scholarly journals Konstruksi Perempuan Dalam Lagu-Lagu Berbahasa Sasak: Studi Analisis Wacana Kritis Norman Fairclough

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Jusratul Aini ◽  
Burhanudin Burhanudin ◽  
Saharudin Saharudin
Keyword(s):  
Critical Discourse Analysis ◽  
Music Industry ◽  
Text Structure ◽  
Male Dominance ◽  
Self Awareness ◽  
The Public ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Traditional Songs ◽  
Discourse Practice

This study purposed to explain the women’s construction  in Sasak traditional songs according on Nourman Fairclough's critical discourse analysis with an analysis focus on three aspects, namely text structure, discourse practice, and sociocultural practice. This research is a qualitative descriptive research. Data were collected using observation and interview methods. The results of the research on the structure of the text construct women as bebalu 'widow' and dedare 'girl'. Bebalu is constructed as a woman who is weak, suffering, the material for gossip, no self-awareness, awry, easily fooled by men, the object of ridicule. get married quickly, favored by men, thickly dressed, slut, like to divorce, likes to be ogled and seduced by men, likes to dress up, and easily moving on. Meanwhile, dedare is constructed as a woman who likes someone's husband, mistress, unfeeling, selfish, and a love slave. The discourse practice dimension of the production process, male dominance in the Sasak music industry provides flexibility in constructing women from a male perspective and commercial factors require the music industry to create songs that are loved by the public. Meanwhile, the process of consuming texts by fans of Sasak songs accepts and considers what is constructed in the song as something that is in accordance with reality, natural, and entertaining. In terms of sociocultural practice, patriarchal cultural factors and high public interest provide space for the music industry to be bolder in producing gender-biased songs.

KEBERPIHAKAN MEDIA TERHADAP ISU PELESTARIAN LINGKUNGAN HIDUP

Jurnal KATA ◽  
2017 ◽  
Vol 1 (2) ◽  
pp. 101 ◽  
Author(s):  
Febrina Zulmi
Keyword(s):  
Social Cognition ◽  
Social Context ◽  
Critical Discourse Analysis ◽  
Environmental Ethics ◽  
Text Structure ◽  
Critical Discourse ◽  
Environmental Preservation ◽  
The Social ◽  
Qualitative Descriptive ◽  
The Way

<p><em>Media bias will always be an interesting topic to be examined. Media plays some important roles in society. One of its roles is building public opinions. In this case, media has been assumed to be biased as it might take some advantages from its position. This study aims at investigating The Jakarta Post’s bias towards the environmental preservation issues (an ecolinguistic study). The method used in this study is qualitative descriptive method by applying Van Dijk’s model of critical discourse analysis. This research model does not only analyze the aspect of text structure but also social cognition and social context. The object for this study is the news texts taken from The Jakarta Post Online. The result of the study showed that The Jakarta Post showed its bias towards environmental preservation issues by positioning itself as a pro’s side . In the text structure level, its bias can be identified with the way it chose the theme, topics, schemes and lexical choices which were in accordance with environmental ethics principles. In the social cognition level, its bias can be identified with the nature of the knowledge involved in showing its position in accordance with environmental preservation mission. In the social context level, its bias can be identified with the social values reflected from the news and certain group domination involved in the Jakarta Post’s news report which was in accordance with pro-environmental preservation. Generally, The Jakarta Post showed its progressive attitude or tendency to the change by intensely discussing environmental issues which implied the ideas of improving the way people should preserve their environment.</em></p><p> </p><p><em>Keberpihakan media akan selalu menjadi bahan yang menarik untuk diteliti. Media memainkan peran penting dalam masyarakat. Salah satu peran media adalah membangun opini publik. Dalam hal ini, media telah diasumsikan memiliki keberpihakan karena media dapat mengambil keuntungan dari posisinya tersebut. Penelitian ini bertujuan untuk melihat keberpihakan The Jakarta Post terhadap isu pelestarian lingkungan hidup (sebuah kajian ekolinguistik). Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan menggunakan analisis wacana kritis model Van Dijk. Model penelitian ini tidak hanya menganalisis aspek struktur teks, melainkan juga kognisi sosial dan konteks sosial. Objek penelitian ini adalah teks berita yang diambil dari media berita online The Jakarta Post. Hasil penelitian menunjukkan bahwa The Jakarta Post menunjukkan keberpihakannya terhadap isu pelestarian lingkungan hidup dengan meposisikan dirinya sebagai pihak yang mendukung. Dalam tataran struktur teks, keberpihakannya dapat diidentifikasi dari tema, topik, skema wacana dan pilihan kata yang digunakan yang sesuai dengan prinsip-prinsip etika lingkungan. Dalam tataran kognisi sosial, keberpihakannya dapat diidentifikasi dari sifat pengetahuan yang dilibatkan yang menunjukkan posisinya yang sejalan dengan misi pelestarian lingkungan hidup. Dalam tataran konteks sosial, keberpihakannya dapat diidentifikasi dari nilai-nilai sosial yang tercermin dari berita dan dominasi kelompok yang dilibatkan dalam pelaporan berita yang ditulis The Jakarta Post yang berada pada posisi pro-pelestarian lingkungan hidup. Secara umum, The Jakarta Post menunjukkan sikap progresif atau cenderung kepada perubahan dengan mengulas secara intens isu-isu pelestarian lingkungan hidup yang secara tersirat menyarankan perlu adanya peningkatan terhadap upaya-upaya pelestarian lingkungan hidup.</em><em></em></p>

scholarly journals Strategi Humas Universitas Negeri Makassar Dalam Meningkatkan Citra Positif Masyarakat

2019 ◽  
Vol 5 (2) ◽  
pp. 99
Author(s):  
Risma Niswaty ◽  
Sri Wulandari ◽  
Sirajuddin Saleh ◽  
Muh. Rizal S
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Mutual Understanding ◽  
State University ◽  
Data Presentation ◽  
The Public ◽  
Analysis Techniques ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Using Data

This study aims to determine the public relations strategy of Makassar State University in increasing the positive image of Makassar State University in the community. To find out these objectives, the researchers used a type of qualitative descriptive research. The informants in this study were as many as five people using data collection techniques carried out through observation, interviews and documentation. Data obtained from research results are processed using data analysis techniques consisting of data reduction, data presentation and conclusion drawing. The results showed that Public Relations devised a strategy so that the function could run in accordance with the objectives of Makassar State University, among others, trying to create a conducive climate between institutions and the public in order to do persuasive and educative approaches to the public, trying to create two-way communication by disseminating information from institutions to public parties. educate and provide information, in order to create mutual understanding, respect, understanding and also strive to foster harmonious relations between organizations and various groups, both in and out relations to enhance cooperation. Public Relations seeks to socialize the Makassar State University mission to be accepted or received support from the public / public.

scholarly journals MEROKOK SEBAGAI SIMBOL INTERAKSI BAGI PEROKOK PEREMPUAN URBAN

INFORMASI ◽  
2017 ◽  
Vol 47 (1) ◽  
pp. 109
Author(s):  
Aris Martiana ◽  
Amika Wardhana ◽  
Poerwanti Hadi Pratiwi
Keyword(s):  
Social Interaction ◽  
Smoking Behavior ◽  
Public Spaces ◽  
Snowball Sampling ◽  
Financial Independence ◽  
Purposive Sampling ◽  
The Public ◽  
Descriptive Research ◽  
Private And Public ◽  
Qualitative Descriptive

Urban women have a higher education background who understand informationknowledge about smoking and financial independence as they work in the public sector.They have a smoking behavior both in private and public spaces so as to be known to thepublic. It is very interesting that smoking behavior is used as a symbol of communicationmade by fellow smokers, a symbol of social interaction in their group.This study aimsto be able to know that smoking as a symbol of interaction have meaning for urbanwoman smokers. This research is qualitative descriptive research because it will be ableto produce data information in holistic and depth. According to the purpose of researchused purposive sampling and snowball sampling techniques with data collectiontechniques using observation and interview. Data analysis using interactive modelanalysis technique.The results of this study showed that smoking is a symbol for themto communicate that occurs in social interaction. Symbols have a meaning that is asNeeds and Habits, Togetherness, Release Fatigue and Respect Smokers. They also havea habit in smoking that is done together with fellow smokers are drinking coffee, thereare also drinking liquor and gamble. That is gambling soccer. The activity is done whengathering with fellow smokers. The gathering is usually done at night after they work.AbstrakPerempuan urban memiliki latar belakang pendidikan tinggi yang memahamipengetahuan informasi tentang merokok dan kemandirian secara finansial dikarenakanmereka bekerja di sektor publik. Mereka memiliki perilaku merokok baik di ruang pribadimaupun umum sehingga dapat diketahui oleh masyarakat. Hal tersebut sangat menarikternyata perilaku merokok digunakan sebagai simbol komunikasi yang dilakukan sesamaperokok, simbol interaksi sosial dalam kelompok mereka.Penelitian ini bertujuan untukdapat mengetahui bahwa merokok sebagai simbol interaksi memiliki makna bagi perokokperempuan urban. Penelitian ini adalah penelitian deskriptif kualitatif karena akan dapatmenghasilkan informasi data secara holistik dan mendalam. Sesuai tujuan penelitian digunakanteknik cuplikan purposive sampling dan snowball samplingdengan teknik pengumpulan datamenggunakan observasi dan wawancara. Analisis data dengan menggunakan teknik analisamodel interaktif. Hasil penelitian ini menunjukan bahwamerokok adalah sebuah simbol bagimereka melakukan komunikasi yang terjadi dalam interaksi sosialnya. Simbol tersebutmemiliki makna yaitu sebagai kebutuhan dan kebiasaan, kebersamaan, melepaskankepenatan dan menghargai sesama perokok. Mereka juga memiliki kebiasaan dalammerokok yang dilakukan bersama-sama teman sesama perokok yaitu minum kopi, adayang minum minuman keras juga ada yang berjudi yaitu judi bola. Kegiatan tersebutdilakukan saat berkumpul dengan sesama perokok dan biasanya dilakukan pada malamhari selepas mereka bekerja.

scholarly journals Perception of public managers on the sustainability of sports mega-events: the case of the 2014 World Cup in Brazil

2020 ◽  
Author(s):  
César Ricardo Maia de Vasconcelos ◽  
Fernando Cabral de Macedo Filho
Keyword(s):  
World Cup ◽  
Sport Event ◽  
The Public ◽  
Descriptive Research ◽  
Public Managers ◽  
The World ◽  
Qualitative Descriptive ◽  
Sport Events ◽  
The City

The realization of the 2014 World Cup in Brazil generated meaningful transformations in the host cities. These transformations brought concerns over the sustainability of a mega-sport event. The present study tried to understand the sustainability resulting from the World Cup in the city of Natal, Brazil, from the perspective of local public managers. This qualitative, descriptive research, whose data were inductively analyzed, used a semi-open interview composed of 24 semi-structured questions in order to obtain information from the public managers at local and state levels and who are linked to the event. As a result, the managers involved concluded that the 2014 World Cup in Natal did not serve sustainability neither leave any sustainable effects. It was also observed that the lack of sustainability was due to the lack of adequate planning and technical projects, as well as to the lack of organization and social participation in the preparation and follow-up of the works and actions necessary for its accomplishment. Among the propositions of new works, there is the recommendation to analyze how the public managers and the normative regulations are dealing with sustainability in the planning and in the projects for the realization of two other mega-sport events, the FIFA 2018 World Cup in Russia and the FIFA 2022 World Cup in Qatar.

scholarly journals ANALISIS DAMPAK PENDIDIKAN POLITIK DALAM MENINGKATKAN PARTISIPASI POLITIK PEMILIH PEMULA DI SMAN 1 BALAURING LEMBATA NTT

2018 ◽  
Vol 3 (2) ◽  
pp. 128
Author(s):  
Adnan Pattipeilohy ◽  
Nurbani Yusuf ◽  
Trisakti Handayani
Keyword(s):  
Self Control ◽  
Political Education ◽  
The Political ◽  
The Public ◽  
Descriptive Research ◽  
Teaching Aids ◽  
Qualitative Descriptive ◽  
Search For Information ◽  
Age Range ◽  
The Impact

ABSTRAKUsaha sadar dan terencana untuk mewujudkan suasana belajar dan proses pembelajaran agar peserta didik secara aktif pengembangkan potensi yang dimiliki seperti kekuatan spiritual keagamaan, pengendalian diri, kepribadian, kecerdasan, dan memiliki akhlak mulia. Untuk mewujudkan masyarakat yang sejahtra tidak mudah tanpa keterlibatan pendidikan politik yang efektif.Pendidikan Politik yang efektif ialah mampu memberikan pemahaman kepada masyarakat tentang Hak dan Kewajibannya dalam Bidang Politik. Hal demikian yang ditanamkan pada Pemilih Pemula khususnya Siswa Sekolah Menengah Atas (SMA) Negeri 1 Omesuri Balauring. Bukan hanya memberikan kesadaran akan Hak dan kewajibannya dalam momentum Demokratis Pemilihan Kepala Daerah Bupati dan Wakil Bupati pada 15 Februari 2017 lalu tetapi juga memberikan pemahaman untuk menjadi Pemilih Cerdas yang tidak Dekriminatif kedaerahan dan Kesukuan ataupun sentiment Agama tetapi berdasarkan kemampuan memimpin tawaran visi misi yang ditawarkan para calon Bupati dan wakil bupati Lembata periode 2017 - 2022. Adapun tujuan dalam penelitian ini ialah sebagai berikut: 1) Menjelaskan bentuk-bentuk pendidikan politik pada pemilih pemula yang dilaksanakan oleh Panitia Pemilihan kecamatan pada pemilih pemula di SMAN 1 Balauring Kabupaten Lembata. 2) Mendeskripsikan dampak pendidikan politik yang dilakukan oleh Panitia Pemilihan Kecamatan pada pemilih pemula di SMAN 1 Balauring Kabupaten Lembata. Penilitian ini menggunakan teknik penelitian deskriptif kualitatif. Dimana peneliti terjun langsung untuk menggali informasi terkait dengan judul dari penelitian. Pengumpulan data diperoleh dengan teknik wawancara, observasi, dan dokumentasi.Adapun informasi yang perlu digali informasinya adalah pemilih pemula SMAN 1 Balauring dan anggota Panitia Pemilihan Kecamatan (PPK).Berdasarkan hasil penelitian diperoleh hasil sebagai berikut: 1) Pendidikan politik yang menjadi tanggung jawab Komisi Pemilihan Umum (KPU) Kabupaten Lembata yang dilaksanakan di sekolah-sekolah salah satunya SMAN 1 Balauring, melalui Panitia Pemilihan Kecamatan (PPK) Omesuri dilakukan dengan metode sosialisasi pemilih pemula dengan sasaran Siswa-siswi SMAN 1 Balauring dengan kisaran umur 17 Tahun keatas dengan metode penyampaian ke kelas-kelas layaknya metode pengajaran biasa dan melalui alat bantu ajar yaitu bahan tayang materi tentang kepemiluan yang disampaiakan oleh KPU dan PPK. Materi yang disampaikan antara lain: Pengertian umum tentang Pemilu, Pemilih Pemula, syarata-syarat menjadi pemilih, dan PPK juga menyampaikan tentang kategori pemilih cerdas yang memilih berdasarakan kemampuan kepemimpinan, visi dan misi yang ditawarkan oleh calon Bupati dan Wakil Bupati. 2) Tujuan dari adanya pendidikan politik oleh KPU dan PPK adalah selain memberikan kesadaran akan hak yang dimiliki oleh pemilih pemulah juga untuk menekan angkah golongan putih (Golput). Melalui wawancara yang dilakukan oleh peneliti, adapun dampak dilihat dari respon Siswasiswi setelah adanya sosialisasi atau pendidikan politik oleh PPK yaitu kesadaran untuk hadir dan ikut memilih pada tanggal 15 Februari 2017.Kata Kunci : Pendidikan, Politik, Efektif, Tujuan, Pemilih, Pemilih Pemula, Cerdas, Pemimpian,bupati, wakil bupati. ABSTRACTThe enterprises are conscious and planned to realize learning atmosphere and learning process so that students are actively developing the potential possessed such as spiritual strength, self-control, personality, intelligence, and have good morale. To realize it is not easy without effective political education. It is education to given understanding to the public about rights and obligations in the political field. That things should be instilled in the novice voter especially student of SMA Negeri 1 Balauring. It is not only about provides awareness of his rights and obligations in the election of regents and vice regents on 15 February 2017,but provide an understanding to be an intelligent voter who does not decriminate regionalism or ethnic or religious sentiments but based on the leadership ability and vision of the mission offered by candidates for the period 2017-2022.The purpose of this research is: 1). To explains the forms of political education in novice voters that conducted by the district election committee on the novice voters in SMA Negeri 1 Balauring Kabupaten Lembata. 2). To describe the impact of political education undertaken by the district election committee on the novice voters in SMA Negeri 1 Balauring Kabupaten Lembata. this research used qualitative descriptive research technique. For this case researchers go directly to search for information related to the title of the research. The technique to collected data is interview, observation and documentation. Any information that needs to be searched is the novice voter in SMA Negeri 1 Balauring and a member of Panitia Pemilihan Kecamatan (PPK).Based on the research results obtained the following results: 1). the political education which is the responsibility of the Komisi Pemilihan Umum (KPU) is implemented in the schools of one of the SMA Negeri 1 Balauring, through Panitia Pemilihan Kecamatan (PPK) Omesuri is done with the method of socialization of novice voters with the target students of SMA Negeri 1 Balauring with the age range of 17 years and over with the method of delivering to the classroom as usual teaching methods and through teaching aids that material about the election submitted by KPU and PPK. The material presented is general understanding of elections, novice voters, voter conditions, and PKK also presented about the intelligent voter category that chooses based on leadership ability, vision and mission offered by candidates. 2) the purpose of political education by KPU and PKK is reduce the number of voters who do not vote (Golput). Through interviews conducted by the researchers obtained the results of the impact of student responses after the socialization or political education by PPK is the awareness to attend and vote on 15 February 2017.Keyword: Education, Political, Effective, Purpose, Votes, Novice voters, Intelligent, leader, Regents, Vice Regents

scholarly journals Ragam Bahasa Santai dalam Tuturan Ilokusioner pada Kegiatan Diskusi Publik Sinau Kedaulatan dan Kebudayaan Bersama Cak Nun

GERAM ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 173-185
Author(s):  
Talitha Lulu ◽  
Gigit Mujianto
Keyword(s):  
Data Analysis ◽  
Foreign Language ◽  
Sampling Method ◽  
Research Data ◽  
The Public ◽  
Analysis Techniques ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Data Collection Technique ◽  
Looking Back

The study was intended to analyze the casual language variations in the iloquestionnaire's speechs on the public discussion activities. This study uses sociolinguistics concepts from John R Searle’s theory to analyze the problems of casual language variations and any form of iloquestionnaire's speechs. This study is a qualitative descriptive research. The data collection technique that used is purposive sampling method, which in taking samples is concerned with the purpose and problems of research. Data obtained by using transcription videos of “diskusi publik kedaulatan dan kebudayaan bersama cak Nun”. This study uses data analysis techniques in the form of content analysis. The data analysis techniques are as follows: 1) looking back over the data already collected, 2) classifying the data according to the question of variations in casual language and iloquestionnaire's speech, 3) interpreting the data with a sociolinguistic approach and John R Searle's theory, and 4) concluding the findings. Studies showed that discussion activities use a variety of casual language with characteristic Javanese, Alegro forms, elliptic sentences, and a mixture of the foreign language code, English and Arabic, and Normative. In the discussion activities, there are various forms of iloquconsequence, referral, commission, expressive, and declarative

scholarly journals Kebiasaan Berbahasa Masyarakat menggunakan Kata "anu" Dalam Berinteraksi

2019 ◽  
Author(s):  
Gigih Arya Wijaya
Keyword(s):  
Mother Tongue ◽  
Research Data ◽  
Data Recording ◽  
Community Interactions ◽  
Data Presentation ◽  
The Public ◽  
Descriptive Research ◽  
Regional Language ◽  
Collection Data ◽  
Qualitative Descriptive

The use of good and correct Indonesian language should be applied in the daily life of the Indonesian people. But there are still many we find the use of Indonesian which is still wrong. The language used by the community is very diverse, both the Indonesian language as a unitary language or regional language which is the mother tongue originating from various regions in Indonesia. This diversity gives rise to uniqueness or diversity in language. One of them is the habit of Indonesian people to use the word "anu" very often found in everyday community interactions. This article aims to find the use of language that exists in the community focused on the daily speech used by the community in the diversity of languages and cultural diversity that exists in the Sebelas Maret University area. And aims to determine the politeness aspects of the use of the word "anu" both in terms of negative and positive aspects in the activities of interaction between communities. This article uses the type of qualitative descriptive research. Data obtained from students' conversations with the public. After being collected, the data is analyzed. Data analysis was carried out through four stages, namely data collection, data recording, data presentation followed by the conclusion of the research results. The results of this study indicate that the level of awareness of Indonesian language that is good and right is still very low community and the need for government attention to increase awareness of Indonesian language that is good and right in the community.

scholarly journals IDEOLOGI SEKULARISME DALAM KOMENTAR MASYARAKAT TENTANG WACANA PILKADA DKI JAKARTA DI MEDIA SOSIAL

2019 ◽  
Vol 12 (2) ◽  
pp. 177
Author(s):  
Liza Halimatul Humairah ◽  
Agustina Agustina ◽  
Ngusman Abdul Manaf
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Sentence Structure ◽  
The Public ◽  
Public Comment ◽  
News Discourse ◽  
Content Analysis Method ◽  
Qualitative Descriptive ◽  
Descriptive Approach

Abstract: The Ideology of Secularism in the Public Comment on the Discourse of DKI Jakarta Pilkada on Social Media. This study aims to determine the realization of secularism in the public comment text on the DKI Jakarta Pilkada news discourse on social media in terms of vocabulary and sentence structure. This study uses a qualitative-descriptive approach and content analysis method based on Norman Fairclough's theory of critical discourse. The results of the study show that the ideology of secularism is realized: (1) using words that are not related to religion such as the words smart, objective, rational, not, real work etc. which is associated with context; (2) active sentences, with the aim of further highlighting the actors and objects of events; and (3) passive sentences, with the aim of further highlighting the target and hiding the perpetrator. Ideology in discourse can be expressed through vocabulary choices and sentence structure in text through critical discourse analysis, both in mass media texts, and in individual texts (comments) on social media.

scholarly journals ANALISIS WACANA KRITIS PADA CATATAN NAJWA BERJUDUL “TRIAS KORUPTIKA” PERSPEKTIF NORMAN FAIRCLOUGH

2020 ◽  
Vol 4 (2) ◽  
pp. 244
Author(s):  
Siti Ummi Habibah
Keyword(s):  
Social Context ◽  
Cultural Practices ◽  
Cultural Practice ◽  
Three Dimensions ◽  
Descriptive Research ◽  
Court Judge ◽  
The Social ◽  
The Supreme Court ◽  
Qualitative Descriptive ◽  
Discourse Practice

practices that consist of representation, identity and social relationships, so it is closely related to the context beyond discourse. One of the Catatan Najwa TV Programs entitled “Trias Koruptika” indicates the ideology in the text affected by the social context when the record was created. This study aims to see the construction of ideology and social context behind the writing of the text. This research is qualitative descriptive research. A theory used is a critical analysis of Norman Fairclough’s perspective that includes analysis in three dimensions: analysis of language text, discourse practice, and socio-cultural practice. The results showed that in text analysis, Catatan Najwa voiced disappointment, criticism and built a negative representation of three government institutions due to a corruption case. In the practice of discussion, the ideology can be conveyed and accepted well by society. As for the analysis of socio-cultural practices, the issue of corruption conducted by the supreme court judge and other corruption cases in 2013 had a major role in creating Catatan Najwa: “Trias Koruptika”.

scholarly journals Discourse of Leader in an Academic Setting: A Critical Discourse Analysis of Email Messages

2012 ◽  
Vol 2 (2) ◽  
Author(s):  
Maya Khemlani David ◽  
Francisco Perlas Dumanig
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Text Structure ◽  
Critical Discourse ◽  
Academic Setting ◽  
Academic Leader ◽  
Textual Practice ◽  
Micro Level ◽  
Discourse Practice

The focus of this paper is to examine the discourse of an academic leader through emails. This paper will examine the micro and macro level of leadership discourse. To analyze the data, Fairclough’s (1993) framework which includes the analysis of textual practice, discourse practice, and social practice will be used. In analyzing the discourse at the micro level, the paper will examine the textual practice which includes vocabulary, grammar, and text structure. In addition, genre and style of text and social practice will also be analyzed.

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