In this study, a total of 311 questionnaires were used through SPSS 21.0 to analyze the effect of hairdressers' job crafting on customer orientation and work performance. The results of the survey are as follows. First, hairdressers' job crafting appeared in three dimensions: cognitive crafting, work crafting, and relationship crafting, and customer orientation came in three dimensions: problem-solving orientation, response orientation, and appearance orientation. In addition, work performance came in two dimensions: individual performance and organizational performance. Second, it was found that job crafting had a significant effect on customer orientation and work performance. Therefore, it was found that the reorganization of the hairdresser's appropriate work (appropriate distribution of work, identifying the importance of work, etc.) affects customer propensity and work performance. This study is expected to be used as basic data for hairdressers' job crafting activities, and research on job crafting related to segmentation by age group and positive psychology of hairdressers is expected to be conducted in the future.