Pengaruh Penyampaian Informasi pada Aplikasi TikTok terhadap Perilaku Konsumtif Generasi Z

During the COVID-19 pandemic, people are required to stay at home. This makes people need entertainment. The TikTok application is one of the applications that is currently viral during the COVID-19 pandemic. Users can express their creativity in the TikTok application. Marketing of a product can also be done on the TikTok application. Users of the TikTok application are dominated by generation Z. Generation Z is the generation that born in 1996-2009. The TikTok application can be easily accessed by everyone. The purpose of this quantitative research is to determine whether or not the delivery of information on the TikTok application has an effect on the consumptive behavior of Generation Z and also how much influence it has. The theoretical basis used in this research is information integration theory, integrated marketing communication (marketing mix, digital marketing), social media marketing, and consumptive behavior. The research method used in this research is a survey and data collected through a questionnaire. The results of this study indicate that there is an effect of delivering information on the consumptive behaviour of Generation Z by 37.4%. The dimension that most influences is the dimension of clarity of information on the variables of information delivery. In the consumptive behavior variable, the most affected dimensions are the dimensions of cost efficiency and following the fashion.Pada masa pandemi COVID-19, masyarakat diharuskan untuk di rumah saja. Hal tersebut membuat masyarakat butuh akan hiburan. Aplikasi TikTok adalah salah satu aplikasi yang sedang viral pada masa pandemi COVID-19 ini. Pengguna dapat menuangkan kreativitasnya pada aplikasi TikTok. Pemasaran suatu produk pun dapat dilakukan pada aplikasi TikTok. Pengguna pada aplikasi TikTok didominasi oleh generasi Z. Generasi Z adalah generasi yang lahir pada tahun 1996-2009. Aplikasi TikTok dapat dengan mudah diakses oleh semua orang. Tujuan dari penelitian kuantitatif ini adalah untuk mengetahui ada atau tidaknya pengaruh penyampaian informasi pada aplikasi TikTok terhadap perilaku konsumtif generasi Z dan juga seberapa besar pengaruh tersebut. Landasan teori yang digunakan dalam penelitian ini adalah teori integrasi informasi (information integration theory), komunikasi pemasaran terpadu (marketing mix, digital marketing), social media marketing, dan perilaku konsumtif. Metode penelitian yang digunakan dalam penelitian ini adalah survey dan data-data yang dikumpulkan melalui kuesioner. Hasil penelitian ini menunjukan bahwa terdapat pengaruh penyampaian informasi terhadap perilaku konsumtif generasi Z sebesar 37.4%. Dimensi yang paling mempengaruhi adalah dimensi kejelasan informasi pada variabel penyampaian informasi. Pada variabel perilaku konsumtif, dimensi yang paling dipengaruhi adalah dimensi inefisiensi biaya dan mengikuti mode.

Consciousness: Just Another Technique?

This note is intended as a contribution to the discussion whether artificial systems can have consciousness. Based on the notion of Tononi’s Information Integration Theory we will argue, that AI systems that have to reason with large knowledge bases need such techniques in order to handle them efficiently. We furthermore discuss mind-wandering and creativity on this basis.

How Energy Supports Our Brain to Yield Consciousness: Insights From Neuroimaging Based on the Neuroenergetics Hypothesis

Consciousness is considered a result of specific neuronal processes and mechanisms in the brain. Various suggested neuronal mechanisms, including the information integration theory (IIT), global neuronal workspace theory (GNWS), and neuronal construction of time and space as in the context of the temporospatial theory of consciousness (TTC), have been laid forth. However, despite their focus on different neuronal mechanisms, these theories neglect the energetic-metabolic basis of the neuronal mechanisms that are supposed to yield consciousness. Based on the findings of physiology-induced (sleep), pharmacology-induced (general anesthesia), and pathology-induced [vegetative state/unresponsive wakeful syndrome (VS/UWS)] loss of consciousness in both human subjects and animals, we, in this study, suggest that the energetic-metabolic processes focusing on ATP, glucose, and γ-aminobutyrate/glutamate are indispensable for functional connectivity (FC) of normal brain networks that renders consciousness possible. Therefore, we describe the energetic-metabolic predispositions of consciousness (EPC) that complement the current theories focused on the neural correlates of consciousness (NCC).

Analisis Penyebab Karyawan Resign pada Project Perusahaan BPO (Business Process Outsourcing): Studi PT. Transcosmos Indonesia Project Tokopedia Semarang

The research aims to know (1) The caused of the employee resignation at outsourcing company (2) The majority reasons of those resignation. This researchused qualitativemethod with research locationSemarang City. Data used for this were primary and secondary data. Primary data or main data is taken from the informants itself, while secondary data or additional data are collected from many sources such as books, journal, company’s notes and other valid source to support this research completion. Total informants weretwenty eight, based on employee’s data for resignation periode January 2020 – December 2020 at PT Transcosmos Indonesia (Tokopedia Semarang Project). Data collection were done by interviewed with those twenty eightinformants, then being analysed by two theoriessuch as Social Judge Theory and Information Integration Theory. Research showed that there were four (4) main reasons employee submitting resignation such as : getting a new job, family issue, health issue, and wanting to be an entrepreneur. Keywords : Company, Outsourcing, Resignation

Luxury restaurants’ risks when implementing new environmentally friendly programs – evidence from luxury restaurants in Taiwan

Purpose Some luxury restaurants might be hesitant to adopt new environmentally friendly initiatives due to worries that consumers might have concerns about how these changes might affect them. The purpose of this study is to investigate consumers’ intentions to dine at luxury restaurants when new environmentally friendly practices are implemented, considering the influence of trust and perceived risks. Design/methodology/approach Building on information integration theory and protection motivation theory, this research proposes its model and hypotheses. To test the proposed hypotheses, 441 participants were recruited through a non-probability purposive sampling method. Findings The results show that perceived risks (i.e. perceived functional risk, perceived financial risk, perceived hedonic risk and perceived self-image risk) significantly affect consumers’ consumption intentions. Furthermore, consumers’ trust in luxury restaurants will partially moderate the effects of perceived risks on consumption intentions. Practical implications This study offers empirical support for the proposition that implementing new environmentally friendly practices can affect consumers’ dining intentions in a negative way. Suggestions on how to mitigate the effect of perceived risks are discussed. Originality/value The results of this research contribute to the hospitality literature in three ways. First, this study is one of the few to report that luxury restaurants should take consumers’ perceptions of risk into account before initiating new environmentally friendly procedures. Second, it confirms that perceived risks will lower consumers’ luxury restaurant consumption intentions. Third, consumers’ trust in luxury restaurants can partially moderate the influences of perceived risks on consumption intentions.

Not by Data Alone: The Promises and Pitfalls of Data Analysis in Understanding Consciousness

Since the introduction of new technologies, the deluge of neuroscientific data has been overwhelming. On one hand this new information has produced remarkable breakthroughs in our understanding of brain function and development as well as lifesaving treatments for trauma and disease. On the other hand, the lure and reward for explanations of mental phenomena in terms of simple, manipulable brain processes has led to questionable research methodologies and unsubstantiated claims. A more fundamental issue is raised by the attempt to explain consciousness by means of information, as proposed by the Information Integration Theory (IIT). While the models produced by this massive computation of data will no doubt improve our understanding of brain function and capacity, a strict information processing approach cannot address the problem of meaning. A solution to this problem demands an evolutionary, developmental, and dynamic account of an organism in its environment. Data analysis will play a role in this inclusive explanatory program, but explanation is insufficient by data alone.

The Evolution of Neuroplasticity and the Effect on Integrated Information

Information integration theory has been developed to quantify consciousness. Since conscious thought requires the integration of information, the degree of this integration can be used as a neural correlate (Φ) with the intent to measure degree of consciousness. Previous research has shown that the ability to integrate information can be improved by Darwinian evolution. The value Φ can change over many generations, and complex tasks require systems with at least a minimum Φ . This work was done using simple animats that were able to remember previous sensory inputs, but were incapable of fundamental change during their lifetime: actions were predetermined or instinctual. Here, we are interested in changes to Φ due to lifetime learning (also known as neuroplasticity). During lifetime learning, the system adapts to perform a task and necessitates a functional change, which in turn could change Φ . One can find arguments to expect one of three possible outcomes: Φ might remain constant, increase, or decrease due to learning. To resolve this, we need to observe systems that learn, but also improve their ability to learn over the many generations that Darwinian evolution requires. Quantifying Φ over the course of evolution, and over the course of their lifetimes, allows us to investigate how the ability to integrate information changes. To measure Φ , the internal states of the system must be experimentally observable. However, these states are notoriously difficult to observe in a natural system. Therefore, we use a computational model that not only evolves virtual agents (animats), but evolves animats to learn during their lifetime. We use this approach to show that a system that improves its performance due to feedback learning increases its ability to integrate information. In addition, we show that a system’s ability to increase Φ correlates with its ability to increase in performance. This suggests that systems that are very plastic regarding Φ learn better than those that are not.

Assessing Information Integration Processes Using Between- or Within-Subjects Designs: Some More Evidence

Within-subject designs (WSDs) remain unappreciated in psychology although many experimental tactics can reduce or eliminate the demand and order effects that WSDs tend to create. Comparative studies conducted in the Information Integration Theory (IIT) framework have shown that patterns of results observed using WSDs can largely be replicated using between-subject designs (BSDs). In order to add evidence to these findings, three additional studies were conducted in order to complement data obtained in previous studies. One of these studies was about health risk perception and tested the possibility to find evidence for a disjunctive rule of information integration using a BSD. The other two studies focused on the valuation process of IIT. The new findings regarding the disjunctive rule added support to the view that equivalent results can be obtained either with a highly economical repeated-measures design or with a much costlier independent factorial group arrangement. However, when the focus was on the valuation process and not on the integration process, ratings obtained in the BSD condition seemed to be restricted to a limited range of values by comparison with ratings obtained in the WSD condition. An explanation in terms of context effect is offered.