scholarly journals TikTok and the new language of political communication

2021 ◽  
Vol 26 ◽  
pp. 267-287
Author(s):  
Laura Cervi ◽  
Santiago Tejedor ◽  
Carles Marín Lladó
Keyword(s):  
Social Network ◽  
Political Parties ◽  
Political Communication ◽  
Emotional Response ◽  
Special Effects ◽  
Political Activities ◽  
The World ◽  
Short Video ◽  
Good And Evil ◽  
Video Format

Introduction: Political parties struggle to reconnect to Young people by using social networks. Acknowledging that 2020 has been the year of TikTok, most Spanish political parties have joined this social network: Podemos, with 191.400 followers and 3.1 million likes, is the most followed political party on this platform. Method: Using multimodal content analysis, this paper aims at analyzing how the party is using this social network, and for which purposes, placing the attention on how Podemos has adapted to TikTok specificities in terms of both language and technical affordances. Results: Results show that while the party perfectly adapts to TikTok’s specific language and technical affordances (special effects, etc.), instead of focusing on entertainment, the platform’s main genre, it uses TikTok as a showcase for political activities, failing in favoring a renovating relationship with users. However, politics is represented through the “game frame”, that is to say, dramatized as a battlefield between Good and Evil, which strengthens the populist dichotomous vision of the world, endorsing emotional response. Conclusion: In this sense, it is possible to conclude that, although Podemos mainly displays political content, this content falls into the category of politainment. Considering that present trends in usage rates suggest that the short-video format is the future of social media, we might expect an increase in politainmement content.

I. The Committee-Men in the Long Parliament, August 1642–December 1643

1965 ◽  
Vol 8 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Lotte Glow
Keyword(s):  
Political Parties ◽  
Civil Service ◽  
State Intervention ◽  
The Political ◽  
House Of Commons ◽  
Political Activities ◽  
Party Leaders ◽  
Political Views ◽  
The World ◽  
The Commons

It has been said that the Civil War was won by committees. Recent writers on this subject have begun to show how parliamentary policy and its execution was forged in the committee chambers rather than on the crowded floor of the House of Commons. This article is concerned with the personnel of these committees, in particular with those men who were not famous for their political activities and attitudes. Obviously, a core of leaders was needed in order to direct the business of the committees, to give continuity to their proceedings and to ensure that their work was in accord with the policy of the Commons. But the political ‘parties’ were relatively small, and with all the enthusiasm in the world their members could not attend personally to all aspects of government, civil and military. This study is concerned with the men who had no known political views but who contributed a great deal of time and effort to the running of parliamentary affairs. Because of their relative obscurity in the House it will be useful to ask why they were chosen to serve on certain committees, how their background and activity compared with that of their more ‘political’ colleagues, and how they reacted to situations where they were required to take a political stand. Above all, it will be possible to judge whether these men formed a coherent group rather than a random collection of individuals. These men owed their positions to their administrative skill rather than to their political affiliations. As administrators they were responsible to the legislature, and during a time of intensified state intervention, they became analogous to a non-political civil service, ready to execute the policy decisions of the party leaders.

scholarly journals What are political parties doing on TikTok? The Spanish case

2021 ◽  
Author(s):  
Laura Cervi ◽  
Carles Marín-Lladó
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Young People ◽  
Political Parties ◽  
Communication Strategy ◽  
The Political ◽  
Political Discussion ◽  
Political Actors ◽  
The World

TikTok, already widely used before the pandemic, boomed during the quarantine that locked down large parts of the world, reaching 2 billion downloads and 800 million monthly active users worldwide by the end of 2020. Of these 800 million users, 41% are aged between 16 and 24 years. This social network, widely known for its entertainment videos, is increasingly becoming a place for political discussion and therefore a unique opportunity for political actors to (re)connect with young people. Acknowledging that the political uses of TikTok are still understudied, this paper aims to explore whether and how Spanish political parties are including TikTok as part of their communication strategy. Through an affordance-centered content analysis of all the posts published by the five most important Spanish political parties (PP, PSOE, Ciudadanos, Podemos, and Vox), the current results show that, although all Spanish political parties have adopted this platform, their usage is unequal. From a quantitative perspective, PP was the first party to open a TikTok account, but its usage has been discontinuous; Podemos and Ciudadanos are the parties that publish the most and most constantly, while Vox has only published nine posts and the PSOE one. Nonetheless, from a qualitative perspective, Podemos and Vox generate more engagement and seem to understand and exploit TikTok’s specific affordances better. The findings allow it to be concluded that, although globally Spanish political parties do not fully exploit the platform’s affordances and tend to use it as a unilateral tool for promotion, the most engaging posts are those favoring interaction and geared toward politainment.

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

Schematic Structure of Manifesto Launch Speeches of Three Political Parties

2021 ◽  
Vol 7 (12) ◽  
pp. 672-690
Author(s):  
Joseph Benjamin Archibald Afful ◽  
Rexford Boateng Gyasi
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
The Political ◽  
Data Set ◽  
Academic Setting ◽  
Presidential Candidates ◽  
People's Party ◽  
The World ◽  
Scholarly Attention

A key pre-election spoken genre in several modern democracies is unarguably the manifesto launch speech. Yet, it has surprisingly received either very little or no scholarly attention. Consequently, from a rhetorical perspective, this study examined the schematic structure of three keynote speeches delivered by presidential aspirants of three leading political parties in Ghana – New Patriotic Party (NPP), National Democratic Congress (NDC), and the Convention People’s Party (CPP) – to launch their political parties’ manifestos in 2016. The three speeches delivered by the presidential candidates of the three parties constituted the data set for the study. Applying the popular Swalesean rhetorical move analysis, originally meant for the academic setting, the study identified the use of a nine-move pattern as the schematic structure for the genre across the three speeches, with four ambiguous moves. These findings of the study have implication for the standardizing of the schematic structure of manifesto launch speeches worldwide and, thus, contributes to the scholarship on the political manifesto genre, political communication as well as further research on manifesto launch speeches in other democracies around the world.

Internet and Political Parties in Chile

2010 ◽  
pp. 276-293 ◽  
Author(s):  
Eduardo Araya Moreno ◽  
Diego Barría ◽  
Gustavo Campos
Keyword(s):  
Political Parties ◽  
Information And Communication Technologies ◽  
Political Communication ◽  
Communication Technologies ◽  
The United States ◽  
The Political ◽  
The Internet ◽  
New Information ◽  
The World ◽  
Information And Communication

Due to the importance that the Internet has gained as a means of communication, literature on political communication has incorporated it as one of its preferred topics of focus. Literature stems almost entirely from Europe and the United States. Very little is known about the political use of new information and communication technologies (NICTs) in other parts of the world. The present chapter aims to provide evidence in that line, starting from the study of the incorporation of the Chilean political parties to the Internet. In specific, the following questions are answered: In what extent do factors such as the organizational characteristics of the political parties explain their greater or lesser adoption of NICTs? What do parties use NICTs for? Furthermore, although briefly, the authors will try to answer the question whether the parties have experienced change in their interaction with the citizenry and their bases because of the usage of NICTs.

scholarly journals Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns

2021 ◽  
Vol 9 (1) ◽  
pp. 217-228
Author(s):  
Lorena Cano-Orón ◽  
Dafne Calvo ◽  
Guillermo López García ◽  
Tomás Baviera
Keyword(s):  
Political Parties ◽  
Social Networking ◽  
Political Communication ◽  
Social Networking Sites ◽  
Emotional Response ◽  
Political Campaigns ◽  
The Political ◽  
Election Campaigns ◽  
Fake News ◽  
General Elections

As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networking sites. This research employs a corpus of 14,684 Facebook ads published by the major national political parties during their campaigns leading up to the two Spanish general elections held in 2019. A manual content analysis was performed on all the visually identical ads so as to identify those containing disinformation and those denouncing it. The topics addressed in these ads were then examined. The results show that the political parties’ Facebook ad strategies were akin to those of conventional advertising. Disinformation messages were infrequent and mainly posted by Ciudadanos and VOX. Nonetheless, it is striking that the main topic addressed in the ads was the unity of Spain—precisely the issue of Catalonia’s independence. In light of this, it can be deduced that ‘traditional’ parties are taking longer to renounce classical forms of campaigning than their ‘new’ counterparts, thus demonstrating that the actors implementing disinformation strategies are not only restricted to the extreme right of the ideological spectrum.

scholarly journals Political Islam: The shrinking trend and the future trajectory of Islamic political parties in Indonesia

2017 ◽  
Vol 30 (1) ◽  
pp. 1
Author(s):  
Ahmad Khoirul Umam ◽  
Akhmad Arif Junaidi
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Political Legitimacy ◽  
Political Islam ◽  
Communication Strategy ◽  
Religious Conservatism ◽  
Political Networks ◽  
The World ◽  
Islamic Parties ◽  
Islamic Political Parties

The trend of religious conservatism in Indonesian public sector is increasing nowadays. But the trend is not followed by the rise of political Islam‟s popularity. The Islamic political parties are precisely abandoned by their sympathizers because of some reasons. This paper tries to elaborate the reasons causing the erosion of Islamic parties‟ political legitimacy. Some fundamental problems such as inability to transform ideology into political platform, internal-factionalism, as well as the crisis of identity will be explained further. The experience from 2009 election can be used to revitalize their power and capacity for the better electability in the next 2014 election. But they seem to be unable to deal with the previous problems making the electability erosion in 2014 more potential and inevitable. Various strategies must be conducted by the parties such as consolidation, revitalizing their political communication strategy, widening political networks across various ideological and religious streams, and others. Without that, their existence would be subordinated by the secular parties to become the second class political players in this biggest Moslem country in the world.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

THE ROLE OF CHILDREN'S ARTISTIC LITERATUR IN THE ASSIMILATION OF PHILOSOPHICAL CATEGORIES BY PRESCHOOL CHILDREN

2020 ◽  
Vol 22 (11) ◽  
pp. 20-24
Author(s):  
Ponomareva L.I. ◽  
Gan N.Yu. ◽  
Obukhova K.A.
Keyword(s):  
Preschool Children ◽  
Educational System ◽  
Role Models ◽  
Educational Process ◽  
Human Relations ◽  
The World ◽  
Culture And Health ◽  
Nature And Society ◽  
Good And Evil

In the presented study, the authors raise the question of the need to include in the educational process of a preschool institution to familiarize children with some philosophical categories. The educational system in which the child is included, starting from preschool childhood, provides him with the opportunity to gradually and continuously enter the knowledge of the world around him. It is in preschool childhood that the child is exposed to various relationships, values of culture and health, diverse patterns in the field of different knowledge. This contributes to a broader interaction of the preschooler with the world around him, which, in turn, ensures the assimilation not of disparate ideas about objects and phenomena, but their natural integration and interpenetration, which means understanding the integrity of the picture of the world. The authors prove the idea that the assimilation of philosophical categories by children contributes to the understanding of the structure of the surrounding world. The analysis of research is presented, proving that children's fiction in an understandable and accessible language, life examples and vivid images is able to explain to children the laws of the functioning of nature and society, as well as to reveal the world of human relations and feelings. Fiction surrounds the child from the first years of his life. It is she who contributes to the development of thinking and imagination, enriches the sensory world, provides role models and teaches you to find a way out in different situations. Philosophical categories such as "love and friendship", "beautiful and ugly", "good and evil" are represented in children's literature very widely, and the efficiency of mastering philosophical categories depends on the skill of an adult in conveying the content of a work, on correctly placed accents.

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