Taking the Principles of Public Service Media into the Digital Ecology1

2018 ◽  
Author(s):  
Georgina Born
Keyword(s):  
Digital Media ◽  
Public Service ◽  
Digital Economy ◽  
Free Markets ◽  
Public Intervention ◽  
Media Markets ◽  
Economic Thinking

This chapter advances a series of propositions concerning the ways in which the normative principles of public service media find new expression in digital conditions. If the proponents of neoliberal economic thinking argue that the digital economy is best served, and best understood, in terms of the dynamics of competition operating within free markets, then the oligopolistic tendencies that have become pronounced in the last decade, manifest in the dominance of a few key digital intermediaries and in the rapid capacity to establish primacy in new digital markets, disprove such assumptions. The chapter calls for public intervention in digital media markets on several levels, each of them important, each founded on and drawing legitimacy from the expanded normative principles.

scholarly journals Towards nuanced universality: Developing a concept bible for public service online news production

2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Public Service ◽  
Online News ◽  
Ethnographic Study ◽  
General Level ◽  
Audience Segmentation ◽  
News Production ◽  
Media Environment ◽  
Social Media Platforms

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.

Public Service Media Utilities: Rethinking Search Engines and Social Networking as Public Goods

2013 ◽  
Vol 146 (1) ◽  
pp. 123-132 ◽  
Author(s):  
Mark Andrejevic
Keyword(s):  
Digital Media ◽  
Public Service ◽  
Relative Content ◽  
Public Utilities ◽  
Network Neutrality ◽  
User Mobility ◽  
Digital Era ◽  
Other Information ◽  
Production And Distribution ◽  
Technological Developments

Far from being relegated to history's dustbin by technological developments, a public service rationale is as pertinent as ever in the digital era, the capabilities of which lend themselves to the development of public service media. This article explores calls to regulate digital media platforms like Facebook and Google as public utilities, but concludes that, with the exception of regulations to facilitate user mobility and platform/network neutrality, it makes more sense to focus on the development of a robust public service media sector for the digital era. Such a sector would broaden the scope of public service beyond content production and distribution to include social media, search and other information-sorting and communication utilities. The article considers the rationale and scope for such a program, arguing that an era of information glut poses challenges that are distinct from those associated with the broadcast era of relative content scarcity.

scholarly journals The Public Service Media and Public Service Internet Utopias Survey Report

2021 ◽  
pp. 19-68
Author(s):  
Christian Fuchs
Keyword(s):  
Digital Media ◽  
Public Service ◽  
The Internet ◽  
The Public ◽  
Exploratory Survey ◽  
The Future ◽  
Utopian Thinking ◽  
New Ideas ◽  
Survey Results ◽  
Progressive Reforms

This chapter presents the results of the Public Service Media and Public Service Internet Utopias Survey, an exploratory survey conducted by Christian Fuchs. The survey was the first step in the process that led to the Public Service Media and Public Service Internet Manifesto. The exploratory survey was focused on gathering ideas about the future of the Internet and public service media. The survey was qualitative in nature and focused on three themes: communication, digital media and the Internet in an ideal world; progressive reforms of public service media; public service media and the Internet in 2030. There were 141 responses. The survey results informed and structured the further work process that led to the Public Service Media and Public Service Internet Manifesto. The survey provides ample evidence for the importance of Public Service Media for the future of the democratic public sphere and shows that the Public Service Internet is the key issue for the future of Public Service Media. The survey inspired concrete utopian thinking among the respondents in order to generate new ideas about the future of the Internet. The exploratory survey was focused on gathering ideas about the future of the Internet and public service media. The survey was qualitative in nature and focused on three themes: communication, digital media and the Internet in an ideal world; progressive reforms of public service media; public service media and the Internet in 2030. There were 141 responses. The survey results informed and structured the further work process that led to the Public Service Media and Public Service Internet Manifesto. The survey provides ample evidence for the importance of Public Service Media for the future of the democratic public sphere and shows that the Public Service Internet is the key issue for the future of Public Service Media. The survey inspired concrete utopian thinking among the respondents in order to generate new ideas about the future of the Internet.

scholarly journals Negotiating Professional News Judgment and “Clicks”

2013 ◽  
Vol 34 (2) ◽  
pp. 65-76 ◽  
Author(s):  
Michael Karlsson ◽  
Christer Clerwall
Keyword(s):  
Digital Media ◽  
Public Service ◽  
Evaluation Process ◽  
The Other ◽  
Traditional Authority ◽  
News Values ◽  
Commercial Media ◽  
The One

Abstract Digital media allow for instant tracking of audience behaviour, thus enabling a potential negotiation between journalists’ traditional authority and professional news values, on the one hand, and the audience’s power in terms of ignoring or paying attention to the journalistic outcome, on the other. The present study investigates whether clicks change news values and have an impact on news routines in tabloid, broadsheet and public service newsrooms. The findings indicate that audience metrics bring a new dimension to the news evaluation process regardless of publishing tradition, but that the commercial media seem to keep a closer tab on traffic. In general, journalists strive for a “good mix” between customization to achieve audience satisfaction and a desire for editorial independence.

Improving the efficiency of enterprises in the transition to the digital economy

2020 ◽  
pp. 25-32
Author(s):  
V. A. Sofronov ◽  
S. M. Maksimova
Keyword(s):  
Digital Media ◽  
Information Technologies ◽  
Digital Economy ◽  
Economic Life ◽  
International Economy ◽  
Adoption And Implementation ◽  
The Social ◽  
Market Opportunities ◽  
New System

Today’s society cannot be imagined without information technologies that have opened up new market opportunities. The emergence of new digital media with modern advantages in the field of information technologies, their adoption and implementation in the social and economic life of society forms a new system of the global international economy, i.e. digital.

A Tilted Playing Field

2018 ◽  
pp. 15-37
Author(s):  
Matthew Hindman
Keyword(s):  
Digital Media ◽  
Economies Of Scale ◽  
Digital Economy ◽  
The Internet ◽  
Level Playing Field ◽  
Playing Field ◽  
Different Types

This chapter focuses on stickiness—the factors that allow sites and apps to attract and keep an audience. Critically, many tactics that promote stickiness get cheaper per user as sites get bigger. The Internet thus provides economies of scale in stickiness. Bigger, more popular sites and platforms find it easier to attract still more visitors, and to build up habits of readership. The chapter shows how the economies of scale that shape countless traditional industries, from airlines to automakers, remain powerful in the digital economy. Here, understanding digital audiences starts with digital economies of scale. The goal is to highlight some of the most powerful and best documented forces that skew the game toward the largest players. Size advantages alone are not the full story, after all. But with so many strong economies of scale, of so many different types, in so many different areas of digital media, the chapter argues that it is time to stop pretending that the Internet is a level playing field.

State Aid Control in the Broadcasting Sector

2012 ◽  
pp. 97-124
Author(s):  
Konstantina Bania
Keyword(s):  
New Media ◽  
Public Service ◽  
State Aid ◽  
Related Services ◽  
Public Service Broadcasting ◽  
Playing Field ◽  
Digital Era ◽  
Media Markets ◽  
State Aid Control ◽  
The Right

The application of the State aid rules to public service broadcasting has never been a straightforward exercise for the European Commission (hereafter the Commission). The picture became more complex in the digital era in light of the expansion of public broadcasting organizations to new media markets. Yet, in spite of the challenges it faced, the Commission has not limited itself to a marginal compatibility assessment checking solely whether the provision of related services outweighs the harm to competition. Through its decision-making and the adoption of a soft law instrument, the Broadcasting Communication, the Commission gradually managed to inject into national schemes supporting broadcasting activities its own perspective of “good” State aid policy. This chapter discusses the impact that the Commission State aid practice has had on national systems and reflects on whether the latter has struck the right balance between the conflicting values involved, namely competition and public service broadcasting. The chapter argues that, while in several instances the Commission went beyond the Treaty letter, its control over relevant State measures has contributed substantially to ensuring a level playing field between public broadcasters and commercial undertakings operating in the wider context of the media market.

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