scholarly journals The Impact of Viewers’ Behavior and YouTubers’ Credibility in Advertainment on Building Consumer Trust

2021 ◽  
pp. 87-97
Author(s):  
S. P. Wickramasinghe ◽  
S. D. Welgama ◽  
R. P. M. L. Rajapakse ◽  
N. Jayasuriya ◽  
A. A. S. N. Munasinghe
Keyword(s):  
Sri Lanka ◽  
Sampling Method ◽  
Target Population ◽  
Consumer Trust ◽  
Research Approach ◽  
Snowball Sampling ◽  
Short Period ◽  
Current Scenario ◽  
Tv Commercials ◽  
The Impact

Advertainment is an upcoming concept in the current scenario combining two concepts called Advertising and Entertainment. This concept has helped modern day YouTubers to reach maximum customers within a short period. This study can facilitate spotting the factors of advertainment that have influenced on building client trust by YouTubers in Sri Lanka. In the recent years, YouTuber advertainment has become a trending advertising concept in Sri Lanka to grab the viewer’s attention as people are extremely tired of TV commercials and they tend to ignore them. However, the TV commercials were able to build the consumer trust by showing them repeatedly on traditional media. Therefore, will the YouTuber’s advertainment would also help to build consumer trust. In order to measure the impact of YouTuber advertainment on building consumer trust, viewers’ behavior and YouTubers credibility were selected as two variables. A quantitative approach was used as the research approach and data were collected via internet questionnaires and snowball sampling was used as the sampling method. The target population will be the young adults in Sri Lanka age 15 to 34 year olds who follow YouTubers content online. The results of this research revealed that viewers’ behavior has no impact on building consumer trust whereas YouTuber’s credibility has an impact on building consumer trust. Therefore, the YouTubers in Sri Lanka should maintain their Credibility among the community when creating their content of advertainment

scholarly journals The impact of experiential augmented reality applications on fashion purchase intention

2018 ◽  
Vol 48 (5) ◽  
pp. 433-451 ◽  
Author(s):  
Anna Watson ◽  
Bethan Alexander ◽  
Leyla Salavati
Keyword(s):  
Augmented Reality ◽  
Purchase Intention ◽  
Affective Response ◽  
Purchase Behavior ◽  
Research Approach ◽  
Snowball Sampling ◽  
Content Type ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
The Impact

Purpose Utilizing the stimulus-organism-response model, the purpose of this paper is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic motivation for shopping moderates this relationship. Design/methodology/approach An experiment using the manipulation of AR and no AR was conducted with 162 participants aged between 18 and 35. Participants were recruited through snowball sampling and randomly assigned to the control or stimulus group. The hypothesized associations were analyzed using linear regression with bootstrapping. Findings The paper demonstrates the benefit of using an experiential AR retail application (app) to positively impact purchase intention. The results show that this effect is mediated by positive affective response. Furthermore, hedonic shopping motivation moderates the relationship between augmentation and the positive affective response. Research limitations/implications Because of the chosen research approach, the results may lack generalizability to other forms of augmentation. Therefore, researchers are encouraged to test the proposed model using different types of AR stimuli. Furthermore, replication of the study with other populations would increase the generalizability of the findings. Practical implications Results of this study provide a valuable reference for retailers of the benefits of using AR when attempting to optimize experiential value in online environments. Originality/value The study contributes to experiential retail and consumer purchase behavior research by deepening the conceptualization of the impact of experiential technologies, more specifically AR apps, by considering the role of hedonic shopping motivations.

scholarly journals The Impact of Diurnal Preferences on Customer Satisfaction, Word of Mouth and Repurchasing: A Study in Indian College Online Shoppers

2020 ◽  
Vol 16 (1) ◽  
pp. 21-30 ◽  
Author(s):  
Larry Sau Kei Leung
Keyword(s):  
Customer Satisfaction ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Snowball Sampling ◽  
Online Retail ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Positive Word Of Mouth ◽  
The Impact

The importance of positive word of mouth (WOM) and repurchasing in competitive online retail environments demands their further study. Although customer satisfaction has been found to drive positive WOM and repurchasing, limited research has explored what type of customers feel more satisfied with online shopping. It was anticipated that the convenient nature of online shopping would better match the conscientious personality traits of customers with earlier sleep and wake times. Data collected from 334 Indian college students participating in this study using a snowball sampling method were analysed by multiple regression. As hypothesised, based on self-congruency theory, customers with earlier sleep and wake times were found to feel more satisfied with online shopping, which in turn enhanced their positive WOM and increased repurchase intention. Theoretical and managerial implications are discussed.

scholarly journals Barriers to tacit knowledge retention: An understanding of the perceptions of the knowledge management of people inside and outside the organisation

2013 ◽  
Vol 15 (2) ◽  
Author(s):  
Jacky Bessick ◽  
Visvanathan Naicker
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Tacit Knowledge ◽  
Quantitative Research ◽  
Target Population ◽  
Knowledge Retention ◽  
Research Approach ◽  
Knowledge Loss ◽  
Private And Public ◽  
The Impact

Background: Knowledge loss causes challenges for organisations that wish to remain competitive. These organisations must identify the risks that could lead to knowledge loss and become aware of issues that affect knowledge retention.Objectives: The objective of this research was to identify tacit knowledge retention barriers that could cause knowledge loss in an organisation. The paper presents a framework for the assessment of the impact of these barriers and discusses the research findings in order to critique that framework.Method: A quantitative strategy was used to interpret the findings. The target population is information technology (IT) professionals in a government organisation. Interviews were conducted in order to produce a more context-sensitive interpretation of the findings. A quantitative research approach was used to ensure the findings would precisely reflect the target population.Results: The majority of respondents confirmed that career development requires professional development, training prospects and improves the employability of employees. The agreed result was that respondents seek autonomy, that is, the ability to make decisions. Job stress and burnout are experienced because of problems with in filling posts, and the competition between the private and public sectors for experienced IT employees.Conclusion: Certain determinants were found that affect barriers in knowledge management: organisational commitment, job satisfaction, job characteristics and talent management. These need to be measured to prevent barriers from occurring. Implications are drawn from the study; these provide a focus for further research to bridge some gaps in information technology that currently limit the widespread use of knowledge management.

scholarly journals An empirical study to analyse impact of demographic factors on consumer perception towards e-payments with reference to national capital region, india

2020 ◽  
Vol 10 (3) ◽  
pp. 41-46
Author(s):  
Kapil Mohan Garg ◽  
Twinkle Goyal
Keyword(s):  
Sampling Method ◽  
Demographic Factors ◽  
Primary Data ◽  
Extensive Literature ◽  
Technological Advancement ◽  
National Capital Region ◽  
Snowball Sampling ◽  
Capital Region ◽  
National Capital ◽  
The Impact

In the present world, smartphones play an important role in the daily life of people. Technological advancement has made smartphones as devices where mobile users can make money transactions or payment by using applications installed on the smartphone. It’s no secret that people today are digital natives. In this technology-driven society, paying for a cappuccino using a pay-and-go method or buying a sweatshirt with a one-click model, has become the norm. Backing away from cash, they drive innovation in the digital payments industry. That’s the reason digital-driven payments become one of the trends ripe in this digital push era.The research is an attempt at analyzing the impact of demographic factors on consumer selection of the mode of payment along with an understanding of what people think about the idea of paying online and up to what extent they find it more convenient. It is also about knowing factors that affect the consumer’s decision to adopt mobile wallets and various risks and challenges faced by the users of the mobile wallet. An extensive literature review is also done and a lot of information is collected from different sources. In this research, the primary data is collected from the people of the National Capital Region. For this research, the convenience sampling method and snowball sampling method of non-probability sampling is used. The tool used for the collection of data and making of questionnaires is google forms and data is collected from 215 respondents. For tabulation and analysis of data, analytical tools like Microsoft Excel and SPSS is used.

scholarly journals E-Marketplace in the Agricultural Sector in Sri Lanka: Challenges in Adoption

2021 ◽  
pp. 44-58
Author(s):  
N. H. Ellawala ◽  
K. M. V. Sachitra
Keyword(s):  
Sri Lanka ◽  
Fruits And Vegetables ◽  
Agricultural Sector ◽  
Research Approach ◽  
Snowball Sampling ◽  
Major Barrier ◽  
Individual Interviews ◽  
Agriculture Sector ◽  
Farming Community ◽  
Sampling Approach

Purpose: Agricultural e-commerce can assist in overcoming notable challenges and inefficiencies in the agriculture supply chain especially in developing countries. The aim of the study is to identify barriers to sustaining and further developing an E-marketplace in the agricultural sector in Sri Lanka. Design: An exploratory qualitative research approach was used to provide an in-depth overview of adopting and sustaining an e-marketplace. Data collection was carried out using semi-structured individual interviews amongst mass producers and buyers of fruits and vegetables as well as an e-marketplace developing institution in Sri Lanka. As this is a qualitative study, non-probability sampling techniques were used. Sample for mass producers was selected using the snowball sampling approach. Criterion sampling approach was used for the selection of bulk buyers of fruits and vegetables and the e-marketplace developing institutions. Thematic analysis was employed. Findings: The study found that while farmers and buyers both expressed an interest in joining an e-marketplace in the future, they had expectations that must be fulfilled to do so. Unawareness about its existence and the processes behind an e-marketplace was a major barrier common to both farmers and buyers. Further, both farmers and buyers were satisfied with their current process and therefore felt no need for an alternative and therefore would not join an e-marketplace unless that process is supported to an extent. Further, quality, transportation, certifications, and low mobile phone signal were considered major concerns and barriers. Developers face difficulty in acquiring necessary funding to invest in sustaining and further developing the platform. They also believe the absence of a method to guarantee quality and to resolve problems between participants requires an immediate solution. Further, as majority of the farming community is technologically illiterate, developers must account for this issue when developing the platform. Research Implications: The findings of this study provide valuable knowledge necessary to increase the farmers’ and buyers’ adoption of an e-marketplace in agriculture which has been named as a high priority solution, by the Department of Agriculture in Sri Lanka, to solve the agricultural problems currently being faced. Originality: The literature scores in developing context are limited to exploring the e-marketplace adoption in the agriculture sector. This study has deepened the authors’ understanding by investigating farmers’ and buyers’ perspective on the adoption of an e-marketplace for agriculture.

scholarly journals THE IMPACT OF SOCIO-EMOTIONAL INTELLIGENCE ON ACADEMIC PERFORMANCE

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Jamshid Ali Turi ◽  
Muhammad Faizal A. Ghani ◽  
Yasir Javid ◽  
Shaharyar Sorooshian
Keyword(s):  
Emotional Intelligence ◽  
Academic Performance ◽  
Random Sampling ◽  
Sampling Method ◽  
Target Population ◽  
Survey Method ◽  
Teaching Learning ◽  
The University ◽  
The Impact ◽  
Self Administered Questionnaire

The study was designed to check the impact of socio-emotional intelligence on academic performance of the university students. The target population was BS, MS and PhD students of the COMSATS institute for information technology. Self-administered questionnaire based survey method was adopted using Bar On EQ-I questionnaire for data collection based on non-random sampling (Convenient) sampling method. Results indicate positive correlation between socio-emotional intelligence and academic performance and the results recommend penetration of socio-emotional intelligence practices in teaching learning processes for getting best possible academics objectives.

scholarly journals Interrogating the Concept of ‘Community’ in Community Policing Operations in Nigeria

2021 ◽  
Author(s):  
Ogadimma Arisukwu ◽  
Tunde Adebisi ◽  
Chisaa Igbolekwu ◽  
Festus Asamu
Keyword(s):  
Qualitative Research ◽  
Community Policing ◽  
Sampling Method ◽  
Community Leaders ◽  
Research Approach ◽  
Snowball Sampling ◽  
North Central ◽  
Youth Groups ◽  
Depth Interview ◽  
Analyze Data

Community is a veritable ingredient for social change and development in a society. The potentials of individuals and groups in the community are a great source or resource for promoting unity, development and patriotism. The general objective of this study is to examine the influence of diversity in community composition, on the operation of community policing style in Nigeria. The study adopted qualitative research approach to collect and analyze data. In-depth interview is the instrument of data collection while content analysis is the method of data analysis. The study took place in Kwara State, North central Nigeria. Twenty community leaders and youth groups heads were purposefully selected through snowball sampling method. Where this great resource or human capital is adequately galvanized by the leaders and community heads, the community becomes formidable and capable of solving her social problems together. However, these benefits of community are hampered by other socio-cultural and economic variables in its members. Community on its own cannot achieve much until members are mobilized to support and partner with government in any developmental projects.

scholarly journals Indian husbands’ support of their wives’ upward mobility in corporate South Africa: Wives’ perspectives

2016 ◽  
Vol 42 (1) ◽  
Author(s):  
Sumaiyah F. Ahmed ◽  
Nasima M.H. Carrim
Keyword(s):  
South Africa ◽  
Qualitative Research ◽  
Life Story ◽  
Spousal Support ◽  
Research Approach ◽  
Dual Career ◽  
Snowball Sampling ◽  
Indian Women ◽  
Dual Career Couples ◽  
The Impact

Orientation: Spousal support is a crucial area to explore, particularly due to the increased prevalence of dual-career couples in South Africa and the dynamics facing them.Research purpose: The main objective of this study was to explore Indian wives’ perceptions regarding the support they receive from their husbands and the impact that such support has on their career progression.Motivation for the study: The limited qualitative research available globally on the subject and the dearth of research that focuses on Indian professional females in the South African context motivated the study.Research design, approach and method: A qualitative research approach was followed, and the data were collected through in-depth, life-story interviews. Purposeful and snowball sampling methods yielded a sample of nine Indian female managers who were in dual-career marriages.Main findings: Spouses are essential sources of support for Indian professional women. The findings revealed that there are various marital and socio-cultural dynamics that impact on the spousal support received by these women, which ultimately influences their career advancement.Practical/managerial implications: The findings provided valuable information regarding the marital challenges that Indian women face in their career progression. The awareness of such dynamics can assist management in devising strategies to accommodate and retain the unique talent that Indian women have to offer.Contribution/value-add: The study contributes to the evolving body of knowledge on dual-career couples by focusing on an under-researched, but essential aspect of the dual-career arrangement.

scholarly journals Distribusi dan Perbaikan Pasca Panen Bunga Potong Sedap Malam (Polianthes tuberosa) dari Petani Desa Tunjuk, Tabanan ke Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 301
Author(s):  
Ni Wayan Cindy Pramesti Angia Putri ◽  
Bambang Admadi H ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Citric Acid ◽  
Silver Nitrate ◽  
Sampling Method ◽  
Assessment Method ◽  
Snowball Sampling ◽  
Cut Flowers ◽  
Postharvest Handling ◽  
Distribution Line ◽  
System Assessment ◽  
The Impact

The aims of this study were 1) to find out the type and distribution path of tuberose cut flowers from farmers in Tunjuk Village to retailers in Denpasar, 2) to analyze the system and the impact of postharvest handling to tuberose cut flowers on each distribution path, 3) to find out the impact of postharvest improvements, by conducting an experiment which soaking the tuberose cut flower in holding solution. The snowball sampling method was used to find out the types and distribution paths of tuberose cut flowers, while to analyze the system and the impact of improvements on each distribution line the Commodity System Assessment Method (CSAM) was used through survey and interview directly to stakeholders. The holding solution used for soaking treatment is sucrose, silver nitrate and citric acid.The results showed that there were only two distribution path, namely line I (Farmer – Wholesaler – Retailer - Consumer) and line II (Farmer – Retailer - Consumer). Postharvest handling along distribution lines includes harvest, sorting, binding, wrapping, soaking, storage, packaging, distribution and display. The impact of handling on postharvest losses at the sorting stage at the farm level is 2% (insignificant), the level of wholesalers at 3% (insignificant), and at the retail level of 6% (significant). Soaking treatment in holding solution can prolong the freshness of flowers. Tuberose cut flowers can last 3.98 days when soaked using water and can last up to 6.85 days when soaked in sucrose, silver nitrate, and citric acid solutions. Keywords: tuberose flower, sucrose, silver nitrate, citric acid, CSAM

scholarly journals Tomato Business Integration Conduct; Is It the Impact of Marketing Structure? (Tomato Marketing Study in Manggarai Regency, East Nusa Tenggara)

HABITAT ◽  
2020 ◽  
Vol 31 (3) ◽  
pp. 136-143
Author(s):  
Fabianus Gangkur ◽  
Ratya Anindita ◽  
Hery Toiba
Keyword(s):  
Market Structure ◽  
Sampling Method ◽  
Market Performance ◽  
Information Service ◽  
Performance Estimation ◽  
Limited Area ◽  
Snowball Sampling ◽  
Market Conduct ◽  
Bargaining Position ◽  
The Impact

This study aimed to examine the demand for tomato SCP in Manggarai Regency. The participants were 82 farmers, 7 middlemen, and 16 retailers. The characteristics of the farmers were homogeneous in terms of having a limited area of approximately 0.1-0.5 hectares. A simple random sampling method was then used to determine the participants. Slovin’s formula was used to determine the farmer participants. The snowball sampling method was used to assess the sample of middlemen. Market structure data was analyzed by market share, and market concentration used CR4 estimates. Whereas, consumer conduct had been descriptively studied in relation to pricing strategies and business integration. Market performance estimation was made by measuring the margin and the farmer’s share. The results showed that the structure of the market for tomatoes in Manggarai Regency was oligopolistic and very concentrated. The CR4 values were as follows: middlemen (69.95 %), retailers (54.57%) and farmers (13.05 per cent). Meanwhile, the market structure affected the market conduct in which traders as price determinant and farmers as price takers. In addition, the middlemen established vertical business integration as an attempt to expand their business, dominate the market and increase their income. Oligopoly market structure and market conduct affected the tomato market in Manggarai Regency. The tomato market performance was inefficient as seen from a wide margin but having small farmer’s share. The margin values for channels I and II were Rp12.151,00 and Rp11.525,00 respectively. Whereas the farmer’s share was 36.46 percent and 39.74 percent respectively. Reflecting to the results, an accessible price information service is extremely needed for farmers to minimize asymmetry information. In addition, farmers need to maximize the role and work of farmers' groups as a joint marketing agency in order to increase their bargaining position.

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