2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.


2013 ◽  
Vol 146 (1) ◽  
pp. 123-132 ◽  
Author(s):  
Mark Andrejevic

Far from being relegated to history's dustbin by technological developments, a public service rationale is as pertinent as ever in the digital era, the capabilities of which lend themselves to the development of public service media. This article explores calls to regulate digital media platforms like Facebook and Google as public utilities, but concludes that, with the exception of regulations to facilitate user mobility and platform/network neutrality, it makes more sense to focus on the development of a robust public service media sector for the digital era. Such a sector would broaden the scope of public service beyond content production and distribution to include social media, search and other information-sorting and communication utilities. The article considers the rationale and scope for such a program, arguing that an era of information glut poses challenges that are distinct from those associated with the broadcast era of relative content scarcity.


2021 ◽  
pp. 19-68
Author(s):  
Christian Fuchs

This chapter presents the results of the Public Service Media and Public Service Internet Utopias Survey, an exploratory survey conducted by Christian Fuchs. The survey was the first step in the process that led to the Public Service Media and Public Service Internet Manifesto. The exploratory survey was focused on gathering ideas about the future of the Internet and public service media. The survey was qualitative in nature and focused on three themes: communication, digital media and the Internet in an ideal world; progressive reforms of public service media; public service media and the Internet in 2030. There were 141 responses. The survey results informed and structured the further work process that led to the Public Service Media and Public Service Internet Manifesto. The survey provides ample evidence for the importance of Public Service Media for the future of the democratic public sphere and shows that the Public Service Internet is the key issue for the future of Public Service Media. The survey inspired concrete utopian thinking among the respondents in order to generate new ideas about the future of the Internet. The exploratory survey was focused on gathering ideas about the future of the Internet and public service media. The survey was qualitative in nature and focused on three themes: communication, digital media and the Internet in an ideal world; progressive reforms of public service media; public service media and the Internet in 2030. There were 141 responses. The survey results informed and structured the further work process that led to the Public Service Media and Public Service Internet Manifesto. The survey provides ample evidence for the importance of Public Service Media for the future of the democratic public sphere and shows that the Public Service Internet is the key issue for the future of Public Service Media. The survey inspired concrete utopian thinking among the respondents in order to generate new ideas about the future of the Internet.


2013 ◽  
Vol 34 (2) ◽  
pp. 65-76 ◽  
Author(s):  
Michael Karlsson ◽  
Christer Clerwall

Abstract Digital media allow for instant tracking of audience behaviour, thus enabling a potential negotiation between journalists’ traditional authority and professional news values, on the one hand, and the audience’s power in terms of ignoring or paying attention to the journalistic outcome, on the other. The present study investigates whether clicks change news values and have an impact on news routines in tabloid, broadsheet and public service newsrooms. The findings indicate that audience metrics bring a new dimension to the news evaluation process regardless of publishing tradition, but that the commercial media seem to keep a closer tab on traffic. In general, journalists strive for a “good mix” between customization to achieve audience satisfaction and a desire for editorial independence.


Author(s):  
Georgina Born

This chapter advances a series of propositions concerning the ways in which the normative principles of public service media find new expression in digital conditions. If the proponents of neoliberal economic thinking argue that the digital economy is best served, and best understood, in terms of the dynamics of competition operating within free markets, then the oligopolistic tendencies that have become pronounced in the last decade, manifest in the dominance of a few key digital intermediaries and in the rapid capacity to establish primacy in new digital markets, disprove such assumptions. The chapter calls for public intervention in digital media markets on several levels, each of them important, each founded on and drawing legitimacy from the expanded normative principles.


2017 ◽  
Vol 79 (2) ◽  
pp. 135-147 ◽  
Author(s):  
Christopher Cwynar

This article considers the implications of rising sports rights fees and emerging digital media technologies for legacy public service broadcasters. I argue that, while the Hockey Night in Canada sublicensing agreement with Rogers prompted a significant amount of criticism of the CBC at the time, it is consistent with the broader history of the program. Furthermore, the situation is most significant in that it exposes the tensions between the CBC and the marketplace as manifested in CBC-TV. I suggest that this deal illustrates that the CBC should exit the commercial television marketplace. I conclude by suggesting that the CBC should shift its focus toward a renewed emphasis on noncommercial programming in areas often neglected by the commercial media. This approach could potentially provide a model for how legacy public service media institutions might reassert their civic and cultural value in an increasingly convergent and commercialized mediascape.


Author(s):  
Christoph Plewe ◽  
Elfriede Fürsich

Creating successful newsgames requires effective boundary work between journalists and game developers. Both groups come to the job with different professional vocabularies, technical know-how, and work cultures. Our goal was to understand how they approach these challenges as they create a product that satisfies their professional expectations and the demands of media organizations and audiences. This article presents the results of semistructured expert interviews with pioneers in German newsgame production. We found that effective newsgame creation entailed complex coordination efforts. However, expected clashes between the different professional cultures did not occur. Conflicts were eased by a general agreement on news as a public service and by emphasizing nonhierarchical decision-making in teams. Our interviews detail the economic and technical obstacles that have resulted in newsgames not making major inroads. The decline of newsgames was related to the development of other digital media forms that matched journalistic conventions more closely. These findings led us to extend the model of journalistic boundary work to a more interactional concept that highlights the contributions of both sides while acknowledging the obstacles of operating in a larger media system.


2017 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Premi Wahyu Widyaningrum ◽  
Wira Bharata

The amount of convenience and functionality of the use of digital media encourages people or businessmen in the world to use digital media in all of activities. Another function of the use of digital media is branding, sharing, promoting, and marketing. The development of internet and information technology is also a great influence on the development in promoting the products. To achieve those objectives, the activity is carried out by workshop method in the form such as delivery of material, discussion, and simulation and practice the use of digital marketing. This activity is concerned for young entrepreneurs in Ponorogo. There are several criteria classified by author intended to young entrepreneurs. First, young entrepreneurs being objectives are those aged between 15-35 years. Second, they are neither a  member of community nor incorporated with associations of entrepreneur in Ponorogo. Furthermore,  they were still running the business, particularly in marketing the products by using conventional or traditional way. Through this activity, those young entrepreneur groups will have better understanding about the importance of using internet media in enhancing business competitiveness. The majority participants gave positive feedback on the implementation of this public service activity.


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