scholarly journals STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG

2021 ◽  
Vol 9 (4) ◽  
pp. 322
Author(s):  
Yovan Ferdian
Keyword(s):  
Personal Selling ◽  
Study Data ◽  
Sales Promotion ◽  
Literature Study ◽  
Promotion Strategy ◽  
Front View ◽  
Tourist Attractions ◽  
Analysis Techniques ◽  
Promotional Strategy ◽  
Resort Hotels

Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.

scholarly journals ANALISIS PELAKSANAAN FUNGSI PENGAWASAN INSPEKTORAT TERHADAP PENYELENGGARAAN PEMERINTAHAN PROVINSI PAPUA

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Suparmi Suparmi
Keyword(s):  
Significant Influence ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Secondary Data ◽  
Study Data ◽  
Dominant Factor ◽  
Literature Study ◽  
Standard Assumption ◽  
Analysis Techniques ◽  
Individual Supervision

This study aims to obtain a clear picture of the effects of supervision which consists of routine supervision, individual supervision, and monitoring of the administration of Papua Province.The type of data used is qualitative data and quantitative data. Primary and secondary data is the source of the data used. Data collection techniques used are field data and literature study data. The study was conducted using qualitative analysis techniques and quantitative analysis consisting of research instrument tests, standard assumption tests, and multiple regression analysis.The results showed that the routine supervision variable partially had a significant influence on the administration of the Papua Province. While the special supervision and partial monitoring variables do not have a significant effect on the administration of the Papua Province. Variables of routine supervision, individual supervision, and simultaneous monitoring have a significant influence on the administration of Papua Province.The routine supervision variable is the most dominant factor influencing the administration of Papua Province.

scholarly journals Dampak Kemampuan dan Pengalaman Kerja terhadap Kinerja Karyawan

2019 ◽  
Vol 1 (1) ◽  
pp. 131-142
Author(s):  
Ahmad Sumitra ◽  
Deni Muhammad Danial ◽  
Eryy Sunarya
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Work Experience ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Literature Study ◽  
Analysis Techniques

This study aims to determine the effect of Ability (Variable X1) and Work Experience (Variable X2) on employee performance. The method used in this study is using descriptive methods and associative methods. Data collection techniques conducted by researchers in this study are through observation, questionnaire interviews, documentation and literature study. Data analysis techniques start from the compilation of data, tabulation of data up to the testing phase. Based on the results of the calculation of the study of multiple linear regression analysis. The coefficient of determination (R2) can be obtained from the capability variable (X1) and work experience (X2) affects 89.8% (0.898) on employee performance (Y), the remaining 10.2% is influenced by other factors outside the research this. Conclusions, abilities and work experience have an impact on employee performance Keywords: Ability, Work Experience, Employee Performance.

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 86-93
Author(s):  
Ni Putu Diana Monica Dewi ◽  
I Gusti Ayu Wimba ◽  
I.A. Sasmita Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

scholarly journals Pengaruh bauran promosi terhadap keputusan wisatawan backpacker dalam memilih budget hotel di kabupaten badung

2020 ◽  
Vol 4 (2) ◽  
pp. 39
Author(s):  
I Gede Artha Suartama ◽  
Ida Bagus Ketut Astina ◽  
Fanny Maharani Suarka
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Public Relation ◽  
Literature Study ◽  
Long Time ◽  
Independent Variable

  Abstract The research motivated by the increasing of accommodation growth in Badung Regency and backpacker trend tourism development that increase with economic accommodation needed. Backpacker is a person or group of people who trave for a relatively long time, with minimal budget, use motorbike as transportation and arrange itinerary independently.The variables used are advertising, personal selling, selling promotion and public relation and publicity. The data obtained through observation, questionnaire, literature study and documentation. Sampling technique using purposive sampling with total of respondent are 170 of backpacker tourists. Data analysis in this research using multiple linear regression to find impact of independent variable to dependent variable by partially and simultaneously. The test gave result simultaneously X’s variable got 15,460 Fcount with Ftabel 2,659. Therefore, partially with result tcount of advertising (X1) 3,080, personal selling (X2) 1,031, sales promotion (X3) 3,149, public relation and publicity (X4) 3,012 with ttabel 1,974 and determination coefficients is 27,3%. Conclusion of the research there are three variable have significantly, advertising (X1), sales promotion (X3), and public relation and publicity (X4) impacts of buying decision of backpacker about budget hotel. Therefore one variable is personal selling (X2) doesn’t give significantly impact. Also there are simultaneously impacts of promotional mix (X) variable to the buying decision of backpacker about budget hotel (Y). While, the dominant variable that impacts buying decision of backpacker about budget hotel in Badung Regency is advertising. Keywords: Backpacker, Budget Hotel, Promotional Mix, Accommodation

scholarly journals ANALISIS EFEKTIFITAS PENGGUNAAN ANGGARAN BELANJA LANGSUNG DAN BELANJA TIDAK LANGSUNG DALAM PENERAPAN ANGGARAN BERBASIS KINERJA PADA DINAS SOSIAL KABUPATEN MUSI BANYUASIN

2020 ◽  
Vol 3 (1) ◽  
pp. 30
Author(s):  
Jumania Septariani
Keyword(s):  
Data Analysis ◽  
Field Study ◽  
Qualitative Method ◽  
Study Data ◽  
Literature Study ◽  
Analysis Techniques ◽  
Data Collecting ◽  
Descriptive Approach ◽  
Direct Expenditure

This study describes the principles of performance-based budgeting on Dinas Sosial district of Musi Banyuasin, knowing the effectiveness of the use of direct expenditure and indirect spending in Dinas Sosial district of Musi Banyuasin as well as budget performance. The method used in this research is qualitative method with descriptive approach. Data collecting technique is done through field study that is interview, documentation and literature study. Data analysis techniques starting from quantitative and qualitative with descriptive approach. The results of this study indicate that the principles of performance – based budgeting on Dinas Sosial district of Musi Banyuasin stated that tranparency and accountability is still no good, but the budget discripline and  budget justice are good enough. The effectiveness of the use of direct expenditure in the implementation of performance–based budgets. Based on the ratio of effectiveness of the use of the budget Dinas Sosial district of Musi Banyuasin years 2014 up to the year 2016 has effective criteria and from year to year the level of effectiveness has increased. The effectiveness of the use indirect budget from 2014 to 2016 has a fairly effective criteria and from year to year always fluctuate.

scholarly journals Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 147
Author(s):  
Kevin Kevin ◽  
Sinta Paramita
Keyword(s):  
Public Relations ◽  
Communication Theory ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Case Study Method ◽  
Literature Study

Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public relations. The purpose of the marketing communication mix is to create brand awareness. This brand awareness is the ability of consumers to recognize or remember a brand, including the name, logo and also certain slogans that have been used by the brand in promoting products. During marketing communications, Rockickz carries out strategies to create brand awareness. Rockickz's strategy is in the marketing communication mix. This research methodology uses qualitative, with the case study method. Data collection is done by interview, observation and literature study. Komunikasi pemasaran (marketing communication) adalah sarana dimana perusahaan berusaha menginformasikan, membujuk, dan mengingatkan konsumen secara langsung maupun tidak langsung tentang produk dan merek yang dijual. Teori komunikasi pemasaran mencangkup beberapa bauran komunikasi pemasaran terdiri dari periklanan, pemasaran langsung, promosi penjualan, penjualan personal, pemasaran interaktif, hubungan masyarakat.Tujuan dari bauran komunikasi pemasaran tersebut adalah untuk menciptakan brand awareness. Brand awareness ini merupakan kemampuan konsumen dalam mengenali atau mengingat sebuah merek, termasuk nama, logo dan juga slogan – slogan tertentu yang pernah digunakan oleh brand tersebut dalam mempromosikan produk – produk. Pada saat melakukan komunikasi pemasaran, Rockickz melakukan strategi – strategi untuk menciptakan brand awareness. Strategi yang dilakukan Rockickz terdapat dalam bauran komunikasi pemasaran. Metodologi penelitian ini menggunakan kualitatif, dengan metode studi kasus.Pengumpulan data dilakukan dengan wawancara, observasi dan studi kepustakaan.

scholarly journals PENGARUH PERSONAL SELLING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN LAPTOP PADA KONSUMEN

REPRESENTAMEN ◽  
2019 ◽  
Vol 5 (02) ◽  
Author(s):  
Steffy Andreani Kosim
Keyword(s):  
Correlation Analysis ◽  
Quantitative Method ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Techniques ◽  
Simultaneous Influence

This research aims at determining (1) the influence of personal selling partially to purchase decision (2) the influence of sales promotion partially to purchase decision and (3) the influence of personal selling and sales promotion simultaneously to the decision of purchasing laptops on consumers of Pegasus Computer Tebing Tinggi. Personal selling and sales promotion are promotional tools that are part of the marketing mix that can support purchase decisions. This research was conducted by distributing questionnaires to 100 respondents who are consumers of Pegasus Computer Shop Tebing Tinggi. The method used for this research is quantitative method with correlation analysis techniques and multiple linear regression whereas for hypothesis testing is used coefficient of determination test (R2), t test and F test. The result shows that there is a partial and simultaneous influence between personal selling and sales promotion to purchase decision. Keywords:  Personal selling, sales promotion, purchase decision

scholarly journals Analisis Pesan Visual Bahaya Virus Covid-19 Dalam Film Animasi “ Larva”

2021 ◽  
Vol 3 (3) ◽  
pp. 161-168
Author(s):  
Hasbullah Hasbullah ◽  
Andi Sofyan Anas ◽  
Anak Agung Gde Agung Indrawan ◽  
Tomi Tri Sujaka
Keyword(s):  
Data Analysis ◽  
Study Data ◽  
Observation Data ◽  
Literature Study ◽  
Hand Sanitizer ◽  
Analysis Techniques ◽  
Community Activities ◽  
Visual Message ◽  
The World ◽  
Almost All

The COVID-19 pandemic has paralyzed all activities and economies in almost all land areas of the world. The paralysis of community activities in various places disturbs creative ideas emerging through visual communication media, one of which is the animation of Larva from South Korea. The problem to be raised in this paper is about how the form of visual messages conveyed through Larva animation. The purpose of this article is for the audience to understand the message that is hidden behind the Larva animation. The method used in this paper is qualitative with observation data collection techniques or direct observation of Larva animation videos and literature study. Data analysis techniques, namely, reduction, presentation, and drawing conclusions based on the semiotic theory of Raland Barthes. The results presented in this paper lead to a visual message that displays the shape at the denotative level of the covid-19 virus in red to purple plus the effect of a dirty brown color that attacks larvae that are eating without implementing health protocols so that the Larva cough and spread the virus a group of larvae. which is enjoying food and immediately dies, then attacks the two red and yellow Larva. However, they apply health protocols such as washing hands using hand sanitizer and wearing masks. Connotatively, this visual message illustrates the importance of implementing health protocols during this COVID-19 period.

scholarly journals Strategi Promosi dalam Pengembangan Pariwisata Lokal di Desa Wisata Jelekong

TRIKONOMIKA ◽  
2014 ◽  
Vol 13 (2) ◽  
pp. 184
Author(s):  
Nisa Amalina Setiawan ◽  
Farid Hamid U.
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Data Display ◽  
Case Study Method ◽  
Literature Study ◽  
Promotion Strategy ◽  
Depth Interview

The approach of this research is qualitative, using case study method. The data was obtained through in-depth interview, observation, literature study, and documentation. The data analysis steps used were data reduction, data display, and verification. The purpose of the research is to investigate the promotion strategy of the tourism village of Jelekong, Bandung Regency performed by Kompepar Giriharja. The result of the research shows that Kompepar Giriharja performs promotion mix, i.e., word of mouth, public relations, personal selling, event, exhibition, merchandise, publication, and website. From overall promotion strategy applied by Kompepar Giriharja, the main priority was through event and public relations. The conclusion of this research is Kompepar Giriharja has not formulated comprehensive and integrated promotion strategy.

scholarly journals Analisis Pengaruh Kebijakan Promotional Mix Terhadap Nilai Tabungan Nasabah

2020 ◽  
Vol 1 (1) ◽  
pp. 35-40
Author(s):  
Talung Wardana ◽  
Mulyadi Mulyadi ◽  
Santi Nururly
Keyword(s):  
Data Collection ◽  
Personal Selling ◽  
Study Data ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Descriptive Research ◽  
A Value ◽  
Level Of Significance ◽  
The Cost

The purpose of this study was to determine the level of significance of Promotional mix activities on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok) and to find out which promotional tools have a greater influence on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). This type of research is descriptive research. The data collection method used is a case study. Data collection techniques by interview and documentation. The analysis tool used is multiple linear regression. From the results of data analysis, the regression equation Y = -1850682618 + 433.402X¬¬1 + 90.036X2 is obtained. Multiple linear correlation coefficient of 0.995. The coefficient of determination is 0.990, meaning that it is 99 percent of the value of customer savings in PD. BPR. LKP Kotaraja (East Lombok) can be explained by the cost of the promotion mix. Based on the analysis of the partial determination coefficient, it was obtained a value of 0.962 (96.2%) for personal selling and for sales promotion of 0.670 (67%). After the F test is carried out, it is obtained that the F count is 98.779 with an F table of 19.00. For the t test, respectively, the values were 7.192 for personal selling and 2.020 for sales promotion costs. The results showed that the personal selling activity and sales promotion simultaneously had a significant effect on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). Personal selling activity has a significant effect (7,192> 4,303) on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). That personal selling activities provide a greater influence than sales promotion activities

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