A Portrait of Global Value Chain Linkages of Indian Manufacturing

This article provides an overview of India’s participation in global value chains (GVCs). Using multiple databases at the aggregate and industry levels, this article documents the trends in GVC participation of India during the last three decades. Authors further differentiate between India’s backward and forward integration at the country level before evaluating the industry-specific dynamics of GVCs in India. In this study, authors also shed light upon the rising servicification of Indian manufacturing, and highlight the importance of services’ value addition in promoting GVC integration of India. JEL Codes: F1, F15, D57

Accumulator, Transporter, Substrate, and Reactor: Multidimensional Perspectives and Approaches to the Study of Bark

Woody ecosystems have a relatively thin but aerially extensive and dynamic layer of bark that, like leaves, regulates material exchange at the interface of air, water, and biota. Through interception, retention, and leaching of materials and interactions with epiphytic communities, bark alters the chemistry and composition of water draining over its surface during precipitation. This mini-review explores different perspectives and approaches to the study of bark and what they reveal about the myriad ways bark surfaces influence the quality of sub-canopy precipitation. Observational studies conducted over the past five decades in the fields of environmental science, ecohydrology, epiphyte ecology, and microbiology demonstrate that bark is an accumulator, transporter, substrate, and reactor. Bark passively accumulates materials from the atmosphere, water, and canopies, and also serves as an active transport surface, exchanging materials laterally and longitudinally. In addition, bark substrates influence epiphyte diversity, composition, and distribution, which, in turn, affect material cycling. Bark surfaces are dynamic over time, changing in response to disturbances (e.g., insect outbreaks, aging, and tree death)—how such changes influence the chemical and elemental composition of throughfall and stemflow merits further study. Moving forward, integration of diverse perspectives and approaches is needed to elucidate the influence of bark surfaces on solute and particulate transport and cycling within woody ecosystems.

Competitiveness of Export-Based Competitiveness of Export-Based Small and Medium Industries (IKM): Case Study of Creative in DKI Jakarta

Ministry of Industry assesses that the processing industry is still consistently contributing the most to the achievement of export value national. There are manufacturing industry sectors that have achieved low scores on the contribution of export value. Namely the apparel industry, wood industry, and industrial furniture. There are obstacles and problems for the three industries to increase export value. The problem is the low competitiveness of the three industries in exporting. This study aims to analyze and see the condition of the competitiveness of the Small and Medium Creative Industry in the KI Jakarta based on exports from the supply-side analysis. This research is qualitative research using interview and survey methods. The samples of this research were Furniture / Furniture IKM, Batik IKM, and Handicraft IKM which succeeded in contributing the export contribution value to IKM. The results of this study indicate that the conditions of the three creative SMIs in Jakarta have different capabilities and strategies in contributing to export value. Based on the results of the SWOT and SPACE matrix analysis, a special strategy is needed to increase competitiveness. Among them, the right strategies are Furniture IKM and Handicraft IKM located in the quadrant size “aggressive” which indicates that the Furniture IKM in DKI Jakarta is in a very good position in using its internal strength. Therefore, the strategies suitable for use by IKM Furniture in DKI Jakarta include market penetration strategy, market development, product development, backward integration, forward integration, horizontal integration, or diversification. Meanwhile, IKM Batik is in the quadrant position “Conservative” which indicates that IKM Batik is in a low or weak competitive position and must improve the company's strategic position to have strong competitiveness

STRATEGI PEMASARAN USAHA MIKRO CITRONG (CHEESE STICK TERONG) KELOMPOK WANITA TANI MENTARI BINAAN ORGANISASI IAAS LC UNPAD

Genteng village's potential in agriculture sector is dominated by various vegetables commodities, one of which is eggplant. The Village Concept Program that was held in 2016 have been successful on creating a collaboration between IAAS LC Unpad and Kelompok Wanita Tani Mentari, which is a snack called Citrong with eggplant as it's main ingredient. The development of Citrong as a micro business doesn't always go as planned, because Kelompok Wanita Tani Mentari still can't market this product. So, marketing strategy is needed. This research aims to create a marketing strategy of Citrong micro business for Kelompok Wanita Tani Mentari. This research use qualitative design with study case as research technique. IFAS, EFAS, IE, and QSPM matrix are used for data analysis. The results of this research is micro business of Citrong in cell II (average internal position and high external position) which shows the type of strategy “Growth and Build”. So,marketing strategy that can be applied are intensive strategies such as market penetration, market development, and product development or integrated strategies such as backward integration, forward integration and horizontal integration.Keywords : Citrong, Marketing Strategy, Micro Business

Analisa Faktor Internal, Eksternal dan Resource – Based View Untuk Strategi PT XYZ dalam Memenangkan Persaingan dalam Industri Timbangan

A qualitative research about how PT XYZ (weighing industry company) implemented a strategy by analysing internal factor (strength and weakness), external factor (opportunity and threat) using Resource – Based View and SWOT Analysis.The conclusion of this research is PT XYZ implement Forward Integration, Market Development and Product Development as their strategy in the future to maximize the company strength.