Adoption patterns over time: a replication

Based on new data, we replicate Mahajan et al.’s (1990) paper on adopter categories and Goldenberg et al.’s (2002) paper on saddles and offer explanations and extensions. We use a new dataset to replicate the results, namely, the U.S. Consumer Technology Association’s Sales & Forecasts, which provides longitudinal data on numerous consumer electronic products. Goldenberg, Libai, and Muller utilized the same source for 1999, while we use the updated 2021 report for the adopter category as well as the saddle replication, thus employing the same data source for both studies. We find that in the adoption of consumer electronics, there are fewer saddles, and these saddles are shorter and shallower in 2021 than they were in 1999. Regarding adopter categories, we break the data down by decades and show that, while the early adopter categories just barely decelerated over the six decades of our analysis, the average growth of the new dataset is much faster, with the peak occurring considerably sooner than that of the earlier data.

Internet skills as an influencer for adoption of digital innovations in a technologically emerging nation: India

Purpose The advent of technology has enabled frequent innovations in the digital modes of doing business. While some users are reluctant to adopt one, others have made it their way of life. The purpose of this study is to find out the approximate time frame of a digital user in an emerging economy like India to adopt their favorite digital application. The importance of an individual’s level of internet skills is explored in the aspect of adopting digital innovations. Design/methodology/approach The study follows a quantitative approach where data collected from both primary and secondary sources are analyzed to arrive at the results. In total, 837 responses collected with the help of a structured questionnaire are entered and analyzed using SPSS. Multinomial logistic regression is the statistical tool used in the research. Findings Five sets of adopter categories based on Rogers (1983) are created using an adoption score and are represented in a Time Horizon to understand better. The Unaffected adopter category is used as the reference point to compare the set of internet skills against each of the other five categories. The five sets of categories comprising the internet skills depict interesting results in the case of all the four comparisons made. Social skills are not seen to have any influence on a user being an Innovator or Early Adopter as compared to an Unaffected user. It is also established that Operational and Creative skills play important role in users’ probability of being an innovator, early adopter and early majority compared to being unaffected. Originality/value The study analyzes the role of internet skills in the process of adopting digital innovations. The role of internet skill although is associated with every aspect of the digital revolution taking place all over, its application including the direct score of a digital user’s level of internet skills is not found in the literature.

Adoption of Fisheries Diversification Innovation in Poklahsar in Cigasong Sub-District, Majalengka District

Cigasong District has fisheries potential like poklahsars. Poklahsar produces rebon shrimp brittle and carp. The development of fisheries potential can be done by diversifying processed fish. The research aims to study (1)changes in knowledge, attitudes, and skills of poklahsar after counseling on diversification of processed fisheries; (2) the process of adopting innovations; (3) the group that adopts the best innovation. Counseling was carried out using a demonstration method of diversification of processed fish. Respondents are members of poklahsar Sehati, Mitra Harapan and Pandawa Opat. Responses were observed using questionnaires, interviews, and observations; the data is displayed descriptively and simple tabulations are diagrams. The results showed; (1) an increase in knowledge, attitudes and skills in the whole poklahsar; (2) the process of adopting innovations in each group is different; (3) the results of the evaluation of the adoption of krispi eel innovation in poklahsar Sehati have the highest value of attitude change that is 10 and the value of knowledge 4, faster to implement than other poklahsar that is on the 5th week by two respondents from seven respondents, the 6th week the number of adopters increased into seven people and included in the early adopter category.

The Process of Adopting Innovation on Line Chatterbot Mobile Messenger as Customer Service Intermediary (Case Study: Chatterbot Telkomsel)

By using Rogers’s theory (1983), this research aims to know the process of adopting innovation occurred in the Telkomsel customers toward Line Chatterbot Mobile Messenger. Another purpose of this research is tried to find out the differences of adoption process from generation X, millennial, and generation Z as well as describe each of the adopter category characteristics. The method used is case study with qualitative approach using Focus Group Discussion technique. The results then reveal that the adoption process has little bit differences with Rogers’s theory. The differences are found in several steps including knowledge steps, experiment steps, decision steps, and confirmation steps. Furthermore, this research is also found out new concepts namely passive adopter which is defined as adopter that prefers using innovation as alternative choices.

WHO ARE THE ADOPTERS OF RETRO-TECHNOLOGY?

This paper studies the motivations and personality traits of retro-tech adopters. From a survey conducted on Amazon Mechanical Turk with 466 respondents, we conducted an exploratory factor analysis to establish motivational factors, and then ran a correlation analysis to determine the relationships between these motivations and the facet-level traits of the BFI-2 model. Our findings indicate that retro-tech consumers are not a homogenous adopter category, as individuals are affected by different motivations — aesthetic, fashionability, nostalgic positive emotionality, non-conformism and quality. Our study additionally suggests a cyclical conceptualisation of the diffusion of innovations model, or its extension to include a new group of retro-adopters.

Adoption and intensity of adoption of beekeeping technology by farmers: The case of Sheko Woreda of Bench-Maji Zone, South West Ethiopia

Beekeeping delivers the rural people with sources of income, dietary use, pollination service and social benefit. In spite of the benefits obtained from beekeeping, farmer’s resistivity to adopt the recommended modern beekeeping technological components (packages) is among the major problem. Therefore, the objectives of this study were to examine the intensity of adoption of beekeeping technology package, and identify factors influencing adoption and intensity of adoption of beekeeping technology package in Sheko district. Stratified sampling procedure was used to select sample households. A total of 200 household heads were selected randomly from adopters and non-adopters categories of four potential beekeeping localities. Date was collected by using household survey and key informant interview and analyzed by using censured Tobit model. From sampled households 68% of respondents who have bee hive; the majority of them fall under medium adopters’ category. Variations in intensity of adoption of bee hive components were observed among adopter category. The output of censured Tobit model was indicate that six variables such as total livestock unit, apiary site visit by farmer, perceived cost of technology by farmer, distance of market center from home, knowledge of farmers for bee management and availability of bee hive technology were found to have significant influence on adoption and intensity of adoption of bee hive technological package. Therefore, agricultural policy and development interventions should give emphasis to the improvement of institutional support system so as to achieve wider adoption and intensity of adoption for small scale farmers.

Using Twitter as an ELT Tool in the Saudi EFL Context

The present study aims at investigating English as a Foreign Language (EFL) Saudi students’ adaption of Twitter and utilizing it as an English language learning tool and the different characteristics of each adopter category using Roger’s Diffusion of Innovation Theory (DOI). It targets both the foundation year Saudi female university students studying EFL at the English Language Institute (ELI) at King Abdul Aziz University (KAU) as well as the male and female Saudi students studying English at English language institutes abroad. The sample will consist of 50 female preparatory year students (PYS) studying EFL at the ELI. Their ages will range between the ages of 18 and 21 years old and will all be likely to come from an Arab origin. Furthermore, the study will include 50 male and female English learners who are studying abroad. This quantitative study uses a three parts questionnaire. The first part will request demographic information from participants such as age, years of experiences, academic ranking, and the level they are studying in the students' case. In the second section, participants were asked to choose the response that describes the degree to which they use the innovation (Twitter). In the last section, participants were asked to read 23 statements that measure the different characteristics of each adopter category which influence the user intention and behavior. The 23 statements were based on the five perceived attributes of innovations derived by Rogers (2003). A five-point Likert-type scale ranging from strongly agrees to strongly disagree was applied to assess the perceived attributes of Twitter. The researcher aims at identifying valuable insights on how much the social network website Twitter is accepted and used as a learning tool for Saudi language learners. Therefore, based on the findings of this study, researchers in the same field may expand the study by moving to further experimental research that maybe carried out to investigate the effectiveness of Twitter as a teaching tool in the ELI classroom at KAU and other language institutes outside the Kingdom.

The online examinations at Universitas Terbuka: an innovation diffusion viewpoint

Purpose The purpose of this paper is to provide insight into the students’ adoption rate of the online examinations at Universitas Terbuka (UT), which is a hotbed of technological innovation in higher education, by analyzing the students’ adoption rate of the online examinations related to their academic factors (program of study, GPA, credit earned), socioeconomic status (age, sex, marital status, employment status), and residential factor. Design/methodology/approach This is an in-depth case study of 1,540 first-year students for the period ranging from the start of the second semester of 2013 to the first semester of 2016 at Bengkulu Regional Office of UT. During the term, quantitative data were set up with ordinal regression to measure the extent to which the adoption rate categories were influenced by such demographic characteristics as academic attainment, personal background, and current residence. Findings The results showed that while the program of study, grade point average, credits earned, sex, and residence had systematic effects on adopter categories, employment and marital status did not. The highlights of the results were that students with GPA less than or equal to 2.9 were 2.02 times likely to fall into a higher adopter category as compared to those with GPA above 2.9, and students residing in city were 2.50 times more likely to hit the higher levels of adopter category, compared to those residing outside city. Research limitations/implications As this is a case study of the students enrolled in the second semester of 2013 and because there has been a rapid change in the way people access information technology, further work should be done, in particular on the sample of students who have enrolled lately. Practical implications The institution of open and distance learning (ODL) should accelerate the introduction of new learning resources based on diffusion of innovation modeling. Social implications It is also recommended to especially encourage the new students of ODL to have a feeling of easiness and self-confidence regarding online examinations, and understand their importance. To achieve this objective, regional office staffs can guide the students to try out the online examination in the orientation study activities for new students. Originality/value Despite the extensive research on diffusion model for the past decades, this field of study has much more to offer in terms of describing and incorporating such current innovation as an online examination in ODL platforms with which to associate students’ academic and demographic profiles.

Evaluasi Adopsi Inovasi Feed Additive Herbal untuk Ternak Ayam Pedaging

<p><em>The purpose of this research is to evaluate technically and economical adoption of herbal feed additive innovation for broiler. </em><em>This research was conducted from August to October 2008, in the broiler farm at Karanganyar, Sragen, and Boyolali by using research based method of descriptive analysis. The respondents of the research were 34 farmers selected by using purposive convenience sampling</em><em>. </em><em>Evaluation technical adoption of herbal feed additive innovation, was analyzes base on the respondent’s answer to questionnaire which draw a process adoption of innovation, consist of the first reason of farmer apply innovation, process receiving innovation and the difficulties and in apply innovation. The result of research shows based on technical evaluation result there differences adoption innovation process on adopter category early and late, it is first reason receive innovation where on early adopter category because on broiler production higher (52,94%), while the first reason for late adopter category in receive innovation because to save production cost (47,06%). The result also shows that early adopter category of farmers (58,82%) not found difficulties in apply innovation feed additive, while in late category adopter (52,94%) . Found difficulties in apply innovation feed additive. Base on economic evaluation value, the income of broilers farm without using feed additive herbal at scale <span style="text-decoration: underline;">&gt;</span> 8.000 broiler Rp 2.392,18 per broiler, scale 3001– 8.000 broilers Rp 1.910,54 per broiler, and the income at scale <span style="text-decoration: underline;">&lt;</span> 3000 broilers Rp 1.616,59 per broiler. Income of broilers farm with using feed additive herbal base on scale <span style="text-decoration: underline;">&gt;</span> 8.000 broilers Rp 2.557,19 per broiler, scale 3001- 8000 broilers Rp 1.767,15 per broiler. The conclusion from this research are different evaluation score technical adoption innovation feed additive herbal at the early and late adopter category, it is on the first reason in receive innovation where the early adopter category because of the broilers productivity higher, while late adopter category in receive innovation because the save the production cost. Base on economic evaluation result, there is increase income received by farmers after using innovation feed additive herbal and more scale broilers farm, so the advantage which get also bigger.</em></p><p><em> </em></p><strong><em>Key words</em></strong><em>: Technical evaluation, economic evaluation, adoption invation, herbal feed additive</em>

Evaluasi Adopsi Inovasi Feed Additive Herbal untuk Ternak Ayam Pedaging

<p><em>The purpose of this research is to evaluate technically and economical adoption of herbal feed additive innovation for broiler. </em><em>This research was conducted from August to October 2008, in the broiler farm at Karanganyar, Sragen, and Boyolali by using research based method of descriptive analysis. The respondents of the research were 34 farmers selected by using purposive convenience sampling</em><em>. </em><em>Evaluation technical adoption of herbal feed additive innovation, was analyzes base on the respondent’s answer to questionnaire which draw a process adoption of innovation, consist of the first reason of farmer apply innovation, process receiving innovation and the difficulties and in apply innovation. The result of research shows based on technical evaluation result there differences adoption innovation process on adopter category early and late, it is first reason receive innovation where on early adopter category because on broiler production higher (52,94%), while the first reason for late adopter category in receive innovation because to save production cost (47,06%). The result also shows that early adopter category of farmers (58,82%) not found difficulties in apply innovation feed additive, while in late category adopter (52,94%) . Found difficulties in apply innovation feed additive. Base on economic evaluation value, the income of broilers farm without using feed additive herbal at scale <span style="text-decoration: underline;">&gt;</span> 8.000 broiler Rp 2.392,18 per broiler, scale 3001– 8.000 broilers Rp 1.910,54 per broiler, and the income at scale <span style="text-decoration: underline;">&lt;</span> 3000 broilers Rp 1.616,59 per broiler. Income of broilers farm with using feed additive herbal base on scale <span style="text-decoration: underline;">&gt;</span> 8.000 broilers Rp 2.557,19 per broiler, scale 3001- 8000 broilers Rp 1.767,15 per broiler. The conclusion from this research are different evaluation score technical adoption innovation feed additive herbal at the early and late adopter category, it is on the first reason in receive innovation where the early adopter category because of the broilers productivity higher, while late adopter category in receive innovation because the save the production cost. Base on economic evaluation result, there is increase income received by farmers after using innovation feed additive herbal and more scale broilers farm, so the advantage which get also bigger.</em></p><p><em> </em></p><strong><em>Key words</em></strong><em>: Technical evaluation, economic evaluation, adoption invation, herbal feed additive</em>