scholarly journals Study on Marketing Channels of Black Pepper in Kolli Hills of Namakkal District in Tamil Nadu

2021 ◽  
pp. 327-334
Author(s):  
C. Indhumathi ◽  
R. Senthilkumar ◽  
C. Muralidharan ◽  
R. Pangayar Selvi
Keyword(s):  
Tamil Nadu ◽  
Black Pepper ◽  
Study Data ◽  
Marketing Channels ◽  
Net Income ◽  
Interview Schedule ◽  
Kolli Hills ◽  
Marketing Performance ◽  
Marketing Efficiency ◽  
Price Spread

Aim: The present study was conducted with the aim to analyze the marketing cost, margin, price spread and marketing efficiency of farmers in different marketing channels of Black pepper in Kolli Hills of Namakkal district. Methodology: About 80 farmers were interviewed for this study. Data related to marketing performance of black pepper was collected using the well-structured pre tested interview schedule and the results were tabulated. Results: Among the different marketing channels, total marketing cost was low in channel III (Rs.39/Qtl) as compared to channel II (Rs.92/Qtl) and channel I (Rs.74/Qtl). This shows that marketing cost was low if the channel does not have any market intermediaries. The best channel for both producer and consumer were found to be channel III in which producers receives the maximum share of consumers rupee (89.46 per cent) and consumers purchase the produce at the low price of Rs. 370/Qtl. Conclusion: This study reveals that, among the other marketing channels, channel III has the highest marketing efficiency of 9.48 per cent and 8.48 per cent. Middleman exploitation was the major problem which reduce the net income of the farmers in the study area.

scholarly journals Effective Marketing Channels of Paddy in Keerapalayam Block in Cuddalore District, Tamil Nadu

2018 ◽  
Vol 7 (3) ◽  
pp. 7-13
Author(s):  
C. Ramesh
Keyword(s):  
Tamil Nadu ◽  
Supply And Demand ◽  
Marketing Channels ◽  
Consumption Pattern ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Urban City ◽  
Secondary Stage ◽  
Marketing Efficiency ◽  
Price Spread

Agricultural marketing plays a vital role in agricultural development which is a pre-requisite for development in other sectors and for the overall development of the economy. The agricultural marketing is defined as the operations involved in the movement of food and raw materials from the farmers to the final consumer and the effect of such operations on producers and middlemen (Singh 1984). In India, there exists an elaborate and inter-connected system of agricultural produce markets through which the produce flows from the producer to the consumer. The market system in India comprises 30,000 rural primary markets, 7,000 wholesale assembling markets at the secondary stage and terminal distribution markets in every urban city or town (Ramaswamy 1995). An efficient marketing is a sine qua non in the economy of all countries, in general and of agricultural countries, in particular. It definitely exerts a powerful influence on country’s production and consumption pattern; it plays a prominent role in regulating supply and demand; and it helps in the elimination of duplication of services and wastages of valuable resources. The present study is confined to the study of marketing system of food crops namely paddy in Cuddalore District. Hence, the present chapter makes an attempt to study the marketing system in terms of storage, marketing channels and the like. Further, an attempt has been made to anlayse marketing cost, marketing margin, price-spread and marketing efficiency. For better exposition, the present study is organised under the following headings: Marketable surplus of paddy; Storage, cost of storage and Net gains earned by storage; Market Structure; Marketing cost, Marketing margin and Price-spread; Marketing Efficiency and Marketing problems

scholarly journals An Economic Analysis of Marketing of Onion (allium cepa) in Mahabubnagar District of Telangana

2020 ◽  
Vol 5 (8) ◽  
pp. 565-568
Author(s):  
Munasu vikas ◽  
Dr. Ramchandra
Keyword(s):  
Economic Analysis ◽  
Allium Cepa ◽  
Sampling Technique ◽  
Marketing Channels ◽  
The State ◽  
Statistical Tool ◽  
Marketing Efficiency ◽  
Telangana State ◽  
Multistage Sampling ◽  
Price Spread

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of onion in Telangana state. The study was carried out in Mahabubnagar district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected using structural questionnaires from the different marketing channels. Channel -1 Producer – consumer, Channel -2 Producer – village merchant/ Retailer – consumer, Channel -3 Producer- WholesaerRetailer/village merchant- consumer. Then the data is analyzed using tabulation method along with statistical tool.

scholarly journals PEMASARAN DAN NILAI TAMBAH RUMPUT LAUT DI KABUPATEN TAKALAR, PROVINSI SULAWESI SELATAN

2018 ◽  
Vol 8 (3) ◽  
pp. 541 ◽  
Author(s):  
Ummy Qalsum ◽  
Andriyono Kilat Adhi ◽  
Anna Fariyanti
Keyword(s):  
Value Added ◽  
Marketing Channels ◽  
Profit Margin ◽  
Processing Industry ◽  
Marketing Performance ◽  
South Sulawesi ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Ratio Spread ◽  
Share Value

This study was aimed to analyze the marketing performance of seaweed in Takalar District, South Sulawesi and to analyze the value added obtained from seaweed processing into pure carrageenan powder (semi refined carrageenan). The respondents in this study were 100 fishermen, 37  merchants, 3 wholesalers, 2 exporters, and 1 processing industry. Seaweed marketing performance was measured by marketing efficiency with criteria of marketing margin, farmer’s share and profit margin ratio, whereas value added was analyzed using Hayami’s method. Results showed that there were 5 seaweed marketing channels. Based on the analysis of marketing efficiency, it was found that channel 4 was a relatively efficient channel compared to other channels with the lowest margin value and the highest farmer’s share value of 28.95% and 71.05%, respectively, and the distribution of profit margin ratio spread evenly with the total profit margin ratio of 5.23. The value added of seaweed processing into carrageenan powder was Rp 13 979.16 /kg with a ratio of 44% and was classified as a high value added due to its value which was more than 40%

scholarly journals Analysis of price spread and marketing efficiency of milch cow marketing in the state level cattle fairs of Rajasthan, India

2014 ◽  
Vol 12 (1) ◽  
pp. 33-47
Author(s):  
Goutam Das ◽  
DK Jain ◽  
JP Dhaka
Keyword(s):  
Transportation Cost ◽  
State Level ◽  
Marketing Channels ◽  
The State ◽  
Cost Component ◽  
Livestock Marketing ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Cost Components ◽  
Price Spread

The present study was carried out to analyse the price spread and marketing efficiency of different milch cow marketing channels in the state level cattle fairs of Rajasthan. The study identified six milch cow marketing channels i.e.,  (1) Farmer – Farmer, (2) Farmer – Local Trader – Farmer, (3) Farmer – Local Trader, (4) Farmer – Distant Trader – Farmer, (5) Farmer – Distant Trader and (6) Farmer – Local Trader – Distant Trader. Marketing efficiency and producer  share in consumers’ rupee were the highest in channel 1 followed by channel 2 and channel 4 as price spread was the lowest in channel 1 followed by channel 2 and channel 4 across all three breed categories (non-descript, indigenous and cross-breed). Transportation cost was found to be the major cost component both for sellers and buyers in all the six milch cow marketing channels. Besides transportation, other major cost components were cost of feeding animals at fairs and miscellaneous expenses (including own expenditure). There were differences in the marketing costs across non-descript, indigenous and cross-breed both for sellers and buyers in all channels. The study suggested the need for government transportation facilities and adequate feeds and fodder availability at reasonable price during the cattle fairs. Above all, government should bring more number of local cattle fairs under the ambit of regulation to further improve the efficiency of livestock marketing system in the state. DOI: http://dx.doi.org/10.3329/sja.v12i1.21111 SAARC J. Agri., 12(1): 34-47 (2014)

scholarly journals Price Spread for Capsicum in Akola District of Maharashtra

2019 ◽  
pp. 1-7
Author(s):  
K. D. Chopde
Keyword(s):  
Direct Marketing ◽  
Secondary Data ◽  
Marketing Channels ◽  
Primary Data ◽  
Farmers Market ◽  
Marketing Efficiency ◽  
The Difference ◽  
The Cost ◽  
Different Levels ◽  
Price Spread

The price spread refers to the difference between the price received by the growers and the price paid by the consumers. It was observed that there were wide variations of price received by the growers and the price paid by the ultimate consumer. This study was conducted for estimation of marketing cost, marketing margin and price spread through different marketing channels of capsicum in Akola district. The study was based on primary data and secondary data for the year 2016-17, collected from the vegetable market of Patur, Barshitakli, Akola and Murtizapur tehsils in Akola districts of Maharashtra, the total 120 producers,10 wholesaler, 10 retailers were selected for  the study. Two major marketing channels were identified for the capsicum i.e. channel-I: Producer→ Wholesaler→ Retailer→ Consumer, Channel-II: Producer→ Retailer →Consumer. The channel -I was found most important channel of distribution. Producer‘s share in consumer’s rupees was highest in channel II as compared to cannel I were worked out 68.11 and 56.79 per cent. Wide variation were observed in the constraints of capsicum growers. Price spread of capsicum not only show the cost and margins at different levels of marketing by different agencies but also show a clear picture of entire system of marketing of capsicum. Wide variation were observed in the problems faced by the capsicum growers. Lack of processing facilities, lack of storage facility, high commission charges, lack of financial facility etc. Thus establishment of modern regulated market along with proper storage facilities in nearby areas will go a long way in enhancing the income of the farmers. Higher marketing efficiency and better return to producers through direct marketing. This is a clear indicator for developing farmers market in the region and As such establishment of producers co-operation to reap the benefit from cultivation on marketing of capsicum crop is suggested.

An Economic Analysis of Marketing of Eggs in Anand District of Gujarat

2020 ◽  
pp. 425-430
Keyword(s):  
Economic Analysis ◽  
Wholesale Price ◽  
Marketing Channels ◽  
High Price ◽  
Price Fluctuation ◽  
Poultry Farms ◽  
Marketing Efficiency ◽  
Poultry Farmers ◽  
Price Spread

The present investigation was undertaken to study patterns and practices of marketing, price spread, and constraints faced by egg growers in Anand District of Gujarat. The data were the principal and dominant Channel of marketing for egg. The Producer's share in consumer's price was the highest in Channel-III (85.29 percent) followed by Channel-II (78.00 percent), Channel-I (76.63 percent). Marketing efficiency was highest in Channel-III (5.80) as compared to Channel-I (3.28) and Channel-II (3.55). The most crucial marketing constraints of selected poultry farmers were high price fluctuation, the low wholesale price of an egg, lack of grading, and lack of co-operative market facilities. An effective co-operative system can be introduced in the marketing of eggs, which would increase the Producer's share in collected from 80 poultry farms during 2018-19. The three marketing channels were identified in the movement of eggs The total number of marketed eggs was about 73 crore. Out of total marketed eggs, 90.18, 9.26 and . 0.56 percent of eggs were marketed through Channel-I, II, and III, respectively. Thus, producers to distant wholesalers to retailers to consumers were the consumer's price.

scholarly journals Marketing Efficiency of Milk and Milk Products in Prakasam District of Andhra Pradesh, India

2019 ◽  
pp. 1-8
Author(s):  
K. Vykhaneswari ◽  
K. Uma Devi
Keyword(s):  
Andhra Pradesh ◽  
Secondary Data ◽  
Marketing Channels ◽  
Dairy Farmers ◽  
Milk Products ◽  
Cooperative Society ◽  
Marketing Efficiency ◽  
Dairy Plant ◽  
Distribution Cost ◽  
Price Spread

The study was conducted to know the marketing efficiency of milk and milk products of co-operative and non-cooperative sectors in Prakasam district of Andhra Pradesh. Primary& secondary data was collected from the 4 marketing channels (cooperative society i.e. Ongole dairy, non-cooperative dairies - traditional, private and milk collection centers). It has been found that the price spread of milk was highest in case of channel 3 and minimum price spread was found in channel 4. Highest marketing efficiency of milk was observed in case of channel 4 and channel 6 was the most efficient channel for curd. In the case of buttermilk highest marketing efficiency and the lowest price spread was observed in non-cooperative channel 4. Marketing efficiency of ghee was more in case of channel 1 followed by channel 3 and 2. Findings of the study showed that marketing efficiency of the cooperative dairy plant has been observed relatively less than private dairy plants and marketing efficiency of private channels were found to be more than cooperative channel but the traditional channel was more efficient than the private channel. From the findings of the study, the following implications were drawn. The monthly payment should be made regular and price given to dairy farmers should be increased by cooperative society so that the dairy farmers preferring to this channel will be increased more than at present. The dairy plants should lower the sales commission is paid to commission agents, wholesalers, retailers and other selling agents to reduce distribution cost.

scholarly journals A Study on Economics of Marketing of Brinjal (Solanum melongena L.) in Nadia District of West Bengal

2020 ◽  
pp. 89-95
Author(s):  
Mridul Mondal ◽  
Hasrat Ali ◽  
Bimal Kumar Bera
Keyword(s):  
West Bengal ◽  
Solanum Melongena ◽  
Marketing Channels ◽  
Total Production ◽  
Marketing System ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
Backward Linkages ◽  
Price Spread

The study on marketing of brinjal conducted in Nadia District of West Bengal discerns that the marketing of brinjal in the study area is completely dominated by the intermediaries depriving farmers to get the remunerative prices for their products and consumers are also paying higher prices. Three dominant marketing channels through which more than 70% of the total production are disposed of have been selected for the present study. Price spread of the three marketing channels taken for the study are estimated to be Rs.675.5/q, Rs.1780.00/q and Rs. 2472.10/q for channel-I, II and III respectively in which the share of net marketing margin retained by the producers /intermediaries for their services 83.65, 67.07 and 62.32 per cent of the price spread in the same sequence., i.e. the amount of price spread increases with the increase in the length of the channel. The producer’s share in the consumer’s rupee are estimated to be 81.77, 62.37 and 54.41 per cent in the same sequence indicating that the channel-I is the most efficient compared to the remaining two channels and channel-II is more efficient than channel-III. Marketing efficiency measured by applying three available methods, namely, conventional, Shepherd’s and Acharya’s are recorded to be 6.12, 3.18, 2.65; 5.49, 1.66, 1.19 and 4.49, 1.74,1.20 for the corresponding three methods for all the three channel which reaffirm the previous observation based on producer’s share in consumer’s rupee. As an efficient marketing system is supposed to safeguard the interest of all involved, a combination of traditional and modern marketing networks equipped with forward and backward linkages may be helpful in protecting the interests of all the competing stakeholders in marketing process.

scholarly journals Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19

2021 ◽  
Vol 306 ◽  
pp. 02017
Author(s):  
Abdul Sabur ◽  
Retna Qomariah ◽  
Lira Mailena
Keyword(s):  
Descriptive Analysis ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Performance ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Efficiency Rate

Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative analysis related to marketing efficiency, marketing margin and farmer’s share. The finding of this study revealed that marketing of Siam local rice during pandemic of Covid-19 was remains efficient with the efficiency rate at 10 marketing channels ranged from 6.48%-10.57%. The lowest marketing margin occurred in channel 4 with the largest B/C ratio (2.3) and largest farmer’s share (78.7%) as well since only farmers and wholesaler were actors in this channel. Group of farmers sold grain to wholesalers and wholesalers processed the grain and sold bulk rice to consumers outside the province Therefore, direct marketing channel between group of farmers and wholesaler need to be strengthened in the new normal.

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