Orientation response in low‐fat foods: Differences based on product category and gender

2021 ◽  
Author(s):  
Inés Küster ◽  
Natalia Vila ◽  
Diana Abad‐Tortosa
Keyword(s):  
Product Category ◽  
Low Fat ◽  
Orientation Response ◽  
And Gender

scholarly journals The effects of price promotion on relative virtue and vice food products

2017 ◽  
Vol 20 (5) ◽  
pp. 637-654
Author(s):  
Josefa Parreño-Selva ◽  
Francisco J. Mas-Ruiz ◽  
Enar Ruiz-Conde
Keyword(s):  
Survey Data ◽  
Product Category ◽  
Scanner Data ◽  
Price Promotion ◽  
Low Fat ◽  
Price Promotions ◽  
Product Categories ◽  
Light Product ◽  
Enduring Involvement ◽  
Product Sales

Retailers use price promotion of light and regular products, but not all of these products are perceived as relative virtues and vices, respectively. This paper aims to identify whether consumers distinguish between the two product categories. Survey data is used to distinguish between each product category, and identifies low-fat milk as a light product that gives both immediate and delayed rewards. Daily scanner data from a hypermarket supports the effects of price promotions on sales within and between product categories, as expected. We expect that, (1) due to these light products representing more enduring involvement, demand is less price sensitive compared to demand for regular products; (2) as nonimpulse purchase products, price promotions of light products cannibalize the sales of other light products; and (3) the loss of light product benefits associated with switching means that price promotions of light products hurt regular product sales more than vice versa.

Yogurt — A Compositional Survey in the Greater Lansing Area1

1979 ◽  
Vol 42 (5) ◽  
pp. 424-426 ◽  
Author(s):  
M. L. RICHMOND ◽  
R. C. CHANDAN ◽  
C. M. STINE
Keyword(s):  
Standard Deviation ◽  
Chemical Composition ◽  
Product Category ◽  
Low Fat ◽  
Mean Values ◽  
Total Solids ◽  
Composition Control

Prompted by numerous consumer inquiries and several reports in the literature, this survey was undertaken to monitor the composition of yogurt in the mid-Michigan market. Forty-seven samples representing six brands were analyzed. Mean values ± standard deviation for the content of protein (Kjeldahl), fat (Mojonnier) and total solids (Mojonnier), pH and net weights were measured. The data are presented by product category, i.e. low-fat flavored, low-fat plain, full-fat flavored, full-fat plain, and cumulated for all samples. Wide variations in chemical composition were observed between and within brands surveyed. Mean values for all flavored samples surveyed (N = 42) were 4.34% protein, 2.34% fat, 25.88% total solids and 4.01 pH. Corresponding values for all plain samples surveyed were 5.68, 2.86, 16.90 and 4.23, respectively. The data show that 25% of all samples analyzed were greater than 6.6% overweight while 10.6% of the yogurts surveyed weighed less than the declared container net weight. Caloric values for flavored yogurts ranged widely. Mean caloric values for flavored, low-fat and full-fat brands were 106 and 121 cal/100 g, respectively. In general, the results indicate that commercial yogurt would benefit from closer composition control.

Persuasion of voices: The effects of a speaker’s voice characteristics and gender on consumers’ responses

2019 ◽  
Vol 34 (3) ◽  
pp. 83-110
Author(s):  
Alice Zoghaib
Keyword(s):  
Boundary Condition ◽  
Cognitive Psychology ◽  
Product Category ◽  
Political Candidate ◽  
Competence Level ◽  
The Cross ◽  
And Gender ◽  
Context Specific ◽  
The Voice ◽  
Cross Fertilization

Voices are present in most communications. Yet, the literature on voice persuasion is astonishingly limited and fragmented, focusing on certain voice characteristics (e.g. pitch), contexts, and providing mixed results. This research attempts to integrate the various constructs and mechanisms involved in voice persuasion as a result of the cross-fertilization of the disciplines having studied voice (psychoacoustics, cognitive psychology, anthropology, psycho-sociology, marketing, and politics). Study 1 manipulates via acoustic software the key voice characteristics (i.e. pitch, roughness, and brightness) and gender of a speaker heard in a radio advertisement for a neutral, non-gendered product category. Study 2 explores a potential boundary condition of the effects of voice, the presence of context-specific expectations toward the speaker (i.e. gender and competence level), by manipulating the voice of a political candidate. The effects of the voice characteristics are consistent in both contexts: speakers with low- (vs high-) pitched, dull (vs bright), and smooth (vs rough) voices are the most effective. Speakers with high-pitched, dull, and smooth voices are perceived as the most competent. Finally, speaker gender plays a secondary persuasive role; listener gender only plays a role in the absence of context-specific expectations toward the speaker. Implications for voice and speaker persuasion as well as for voice casting and coaching are discussed.

scholarly journals The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data

Foods ◽  
2021 ◽  
Vol 10 (8) ◽  
pp. 1918
Author(s):  
Herbert L. Meiselman ◽  
Carla Kuesten ◽  
Jian Bi
Keyword(s):  
Product Category ◽  
Food Products ◽  
Demographic Variables ◽  
Age And Gender ◽  
Product Categories ◽  
Nutrient Supplements ◽  
Study Product ◽  
Exploratory Data ◽  
And Gender ◽  
As Effects

Demographics and psychographics are used to study the influence of different consumers on product effects in food development and testing. Demographics have a longer history and are routinely used in most research; psychographics are more recent, raising the question of whether they add to research on food products. The research presented here represents extensive exploratory data that demonstrate that both demographic measures and psychographic measures add to our understanding of consumer’s liking ratings for nutrient supplements. The results are discussed in the context of broader research on a range of food products. In addition, the research reported here was conducted in four different countries, demonstrating many country effects. Finally, tests were conducted with users of the products, lapsed users of the product, and users of other nutrient supplements (non-users), and this led to many differences in product testing. These results further suggest that age and gender are not the only demographic variables to be studied, along with psychographic variables. The psychographic variables should be selected for a particular product category under investigation, as effects of specific psychographic measures vary for product categories. Specific variables do not fit all products for both demographics and psychographics.

scholarly journals Smartphones as decision support in retail stores – The role of product category and gender

2018 ◽  
Vol 138 ◽  
pp. 508-515 ◽  
Author(s):  
Niklas Eriksson ◽  
Carl-Johan Rosenbröijer ◽  
Asle Fagerstrøm
Keyword(s):  
Decision Support ◽  
Product Category ◽  
Retail Stores ◽  
And Gender

The underlying motivations of Chinese wine consumer behaviour

2011 ◽  
Vol 23 (4) ◽  
pp. 473-485 ◽  
Author(s):  
Simon Somogyi ◽  
Elton Li ◽  
Trent Johnson ◽  
Johan Bruwer ◽  
Susan Bastian
Keyword(s):  
Chinese Medicine ◽  
Traditional Chinese Medicine ◽  
Product Category ◽  
Focus Group Interviews ◽  
Content Type ◽  
Wine Consumption ◽  
Health Related ◽  
Chinese Wine ◽  
Group Interviews ◽  
And Gender

PurposeThe purpose of this paper is to discover the underlying motivations of Chinese wine consumption.Design/methodology/approachQualitative focus group interviews were performed on 36 Chinese wine consumers and four focus groups were performed, with participants segmented into groups based on age and gender.FindingsThe main findings were that Chinese wine consumers are influenced by face and status. These issues may be affecting their wine consumption behaviours, particularly related to anomalous behaviours such as mixing red wine with lemonade and the rationale for the preference of cork‐closed wine bottles. Furthermore, the notion of wine consumption for health‐related purposes was uncovered and a linkage found with traditional Chinese medicine.Originality/valueWhile research has been conducted on Chinese wine consumers, this paper attempts to uncover the underlying motivations for consumption and finds a linkage between wine consumption and traditional Chinese medicine. Furthermore, this paper links the traditions and beliefs of traditional Chinese medicine with a product category other than food or medicine.

scholarly journals Effects of lipoprotein lipase gene variations, a high-carbohydrate low-fat diet, and gender on serum lipid profiles in healthy Chinese Han youth

2011 ◽  
Vol 5 (5) ◽  
pp. 198-204 ◽  
Author(s):  
Xin Huang ◽  
Renrong Gong ◽  
Jia Lin ◽  
Ronghui Li ◽  
Liying Xiao ◽  
...  
Keyword(s):  
Lipoprotein Lipase ◽  
Serum Lipid ◽  
Lipid Profiles ◽  
Low Fat ◽  
Lipase Gene ◽  
Chinese Han ◽  
High Carbohydrate ◽  
Lipoprotein Lipase Gene ◽  
Low Fat Diet ◽  
And Gender

Self-Compassion and Quality of Life in Adults Who Stutter

2020 ◽  
Vol 29 (4) ◽  
pp. 2097-2108
Author(s):  
Robyn L. Croft ◽  
Courtney T. Byrd
Keyword(s):  
Quality Of Life ◽  
Social Connectedness ◽  
The Self ◽  
Future Research ◽  
Self Compassion ◽  
Adults Who Stutter ◽  
And Gender ◽  
Relationship Of ◽  
The Impact

Purpose The purpose of this study was to identify levels of self-compassion in adults who do and do not stutter and to determine whether self-compassion predicts the impact of stuttering on quality of life in adults who stutter. Method Participants included 140 adults who do and do not stutter matched for age and gender. All participants completed the Self-Compassion Scale. Adults who stutter also completed the Overall Assessment of the Speaker's Experience of Stuttering. Data were analyzed for self-compassion differences between and within adults who do and do not stutter and to predict self-compassion on quality of life in adults who stutter. Results Adults who do and do not stutter exhibited no significant differences in total self-compassion, regardless of participant gender. A simple linear regression of the total self-compassion score and total Overall Assessment of the Speaker's Experience of Stuttering score showed a significant, negative linear relationship of self-compassion predicting the impact of stuttering on quality of life. Conclusions Data suggest that higher levels of self-kindness, mindfulness, and social connectedness (i.e., self-compassion) are related to reduced negative reactions to stuttering, an increased participation in daily communication situations, and an improved overall quality of life. Future research should replicate current findings and identify moderators of the self-compassion–quality of life relationship.

Effects of Gender, Parental Role, and Time on Infant- and Adult-Directed Read and Spontaneous Speech

2019 ◽  
Vol 62 (11) ◽  
pp. 4001-4014
Author(s):  
Melanie Weirich ◽  
Adrian Simpson
Keyword(s):  
Parental Involvement ◽  
Gender Identity ◽  
Spontaneous Speech ◽  
First Year ◽  
Space Size ◽  
Vowel Space ◽  
Potential Impact ◽  
Phonetic Features ◽  
And Gender ◽  
Description Task

Purpose The study sets out to investigate inter- and intraspeaker variation in German infant-directed speech (IDS) and considers the potential impact that the factors gender, parental involvement, and speech material (read vs. spontaneous speech) may have. In addition, we analyze data from 3 time points prior to and after the birth of the child to examine potential changes in the features of IDS and, particularly also, of adult-directed speech (ADS). Here, the gender identity of a speaker is considered as an additional factor. Method IDS and ADS data from 34 participants (15 mothers, 19 fathers) is gathered by means of a reading and a picture description task. For IDS, 2 recordings were made when the baby was approximately 6 and 9 months old, respectively. For ADS, an additional recording was made before the baby was born. Phonetic analyses comprise mean fundamental frequency (f0), variation in f0, the 1st 2 formants measured in /i: ɛ a u:/, and the vowel space size. Moreover, social and behavioral data were gathered regarding parental involvement and gender identity. Results German IDS is characterized by an increase in mean f0, a larger variation in f0, vowel- and formant-specific differences, and a larger acoustic vowel space. No effect of gender or parental involvement was found. Also, the phonetic features of IDS were found in both spontaneous and read speech. Regarding ADS, changes in vowel space size in some of the fathers and in mean f0 in mothers were found. Conclusion Phonetic features of German IDS are robust with respect to the factors gender, parental involvement, speech material (read vs. spontaneous speech), and time. Some phonetic features of ADS changed within the child's first year depending on gender and parental involvement/gender identity. Thus, further research on IDS needs to address also potential changes in ADS.

Perceptual Evaluation of Speech Naturalness in Speakers of Varying Gender Identities

2020 ◽  
Vol 63 (7) ◽  
pp. 2054-2069
Author(s):  
Brandon Merritt ◽  
Tessa Bent
Keyword(s):  
Spontaneous Speech ◽  
Identification Accuracy ◽  
Rating Task ◽  
Gender Identification ◽  
Identification Task ◽  
Male And Female ◽  
Perceptual Evaluation ◽  
Speech Training ◽  
And Gender ◽  
Speech Naturalness

Purpose The purpose of this study was to investigate how speech naturalness relates to masculinity–femininity and gender identification (accuracy and reaction time) for cisgender male and female speakers as well as transmasculine and transfeminine speakers. Method Stimuli included spontaneous speech samples from 20 speakers who are transgender (10 transmasculine and 10 transfeminine) and 20 speakers who are cisgender (10 male and 10 female). Fifty-two listeners completed three tasks: a two-alternative forced-choice gender identification task, a speech naturalness rating task, and a masculinity/femininity rating task. Results Transfeminine and transmasculine speakers were rated as significantly less natural sounding than cisgender speakers. Speakers rated as less natural took longer to identify and were identified less accurately in the gender identification task; furthermore, they were rated as less prototypically masculine/feminine. Conclusions Perceptual speech naturalness for both transfeminine and transmasculine speakers is strongly associated with gender cues in spontaneous speech. Training to align a speaker's voice with their gender identity may concurrently improve perceptual speech naturalness. Supplemental Material https://doi.org/10.23641/asha.12543158

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