scholarly journals Comparative analysis of the takzdorovo.ru internet portal within the framework of a communication campaign aimed at the motivation of citizens of the Russian Federation to lead a healthy lifestyle

Public Health ◽  
2021 ◽  
Vol 1 (3) ◽  
pp. 26-31
Author(s):  
A. A. Bondar ◽  
T. A. Tatarinova ◽  
A. V. Manshina ◽  
M. M. Butareva
Keyword(s):  
Comparative Analysis ◽  
Healthy Lifestyle ◽  
Time Of Day ◽  
The Internet ◽  
Internet Resource ◽  
Factors Affecting ◽  
Internet Portal ◽  
Communication Campaign ◽  
Information And Communication ◽  
Information Materials

Objective. To evaluate the results of the information and communication campaign to promote a healthy lifestyle through a comparative analysis of the use of the takzdorovo.ru Internet portal in 2018–2019.Methods. Comparative analysis of the use of the Internet portal takzdorovo.ru in 2018–2019. was carried out by analyzing the data of the Yandex.Metrica web analytics system. As a source of information on the prevalence of risk factors from 2018 to 2019 we used data from a sample observation of behavioral factors affecting the health status of the population and the compilation “Healthcare in Russia – 2019” by Rosstat, as well as data from surveys of VTsIOM and the Public Opinion Foundation.Results. The total number of visits to the Internet portal takzdorovo.ru after the information and communication campaign increased by 6,4 times. In 2018, the number of unique visitors to the Internet portal reached 449,302 people, in 2019 – 1,82 million people, an increase of 4 times. The number of page views on the site during the reporting period increased by 8,6 times. Also, a number of behavioral characteristics of users of the takzdorovo.ru Internet portal have improved, for example, attendance by time of day, from various types of devices, page viewing depth, number of failures and duration of the visit on the takzdorovo.ru Internet portal.Conclusion. Conducting a communication campaign within the framework of the federal project “Strengthening Public Health” of the national project “Demography” made it possible to attract citizens to use a reliable Internet resource about healthy lifestyles, which is filled by leading experts in the field of health protection.The conducted communication campaign has demonstrated the effectiveness of attracting the target audience to information materials on the preservation and promotion of health, and indicates the need to support and replicate this experience in order to attract and further motivate the population to lead a healthy lifestyle.

scholarly journals THE PROJECT OF THE INTERNET PORTAL DOSTOEVSKY AND THE WORLD: ON THE PROBLEM OF RECEPTION OF THE WRITER’S BIOGRAPHY AND WORK IN THE MODERN WORLD

2021 ◽  
Vol 3 ◽  
pp. 50-52
Author(s):  
Natalia Aleksandrovna Tarasova ◽  
Keyword(s):  
Case Studies ◽  
Modern World ◽  
The Internet ◽  
Internet Resource ◽  
Basic Information ◽  
Wide Scope ◽  
Internet Portal ◽  
The Past ◽  
200Th Anniversary ◽  
The World

The article deals with the new project — the Internet portal Dostoevsky and the World, launched by the Pushkin House for the 200th anniversary of the writer’s birth. The work offers the basic information on the project. The Internet resource that would host the most representative examples of the reception of Dostoevsky’s personality and work in various epochs and in various countries is a great way to familiarize the modern reader with the wide scope of interest in Dostoevsky in the past and present. The project focuses on the non-academic reception, philosophical and aesthetic interpretations, the attitudes of public fi gures, writers, stage and movie directors, publicists, etc. The collection of case studies of Dostoevsky’s reception by today’s cultural fi gures, as well as the publication of the previously unknown writer-related sources of the past years, are of particular importance.

Factors Affecting E-Commerce Adoption by Small Businesses in a Developing Country

2013 ◽  
pp. 174-184
Author(s):  
Ali Acilar ◽  
Çaglar Karamasa
Keyword(s):  
Developing Countries ◽  
Developing Country ◽  
Information And Communication Technologies ◽  
Small Businesses ◽  
Communication Technologies ◽  
The Internet ◽  
Factors Affecting ◽  
Customer Expectations ◽  
Technological Advances ◽  
Information And Communication

Internet use has grown and spread rapidly around the world during the last decade. Today, computers and the Internet have become an integral part of modern societies. The Internet has created a new medium for communication and commerce for businesses. It is hard to imagine a business working without using a computer. These technological advances have also largely affected small and medium-sized enterprises (SMEs). While large companies have been quick to adopt the information and communication technologies (ICTs), SMEs have been slow to adopt these technologies in general for various reasons, especially in developing countries. This study explores the factors affecting the adoption of e-commerce by small businesses in a developing country. To attain this purpose a case study was conducted in a small hotel, which is using its website to keep up with customer expectations and competition in a small Turkish city. Conclusions and suggestions derived from this study provide a meaningful contribution to the understanding of e-commerce adoption among small businesses in developing countries.

EXPERIENCE OF THE ANALYSIS OF PR SERVICE ACTIVITY OF REGIONAL AUTHORITIES (ON THE EXAMPLE OF THE OREL REGION)

2015 ◽  
Vol 10 (6) ◽  
pp. 43-48
Author(s):  
Гостенина ◽  
Valentina Gostenina ◽  
Байрамов ◽  
Vagif Bayramov ◽  
Дорохова ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Public Relations ◽  
Formal Analysis ◽  
Document Analysis ◽  
The Internet ◽  
Internet Resource ◽  
Service Activity ◽  
The Media ◽  
The Government ◽  
Regional Authorities

The article is the result of the analysis of sites of regional authorities, characterizing the activity of PR services. The research methodology includes the use of the method of document analysis, comparative analysis and logical interpretation of the results set out in the form of conclusions on the affected issue. The document is understood as the site of the authority, like the media; non-formalized document analysis is used as a kind of method. The document analysis was conducted in June 2015. In the analysis the following sites are used for the regional legislative power of the Orel region - http://oreloblsovet.ru/, for the executive - http://orel-region.ru/, for the judiciary - http: //oblsud.orl .sudrf.ru /. The results of the study are the results of the analysis of documents (sites) and the conclusions of the authors of the article about the possibility of using non-formal analysis to the evaluation of the government activity, about the effectiveness of the various branches of the Internet resource as the main mechanism for public relations.

scholarly journals Factors Affecting Effective Dissemination of Peace and Order Ordinances to Punong Barangays in Maria

2018 ◽  
Vol 8 (4) ◽  
pp. 264
Author(s):  
Freyanne A. Redoble ◽  
Vilma B. Ramos ◽  
Amerjaphil Louie A. Vidal ◽  
Elsie Valdes
Keyword(s):  
Information And Communication Technologies ◽  
Information Dissemination ◽  
Communication Technologies ◽  
The Philippines ◽  
Weighted Mean ◽  
Factors Affecting ◽  
Effective Dissemination ◽  
Information And Communication ◽  
Information Materials ◽  
Survey Questionnaires

The study measured the factors affecting effective dissemination of peace and order ordinances to punong barangays in the Municipality of Maria Aurora, Aurora Province, Philippines. The study used predesigned survey questionnaires and key informants in the gathering of data. The questionnaire distribution was based on purposive sampling. The participants are thirty-four (34) punong barangays. The barangay is the smallest political unit in the Philippines. The data gathered are treated with frequency distribution and weighted mean. The factors of dissemination are: a) socio-demographic characteristics of respondents, b) information sources, c) strategies and channels of communication are measured. In general, participants’ level of interest towards new legislation is positive. However, a slight divergence is noticed in the case of upland barangays as they manifested little awareness on the existing peace and order ordinances. Thus, it is recommended that effective dissemination strategies be adopted and information materials be developed to improve dissemination of new ordinances. The use of Information and Communication Technologies (ICTs) in information dissemination is highly recommended.

Factors Affecting Customer Retention Toward Internet Banking in Malaysia

2009 ◽  
Vol 08 (01) ◽  
pp. 35-43 ◽  
Author(s):  
Hishamuddin Bin Ismail ◽  
Mohammad Fateh Ali Khan Panni
Keyword(s):  
New Technology ◽  
Customer Retention ◽  
Internet Banking ◽  
Demographic Variables ◽  
The Internet ◽  
Banking Services ◽  
Factors Affecting ◽  
Business Operation ◽  
Information And Communication ◽  
Internet Banking Services

Information and communication technology (ICT) is not a strange medium anymore in business operation nowadays. Most businesses regardless of their industries try to equip themselves with the development of ICT. Polatoglu and Ekin (2001) viewed Internet banking as very attractive to banks and to consumers who have higher acceptance of new technology. The purpose of the study is to find out the extent of the effect of the customer demographics on the online customer retention of the internet banking services; the extent of the influence of the characteristics of innovation on customer retention of internet banking services. The study revealed that the demographic variables do not have any significant impact on the customer retention of the internet banking services. However, the study found that all the innovative characteristics like relative advantages, compatibility, trialability, observability and complexity are found to have significant association with the customer retention of internet banking services.

scholarly journals CONCEPTION OF THE INTERNET-PORTAL OF THE NATIONAL ACADEMY OF PEDAGOGICAL SCIENCES OF UKRAINE

1970 ◽  
Vol 17 (3) ◽  
Author(s):  
Iryna Yu. Reheilo ◽  
Natalia T. Zadorozhna ◽  
Oleksandr V. Bazeliuk
Keyword(s):  
Information And Communication Technologies ◽  
Information Society ◽  
Communication Technologies ◽  
The Internet ◽  
Urgent Problem ◽  
Theoretical Frameworks ◽  
State Institutions ◽  
Internet Portal ◽  
Information And Communication ◽  
Further Development

Designing the new forms of the state institutions activity organizing on the base of information and communication technologies, and in particular of the National Academy of Pedagogical Sciences of Ukraine, is an urgent problem under the conditions of the information society development. The paper aims to define the theoretical frameworks, institutional measures and information resources list, on their base the reorganization, modernization and further development of the Internet portal of the NAPS of Ukraine will be held. The explanation of the aim, tasks and main concepts are given in the article. The principles are described, on the base of which the up-to-date portal projecting is held. The structure of the official (presenting) and internal (corporate) portal of the NAPS of Ukraine is offered and its domain name is defined.

Factors Affecting E-Commerce Adoption by Small Businesses in a Developing Country

2011 ◽  
Vol 3 (3) ◽  
pp. 31-41 ◽  
Author(s):  
Ali Acilar ◽  
Çaglar Karamasa
Keyword(s):  
Developing Countries ◽  
Developing Country ◽  
Information And Communication Technologies ◽  
Small Businesses ◽  
Communication Technologies ◽  
The Internet ◽  
Factors Affecting ◽  
Customer Expectations ◽  
Technological Advances ◽  
Information And Communication

Internet use has grown and spread rapidly around the world during the last decade. Today, computers and the Internet have become an integral part of modern societies. The Internet has created a new medium for communication and commerce for businesses. It is hard to imagine a business working without using a computer. These technological advances have also largely affected small and medium-sized enterprises (SMEs). While large companies have been quick to adopt the information and communication technologies (ICTs), SMEs have been slow to adopt these technologies in general for various reasons, especially in developing countries. This study explores the factors affecting the adoption of e-commerce by small businesses in a developing country. To attain this purpose a case study was conducted in a small hotel, which is using its website to keep up with customer expectations and competition in a small Turkish city. Conclusions and suggestions derived from this study provide a meaningful contribution to the understanding of e-commerce adoption among small businesses in developing countries.

The number of employed as a macroeconomic indicator of working time dynamics

2020 ◽  
Vol 16 (5) ◽  
pp. 935-945
Author(s):  
I.A. Zaikova
Keyword(s):  
Comparative Analysis ◽  
Manufacturing Sector ◽  
Working Hours ◽  
Working Time ◽  
Labor Costs ◽  
Factors Affecting ◽  
Time Dynamics ◽  
Developed Economies ◽  
The Relationship ◽  
Macroeconomic Indicator

Subject. The working time of workers at any stage of economic development is a value reflecting the level of labor productivity. Any progress in productivity contributes to changes in the volume of labor costs and the number of employed. Depending on the relationship between the total volume of labor costs and the number of employed, the duration of working time per one worker may change (it may increase, decrease, or remain unchanged). Objectives. The study aims to confirm the importance of such a macroeconomic indicator as the number of employed in varying working hours. Methods. The study rests on the comparative analysis of countries with developed economies based on some indicators like dynamics of the working time fund, dynamics of the number of employed, average number of hours worked during the year per employee, etc. The analyzed timespan is 25 years (from 1991 to 2016). Results. The comparative analysis revealed that in the non-production sphere and the economy as a whole the macroeconomic determinants correlate so that the length of working time per worker reduces. When considering the analysis results for the manufacturing sector, no single trend was identified. Conclusions. One of the key factors affecting the change in working hours is the number of employed. The relationship between the working time fund and the number of employed directly determines the dynamics of working time per worker.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

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