scholarly journals STRATEGI PEMASARAN USAHA MIKRO CITRONG (CHEESE STICK TERONG) KELOMPOK WANITA TANI MENTARI BINAAN ORGANISASI IAAS LC UNPAD

2020 ◽  
Vol 8 (2) ◽  
pp. 94
Author(s):  
Lusi Wulan Safitri
Keyword(s):  
Marketing Strategy ◽  
Market Penetration ◽  
Agriculture Sector ◽  
Internal Position ◽  
External Position ◽  
Study Case ◽  
Qspm Matrix ◽  
The Village ◽  
Forward Integration ◽  
Backward Integration

Genteng village's potential in agriculture sector is dominated by various vegetables commodities, one of which is eggplant. The Village Concept Program that was held in 2016 have been successful on creating a collaboration between IAAS LC Unpad and Kelompok Wanita Tani Mentari, which is a snack called Citrong with eggplant as it's main ingredient. The development of Citrong as a micro business doesn't always go as planned, because Kelompok Wanita Tani Mentari still can't market this product. So, marketing strategy is needed. This research aims to create a marketing strategy of Citrong micro business for Kelompok Wanita Tani Mentari. This research use qualitative design with study case as research technique. IFAS, EFAS, IE, and QSPM matrix are used for data analysis. The results of this research is micro business of Citrong in cell II (average internal position and high external position) which shows the type of strategy “Growth and Build”. So,marketing strategy that can be applied are intensive strategies such as market penetration, market development, and product development or integrated strategies such as backward integration, forward integration and horizontal integration.Keywords : Citrong, Marketing Strategy, Micro Business

scholarly journals Strategi Bersaing Perusahaan Taksi Dalam Menghadapi Perubahan Lingkungan

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Ahmad Saifi Athoillah ◽  
Muhammad Firdaus ◽  
Bunasor Sanim
Keyword(s):  
Competitive Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Descriptive Approach ◽  
Score Model ◽  
Quantitative Descriptive ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Forward Integration ◽  
Backward Integration

<p>This study aimed to analyze the satisfaction of taxi passengers, analyze the internal and external factors in PT A and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope og this research is specifically focused on the competitive staretgy at strategic business unit level. This study is uses quantitative and quantitative descriptive approach. Data analysis techniques used are porter five score model, IFE, EFE, IE and QSPM. The results of this study on the analysis of IFE, PT A shows that the highest strength is on a strong, strategic distribution network of taxi in big cities. Meanwhile, the highest threat is standardization of tariff, number of taxi, and minimum identify of online taxi. Furthermore, IE matrix analysis shows that PT A is in quadrant I (grow and build strategy). The decision making stage with QSPM matrix has the order of strategic prority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.<br />Keywords: EFE, IFE, IPA, QSPM, competitive strategy</p>

scholarly journals Competititve strategy of taxi company in facing environmental changes

2019 ◽  
Vol 12 (1) ◽  
pp. 66
Author(s):  
Ahmad Saifi Athoillah ◽  
Muhammad Firdaus ◽  
Bunasor Sanim
Keyword(s):  
Competitive Strategy ◽  
Environmental Changes ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Forward Integration ◽  
Backward Integration

This study aims to analyze the satisfaction of taxi passengers, the internal and external factors in PT XYZ and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope of this research is specifically focused on the competitive strategy in strategic business unit level. This study uses quantitative descriptive approach. The data analysis techniques used are IFE, EFE, IE, and QSPM. The result of this study on the analysis of EFE, PT XYZ shows that the highest strength is on a strategic distribution network of taxi in big cities. Meanwhile, the highest threats are standardization of tariff, number of taxi, and minimum identity of online taxi. Furthermore, IE matrix analysis shows that PT XYZ is in quadrant I (grow and build strategy). The decision making stage based on QSPM matrix has the order of strategic priority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.

Competitiveness of Export-Based Competitiveness of Export-Based Small and Medium Industries (IKM): Case Study of Creative in DKI Jakarta

2021 ◽  
Vol 9 (1) ◽  
pp. 21-37
Author(s):  
Karil - Maulita
Keyword(s):  
Manufacturing Industry ◽  
Survey Methods ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Space Matrix ◽  
The Right ◽  
Industry Sectors ◽  
Forward Integration ◽  
Backward Integration

Ministry of Industry assesses that the processing industry is still consistently contributing the most to the achievement of export value national. There are manufacturing industry sectors that have achieved low scores on the contribution of export value. Namely the apparel industry, wood industry, and industrial furniture. There are obstacles and problems for the three industries to increase export value. The problem is the low competitiveness of the three industries in exporting. This study aims to analyze and see the condition of the competitiveness of the Small and Medium Creative Industry in the KI Jakarta based on exports from the supply-side analysis. This research is qualitative research using interview and survey methods. The samples of this research were Furniture / Furniture IKM, Batik IKM, and Handicraft IKM which succeeded in contributing the export contribution value to IKM. The results of this study indicate that the conditions of the three creative SMIs in Jakarta have different capabilities and strategies in contributing to export value. Based on the results of the SWOT and SPACE matrix analysis, a special strategy is needed to increase competitiveness. Among them, the right strategies are Furniture IKM and Handicraft IKM located in the quadrant size “aggressive” which indicates that the Furniture IKM in DKI Jakarta is in a very good position in using its internal strength. Therefore, the strategies suitable for use by IKM Furniture in DKI Jakarta include market penetration strategy, market development, product development, backward integration, forward integration, horizontal integration, or diversification. Meanwhile, IKM Batik is in the quadrant position “Conservative” which indicates that IKM Batik is in a low or weak competitive position and must improve the company's strategic position to have strong competitiveness

scholarly journals MAPPING SEASCAPES TOURISM DESTINATION IN INDONESIA

2018 ◽  
Vol 1 (1) ◽  
pp. 71-80
Author(s):  
Ismayanti Ismayanti
Keyword(s):  
Marketing Strategy ◽  
Brand Awareness ◽  
Quality Level ◽  
Competitive Advantages ◽  
Market Penetration ◽  
Tourism Destination ◽  
Loyal Customer ◽  
Expansion Stage ◽  
Sustainable Marketing ◽  
Tourist Infrastructure

This research was to map prospective seascapes tourism destination. As results, some challenges occurred in seascapes destination development. Thus, it can be concluded that main activities of seascapes tourism are: cruising, yachting, surfing, leisure fishing and watersport activities i.e. Jet skiing. The development of seascapes tourism destination falls into: (1) Pioneering phase takes place in new-found attraction that it is recently built and has potential tourists; (2) Expansion stage occurred in areas that already exist with certain service quality level and loyal customer; (3) Improvement phase, the area is mature and ready-visit; and (4) Revitalization for saturated destination. It was recommended that marine infrastructure and tourist facilities such as: floating pontoons and dinghy-jetty, FB establishment and toilet must be constructed. Brand awareness and market penetration are created. Evaluations on existing activities and attractions as well as maintenance of infrastructure, networking and hard-selling act were needed. Sharpen competitive advantages, sustainable marketing strategy; maintain loyalties of tourist, infrastructure and facilities as well as networking are a must. Feature of attraction and activities should be modified, re-adjustment based on tourist’s preference and re-orientation on networking when destination reach revitalization phase.

scholarly journals Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach

2021 ◽  
Vol 1 (1) ◽  
pp. 39-56
Author(s):  
Karerin Narisa Putri ◽  
Daniel Hermawan
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Qualitative Method ◽  
Point Of View ◽  
Digital Marketing ◽  
Business Strategies ◽  
Market Penetration ◽  
Maximum Profit ◽  
Advertising Strategies ◽  
Increase Productivity

In this research, we aim to explain how creative consultant use digital marketing and the success rate of this marketing strategy, since the digital marketing has improved business strategies to increase productivity and sales, especially during COVID-19 pandemic. Our study used qualitative method and we conduct interview and observation to collect the data. In this study, we use several analysis tools, such as EFE, CPM, IFE, SWOT, SPACE, IE, and QSPM, and our results showed that digital marketing strategy is quite effective from the point of view of promotional and advertising strategies carried out, even though not giving maximum profit as in pre-pandemic. Henceforth, creative consultant needs to use a market penetration strategy to improve their business performance.

scholarly journals KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

2017 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Susni Herwanti
Keyword(s):  
Vitamin A ◽  
Marketing Strategy ◽  
Financial Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Selling Price ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable  and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di  Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar  Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

scholarly journals PENGARUH INVESTASI TERHADAP PERTUMBUHAN EKONOMI KOTA SURABAYA DAN PEMILIHAN LOKASI PERMUKIMAN DAN TRANSPORTASI DI KOTA SURABAYA

2009 ◽  
Vol 5 (2) ◽  
Author(s):  
* JAMHADI
Keyword(s):  
Economic Growth ◽  
Practical Implication ◽  
Central Business District ◽  
Private Investment ◽  
Government Investment ◽  
Agriculture Sector ◽  
Economical Development ◽  
Business District ◽  
Economical Growth ◽  
The Village

The objective of this Dissertation (1) to verify and analyze the influence of private investment toward economical development. (2) to ensure and analyze the influence of government investment toward the economical development. The find in this dessertatition are (1) Government investment and private investment fromSurabayaand its hinterland city influences enough for economical growth. (2) the existing of hinterland area which influences the economical growth are Pasuruan and Mojokerto. Practical implication for Surabaya Local Government are: (1) to stimulate the village economic growth through the improvement of secondary town plan in the form of small business which give service and marketing of farming tools and material in order to stimulate of the absorption of employee more over in agriculture sector (2) the improvement of administration capacity for secondary town to organize the manufacture growing more efficient and regional development. Keywords:      Migrant; Economic Growth; Urban Economy; Central Business District (CBD).

scholarly journals Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah

2019 ◽  
Vol 15 (2) ◽  
pp. 337-354
Author(s):  
Feti Fatimah ◽  
Mega Wahyu Rhamadanita ◽  
Mohammad Sofianto
Keyword(s):  
Product Development ◽  
Environmental Change ◽  
Marketing Strategy ◽  
Product Quality ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Enterprise Development ◽  
Swot Matrix

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market

scholarly journals Karo Traditional Business Development

2020 ◽  
Vol 1 (3) ◽  
pp. 127-133
Author(s):  
Yayuk Yuliana ◽  
Diana Sopha
Keyword(s):  
External Factor ◽  
Market Penetration ◽  
Internal Factor ◽  
Alternative Strategies ◽  
Traditional Medicines ◽  
Qualitative Descriptive ◽  
Weighted Score ◽  
Descriptive Approach ◽  
The Right ◽  
The Village

In the village, Batu Jong-Jong Village, Bahorok District the land is very fertile. Lush plants that can be used as a mixture of traditional medicines. Housewives with a hereditary recipe to produce herbs derived from plants that become traditional business ingredients Karo. The purpose of this research is to find out alternative strategies and priority strategies that can be used as an effort to develop karo traditional ingredients in Batu Jong-Jong Village. Research methods with a qualitative descriptive approach. Data collection through interviews, observations, discussions. Interviews were conducted with the owners of the traditional herbs Karo business in the stone frog hamlet and also a questionnaire with forestry counselors and village heads. The results of the study, based on the results of the calculation of the IFE (Internal Factor Evalution) matrix, found that the total score was 3.15. While the results of calculations on the EFE (External Factor Evalution) matrix table, obtained a total weighted score of 2.87. The conclusion is that the traditional herb business in Karo is of moderate value because the score weight is above 2.50. So that the right strategy is market penetration and product development strategies.

scholarly journals YOUTH, CARVING AND DIGITAL MEDIA

CORAK ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 43-48
Author(s):  
Bambang Kartono Kurniawan
Keyword(s):  
Digital Media ◽  
Social Economic ◽  
Young Generation ◽  
Literature Study ◽  
Community Art ◽  
Second Stage ◽  
Use Of Technology ◽  
Wood Carving ◽  
Study Case ◽  
The Village

Wood carver from Jepara have been known as craftsmen who have ability to make creation art carve smooth wood and beautiful results from every his engraving. Generally his expertise owned on a non-formal inherited on a down hereditary from one senior generation to generation. All along it is change social, economic, and culture   the community increasingly a little found young engraver in Jepara, who pursue and continue expertise art carve. Many factors that cause reduced interest young generation to continue expertise art tradition carve, But, in some year engraver village Sukodono districts Jepara, started to use of technology digital media marketing for introduce art tradition carve. Through technology digital media, art tradition carve could easy introduced for circles generation millennial. This study aim for knowing how some engraver in the village Sukodono Jepara make use of digital media for art tradition carve, so it could sustainable, and permanent in demand for circles  young generation. Method research used were: studies literature, study case, and observation on the perpetrator directly from community art carve village Sukodono in the district Jepara. This research will do two stage. First stage: from research is do mapping the young engraver, with case studies on engraver wood in the village Sukodono. Second stage is observation, interview and documentation art tradition carve wood engraver village Sukodono, This research expected  produce recommendation study art carve wood   in effort preservation art tradition and bring impact positive for the community. Keywords: digital media, tradition, wood carving   Pengukir kayu dari Jepara sudah sejak lama dikenal sebagai  perajin yang memiliki kemampuan membuat karya seni ukir kayu yang halus dan indah dari setiap hasil pekerjaannya ukirannya.  Pada umumnya keahliannya dimiliki secara non formal yang diwariskan secara turun temurun dari satu generasi senior ke hingga generasi lebih muda. Saat ini, seiiring adanya perubahan sosial, ekonomi, dan budaya  masyarakat semakin sedikit dijumpai pengukir muda di Jepara yang menekuni dan meneruskan keahlian seni tradisi ukir. Banyak faktor yang menyebabkan berkurangnya  minat generasi muda melanjutkan keahlian seni tradisi ukir,  Namun demikian,  dalam beberapa tahun dijumpai pengukir desa sukodono kabupaten Jepara yang memulai memanfaatkan teknologi pemasaran digital media untuk memperkenalkan seni tradisi ukir. Melalui pemanfaatan teknologi digital media seni tradisi ukir dapat mudah diperkenalkan bagi kalangan generasi milenial.  Penelitian seni tradisi ukir ini  bertujuan untuk mengetahui bagaimana beberapa pengukir di desa Sukodono Jepara memanfaatkan media digital agar seni tradisi ukir masih dapat lestari, berkelanjutan dan tetap diminati bagi kalangan generasi muda. Metode penelitian yang digunakan antara lain yaitu:  studi literatur, studi kasus, dan observasi pada pelaku langsung dari komunitas seni ukir desa Sukodono di kabupaten Jepara. Penelitian ini akan dilakukan dua tahap. Tahap pertama dari penelitian adalah melakukan pemetaan para  pengukir usia muda dengan melakukan studi kasus pada pengukir kayu di desa sukodono. Tahap kedua adalah melakukan observasi, wawancara dan pendokumentasian seni tradisi ukir kayu pengukir desa Sukodono. Diharapkan penelitian ini menghasilkan rekomendasi  kajian seni ukir kayu  dalam upaya pelestarian seni tradisi dan membawa dampak positif bagi masyarakat sekitar. Kata kunci : digital media, tradisi, ukiran kayu

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