Phase change materials are commonly used for energy storage. Heat transfer enhancement and heat storage are the two main goals in this paper. A cylindrical pipe covered with phase change material is investigated numerically. Ideally, a high temperature liquid flows through the pipe, resulting in heat transferred to the phase change material. To enhance the heat transfer, various configurations involving the addition of a twisted tape inside of the pipe and the use of helical shape pipes were investigated. A straight pipe with no twisted tape insert was also analyzed and used as a benchmark case. All the configurations had constant properties such as material selection, overall size, pipe diameter and inlet Reynold’s number, so the performance could be compared under similar conditions. All initial configurations were simulated and the heat transfer rate, Nusselt number, friction factor and performance evaluation criterion (PEC) of the designs were determined. It was found that the heat transfer rate and Nusselt number of all the various designs yielded higher results than the reference straight pipe configuration. Additionally, due to the added complexity in the flow caused by the insert, the friction factor of all the configurations was also higher. The helical pipe configuration was the only configuration that had a PEC higher than that of the reference straight pipe. This is because the negative impacts caused by the friction factor outweighed the gains in Nusselt number for the twisted tape designs. It was also hypothesized that lowering the inner diameter of the helical pipe would increase the PEC. Further simulations with modified inner diameters were done to test the hypothesis. The simulations confirmed the hypothesis, as the pipes with inner diameters 0.75 and 0.5 cm led to a 50% and 150% increase in the PEC respectively, when compared to an inner diameter of 1 cm. It was also determined that smaller inner diameters led to lower outlet temperatures meaning a higher percentage of the thermal energy from the fluid was transferred to the phase change material.