, media berperilaku sebagai bandul pendulum yang dapat bolak-balik berkontribusi dalam “mengorkestrakan” wacana publik dalam konteks ini tentang pembatalan pemberangkatan jemaah haji.     

Broadcasting versus Narrowcasting

2014 ◽  
Author(s):  
Miriam J. Metzger
Keyword(s):  
Mass Media ◽  
Political Communication ◽  
Mass Communication ◽  
Communication Theory ◽  
Media Environment ◽  
Production Distribution ◽  
History Of ◽  
The Media ◽  
Recent Trends ◽  
Contemporary Media

This chapter explores the question of the continuing relevance of “mass media” due to recent technological changes in the media landscape. The chapter traces the history of media content production, distribution, and consumption from broadcasting to narrowcasting, and considers recent trends toward “hyperpersonalization” afforded by digital networked media. The chapter examines what these changes mean for politics and for political communication theory, and concludes by posing some questions about the future of mass media that serve as a call for research into the changing nature, circumstances, and effects of mass communication in the contemporary media environment.

Multiculturalism and the Mass Media

2007 ◽  
Vol 1 (1) ◽  
pp. 169-212 ◽  
Author(s):  
Yoav Hammer
Keyword(s):  
Mass Media ◽  
Public Discourse ◽  
Culture Media ◽  
Minority Group ◽  
State Intervention ◽  
The State ◽  
Market Place ◽  
Cultural Minorities ◽  
The Media ◽  
The Mass Media

In light of the importance of culture for the autonomy, sense of identity, and self-respect of individuals, cultural minorities have a right that their cultures flourish. Since cultural minorities are frequently in a disadvantaged position in the cultural market-place, a commitment to equality implies that the state ought to take steps to assist these minorities in preserving their cultures. This Article examines the ways the mass media can assist cultural minorities in preserving their cultures. For instance, when the media present contents that relate to the cultures of minorities, individual members of the minority group are exposed to their culture; media designated for cultural groups facilitate dialogue between group members, thus enabling the cultural group to determine which parts of its culture to retain and which parts to change. With that said, contemporary media frequently provide insufficient cultural contents due to the influence of commercial operational logic. This Article examines why the motivation for profit leads to under-production of cultural materials for minorities and to insufficient inclusion of cultural minorities in the public discourse. It is argued that the inequality caused by the media—which provide minorities with too little of the cultural contents so pertinent to the realization of their right to culture—merits corrective intervention. The Article examines possible forms of State intervention with the media on behalf of cultural minorities, taking into consideration that such intervention is a sensitive issue, since it has ramifications concerning the scope of the freedom of the press. Accordingly, it is argued that the State ought to be permitted to create legislation which intervenes, mainly by means of subsidies and structural regulation, to improve the manner in which the media fulfill their roles in a multicultural democracy. In contrast, there should be sparse use of conditionality in the issue of licenses for media operators.

scholarly journals Mediatization of society – Consequences for organizational communication

2005 ◽  
Vol 8 ◽  
pp. 201-208 ◽  
Author(s):  
Juliana Raupp
Keyword(s):  
Mass Media ◽  
Organizational Communication ◽  
Communication Theory ◽  
Structural Characteristics ◽  
Dependent Relationship ◽  
Starting Point ◽  
The Media ◽  
Media Society ◽  
The Mass Media ◽  
Complex Relationships

Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus, organizations make not only attempts to influence mass media; mass media also have an impact on organizations. The mutually dependent relationship between media and organizations is examined on the basis of a symbolic-interactionist communication theory. The structural characteristics of a mediated public sphere provide the backdrop for the complex relationships between mass media and organizations. Finally, the consequences of mediatization for organizations are discussed.

scholarly journals POSISI DAN PERAN MEDIA DALAM KEHIDUPAN MASYARAKAT

TASAMUH ◽  
2018 ◽  
Vol 16 (1) ◽  
pp. 119-138
Author(s):  
Husnul Khatimah
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Mass Communication ◽  
Positive Impact ◽  
Entertainment Education ◽  
The Public ◽  
The Media ◽  
The Mass Media ◽  
Important Position

Mass media has an important position in people's lives, so mass media is placed as mass communication which acts as a communicator and agent of change, being a pioneer of change in the public environment that can influence audiences through messages such as information, entertainment, education and other messages and accessible to the public at large. As a form of the importance of media can be seen from the influence felt by the public, starting from the cognitive, effective, to conative aspects of the mass media and the negative-positive impact of social media. Even though the position and role of the media are very important, the community must also be careful with media remember that the nature of the media is so flexible. Negative values ​​of the role of the media in Indonesia can occur either from the mass media or social media, so there needs to be attention from each party, both from the media manager to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.

The media’s portrayal of hacking, hackers, and hacktivism before and after September 11

First Monday ◽  
2005 ◽  
Author(s):  
Sandor Vegh
Keyword(s):  
Mass Media ◽  
September 11 ◽  
The Public ◽  
Mainstream Media ◽  
Corporate Elite ◽  
Before And After ◽  
The Status ◽  
The Media ◽  
The Mass Media ◽  
One Year

This paper provides a thorough analysis of the mainstream media representation of hackers, hacking, hacktivism, and cyberterrorism. The intensified U.S. debate on the security of cyberspace after September 11, 2001, has negatively influenced the movement of online political activism, which is now forced to defend itself against being labeled by the authorities as a form of cyberterrorism. However, these socially or politically progressive activities often remain unknown to the public, or if reported, they are presented in a negative light in the mass media. In support of that claim, I analyze five major U.S. newspapers in a one–year period with 9–11 in the middle. I argue that certain online activities are appropriated for the goals of the political and corporate elite with the help of the mass media under their control to serve as pretext for interventions to preserve the status quo. Thus, the media portrayal of hacking becomes part of the elite’s hegemony to form a popular consensus in a way that supports the elite’s crusade under different pretexts to eradicate hacking, an activity that may potentially threaten the dominant order.

scholarly journals Mainstream Media Politics in the Presidential Election of the Republic of Indonesia 2019

2019 ◽  
Vol 1 (3) ◽  
pp. 1-5
Author(s):  
Anang Sujoko
Keyword(s):  
Political Parties ◽  
Mass Media ◽  
Presidential Election ◽  
Critical Role ◽  
Media Industry ◽  
Mainstream Media ◽  
The Media ◽  
Media Politics ◽  
The Mass Media ◽  
The Republic

Mass media has the power to build a discourse on public discussion. This strength should be used in carrying out its function as a watchdog in democratic practice. The mass media must break away in a position as part of the executive or legislative because he himself is the fourth force in the pillar of democracy. In the 2019 Indonesian Presidential Election (Pilpres) the mass media showed practices that weakened this position with the presence of affiliated media owners or even became part of the political parties supporting one of the candidate pairs in the 2019 Presidential Election. This paper is critical thinking about how politics mainstream mass media in Indonesia in polarizing support to candidate pairs. The data are collected through observation of media content and in-depth interviews with informants from media workers and informants who have competence in the field of mass media. The results of the study show that mainstream mass media tends to still be positioned as the main source of information in the five-year democracy event. The preaching of mainstream mass media still shows partiality to certain candidate pairs by not expressing criticism and vice versa often showing criticism on other candidate pairs. The mass media that have affiliations to political parties tend to show partiality to the authorities and ignore the critical role in overseeing government practices. The oligarchy of the media industry in Indonesia has not shown the role of overseeing the social and political environment.

scholarly journals БОДРИЈАРОВО ВИЂЕЊЕ УЛОГЕ МАСОВНИХ МЕДИЈА У САВРЕМЕНОМ ДРУШТВУ

TEME ◽  
2017 ◽  
pp. 391
Author(s):  
Ђорђе П. Ђорђевић
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Media Culture ◽  
Jean Baudrillard ◽  
The Media ◽  
Cultural Forms ◽  
The Mass Media ◽  
Form Of Expression

Jean Baudrillard is one of the authors that constantly attract the attention of theoreticians. There are hardly any sociology textbooks which do not discuss his key ideas. In spite of all the controversy around his work, Baudrillard is an unavoidable author in any discussion on the postmodern discourse in sciences. At the same time he has inspired many artists, resulting in the fact that many film artists have created totalitarian dystopian worlds which have commonly been referred to as Baudrillard's worlds. When it comes to the mass media, Baudrillard's works emphasize the term simulacrum. According to Baudrillard, all original cultural forms are absorbed in commercial discourse. Baudrillard notices a tendency of the commercial to become a supreme form of expression, even when it does not come to a nominal commercial. His specific view of the modern means of mass communication has made him one of the key theoreticians of the media culture.

Broadcasting versus Narrowcasting

2014 ◽  
Author(s):  
Miriam J. Metzger
Keyword(s):  
Mass Media ◽  
Political Communication ◽  
Mass Communication ◽  
Communication Theory ◽  
Media Environment ◽  
Production Distribution ◽  
History Of ◽  
The Media ◽  
Recent Trends ◽  
Contemporary Media

This chapter explores the question of the continuing relevance of “mass media” due to recent technological changes in the media landscape. The chapter traces the history of media content production, distribution, and consumption from broadcasting to narrowcasting, and considers recent trends toward “hyperpersonalization” afforded by digital networked media. The chapter examines what these changes mean for politics and for political communication theory, and concludes by posing some questions about the future of mass media that serve as a call for research into the changing nature, circumstances, and effects of mass communication in the contemporary media environment.

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