scholarly journals Promoting Luminor Hotel Pahlawan, Sidoarjo to Its Target Market Using a Marketing Booklet

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 248-261
Author(s):  
Asti Kusumaningtyas
Keyword(s):  
Target Market ◽  
Creative Thesis ◽  
Point Target ◽  
Marketing Tool ◽  
Selling Point

This is a creative thesis report on a problem that Luminor Hotel Pahlawan, Sidoarjo has. The three-star hotel located in Sidoarjo is believed to have ineffective marketing tools. Their prospects tend to ask for further information such as pictures and detail description of the facilities. Flyers that the salespeople usually give to the prospects are less informative. Thus, in order to introduce the product to the representatives of the prospects a marketing booklet is needed. Marketing booklet which has more spaces to deliver information can help the salespeople to answer customers’ needs. To persuade the readers, Luminor Hotel Pahlawan, Sidoarjo’s Unique Strength Points (USP) will be emphasized in the marketing booklet contents.Keywords: marketing tool, marketing booklet, unique selling point, target market.

scholarly journals Promoting Petra Language Center To Its Target Market By Using A Website

K ta Kita ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 150-157
Author(s):  
Agnes Emmilia Eka Rosanti
Keyword(s):  
Foreign Language ◽  
English Language ◽  
French Language ◽  
Specific Information ◽  
Target Market ◽  
Creative Thesis ◽  
Mandarin Language ◽  
Foreign Language Skill ◽  
Selling Point ◽  
The Relationship

I did my internship in Petra Language Center. The Products of PLC are English Language Center, Mandarin Language Center, Japanese Language Center, French Language Center, and Dutch Language Center. For English Language Center, it has other courses and it will be explained in Creative Thesis. The target market is children, teenagers, and general adults who want to enhance their foreign language skill. The competitors of PLC are Ubaya Language Center and Unesa Language Center.  The main problem of PLC is that the customers do not know where to go to get the information. The solution to this problem is to make a website. Website is a right tool for PLC because it is accessible and it provides the specific information about courses in PLC. The benefits of PLC website are to increase sales and profit, to expand its market, and to build the relationship with the customers. Keywords : promotional tool, website, unique selling point

scholarly journals Designing a Promotional Video as a Tool to Promote Swiss-Belinn Airport Hotel Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 201-211
Author(s):  
Nathalia Cindy Cindy
Keyword(s):  
Target Market ◽  
Creative Thesis ◽  
Project Report ◽  
Final Project ◽  
Close Proximity ◽  
Short Video ◽  
Promotional Video ◽  
Potential Customers ◽  
Target Markets

This is a Creative Thesis Final Project Report on a problem at Swiss-Belinn Airport Hotel Surabaya (SAHS). SAHS is a hotel that is located strategically in close proximity to Juanda Airport. The hotel has three types of rooms and provide various facilities, such as restaurant, pool etc. The target markets for these products are people who need meeting rooms, and are away on business trips, vacations, and transit. However, the hotel is struggling to reach out to individual guests. Thus, in order to effectively introduce and inform the hotel to a wider population, a tool is needed. A Promotional Video (PV) is a short video or movie to promote a product or service to potential customers. PV can highlight the USP of the hotel. However, due to the current pandemic, creating the promotional video is unattainable. Thus, this thesis would cover interviews for the data and/until the act of creating the plotline for the promotional video.Keywords: Promotional tool, promotional video, USP, target market

scholarly journals Designing a Video as a Tool to Promote Zoom Hotel Jemursari Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 232-243
Author(s):  
Rendy Darmawan
Keyword(s):  
Main Product ◽  
Target Market ◽  
Creative Thesis ◽  
Promotional Video

This is a creative thesis report on a problem that Zoom Hotel Jemursari Surabaya has. Zoom Hotel Jemursari is located at Jl. Raya Jemursari Surabaya. As a hotel the main product of Zoom Hotel Jemursari is the rooms it provides for the guests. The main problem of this hotel regarding the salespersons have difficulties to convince the customers because they do not have a promotional tool that can support them to provide more interesting information about Zoom Hotel Jemursari. Regarding this problem, I decided to make a promotional video as the solution for this problems. However, due to current pandemic, this thesis would cover questionnaire for the data and/until the act of creating the storyline for the promotional video. This promotional video will be a beneficial tool for Zoom Hotel Jemrusari’s salespersons because this tool will support the salespersons to convince the customers by providing more interesting information using this promotional video. Keywords: Promotional tool, promotional video, storylines, questionnaire, USP, Hotel,

scholarly journals The use of traditional versus e-marketing in SMEs in a developing country: A comparative analysis

2015 ◽  
Vol 4 (4) ◽  
pp. 202-212
Author(s):  
Leanne Manley
Keyword(s):  
South Africa ◽  
Comparative Analysis ◽  
Developing Economies ◽  
Target Market ◽  
The Difference ◽  
Marketing Tool ◽  
Marketing Costs ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Way

The revolution of the internet has changed the way many organisations conduct business in today’s market environment, and has specifically changed in the way companies market products to consumers. E-marketing allows a marketer to not only reach a broader target market than traditional methods, but substantially reduces marketing costs as well, which can mean the difference between success or failure in small medium enterprises (SMEs). Multiple studies have investigated traditional and e-marketing practices, however, few studies have focused on SME marketing practices and their use of e-marketing in developing economies. This article provides an insight into current marketing tools employed by SMEs in South Africa and provides a comparative analysis between traditional and e-marketing tool usage. A self-administered questionnaire was distributed to SME owners, whereby data was analysed by means of frequency occurrence. The main results stemming from the research indicate that SME owners have no preference in using either traditional or e-marketing tools, with majority preferring to use both. However, the majority of marketing tools being used and receiving the most effective rating according to SME owners is directed towards e-marketing tools. From the results obtained recommendations are made to policy-makers, SME managers, development agencies and business owners so as to establish an appropriate strategy to improve SME marketability within South Africa. The findings can be universally applied as studies have shown that there is a lot of similarity in the challenges faced by SMEs irrespective of where they come from.

scholarly journals The Marketing Communication Strategy of Indonesian Film A Study Case: Laskar Pelangi Film

2021 ◽  
Vol 6 (10) ◽  
pp. 567-591
Author(s):  
Loretta Kainary Hutapea ◽  
Amilia Wulansari
Keyword(s):  
Public Awareness ◽  
Direct Marketing ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Home Production ◽  
Moral Value ◽  
Study Case ◽  
Selling Point ◽  
Target Consumer

The purpose of this study is to present the appropriate marketing communication strategy for a film based on the marketing mix and communication mix strategy. Promotion is considered to be the most important sector in film where it is also determined as the first stage to introduce the new release film to the audiences. Therefore, promotions are used by the home production as a tool to provide the film information that aimed to create the public awareness towards the film and decide to watch it in cinema without taking the risk of being unsatisfied. The study will be in the form of a study case taking the well-known Indonesian film “Laskar Pelangi” as the object research. The methods that used are a descriptive qualitative approach through research, observation, and interview with the publicist team of Laskar Pelangi film. The finding shows that PT Miles Films as the home production of Laskar Pelangi using the Integrated Marketing Communication (IMC) such as advertising, direct marketing, sponsorship marketing, exhibitions, point of sale and merchandising, and Word of Mouth (WOM) by considering its target consumer which is the family and Laskar Pelangi novel’s reader. Furthermore, the company use the Unique Selling Point (USP) in terms of casting, producer, director, and also the moral value of the film affecting to improve the interest and consumer’s desire to watch the film. The overall research documents that for the film industry to perform well, the company needs to define the marketing tools based on the target market.

scholarly journals Exploration Of Horse Leather Material As Raw Materials In Making Footwear

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Asep Sufyan
Keyword(s):  
Design Process ◽  
Raw Materials ◽  
Target Market ◽  
Selling Point

Horse leather material has not been popular among consumers, of course, being a separate obstacle in the sale of products that use horse leather material. Horse leather is a material that is rarely used, if this horse leather material is used appropriately, this can be a selling point for that product. In addition, if you use an attractive selling strategy, this can attract the attention of consumers and increase sales figures. Treatment of horse skin material is not as difficult as imagined, it is enough to use a toothbrush and shampoo to clean it if it is dirty and brushed in the direction of the horse's hair so as not to damage its texture.The process of designing starts from seeing the trends that are taking place in the community, of course, trends related to footwear, by looking at the trends that are taking place in the community we can get a target market from which people will be the target in the design process footwear.�The design is done by going through several stages such as sketches, digital rendering by inserting material into the rendering to make it easier to imagine, and also making alternative colors.

scholarly journals The Effectiveness of West Bengal State Khadi Mela as Organisational Marketing Tool

2020 ◽  
Vol 47 (1) ◽  
pp. 64-77
Author(s):  
Dibyendu Bikash Datta ◽  
Biswajit Sarkar
Keyword(s):  
Small Businesses ◽  
West Bengal ◽  
Cost Effective ◽  
Basic Element ◽  
Primary Data ◽  
Target Market ◽  
Commercial Development ◽  
Lower Growth ◽  
Wide Range ◽  
Marketing Tool

Mela or fair cannot be underestimated as an effective marketing tool capable to reach a huge target market at one go. Over the years, organised mela had provided an even playing field in which small businesses and large ones come together to determine the mela effectiveness. The objective of the study is to determine West Bengal Khadi and Village Industries Board (WBKVIB) views towards the effectiveness of mela as a marketing tool. The problem statement was that most of the khadi units are operating under budgetary constraints; therefore, it was important to ensure that their objectives are achieved. Marketers faced severe recessions, declining purchasing power, increased competition, lower growth rates, consumer awareness and pricing pressures. Khadi organisations are therefore constantly looking for the lowest cost-effective methods to promote their products, and the effectiveness of mela as a marketing platform to meet their objectives was not known. The results of the study can be useful for potential exhibitors who may utilise mela for the product promotions, to determine whether mela is appropriate to ensure their needs and fits in their overall strategy and for the organisers to formulate strategies to add value to the units involved and ensure that they remain. The literature review summarises mela as the most successful and valuable marketing tools for businesses. Mela is a basic element of the marketing mix properly combined to establish an integrated marketing communication system for consumers to get a simple and recognisable picture of the retailer. It creates a unique environment in which a wide range of sales and marketing goals are pursued. It brings buyers and sellers together to a central location. It is the direct catalyst for new and commercial development. The population of the study was drawn from units that had participated in the khadi mela. In selecting the sample elements, a stratified random sampling approach was used. The study used semi-structured questionnaires for primary data collection. The qualitative data describing characteristics or qualities were analysed using qualitative analysis while statistical analysis software SPSS was used for quantitative data. This study contributed to the understanding of factors affecting the WBKVIB marketing strategy.

PENETAPAN KEBIJAKAN PERIKLANAN ATAS DASAR PERILAKU KONSUMEN (Studi Kasus : Produk Shampoo)

2018 ◽  
Vol 1 (01) ◽  
pp. 01
Author(s):  
Ismulyana Djan
Keyword(s):  
Consumer Behavior ◽  
Market Research ◽  
Advertising Effectiveness ◽  
Target Market

There are three things that should be into consideration in advertising certain product, ic,; the extent of similar products advertised at the same target market and media, cost of advertising, and difficulty in measuring advertising effectiveness. These three factors force management people to launch a market research concerning consumer behavior.Research carried out on 110 respondent asking them to mention: the brand of shampoo they used from ten different alternatives, seven usefulness of that product, and the kind of advertising media that is most often seen, heard, or read, shows that advertising shampoo product should pay attention to the: characteristic of the shampoo user, objective of advertising, target market to be achieved, advertising theme, press media used, and coordination with other marketing factors.That conclusion become the basic formulation on considering advertising policy of shampoo product that pay attention to consumer behavior.

MARKETING TO CHINESE MILLENNIALS: WEIBO AS A MARKETING TOOL FOR LUXURY BRANDS

2018 ◽  
Vol 2018 ◽  
pp. 441-442
Author(s):  
Rosy Boardman ◽  
◽  
Marta Blazquez Cano ◽  
Shaoqianqian Deng
Keyword(s):  
Luxury Brands ◽  
Marketing Tool

Research on the Marketing Strategy of Online Education -- Taking New Oriental as an Example

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Jialu Chen ◽  
Yingxiao Han ◽  
An Li
Keyword(s):  
Online Learning ◽  
Online Education ◽  
Online Teaching ◽  
Large Scale ◽  
Target Market ◽  
Growth Trend ◽  
Continuous Growth ◽  
Financial Investment ◽  
Marketing Mode ◽  
Marketing Costs

In recent years, with the development of society and the progress of science and technology, online learning has penetrated into people's daily life, and people's demand for high-quality curriculum products is more and more strong. From a macro perspective, the continuous growth of national financial investment in education, the continuous upgrading of China's consumption structure, the development of 5G technology and the popularization of AI intelligence make online teaching less limited. The online education industry is showing an explosive growth trend. More and more online education institutions are listed for financing, and the market value is soaring. However, in 2019, except for GSX, the latest online learning platforms such as New Oriental, Speak English Fluently and Sunlands, have been in a state of loss. Most of these agencies seize the market by increasing advertising investment, but at the same time, they also bring huge marketing costs, which affect the financial performance of the company. With the enhancement of Matthew effect, large-scale educational institutions occupy a large market through free classes and low-price classes, while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs, facing the risk of capital chain rupture. Taking new Oriental online as an example, this paper analyzes the problems existing in the marketing strategies of online education institutions. It also puts forward suggestions on four aspects, which are target market, differentiated value, marketing mix and marketing mode, so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality, expanding marketing channels and implementing precise positioning.

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