scholarly journals A Study on Consumer Awareness, Preference and Buying Behavior for Cold Pressed Oil in Hyderabad, India

2021 ◽  
pp. 85-90
Author(s):  
Srujana Kethavath ◽  
. Seema ◽  
Radhika Pagadala ◽  
. Supriya
Keyword(s):  
Urban Areas ◽  
Organic Food ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Good Service ◽  
Consumer Awareness ◽  
Earning Capacity ◽  
Willingness To Buy ◽  
Cold Pressed ◽  
Main Factor

The interest in natural and organic food, including oils and fats, has grown in the last few years. The cold-pressed extraction concept was uniquely used to extract oils from oilseeds, and these cold pressed oils have a great significance in cosmetics, medicinal purposes and are also used in cooking. The usage of the cold pressed oil has increased in recent days. A study was conducted in Hyderabad city of Telangana state to investigate the consumer awareness level, preferences, buying behavior and opinion on cold pressed oils and their willingness to buy. The study included a sample of 90 consumers of cold pressed oil. Consumers were selected randomly from segmented areas. Percentages and factor analysis methods were used for analysis of the data collected. The study reported that respondents have a minimum awareness of cold pressed oils, whereas the consumers of cold pressed oil preferred health aspects as the main reason in purchasing it, price was the other main factor that influenced the purchase decision of the consumers. Educational level and income were directly linked to the buying behavior of the consumers as majority of the respondents were graduates who were residing in urban areas with an earning capacity of above 9 lakhs per annum. These attributes implied that literates and high-income respondents were comparatively more aware of the health benefits of cold pressed oils and were also willing to pay a higher price. Product attributes, product appearance, good service offered and nutritional aspects are four factors which influence the consumers to purchase cold pressed oil.

scholarly journals Motives of Willingness to Buy Organic Food under the Moderating Role of Consumer Awareness

2020 ◽  
pp. 1-11
Author(s):  
Zohra Ghali
Keyword(s):  
Structural Equation ◽  
Research Work ◽  
Organic Food ◽  
Model Fit ◽  
Equation Modeling ◽  
Consumer Awareness ◽  
Health Consciousness ◽  
Willingness To Buy ◽  
Moderating Role

Aims: The present paper aims to study a set of motives favoring the consumer willingness to               buy organic food in the context of developing market (Tunisia). This study also endeavors to examine the moderating role of awareness in the relationships between willingness to buy and its motives. Place and Duration of Study: This research work was developed from May to December 2019. The hypotheses were tested in a developing country (Tunisia). Methodology: To test the research hypotheses as well as the overall model fit, the Structural Equation Modeling (SEM) method has been used. A survey was conducted from 16 June to 31 August of 2019 in several supermarkets and organic grocery shops in Tunisia. Results: The findings of a quantitative study involving 480 Tunisian consumers of organic food products indicate that health consciousness and knowledge of organic food are significant drivers of willingness to buy. The intensity of these relationships is positively moderated by awareness. However, concern for the environment did not prove to exert any significant influence on willingness to buy. Conclusion: This study provides interesting managerial guidelines for policymakers to switch to organic farming that is beneficial for health and environment. It also allows significant insights for marketers to formulate an effective marketing strategy through exploring some crucial drivers of willingness to buy organic food while enhancing the consumers’ awareness.

Organic Consumer Behavior- Special reference to cereal /cereal products in the southern part of Tamilnadu.

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 757-767
Author(s):  
J. ELANCHEZHIAN ◽  
Dr. K. KALAICHELVI
Keyword(s):  
Organic Agriculture ◽  
Regulatory Mechanism ◽  
Organic Food ◽  
State Governments ◽  
Consumer Awareness ◽  
Cereal Products ◽  
Food Standards ◽  
Organic Products ◽  
The Usa ◽  
The Government

Consumers’ interest in organic products is increasing globally. As IFOAM 2016 report, only 1.2 % of the land has been utilized in organic agriculture method. The overall organic market has achieved 89.7 billion $ in 2016 in that, & 48.4 a billion in sales accounted for the USA and German alone. Total registered organic producer in the worldwide is 2.7 million in that India is the leading country which has 835,200 organic producers. But many of them are a small farmer, and they had shared 1.49 million hectares only. The Government of India (GOI) and the state governments have taken several steps to improve the regulatory mechanism and frame several schemes to incentivize organic farming. 2017 December, Food Standards and Safety Authority of India (FSSAI) have recognized both the certification systems (NPOP and PGS-India) valid for organic food products. From these steps, GOI has tried to create confidence in the organic products, so that, domestic consumers and export countries can trust Indian organic products. But still, the organic sector in India suffered from some unique characteristic that is the absence of proper branding, package, consumer awareness, purchasing power, and supply chain issues (Agarwal, 2018).

Level of consumer awareness among the college students

2021 ◽  
Vol 2 (01) ◽  
pp. 10-18
Author(s):  
Dhavindra Rawal
Keyword(s):  
College Students ◽  
Rating Scale ◽  
Business Strategies ◽  
Current Status ◽  
Buying Behavior ◽  
Consumer Awareness ◽  
Point Rating Scale ◽  
Management Students ◽  
Purposive Sample ◽  
Awareness Level

This study aims at examining consumers’ awareness level towards labeling information of product in marketing practices based on an empirical study of college students in Tikapur  Municipality, Kailali. This study depends on a purposive sample of 180 students whichhave been selected from management, education and humanities faculties studying in graduate level at Tikapur Multiple Campus and Birendra Vidhya Mandir Campus at Tikapur, with a structured questionnaire to measure consumer buying behavior regarding the basic labeling information of packaged products, utilizing a four-point rating scale for measurement. The overall findings communicate that the aggregate consumers’ awareness level is low towards labeling information of packaged product in marketing practices. Furthermore, awareness level of management students is high in comparison to nonmanagementstudent.Similarly,maleconsumersarefoundmoreawarethanfemale.Thisstudyexploresthestatusandlevelofconsumerawarenessforthefirsttimeinstudyareaalongwiththesuggestionstoconsumers,businessmen,consumerforum,governmentunitsandpublic policymakers to improve the current status of consumer awareness, with implications for better business strategies and more useful to  consumerism.

scholarly journals A Critical Review of Digital Marketing: Effect of Flow and Impulse Buying

2021 ◽  
Vol 17 (2) ◽  
pp. 175-194
Author(s):  
Rahmawati Azizah Mt ◽  
Ria Octavia
Keyword(s):  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Online Questionnaire ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Willingness To Buy ◽  
Positive Effect

Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teachers, Professionals (accountants, consultants, etc.). The technique used is non-probability sampling , purposive sampling, with a total sample of 300 respondents aged 17 to 45 and are users of the digital application, Shopee, in Indonesia. The research instrument was an online questionnaire and was analyzed using multiple linear regression analysis. The results of this study showed that the dimension of the perceived usefulness of user belief has a positive effect on flow. Willingness to buy has a positive effect on flow and flow has a positive effect on impulse buying. Meanwhile, the ease of use dimension of the user belief variable has no positive effect on flow.Keywords: flow, willingness to buy, user belief, impulse buying behavior. Tinjauan Kritis Pemasaran Digital: Pengaruh Flow dan Pembelian Impulsif Abstrak: Penilitian ini bertujuan untuk menguji pengaruh kepercayaan pengguna (user belief) terhadap flow, willingness to buy terhadap flow, dan flow terhadap perilaku pembelian spontan. Subjek penelitian ini meliputi Pelajar/Mahasiswa, PNS, Karyawan Swasta, Dosen/Guru, Profesional (akuntan, konsultan, dll). Teknik yang digunakan adalah non-probability sampling dengan jenis purposive sampling dengan kriteria usia 17 hingga 45 tahun dengan total sampel 300 responden dan merupakan pengguna aplikasi digital Shopee di Indonesia. Instrumen penelitian ini adalah kuesioner yang dibuat secara daring dan dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa dimensi manfaat yang dirasakan dari kepercayaan pengguna berpengaruh positif terhadap flow, willingness to buy berpengaruh positif terhadap flow dan  flow berpengaruh positif terhadap pembelian spontan. Sedangkan, dimensi kemudahan menggunakan dari variabel kepercayaan pengguna tidak berpengaruh positif terhadap flow.Kata kunci: flow, willingness to buy, kepercayaan pengguna, perilaku pembelian spontan.

scholarly journals Impact of advertisement and price on consumer purchase decision

2020 ◽  
Vol 23 (1) ◽  
pp. 63-84
Author(s):  
Binita Manandhar
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Statistical Technique ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Moderating Variables ◽  
Academic Qualification ◽  
Static Correlation ◽  
The Impact ◽  
Consumer Buying Behavior

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

scholarly journals EXPLORING BRAND PREFERENCES OF SLOVAK CONSUMERS ACROSS DEMOGRAPHIC FEATURES

2013 ◽  
Vol 8 (3) ◽  
Author(s):  
Lucia Vilčeková ◽  
Miroslav Sabo
Keyword(s):  
Young People ◽  
Decision Process ◽  
Country Of Origin ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Older Consumers ◽  
Foreign Brands ◽  
Domestic Products ◽  
Demographic Features ◽  
Brand Preferences

The paper describes brand buying behavior of Slovak consumers across different demographic features with emphasis on domestic versus foreign brands. First, the introduction to brands and branding is provided, followed by description of purchase decision process and finally, research results are presented. The representative research was conducted in year 2013 on a sample of 1067 Slovak consumers older than 16 years of age. A relationship between age and attitudes toward brands was determined. Young people prefer foreign brands and country of origin is more important for them as for older consumers. The size of a city where people live does not have any influence on their brand preferences. Differences within gender were found, men prefer domestic products and women think foreign brands are more available. Women buy Slovak products because they want to support the economy.

The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria

2019 ◽  
pp. 176-194 ◽  
Author(s):  
Stella Amara Aririguzoh ◽  
Emmanuel Mogaji ◽  
Odion Oscar Odiboh
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Pearson Correlation ◽  
Survey Method ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
Celebrity Endorsements ◽  
Transfer Theory ◽  
South West ◽  
Meaning Transfer

Advertisers engage celebrities to endorse their products. This chapter hinges on the meaning transfer theory of McCracken that says that celebrity image can be transferred to items that users buy. Using the survey method, this work examined if celebrity endorsements affect buying. Copies of the questionnaire were administered on 1,516 residents drawn from urban, suburban, and rural areas of Lagos and Ogun States, Nigeria. The Pearson correlation found positive relationships between celebrity endorsements and buyers' decisions. The tests show that celebrity endorsements influence the purchase decisions of the residents, and these buyers' avoidance of a product is more clearly influenced by celebrity endorsements. People buy products because of the celebrities that endorsed them. However, some respondents, especially those in the rural areas, were not as influenced into buying these products as are those from the urban and sub-urban areas. It is advised that advertisers pursue other avenues to draw patronage from this area.

Perception of Romanian Consumers on Ecological Products

2016 ◽  
pp. 203-224
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe
Keyword(s):  
Decision Making ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Main Concern ◽  
Review Of The Literature ◽  
Consumption Behavior ◽  
Perceptions And Attitudes ◽  
Organic Products ◽  
Decision Making System

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.

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